...Nokia Introduction Nokia is the world leader in mobility. They make a wide range of mobile devices, services and software that enable people to go beyond communications to navigation, music, video and more. Nokia is not only the world leader in mobile phones. They are also the world’s largest camera manufacturer and a leader in digital music. Mobility has the power to help economies grow and societies develop. It is changing the world, in developed and developing countries alike. Their vision is to release this potential by extending mobile access and allowing people to do more on their mobile devices. Nokia is a truly global company, headquartered in Finland. They have sales in more than 150 countries. Nokia has worked in partnership with WWF since 2003 to raise environmental awareness among our employees and on other environmental activities. Nokia joined several other major mobile manufacturers in 2007 to sign a voluntary agreement based on the results of the European Commission’s Integrated Product Policy pilot project on mobile phones. The project focused on finding how the mobile phone industry can reduce the environmental impact of its products throughout their lifecycle. The agreement includes three key commitments: • Produce an index of environmental facts for each mobile product to enable consumers to compare products easily. • Increase consumer communications about unplugging the chargers and safe disposal of phones. • Include a default on-screen message...
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...Nokia Introduction Nokia is the world leader in mobility. They make a wide range of mobile devices, services and software that enable people to go beyond communications to navigation, music, video and more. Nokia is not only the world leader in mobile phones. They are also the world’s largest camera manufacturer and a leader in digital music. Mobility has the power to help economies grow and societies develop. It is changing the world, in developed and developing countries alike. Their vision is to release this potential by extending mobile access and allowing people to do more on their mobile devices. Nokia is a truly global company, headquartered in Finland. They have sales in more than 150 countries. Nokia has worked in partnership with WWF since 2003 to raise environmental awareness among our employees and on other environmental activities. Nokia joined several other major mobile manufacturers in 2007 to sign a voluntary agreement based on the results of the European Commission’s Integrated Product Policy pilot project on mobile phones. The project focused on finding how the mobile phone industry can reduce the environmental impact of its products throughout their lifecycle. The agreement includes three key commitments: • Produce an index of environmental facts for each mobile product to enable consumers to compare products easily. • Increase consumer communications about unplugging the chargers and safe disposal of phones. • Include a default on-screen message...
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...Mobile Value Added Services in India A Report by IAMAI & eTechnology Group@IMRB December 2006 Mobile VAS in India, December 2006 © Internet & Mobile Association of India (IAMAI), 2006 All rights reserved. No part of this report may be reproduced, either in part or in full, without the prior permission of Internet & Mobile Association of India IAMAI & eTechnology Group@IMRB 2 Mobile VAS in India, December 2006 Table of Content Mobile Value Added Services in India............................................................................................1 Introduction......................................................................................................................................4 Executive Summary......................................................................................................................... 5 The Indian Mobile Telephony Market.............................................................................................9 The Role of VAS........................................................................................................................... 12 Environmental factors driving VAS......................................................................................................................... 12 Market efforts driving VAS......................................................................................................................................13 VAS- Definition & Market Size...........
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...The Box Suddenly, his cell phone in his robe pocket vibrated. He answered the phone, and heard the familiar voice of a client, a client that held a heavy wallet, “Mr. Jenkins, how are you?” “Ms. Chambers, it’s good to hear from you.” “Listen, Orson, I think I have to drop the November contract. Well… I don’t really want to say the reason… But I just don’t think it will work out, my apologies.” “Well…” “Goodbye!” With this, she hung up swiftly. He used to be a very busy man, but now, he seemed to be cut off from reality, everything around him seemed dead A six feet young man in his bathrobe was strolling around his apartment living room; he was wearing a hotel flip-flop; his dark green eyes were stern; he kept scratching his neatly combed dark blonde hair; his eyebrows were knit together tightly; his hands were rubbing his temples constantly, as if thinking of something important. There, in the middle of his living room, was a glass coffee table, on top of it was an ordinary paper box ---- a plain light brown cardboard box held together with tape, no address was written on it. It seemed to have popped out from nowhere. Orson was thinking of the day when he found a box sitting on his coffee table, he remembered that he ignored its existence and kept on reading his emails. He remembered one of his clients from Russia made a call and told him that she couldn’t make to the meeting, that was the first unusual call he got after that box appeared...
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...journal homepage: www.elsevier.com/locate/im User acceptance of hedonic digital artifacts: A theory of consumption values perspective Ofir Turel a,*, Alexander Serenko b,1, Nick Bontis c,2 a College of Business and Economics, California State University Fullerton, P.O. Box 6848, Fullerton, CA 92834-6848, USA Faculty of Business Administration, Lakehead University, 955 Oliver Road, Thunder Bay, Ontario P7B 5E1, Canada c DeGroote School of Business, McMaster University, 1280 Main Street West, Hamilton, Ontario L8S 4M4, Canada b A R T I C L E I N F O A B S T R A C T Article history: Received 24 June 2008 Received in revised form 11 September 2009 Accepted 2 October 2009 Available online 14 October 2009 Hedonic digital artifacts have become prevalent in today’s society. Their users typically pay for them, and in exchange are generally provided with benefits involving enjoyment. Today’s research on technology adoption and use, though, has focused mostly on organizational or personal aids that provide efficiency and effectiveness and are free of charge for users. To bridge this gap, we identified several value drivers of hedonic digital artifacts and measured them in the context of mobile phone ringtones using the theory of consumption values. Hypothesis testing was performed using PLS on data collected from 422 ringtone users. Results confirmed that the overall value of hedonic digital artifacts is a third-order composite assessment, which successfully predicted...
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...Case 3 – Artemis Images 1. Chris started her business because she realized a simple business model that would lead to revenue and success with the proper launch. She realized “digitizing documents using the latest technology, tagging them with easy-to-read labels, and linking them to search engines for easy retrieval and widespread use” will meet customers’ wants/needs while also preserving images and data and earning revenue. The strategy of the model it to provide digitizing services to companies in exchange for rights to market the content on the internet, receive merchandising rights, and also promotion of Artemis Images ULR with each partner. While Artemis Images provides a meaningful service of preserving the company’s valuable media and data, the get to sell the images to customers, and link the images to key words in search engines. The opportunity for Chris to start her own company was because she discovered that the photo archives were obtaining a ton of requests from fans and customers but they were unable to fill those requests to the full potential. Chris knew how to reach the potential. Chris also held the opportunity because she understood the value for an organization to have its inventory, pictures, and information digitalized and saved forever and she understood the cost of scanning and digitalizing this media. Artemis Images will be able to make profit off of the unrealized value of the images that is kept hidden by companies and consumers. Chris was able...
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...Article Summary - Data, data everywhere Data 2013.10.01 | Major Media Communication | Subject Understanding Digital Media | Student no 2010017713 | Professor Soochul Kim | Name Eunkang Kim | Double-side of a vast amount of information in accordance with development of technology is treated in this article. Even now, a lot of digital information beyond imagination is being accumulated all over the world. Not only the amount of information is increasing, but the production rate of one is also getting speedy. This explosion of information has some reasons. The main reason is technology development. It can actualize things which were impossible in the past. The digital technology changes a lot of information into digitization. Also, many people utilize them with the powerful mean digital device. Men communicating by information contributed to increase the amount of information. Humans who escaped from illiteracy and economic hardship have generated many kinds of information, which are utilized in several fields such as politics, economy, law, culture, science, and so on. The production rate of information is faster than the speed of technology development. Though the digital devices handling the information are getting various, storage space is not enough to store the increased information. Sea is not calm, but it has that big waves. Likewise, lots of information comes to our life. It is important to judge what information is...
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...technology takes the printed word for text materials and creates a file with the option of reading it digitally or listening to it with a realistic synthetic voice. Will knows that he has free access to books no longer under copyright protection, and he figures he can pay a royalty fee of $5 per title for copyrighted books that will greatly expand his catalog. So far, he has limited himself to English-language books but is working on a language translation option as well. To date, Will’s technical skills outpace his business acumen. He is struggling with some basic decisions. He has been working on his invention as a garage operation for the last few years and has missed many of his daughter’s soccer games while working at High Tech Digital Industries to keep his family comfortable on his $200,000 annual salary and benefits package. Will may eventually have to decide whether to devote most of his time to his invention. Moreover, he is not sure how to determine all the applications for his technology, who would want it, how it would be delivered to customers, how many books would be bought at what price, and so forth. Even after he has secured the rights to copyrighted material, he needs some help acquiring the books he wants to digitally transform and scanning them into his digitizer. It is not difficult to train others to do this, but the...
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...means of engaging. The digital revolution in brand marketing is generally approached as an issue of platforms, but it is much more. Technology doesn’t just give people a new way of doing things; it gives people a new way of thinking. The biggest impact of technology is the change it creates in people’s perceptions. Certainly, technology expands access, speed and productivity, but technology has much more far-reaching effects. The digital revolution is changing how people conceptualize the possibilities available to them in their lives. Absent digital technologies, it would never occur to someone that marketers could be engaged in dialogue, much less dialogue at the point of contact. People used to take it for granted that there was no tête-à-tête with ads. You could watch them, but you couldn’t change them or talk back to them. People no longer believe that. Even if they don’t interact with ads, they recognize that ads no longer enjoy an exclusive position on the dais. But the presumption of dialogue created by digital technologies goes beyond the technologies themselves. Once the door has been opened in one area, people want to see it opened everywhere else as well. People now want the same freedom of engagement in every aspect of their lives. Every point of contact carries the same expectations. People now want it at retail, in customer service, for promotions, with media content, and so forth. People have learned a new capacity from digital technologies and they want...
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...technology takes the printed word for text materials and creates a file with the option of reading it digitally or listening to it with a realistic synthetic voice. Will knows that he has free access to books no longer under copyright protection, and he figures he can pay a royalty fee of $5 per title for copyrighted books that will greatly expand his catalog. So far, he has limited himself to English-language books but is working on a language translation option as well. To date, Will’s technical skills outpace his business acumen. He is struggling with some basic decisions. He has been working on his invention as a garage operation for the last few years and has missed many of his daughter’s soccer games while working at High Tech Digital Industries to keep his family comfortable on his $200,000 annual salary and benefits package. Will may eventually have to decide whether to devote most of his time to his invention. Moreover, he is not sure how to determine all the applications for his technology, who would want it, how it would be delivered to customers, how many books would be bought at what price, and so forth. Even after he has secured the rights to copyrighted material, he needs some help acquiring the books he wants to digitally transform and scanning them...
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...what the pros and cons for both to come to solution of which out does the other. Purely fixed lines have been on around for years transmuting signals via a network of cables, which are either buried or suspended along poles. Fixed lines are in every home and building today so everyone has the ability to have telephone and data service. Although having fixed land lines are very much reliable it still requires data and modem. To receive or transmit data over the fixed line a modem is needed on each end of the line. The modem takes the digital information and turns it into tones that have been specifically selected for the transmission over the telephone network. The modem on the other end is responsible for turning the tones back into the digital data. Modems transmit data over a telephone network that is designed for voice. DSL utilizes the existing analog phone line so no need for new equipment other than modems that can convert the digital data into high-frequency tones along with a filter at the subscribers end to keep the DSL transmission from being heard on the telephone. The conventional modem operated at the frequency range of 300 to 3,000 Hz but a DSL modem will need to operate a higher frequency range which will allow for a much higher data rate. The data rate was capped at 56,000 bps with the conventional modem but with the DSL modem the data rate is based on several physical characteristics. One of the major physical characteristics is the cable length, the farther...
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...------------------------------------------------- I/O Devices NT1110 February 11, 2015 jOhn Smith Iklhlas Abdulsaid February 11, 2015 jOhn Smith Iklhlas Abdulsaid Critical I/O devices for a computer to operate include monitor, mouse, and keyboard. You need these in order for your computer to fully function and operate smoothly. Your I/O devices that are accessories and not needed for your computer to function are the printer, modem, touchscreens, digital scanners, graphics tablets and joysticks/controllers. The reason being that these are accessories for your computer and not needed to make the computer function. You can have these connected to your computer for use in your work or leisure time. The modem is considered an I/O device because it can modulate and demodulate a signal. And it can convert a digital signal to analog signal and vice versa. These devices are also becoming outdated as broadband connections are replacing dial-up. The printer is an I/O device as it receives data and prints it off onto paper. So it essentially is inputting data and outputting the data onto paper. I also think it isn’t necessarily a and essential device anymore due to the fact that companies and education systems are converting the need for assignments and notes to be printed off anymore as we use email and online classes to conduct business and share information. It’s a faster way to deliver data to your boss or teacher or to share information between coworkers and classmates...
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...Media communication is the process in which data is transferred from one computer to another. This involves transmission of digital of information to different devices through wireless or cabled connections. The data transmitted over networks could be either digital or analog. * Analog signals are continuous signals that vary in strength. Sound is an example of an analog signal. Telephones have transmitters that encode sound waves into electromagnetic waves, which then travel over wires toward their destination. The receiving telephone decodes the electromagnetic waves back into sound waves. Our brains then decode the sound waves into the words we hear. Computer modems use the same principle. Analog signals can be represented digitally. For instance, a high electromagnetic voltage could be interpreted as 1 and low voltage as 0. * Digital signals are discrete rather than continuous. Either there is a signal or there isn't a signal. Telegraphs transmit data with discrete signals. You either hear a tap or you do not hear a tap. Discrete signals can be represented by on and off pulses. The duration of a discrete signal can be varied, as with dots and dashes in Morse Code. To explain how this data is transmitted over the network, first I had to explain the mediums. Mediums are ways, which the data use to travel from one place to another. These mediums may vary depending the environment or type of network. The most commonly used data communication media include: *...
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...ROCKET FUEL: “QUANTIFIED SELF” DIGITAL TOOLS A CPG MARKETING OPPORTUNITY Q4 2014 OVE RVI E W Quantified Self (QS) is an emerging area of technology that allows consumers to use a variety of digital tools to collect data and learn about their behaviors and habits of everyday life. The increasing number QS digital tools available today includes smartwatches, wearable fitness trackers, apps, and websites. As consumers continue to integrate these new QS digital tools into their lives, the data collected by these tools presents new opportunities for CPG marketers to learn more about consumers’ behavior and better reach their target audiences. To better understand this new technology trend and assess its impact on the future of digital media for CPG marketers, Rocket Fuel conducted a custom primary research study among consumers in the U.S. to: • Understand consumers’ interest in using health and fitness QS tools • Gauge current usage of health and fitness QS tools • Understand the impact of health and fitness QS tools on consumer behavior • Evaluate consumers’ openness to sharing their QS data with CPG advertisers STUDY DETAILS This survey was conducted online using a trusted third-party research vendor and fielded from December 3 – 10, 2014, among 1,262 total respondents who live in the U.S., use a computer regularly, and either currently use a Quantified Self tool to track their health and fitness or who are interested in using a Quantified Self tool to track their health...
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...Integration paper 3 technological divide among poor and rich Beth BUrnett Integration paper 3 technological divide among poor and rich Beth BUrnett 2016 2016 As Digital Natives, who were born into the technological world, we should be striving to find a way to at least make the basic modern day technologies available to those who need it most. Imagine waking up every day and not being able to reach over and check your phone for missed messages, or even being able to turn on your light to see what you are doing. We don’t think about how fortunate we are to have those “luxuries”. For 3 billion people, this is reality, no phones, no internet, no communication. When you wake up the first thing you do is check your phone, believe it or not 4.4 Billion people still do not have access to Modern day technology. As a Digital Native, I believe this needs to change, not because they are missing out, but because it can be a matter of life or death. Despite the rapid spread of technology, only 1.16 Billion people have a working phone line. That means 6.14 Billion people do not have a way to call for help. For example if the people of Haiti did not have cell phones when they were hit by the massive earthquake, they would not have gotten the help they needed as quickly as they did. Many people have heard about the Ebola virus that swept across Africa and the sub- Saharan dessert areas, because many of the villages that were severely affected by the disease did not have active phone...
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