...Positioning and Differentiation Paper September 3, 2012 Positioning and Differentiation Paper A well-planned marketing and branding approach will offer a course of action for the development of an effective marketing campaign in many different types of organizations. A hospitals marketing and branding strategies are key factors of consideration in the development of comprehensive marketing plan; they are also key factors in the success of the organization. North Colorado Medical Center and Medical Center of the Rockies have both successfully marketed themselves in the community as exceptional health care providers by providing quality care. The purpose of this paper is to examine the positioning and differentiation strategies used by North Colorado Medical Center and Medical Center of the Rockies to market actively their organizations. It is very important for health care organizations to develop a plan for the target market within the surrounding community. A well-designed marketing concept provides a course of action for the development of a comprehensive marketing initiative that will help attract an individualize market that has not been considered. An organization target market is a group of customers who an organization aims its goods and services. To create a good strategy, the organization’s target market must be evaluated and well thought-out. Health care organizations must position themselves and separate from its competitors by offering their services in a different...
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...Financial Statement Differentiation Paper Cara Hawkins ACC/561 November 16, 2011 Carl Upthegrove Abstract Financial statements are an important tool management and assessment tool. When correctly prepared and properly used, they contribute to an understanding to the financial condition, problems and possibilities of a company. Financial Statement Differentiation Paper Financial statements are the report card of businesses. whether you are a new investor a small business owner, a manager, an executive, a non-profit, or just trying to keep track of your personal finances, understanding how financial statement are used is very important There are five financial statements. They are; (1) income statement; (2) retained earnings statement; (3) balance sheet; (4) statement of cash flow; (5) interrelationships of statements. An income statement is a report that shows how much revenue a company earned over a specific time period (usually for a year or some portion of a year). An income statement also shows the costs and expenses associated with earning that revenue. The literal “bottom Line” of the statement usually shows the company’s net earnings or losses. Investors are interested in income statement because it provides useful information or predicting future net incomes. Creditors also use this type of statement to also predict future earnings. Banks lend monies on the promise they will paid back. The income statement tells banks if there is enough profit being...
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...Positioning and Differentiation Paper Theresa Williams University of Phoenix Marketing for Health Care HCS/539 Marcia Thompson August 30, 2010 General Information The two health care organizations that will be identified in this paper are Central Texas Medical Center (CTMC) and Guadalupe Regional Medical Center (GRMC). These two organizations are within 25 miles of each other and are in Central Texas. CTMC’s major county it serves is Hays for GRMC’s county is Guadalupe. Both organizations will overlap on counties it serves with health care services. A non-for-profit hospital based organization; each hospital has plenty of similarities and differences among them both. This paper will include the similarities and difference as well as some of the marketing and Public Relations each organization is doing. The difference in the two non-for -profit organizations will allow patients in Hays County and the surrounding counties to decide which health care facility is best for him or her. With similarities involved it will just add extra bonus to the patients for if they could not receive results from CTMC they can got to GRMC and vice versa. One of the major marketing tactics that will cause a patient to be faithful to one organization more will be the customer service and how he or she is treated. Similarities First thing first, let’s start with the similarities on the two organizations. We already know that CTMC and GRMC are considered a non-for-profit organization...
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...Financial Statement Differentiation Paper Set Jardine Acc 561 Financial Statement Differentiation Paper Financial statements are prepared by every public company according to the generally accepted accounting principles adapted by the United States to ensure accounting accuracy within the investment community. These accounting standards are used to prepare the balance statement, the income statement, the shareholders’ equity statement, and the cash flow statement. This paper will discuss the differences between each of these statements. Balance Sheet Shareholders’ equity, liabilities, and assets are items listed on the balance sheet. Assets are the items that the company owns that have value. Liabilities are debts that the company is obligated to pay. Shareholders’ equity is the net worth of the company. The balance sheet is an overview of the company’s accounts during the financial period depicted on the statement. Income Statement The income statement is the company’s statement of profit and loss. This statement will show the company where money was either gained or lost during operations. There are several versions of the income statement, depending on the size of the company. Generally, though, the sections in the income statement consist of revenue, cost of goods sold, operating income minus expenses, pretax income, extraordinary items, income available for common stockholders, adjusted net income, and earnings per share. Cash Flow Statement ...
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...Financial Statement Differentiation Paper Nancy Negron ACC/561 Accounting April 15th, 2013 Tom Myers Financial Statement Differentiation Paper In accordance with the United States Securities and Exchange Commission (SEC) the financial statements are as easy to read as a nutrition label (US Securities and Exchange Commission, 2007). There are basic financial statements such as the income statement, which show how much revenue a company acquired during a specific period, the bottom line of company earnings or losses (Kimmel, Weygandt, & Kieso, 2009). The balance sheet, which shows the company’s assets (things that the company owns that have value), liabilities (money that the company owes) and shareholder’s equity (the capital or net worth that belong to the shareholders or owners) (Kimmel, Weygandt, & Kieso, 2009). The cash flow statement, which shows how the company manages the flow of cash in the different business activities such as operating, financing, and investing (Kimmel, Weygandt, & Kieso, 2009). Finally, the statement of equity, which shows any action with the shareholder’s or owners of the company for a specific time, this statement also shows assets and liabilities changes that do not affect the income (Kimmel, Weygandt, & Kieso, 2009). These statements are related to each other because more than one input of the statements is needed in other statements. For example, any changes on the assets or liabilities in the balance sheet are reflected...
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...ACC - 561 Financial Statement Differentiation Paper Financial statements provide crucial information to management, investors, and creditors. These statements include four documented forms cash flow statement, balance sheet, retained earnings, and income statement. The information contained in the reports provides a detailed picture to the condition of any business. A business evaluation containing all four documents is essential to form an accurate forecast in past and future objectives. Each document allows creditors, investors, and managers’ ability to further understand the financial workings of an individual company. Balance Sheet A balance sheet shows the dollar value at a specific time of the assets and liabilities of the company. The formula for this is Assets = Liabilities + Stockholders Equity. Assets are any resource in which a company posses such as cash, equipment and property. Liabilities are shown as amounts or payables owed to the owner or creditor. Balance sheets for most companies are available to the public. By publishing this report lenders and investors can review the data and decide whether the company is worth the investment. Both investors and lenders can also determine if the company has the ability to repay a debt (Kimmel et al., 2009). Income Statement The income statement shows if a company has reported a profit or loss for a specific period. This statement is also referred to as a profit and loss statement. The...
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...Financial Statement Differentiation Paper Name ACC/561 Date Instructor Financial Statement Differentiation Paper Financial statements arrange financial information into statements that prove to be the financial accounting backbone. The income statement, statement of cash flows, retained earnings statement, and balance sheet arrange the expenses, liabilities, revenues, and assets of a company into formats that provide a clear view of different areas of interest. These areas are of interest to the investors, creditors, and management of the company (Kimmel, 2011). All four of these financial statements prove to be of interest to all three financial statement users in multiple ways. The Four Financial Statements Each of these four financial statements provide insight necessary to keep a company fully functional and profitable. An income statement provides a clear view of how successful the performance of a company was within a period of time through reporting the revenues and expenses within that period. The net income, which is determined through use of the income statement, proves to be valuable information in many different areas of financial interest. The statement of cash flows presents where cash was obtained within a time period and how it was used within the company during that time. This shows how the investing, financing, and operating activities of the company effects the amount of cash at the period’s end. To determine the amount of previous income...
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...Financial Statement Differentiation Paper Jason Raines ACC/561 January 9, 2012 Cathleen Davis Financial Statement Differentiation Paper There are four basic financial statements that help business keep track of what is coming and going on a daily basis. “They are: (1) balance sheets; (2) income statements; (3) cash flow statements; and (4) statements of shareholders’ equity” (Beginner’s, 2007). Each one of these statements has it own unique way of showing where the company’s money came from, where went, and where it is now. This is why it is important to have better understanding how each statement can help keep accurate financial records for the business. Balance Sheet A balance sheet is really an easy concept to understand because when it comes to the balance sheet company’s use them to balance out there financials. This financial statement shows a company’s “assets, liabilities, and share holders equity at certain point of time in a business cycle” (Balance Sheet, 2011). There is a simple equation that can describe the balance sheet which is Assets = Liabilities + Shareholder’s Equity, using this equation company’s should be able to keep accurate records of their finances. Although investors, creditors, and management all look at the balance sheet for reassurance it would seem that the creditors would more interested in the balance sheet because creditors can look at the balance sheet and make a determination on whether or not they are going...
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...Financial Statements Differentiation Paper There are four different types of financial statements discussed in week which are comprehensive income statements, balance sheets, reconciliation statement and cash flow statement. There is significant differences between the financial statements and will define them. Also will discuss what individual financial statements would interest investors, creditors, and management. Financial statements help us comprehend the past and forthcoming financial situation of a company. According to Sherlock and Reuvid, a balance sheet indicates assets, liabilities and equity balances of a company at any given point in time. The balance sheet will show short and long term liquidity and commitments of the company, also the control of the corporation and capital organization. The income statement indicates the elements of earnings and loss of any specified time frame. Also it will usually display subtotals for gross revenue, net income after taxes, and operating income. The reconciliation statement, “Supplies investors and analysts more information for predicting future cash flows” (McClain). It also displays any changes in depreciation of equipment, acquisitions of property, and other changes in corporate operational resources and liabilities. The cash flow statement indicates the cash influxes and losses of the corporation at any specified time frame. There are two approaches for formulating the cash flow statement. The direct process displays...
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...Best practice does not equal best strategy Benchmarking is an important way to improve operational efficiency, but it is not a tool for strategic decision making. When competitors all try to play exactly the same game, declining margins are bound to follow. PHILIPP M. NATTERMANN The McKinsey Quarterly, 2000 Number 2 Best practice. It may be the most readily recognized and widely used of all business management tools. And why shouldn’t it be? To executives, modeling a company’s performance on its best-in-class competitor is an ambitious but attainable aspiration. To investors, the strategy is a guarantee of the soundness of any company that embraces it. And to consultants, it is the tide that lifts every client’s boat. So why is it killing your margins? Everyone who follows business has seen the fat margins of growing young companies attract scores of new entrants, which eventually crowd the field and drive those very margins down. Why would top executives convert this regrettable fact of business life into a creed, especially when doing so simply hastens the endgame for everyone—first mover and Johnny-come-lately alike? Margins tumble as more and more incumbent companies compete for smaller and smaller segments of customers and industry resources They act as they do because they don’t understand that benchmarking is simply an operational tool. Instead, they all want to occupy the point on the strategic landscape that their most successful competitor has staked out.1 Soon...
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... | |Logic/Organization (20%) |1.0 |1.0 | |Format/Style/ Grammar/Punctuation/Spelling (20%) |1.0 |.8 | |Total (100%) |5.0 |4.8 | Your content in this paper is very good, but you should review the use of citations and how to match them to the reference listing. You must list the scenario as a reference so you may cite it appropriately. Please use the proper naming convention for assignments attached to your post (the file name, not the subject). Business Recommendations for Big Drive Auto Big Drive Auto is a dealer of several manufacturers' cars and trucks, in several states. Citation?Several business recommendations have been made to ensure success of Big Drive Auto. The recommendations include pricing strategy, non price barriers and product differentiation. These recommendations must be implemented over the next five years to make Big Drive Auto a bigger, more successful company. Price Strategy Big Drive Auto has been keeping records on how much goods they have been selling and at what price. As useful as this data is for Big Drive Auto, it will not be enough to help the company make the next step towards sustainable success. In order for this company...
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...BUSINESS-LEVEL STRATEGY By Alan S. Gutterman 1 Abstract Growth is a key goal and objective for emerging companies and management must carefully determine the best way to combine the core competencies within a firm’s functional departments to provide the firm with the best opportunity for achieving and sustaining a competitive advantage in its chosen environment. This report focuses on the process of setting business level-strategy, which includes (1) selecting the domain(s) in which the firm will be competing for scarce resources (e.g., capital, personnel, technology, inputs and customers) and (2) positioning the firm in each chosen domain so that its function-based core competencies are most effectively leveraged to establish a competitive advantage. The overall goal of business-level strategy is to protect the firm’s position in its current domain and, if possible, enlarge the domain in which the firm can operate with a competitive advantage. I. Overview Senior executives and managers involved in the development and implementation of business-level strategies are tasked with identifying the core competencies within the various functional departments of the company and combining them in a way that provides the company with the best opportunity for achieving and sustaining a competitive advantage in its chosen environment. The key choices that must be made when setting business-level strategy include: (1) selecting the domain(s) in which the company will...
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...Below is a free essay on "Boost Juice Case Study" from Anti Essays, your source for free research papers, essays, and term paper examples. Today, people focus more on their health, choose their foods very carefully because they have seen that people has cancer, heart disease, and diabetes more than before. Boost was understood what its customers’ needs, and bring the best services to customers. So it was successful by produce the healthy drink. Boost’s products are different with its competitors and focus on macro-environmental to make its business successful. Boost, the juice company was created in 2000 with the first store in South Australia. In 2003/04, their capital growth 257% and a turnover is nearly $20 million. In 2007, they have more than 180 stores in Australia and around the world. They are making different healthy product such as low-fat, super, skinny, lite, sporty smoothies, crushes, juices and snacks (Kotler et al. 2009). There are four major elements of marketing strategy: market segmentation and targeting, differentiation and positioning. These elements mean that companies have to select customers to serve, and create value for them (Armstrong et al. 2012). In this case, Boost Juice has defined market segments; it means divide the group of customers to serve such as aged, lifestyle, etc...After defined market segmentation, it will select one of these segments to enter. That is why their products have many types and different size as small, medium and...
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...segmentation by personality type, you can create personality type. This knowledge of individual preferences related to a respondent’s personality can be leveraged to create more effective marketing campaigns and increase sales. Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers, who have common needs, and then designing and implementing strategies to target their needs and desires using media channels and other touch-points that best allow to reach them. Market segmentation involves dividing up the potential market for a product into groups of people who have similar needs, and then addressing these needs in a focused way. Market segments allow companies to create product differentiation strategies to target them. The concept was introduced in early 1960’s not just to advertise but also bring about product innovation, pricing, choice of distribution channels etc. A broader aspect of segmentation is the term psychographics. Psychographic profiles are used in market segmentation as well as in advertising. Psychographics is...
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...its buyers that exceeds the firm's cost of creating it. Value is what buyers are willing to pay, and superior value stems from offering lower prices than competitors for equivalent benefits or providing unique benefits that more than offset a higher price. There are two basic types of competitive advantage: cost leadership and differentiation.” Michael Porter Competitive strategies involve taking offensive or defensive actions to create a defendable position in the industry. Generic strategies can help the organization to cope with the five competitive forces in the industry and do better than other organization in the industry. Generic strategies include ‘overall cost leadership’, ‘differentiation’, and ‘focus’. Generally firms pursue only one of the above generic strategies. However some firms make an effort to pursue only one of the above generic strategies. However some firms make an effort to pursue more than one strategy at a time by bringing out a differentiated product at low cost. Though approaches like these are successful in short term, they are hardly sustainable in the long term. If firms try to maintain cost leadership as well as differentiation at the same time, they may fail to achieve either. Keywords: Differentiated,...
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