...In this paper, I will be analyzing one the most successful campaigns in the history of advertising. In August ’97, Steve Jobs who had co-founded Apple Computers returned to the Company once again as its chief executive officer. Those were the times Apple was amidst crisis. Among many things that he addressed, the most important was to redefine Apple’s image in the global market. People were not ready to buy computers from a company who might not last a year. Jobs needed to change this image. Therefore the “Think Different” campaign was an attempt to change to consumer’s perspective for the company. With the “Think Different” campaign, the writers wanted to remind both their consumers and their staff, how Apple thinks differently, using rhetorical appeals of logos, ethos and pathos. It also symbolized the return of the genius that was removed from the company. Apple had lost the “creative” touch during his absence therefore it was very essential for him to create a campaign that would remind the consumers what Apple brand was all about. Through the campaign they hoped to gain their cool, hip image back. The writers used reasoning (logos), rhetorical appeal to stimulate audience’s common sense, beliefs and values by honoring revolutionary heroes and rationalizing that creative thinking produces positive change. The writer used pre-existing simple facts that drew conclusions in their favor. The visual elements included a set of historical influential people having...
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...When watching The Bare Bears, one amazing thing I have noticed is that the friendship among them. They are so close to each other, but when a girl later involved in the friendship. Things seems have changed. Panda fell in love with the girl, but they other bears see the girl as a good friend. Later, there are funny things happen because of this. I was wondering what is this thing that makes friendship different between opposite sex. According to this, the question I used to lead my research is “What is the difference between same sex and different sex friendship?” This question is kind of broad and what I intend to do is looking to some specific aspects about it, especially gender. I searched a few research articles and found some that fits...
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...ships inside the Lager. In describing the gray zone, Levi discusses the different roles of prisoners assigned by the Nazi. The prisoners that did the work were seen as being more privileged which at the end of the day helped them get more food and live better. Therefore, the concept of the gray zone is analyzing the difference between the privileged and the non-privileged in the Lager. The difference can be seen by the tasks that the prisoners carried out, for example, one of the groups were seen as, “Low ranking functionaries... sweepers, kettle washers, night watchmen, bed smoothers... checkers of lice and scabies, messengers, interpreters, assistants’ assistants. In general, these people poor devils like ourselves, who worked full time like everyone else but who for an extra half liter of soup were willing to carry out these and other ‘tertiary’ functions.” This group was seen as harmless and not much different than the underprivileged. The other group of prisoners in the Lager was seen as the enemies to their own people. They were referred to as the Kapos who were “free to commit the worst atrocities on their subject as punishment for any transgressions, or even without any motive whatsoever: until the end of 1943 it was not unusual for a prisoner to be beaten to death by a Kapo without the latter having to fear any sanctions.” The prisoners that became part of the Kapo were seen as permanent. They were not accepted back by their people if they were willing to give...
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...GETTTO KNOW YOU! HOW WOULD SOMEONE WHO REALLY KNOWS YOU DESCRIBE YOUR BEST QUALITIES? Helpful, friendly, Enthusiasm HOW WOULD SOMEONE WHO REALLY KNOWS YOU DESCRIBE YOUR WORST QUALITIES? Bossy, compulsive WHERE WERE YOU BORN AND WHERE DID YOU GROW UP? HOW DID IT INFLUENCE YOU? Born and bred in Singapore. Singapore is a multiracial country, she allow me to learn a lot of different culture of other races and the languages. TELL US ABOUT YOUR FAMILY AND/OR PEOPLE IMPORTANT TO YOU In my family there is total of 5 members. Father, mother, two sisters and I. we love to travel around to many different parts of the world. DO YOU HAVE ANY PETS? IF SO, WHAT ARE THEY AND WHAT ARE THEIR NAMES? No. DESCRIBE YOUR MOST EMBARRASSING MOMENT OR EXPERIENCE This just happen not long ago, it happens during my Taiwan trip with my whole family. I trip over a small chair while I was happily eating my ex-large chicken chop and the whole chicken chop landed on my face. WHAT WAS THE LAST UNUSUAL, EXCITING OR SPONTANEOUS OUTING YOU INSTIGATED? The flight to shanghai was having a 70% offer. I flew there the next day with my friends DESCRIBE SOMETHING YOU WOULD DO IF YOU KNEW YOU WOULDN’T GET CAUGHT Be a spy WHAT ARE YOU LIKE IN A ROOM FULL OF STRANGERS? I will start looking at them, and see what they are doing. If they give me an eye to eye contract I will talk to them. WHAT TYPES OF PEOPLE INTIMIDATE YOU AND WHY? I do not have any...
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...waves are calling out my name And they laugh at me C Bm F Reminding me of all the times I've tried before and failed C Bm Bm C Dm The waves they keep on telling me, Time and time again, Bm C F "Boy, you'll never win!, You'll never win!" Chorus: C Dm But the voice of truth tells me a different...
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...differences between my sister and me that you could never imagine. We are just so different that if we did not have the same blood, I would think that we were not sisters. We are the total opposite of each other. We are not just different physically; we are also different in personality. We think differently. We have different types of hobbies. We enjoy different things. In other words, we are just two different types of person that apparently do not have anything in common. My sister name is Aracely. She is younger than me by four years. She is white and tall. She is the kind of person that is always in a bad mood. She gets mad really fast and sometimes for nothing. It is lie she is happy being mad. I don’t know why she is like that; to me she is just weird. My sister is the girl that always wants to be alone. She doesn’t care for going out or making plans for the weekend with her friends. She prefers to be in our room alone without being bothered. I am the opposite from her. I am older than her but I actually look younger than her. Physically I’m morena, and short. I am the kind of person that is always happy and laughing about everything. I do not like to be alone; I am not used to it. I’m the kind of person that always wants to go out on the weekends; I’m always making plans for going out, I just can’t survive being at my house a whole weekend without going out. My sister has a lot of different interests. She is the person that loves to spend time on the computer. Her hobbies...
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...described. To properly assess these different factors and events we have decided to develop a multi-causal analysis: * Company structure and organizational culture events – Introducing change and its consequences * Technical complexity and technical risk * Rapport and follow-up strategy events – Superior-subordinate relationship, feedback and interpersonal conflict * Priorities and workflow coordination events Structure and culture: Manufacturing vs. Design We can identify strong evidence that there is a deep lack of understanding of the culture of manufacturing by the design unit and vice-versa. This factor is perfectly clear when the manufacturing engineers’ complain about the working procedures of the design unit, as quoted “They can’t work the production problems from an office… each week we had to spend time trying to convince them that we knew what we were doing”. Such lack of understanding might contribute to inefficient communication between the two teams, affecting the execution of the project. The manufacture part of the project requires the active contribution of engineers from both units. It is, therefore, essential that those two teams work closely together in order to proceed with the project. Notwithstanding, several problems arose, as illustrated in the statements presented before. We will discuss further how and why this lack of understanding could have been originated. Cooperation among different cultures and structures As presented...
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...with yourself. Wallace is trying to bring control to these students he is giving the speech to with the “old fish explaining what water is to you younger fish” (Wallace 1), story because you lose control when you live in the fantasy of you being the “absolute center of the universe” (Wallace 2). How Baldwin tries to get his point across of having control is how he concludes what you can do when there seems to be an unchangeable injustice by giving the options of “the acceptance, totally without rancor..”(Baldwin 64) or “that one must never... accept these injustices as commonplace” (64). Even though they have the same idea of having control when it seems they achieve this through different examples and philosophies in their...
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...of my envelopment as a child and a teenager has been surrounded by political issues, involving my country into sad and hard situations, destroying our culture, education and economy, forcing and scaring the people who decided to trust into a different opinion against the government, those ones will be recognized as “Traitors” and “Enemies of the nation” at least that was the way they used to call them. The visual arts means to me as a way to escape from reality and open our minds to others, to make them understand that there’s a another world outside complete different as the one who we live in now. At the age of seven, my father took me into a Father-son trip to the beach, where he gave me my first camera, an Instant water proof Kodak, one of the most beautiful gifts that i’m still appreciating from hem. Since then I have been feeling a passion for the Films and Photography a passion who becomes an intuitive path that guides me through life. For me films are about romance, adventures, tears, laughs and smiles, more than recording with a video camera, doing a film involves feelings, inspiration, originality, pushing the boundaries and making us to be able to distinguish ourselves from one another. Every mind is a different world, this life is a gift, no matter how pain full it seems to be, we need to be ready to take a risk, to grow and recognized that everyone has reason to live. I’m taking now the risk, I’m growing up and I’m recognizing my reason to...
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...your good side but also your flaws and imperfection. To have a true friend is rare achievement now a days. Now, if you have one then you’re a lucky person. And I guess, I’m one of them. In my case, my bestfriend is my own cousin. She is, in a way, similar to me but also different at the same time. To start with, we are alike in the sense that we talk a lot about things that none of our friends are interested in, like instagram, blogs and youtubes. But somehow different when it comes to the types, she wants a colorful instagram feed and blog while i prefer black and white. Dressing up is both our hobby. Although, I was never into leggings and pants like my her but instead I wear shorts and dresses. Another reason is, both of us are single for we are now scared to get our hearts tore into pieces again, just like what happen with our last relationship. Though, I’m still considering of having a boyfriend, i hope, in the near future unlike her who kinda became of a “man-hater” that doesn’t like boys at all. In terms of attitude, me and my bestfriend mostly had differences than similarities. We always think before we react on a certain situation or dilemma. However, when it comes to handling those, it’s a different story. I don’t know how but she always take problems lightly and positively, no matter how small or big it is while I take mine negatively. It’s very funny that we have a common talent, that is talking non-stop. I’m very realistic and sarcastic like I’m always looking for...
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...Technology’s Effect on Reading Skills Things are much different from the generation in which I grew up technology-wise. We had few television shows for kids other than Saturday morning cartoons. Computers, even the PCs at home, were used for accounting programs or very early e-mail. There were very few games for kids and it took those forever for them to load. There were not many game systems and none of them were portable. We also did not have the cell phones that are available now with internet access. We did not even have internet. Things have come a long way since then. Today’s kids have access to cell phones, iPods, tablets, laptops, and a lot more options available to them. Modern technology has had both a positive and a negative impact on the current generation's ability to improve their reading skills. Kids growing up in 2015 are growing up in a different world. Life has a much faster pace in this era of technology. People can get things on demand and immediately. Kids in school have a harder time paying attention for long periods of time. This makes sitting still and paying attention to a teacher’s lecture difficult. It also makes getting past a possible slow part of a book or passage tough. Most of their electronics come with many different options and if they don’t like whatever is on they can change it. This makes teaching students what is needed for them to pass the standardized test very difficult. Another issue students have is lowered comprehension. Students...
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...spot for both young adults, and middle age to enjoy fine dining and good music. It is located downtown’s Chicago, IL. Club IT is one of the hottest new clubs to hit the Chicago area. Ruben and Lisa has put a lot of time an effort into remodeling the club, by doing so it has brought a certain quality to its visitors. Club IT, brings a different scene in the downtown area. Ruben Keys and Lisa Tejada are current musicians themselves, which brings musical background to the club. Ruben and Lisa were able to open the club of their dreams because of their extensive background in business administration, Their main purpose for Club IT is to “offer the general public live music, DJ’s, dance space and refreshments that suit your lifestyle,” (Wiley, 2005). Without the proper knowledge of data management, the structure of the club could be at risk for failure. Owners Ruben and Lisa decided to hire an intern to evaluate information, and to provide input to Club its growth and develop a strategy that will uplift the club’s communication externally but internally as well. This will allow Ruben and Liza to be able to view several aspects of different possibilities to find customers and furthermore, through new innovative systems that will allow the nightclub to run productively... The targeted clientele is twenty-something’s that like to party and dance. Club IT’s interior has about 6000 square feet that includes a 600 square foot dance floor, seating for 220, a short order kitchen, and...
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...she describes as a love - orange. Although the death takes a lot of people around her, she sees the funeral as a vacation, a time to come out of the house and a break from her own world. She is smart but childish at the same time, that can only mean that she is older than 10 years, I would say that she where a teenager, because her grandparents where still alive. The girl, that we do not know the name of, often hides under the bed when strangers come by her grand parents house, where she lives. Every time strangers come by, she would say these words to her dog: “A world outside” (P 1 L 8), the dog is a bit redundant in the text, but still an object that is used to support the fact that she is a bit more like other people. She is different, and she thinks she lives in a ‘inside’ world, that is one of the reasons why her grandmother dressed her all white to the neighbours funeral, the other reason why she is dressed all white, is the fact that, she sees the place people come to in the second life, is a place filled with butterflies, sunlight and sweetness. As a symbol, white is the opposite of black that often is a symbol for evil. White is a colour associated with innocence, perfection, and as an angel. When she sees her...
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...Cosby falls from grace. Today, besides Cosby’s dwindling fan base, most people believe he’s guilty and belongs behind bars. Multiple Victims of women, numbering in the 50-60s have come forward with stories that contradict Cosby’s testimonies and his denial. All of which damage his social status, reputation and fame. Former Cosby Show actor Joseph C. Phillips stated publicly on a blog: “Of Course Bill Cosby Is Guilty!” (“News Wire”) In 2002 Bill Cosby was awarded the Presidential Medal of Freedom, however as of a result of recent events many wish it to be taken away. President Obama had this to say “There’s no precedent for revoking the medal. We don’t have that mechanism.” (Calamur) The President's stance on the other hand, proved to be different. “As you know, I tend to make it a policy not to comment on the specifics of cases where there still might be if not criminal than civil issues involved. I say this: If you give a woman - or man for that matter - without his or her knowledge a drug, and then have sex with that person without consent, that’s rape. And I think this country - any civilized country - should have no tolerance for rape.” (Calamur) Ticketmaster offered refunds for Bill Cosby’s Show in Denver, Twitter turned against him, with a meme that emblazoned rape scenarios across pictures of his face, Bill Cosby’s Hollywood Walk of Fame Star was scrawled all over with “Rapist” and Hannibal Buress, called Cosby a rapist in a comedy act. (“News Wire”) ...
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...Johnny Cade and Dallas Winston, two sides of the same coin. Johnny and Dally from S.E Hilton’s “The Outsiders,” may have different backgrounds but they have a lot in common. For example they both have abusive parents. They also have little value on their lives. The two could be like a father-son pair, but they have their differences. Like the fact that Johnny is the most law abiding greaser to ever exist and Dally is the least. Their outlooks on advice is the exact opposite. Johnny and Dally are similar but different. Johnny and Dally have the same parent situation. Johnny and Dally both have abusive and neglective parents. For example, Johnny has abusive parents that only acknowledge his existence while beating him with a 2x4 or yelling at him. His parents are either fighting or one is drunk and the other is beating Johnny. “ His father was always beating him up, and his mother ignored him, except when she was hacked off at something, and then you could hear her yelling at him clear down at our house”(11). Dally is like Johnny, in the parent...
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