...Points | Objectives | 1 1 2.1 Analyze the effect of externalities on market outcomes. 2.2 Differentiate among horizontal, vertical, and conglomerate mergers. 2.3 Analyze the effect of government interventions, taxation, and regulations on economic behavior. | | | Reading | Read Ch. 8 of Economics. | | | Reading | Read Ch. 18 of Economics. | | | Reading | Read Ch. 21 of Economics. | | | Reading | Read Ch. 21W of Economics. | | | Participation | Participate in class discussion. | See Policies | 2 | Discussion Questions | Respond to weekly discussion questions. | See Policies | 1 | Individual Differentiating Between Market Structures | For this assignment, you will choose from the following options:Option 1: Differentiating Between Market Structures in KudlerOption 2: Differentiating Between Market Structures in an Organization of Your Choice * Read the instructions in the University of Phoenix Material: Differentiating Between Market Structures located on the student website and select one option to complete the assignment. | 4/23/12 | 20 | Learning Team Reflection Public Policy in Economics | Discuss this week’s objectives with your team. Include the topics you feel comfortable with, any topics you struggled with, and how the topics relate to your field.Prepare a 350- to 1,050- word paper detailing the findings of your discussion. | 4/23/12 | 2 | ------------------------------------------------- ...
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...|[pic] |Syllabus | | |School of Business | | |ECO/212 (3 Credits) Version 6 | | |Principles of Economics | | |03/01/2012 - 03/29/2012 | | |PUERTO RICO CAMPUS | Copyright © 2009, 2008, 2006, 2004 by University of Phoenix. All rights reserved. Course Description This course introduces the fundamental theories of microeconomics and macroeconomics. The economic principles studied in this course apply to everyday life as students research an industry, debate issues with trade agreements, discuss the effects of a shift in labor supply and demand, and discuss the strengths and weaknesses of the Consumer Price Index calculation. In particular, students research an industry affected by the economy and perform an economic analysis of the chosen...
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...Differentiating Between Market Structures ECO/365 June 2013 John Ilokwu Barnes and Noble Market Structure Barnes and Noble (B&N) is the ultimate destination for consumers to expand their knowledge or enjoy a quiet getaway with their favorite author or connect with a new author. “Leonard Riggio, the company's chairman, began his bookselling career while attending New York University in the early 1960s, and specializes in books, magazines, video, DVD, and music. As a publically traded company with almost 700 bookstores in the 50 United States,” (Barnes) the largest retail bookstore in shopping malls, colleges and universities, and major strip centers plus on the web provides a strong market structure for B&N. In economic theory there are “four different markets; perfect competition, monopoly, monopolistic competition, and oligopoly” (Colander, 2010). Without different markets there would not be any structure. Therefore, it is important to understand and determine the different market structure, the effect of externalities on market outcomes, the barriers new firms have when entering the market, the effect of government interventions, taxation, and regulation on economic behavior. Also this paper will identify three competitive strategies to maximize profits in the long run, the efficacy of strategies on the organization of B&N, and the three types of merger; horizontal, vertical, and conglomerate. B&N made a vertical merger when they became part of the Waldenbook...
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...Industry Table of contents 1. Introduction……………………………………………………………………… 2 2. The Thread Industry 2.1 Market Structure………………………………………………………………. 2 2.1 The Agreements ……………………………………………………………….. 3 3. Economic Impact on Competition 3.1 The Nature of a Carte………………………………………………………………… 4 3.2 Welfare analysis ……………………………………………………………………… 5 4. The European Commission`s decision 4.1. The decision…………………………………………………………………….. 7 5. Conclusion………………………………………………………………………… 8 References………………………………………………………………………………. 9 1. Introduction The European Commission (EC) convicted eleven companies in the thread industry for arranging cartels for customers in Benelux, the Nordic countries and the EEA in 2005. The 23 producers investigated are from Germany, Belgium, the Netherlands, France, Switzerland and the United Kingdom and were fined to a total of 43.5 million € (European Commission, 2005). Industrial thread itself is a kind of thin yarn that is used for sewing. It is therefore a main component in the production of various products, such as clothes, home furnishings, mattresses, footwear and others. Additionally, the production of automotive seats and seatbelts can be assigned to the so called automotive thread. Both markets together amounted to around 6 billion € in in sales worldwide in 2000. The antitrust investigation revealed that some companies in fact arranged...
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...challenges of global expansion; opportunities and constraints posed by regulatory change; competitor intelligence; scenario planning/planning for multiple futures; maximizing core business value; differentiating the value proposition; distribution channel development and integration; tailoring the value chain; building successful strategic alliances; and off-shoring models and approaches. Week 1 - Topic 1: Mission, Vision, and Values Objectives Distinguish between strategy and tactics. Explain the essential components of the strategic management process. Analyze the relationship among leadership, culture, stakeholder interests, and strategic outcomes. Create vision, mission, and values statements. Materials MIND MAP Mind Map Concept Outline EBOOK EBOOK COLLECTION: Chapter 1 - Pearce & Robinson. (2005). Strategic management (9th ed.). New York: McGraw-Hill. EBOOK COLLECTION: Chapter 2 - Pearce & Robinson. (2005). Strategic management (9th ed.). New York: McGraw-Hill. EBOOK COLLECTION: Chapter 10 - Pearce & Robinson. (2005). Strategic management (9th ed.). New York: McGraw-Hill. ARTICLES ARTICLE: Required Articles for Week One Assessment Mission, Vision, and Values Paper Submit a 700-word to 1,050-word paper in which you do the...
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...breadth of product lines. The ability to connect buyers and sellers on an accessible platform allows market constituents to engage in trade opportunities to which they previously would not have access. II. Key Factors Alibaba Group had the pioneer advantage and gained a significant share of the Chinese e-commerce industry. Its core value proposition of connecting “small and medium-sized Chinese manufacturers” has been dramatically revised as a result of the business’ rapid growth to suffice customer needs. Categorizing their business units according to the profile of the vendor, the Alibaba Group has established market exclusivity in an effort to segment their vast consumer market. Segmenting their market allowed the firm to expand their consumer base, while strategically positioning themselves competitively and avoiding the risk of cannibalization across their services. To support the large extent of commerce, the business units are supported by peripheral services, Alipay and Yu’e Bao, which structure Alibaba’s main service offering. Alibaba Group strengthened the value of their existing service offerings by providing an escrow service, Alipay, to reduce the risk of online purchasing. This supporting service is a response to the market demand for a safer platform for transactions. In order to account for the large volume of money being exchanged on their various market platforms, Alibaba Group created a bank for customers to store their money. Again, the firm considered...
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...Exposure to air pollution is associated with numerous effects on human health, including pulmonary, cardiac, vascular, and neurological impairments. The health effects vary greatly from person to person. High-risk groups such as the elderly, infants, pregnant women, and sufferers from chronic heart and lung diseases are more susceptible to air pollution. Children are at greater risk because they are generally more active outdoors and their lungs are still developing. Exposure to air pollution can cause both acute (short-term) and chronic (long-term) health effects. Acute effects are usually immediate and often reversible when exposure to the pollutant ends. Some acute health effects include eye irritation, headaches, and nausea. Chronic effects are usually not immediate and tend not to be reversible when exposure to the pollutant ends. Some chronic health effects include decreased lung capacity and lung cancer resulting from long-term exposure to toxic air pollutants. The scientific techniques for assessing health impacts of air pollution include air pollutant monitoring, exposure assessment, dosimetry, toxicology, and epidemiology. [pic] Figure:Health Effects caused by Air Pollution Although in humans pollutants can affect the skin, eyes and other body systems, they affect primarily the respiratory system. Air is breathed in through the nose, which acts as the primary filtering system of the body. The small hairs and the warm, humid conditions in the nose effectively remove...
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...be the progress outstanding factor of the organization. Basically, the organization’s success, performance and competitiveness lean on the content and quality of human resource management. Consequently, many of the difficulties faced by organizations also arise from here. The idiom according to which the human resource is the most valuable asset of an organization could not be more true. The predicament is what kind of assets do we need and for what kind of tasks? Intelligent people? Creative people? With certain skills or only good potential for the activity in case? Nowadays, the hiring process tends to be done without clearly differentiating between creative, intelligent and expert people, the coherence of the HR strategy being encumbered by the multitasking challenge of each organization and the more difficult achievement of a comfortable market position. However, above all the general requirements of an employer (formation, knowledge, experience, skills, attitudes, behaviors and human type, features that are seldom simultaneously met), it still remains the organization's necessity of understanding its employees, taking care of them and developing their career. ← Objectives of the course: • To introduce students to the contemporary issues of Human Resource Management that represent the greatest challenge for any...
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...Term paper on: Brand Management Course: MKT 416 Section: 1 Submitted to: Md. Anamul Hoque Rubai Senior Lecturer Department of Business Administration East West University Submitted by: Arafat Rauf Submission Date: 27/7/2011 Executive summary As we are the students of the course named BRAND (MKT 416) so we the group members all got the opportunity clarify our understanding related to the particular course by this assignment which is given by our course our course instructor Md. Anamul Hoque Rubai. The brand or the product we going to work with is a relaxation drink which and we have named it as “Holistic Relaxation Drink” which refers that by having this drink consumers will be in a balance state of mental, physical and spiritual. Our product logo indicates spiritual satisfaction of human body, physiological satisfaction and the last fresh leap indicate the mental satisfaction of a customer. That means when customer will drink must feel cool. And the blue circle indicate peace, hopes and physically sense. That means all of the three satisfactions will circle in the logo. Our focus would be on quality, taste and uniqueness. By the attributes and other benefits the drink will be able to possess higher position in the beverage industry. We have chosen a relaxation drink to launch because it would be the first one in its category so there are no competitors and positioning and differentiating would be easier for us. By having this drink our...
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...Environmental and Consumer Influences Analysis Nikki Casalena-Pogue PSY322 March 19, 2012 April Ward Environmental and Consumer Influences Analysis People should not be pigeonholed into one or two categories therefore companies have to expand their brands to fit into the lives of consumers. People are unique and so are the preferences of each man and woman. A product, such as laundry detergent, that so many consumers use, the manufacturer has to expand that product to suit the various needs and desires of the consumer. Many factors influence the purchase of a product: psychological factors and social factors. Along with external factors that affect consumer behavior, such as social, ecological, and cultural. Psychological factors are termed by a science dealing with the study of behavior in people (Psychological Factors, 2012). The factors that influence consumer behavior toward laundry detergent purchases are personality and family, among others. The personality of the purchaser determines which type of detergent he or she buys. The consumer can choose from more than 80 different laundry detergent brands in the United States (Laundry Products: Laundry Detergents, 2012), but the consumer typically will choose just one and maintain purchasing that brand. Personality influences why people continue with one brand through consistency. Consistency shows there is generally a recognizable order and regularity to behaviors. Essentially...
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...Mashreki Islam Sami Bachelor of Science in Civil Engineering International University of Business Agriculture and Technology Dhaka, Bangladesh Abstract The main objective of this paper is to give an extensive knowledge on SWOT Analysis. In this paper SWOT analysis is discussed in the case of project management. SWOT analysis stands for Strengths, Weaknesses, Opportunities, and Threats. Such analysis can be a part in a project or in a business venture. A SWOT analysis can be carried out for a product, place or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey, who led a convention at the Stanford Research Institute now called SRI International, in the 1960s and 1970s using data from Fortune 500 companies. Performing SWOT analysis allows setting achievable goals or objectives for the organization. SWOT analysis is important for organizations to plan future steps that are to be taken for development or to compete with other companies. Through SWOT analysis, a company or organization come across advantages, disadvantages, possibilities, capabilities and problems that they may face in a project takes visual. In this paper different sectors are considered where SWOT analysis is done successfully. Some other techniques of analysis such as Benchmarking, PESTLE, M.O.S.T Analysis etc. are also discussed...
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...Journal of Financial Reporting and Accounting Insurance vs Takaful: identical sides of a coin? Hairul Suhaimi Nahar Downloaded by ZHONGNAN UNIVERSITY OF ECONOMICS AND LAW At 10:31 08 December 2015 (PT) Article information: To cite this document: Hairul Suhaimi Nahar , (2015),"Insurance vs Takaful: identical sides of a coin?", Journal of Financial Reporting and Accounting, Vol. 13 Iss 2 pp. 247 - 266 Permanent link to this document: http://dx.doi.org/10.1108/JFRA-02-2015-0029 Downloaded on: 08 December 2015, At: 10:31 (PT) References: this document contains references to 66 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 248 times since 2015* Users who downloaded this article also downloaded: Mohamed Sherif, Nor Azlina Shaairi, (2013),"Determinants of demand on family Takaful in Malaysia", Journal of Islamic Accounting and Business Research, Vol. 4 Iss 1 pp. 26-50 http:// dx.doi.org/10.1108/17590811311314276 Khalid Al-Amri, (2015),"Takaful insurance efficiency in the GCC countries", Humanomics, Vol. 31 Iss 3 pp. 344-353 http://dx.doi.org/10.1108/H-05-2014-0039 Nor Aziah Abu Kasim, (2012),"Disclosure of Shariah compliance by Malaysian takaful companies", Journal of Islamic Accounting and Business Research, Vol. 3 Iss 1 pp. 20-38 http:// dx.doi.org/10.1108/17590811211216041 Access to this document was granted through an Emerald subscription provided by emeraldsrm:509129 [] For...
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...PRODUCT MANAGEMENT Role and Scope of Product Manager Role of Product Manger Responsible for marketing of individual products or product lines • Creation and conceptualization of strategies for improving and marketing the assigned product line or brands. • Projection and determination of financial and operating plans for such products. • Monitoring execution and results of plans, with possible adaptation of tactics to evolving conditions. Scope of Product Manager: • Has no control over the functional departments that execute the plan • Lately, advertising function at micro level is being held by product managers Interfaces of a Product Manager Functions of a Product Manger 1. Market Planning Process SLEPT Customer (MKT Segmentation) Competitor (PDCT Segmentation) Sales Potential and Market Forecasting 2. Product Strategy Positioning / Branding Leveraging CBBE (LE / BE) NPD 3. Marketing Decisions Pricing Packaging Promotions (includes ADVT) Channels of Distribution Service 4. Monitoring Marketing Metrics Financial Metrics How is Product Manger different from Marketing Manger? • • • Focus Level of Operation Time frame of decision Making How is Product Management different from Brand Management? Differences • • • • • Brand can exist independent of product Brand has value on balance sheet Brand can deal with multiple product lines but still be coherent Brand is extendable Brand is a covenant or a promise of performance Similarities • Brand derives its power...
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...VIETNAM NATIONAL UNIVERSITY – HOCHIMINH CITY INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESS AN IMPACT OF BRAND ELEMENTS ON BRAND AWARENESS THE CASE OF OPPO SMARTPHONES IN HCM CITY In Partial Fulfillment of the Requirements of the Degree of BACHELOR OF ARTS in BUSINESS ADMINISTRATION Student’s name: VU NHU QUYNH (BABAIU11308) Advisor: HO THI BICH VAN, PhD Ho Chi Minh City, Vietnam May, 2015 AN IMPACT OF BRAND ELEMENTS ON BRAND AWARENESS THE CASE OF OPPO SMARTPHONES IN HCM CITY APPROVED BY: Advisor APPROVED BY: Committee ___________________________ ___________________________ Ms. Ho Thi Bich Van, Ph.D Ms. Ho Thi Bich Van, PhD ___________________________ Mr. Bui Quang Thong, PhD ___________________________ Ms. Nguyen Thi Huong Giang, MBA ___________________________ Mr. Tran Van Dat, PhD THESIS COMMITEE ACKNOWLEGDEMENT This thesis could have never been done without the help and contributions of many people that I am very thankful to. First of all, I would like to express my deepest acknowledge to my supervisor, Dr. Ho Thi Bich Van – lecturer at Business Administration School, Ho Chi Minh City International University for her unbelievable and unreserved support, enthusiastic and valuable advices. She is a wonderful teacher who has taught and encouraged me from the beginning of this task till the end. Again, I want to say “Thank You Very Much” to my advisor for all she has done for me. Then, I would like to express...
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...Boeing Stuart Taylor Chris Tillmanns November 13, 2002 The airline manufacturing industry consists of only two firms, Airbus in Toulouse, France and the Chicago-based Boeing. Two recent research and development moves at the two firms offer an insight into the positioning strategy that each is taking in the future market place. It seems the two firms are accenting two niche markets with a pair of flagship products, neither of which are in direct competition with each other. This will allow for the firms to stave off price competition in the short term by differentiating product lines, which is desirable given the recent increase in buyer power gained by lowcost airlines. Current Market Position Airbus Airbus controls 46% of the market. 1 It was formed in the 1970’s as a consortium of European aerospace firms, and was integrated into a single company in 2001. It was designed by European nations to compete with the large American manufacturers and received subsidies from the various European governments. Their product line extends from the single aisle A320 to the larger, twin aisle A340. Boeing Boeing, naturally, currently controls the other 54% of the market for commercial aircraft in terms of value delivered, and its commercial unit took in $30.1 billion in 2001.2 It introduced the 747 Jumbo Jet in 1966 which revolutionized the concept of air travel due to its large size, and ushered in the era of mass air travel. In addition, it produces a wide range of aircraft from...
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