...There has always been much debate and deliberation throughout the years over the controversial topic of self-defence. This level of disputation is especially heightened when factors of innocents come into play, particularly that of an innocent threat. An innocent threat is that which threatens your right to live however is not acting from an intention to kill you. Such that - even though regarded as ‘innocent’ - still imposes an issue to oneself that if no action is taken this undeniable threat will kill you or cause harm. Therefore action proportional to the threat, I believe must be put under the banner of self-defence and as result be deemed permissible. Throughout philosophical history two main concepts upon innocence and self-defence have shone through; the restrictive theory and the permissive theory. The restrictive theory very much supports innocence as a holistic body in that even though a threat, the threat remains innocent thus it is impermissible to cause harm or death. On the other side of the spectrum is the permissive theory. This theory supports the man that is being threatened as it believes threats immediately lose their right to live, thus it is permissible to defend oneself. The restrictive theory is more so then not based on rights whilst the permissive theory embodies a more intuitive and consequential approach hence why it is better for worldly application. J.J. Thompson - a philosopher whose field is in ethics and applied ethics - is in full support...
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...Professor Roger Palmer, Head of the School of Management, Henley Business School, UK The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. This book offers a truly global approach with cases and exhibits from all parts of the world, including Europe, the Middle East, Africa, the Far East, North and South America. It provides a complete and concentrated overview of the total international marketing planning process, along with many new, up-to-date exhibits and cases, which illustrate the theory by showing practical applications. • Extensive coverage of hot topics such as glocalization, born globals, value creation, value net, celebrity branding, brand piracy, and viral marketing, as well as a comprehensive new section on integrated marketing communication through social networking. • Brand new case studies focus on globally recognized brands and companies operating in a number of countries, including Build-A-Bear Workshop, Hello Kitty, Ralph Lauren and Sony Music Entertainment. • Global Marketing ‘Svend Hollensen writes with real authority and insight having been...
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