Dirt Bikes is a privately owned Off-Road vehicle/motorcycle manufacturing company. The company was founded in 1991 and is located in Colorado. They employ over 100 employees and create motorbikes with unique practices and designs. They have been growing and expanding the services that they offer as well as the products that they create. Their goals are to extend their market base and to continue to reach out globally as their customer satisfaction continues to hit the high notes. They use distributors to sell through to their customers scattered across the earth, their products are made with parts from different manufactures. Dirt Bikes’ has so far not used the full potential that information technology and information systems offers, if they updated their systems they would be allow to continue with both steady growth and consumer satisfaction. …show more content…
Information Technology has been a disrupting technology for industries all across the world, and companies that fail to adapt to the ever changing world that’s moved into the digital age will be left behind by their competitors. Dirt Bikes’ has many knowledge assets that ensure the company will remain competitive in their market. Some of the knowledge assets held in the organization include the following: their ability and to create dirt bikes with unique practices and designs, ensuring that their dirt bikes are “using the best custom parts available” and their ability to have high customer satisfaction in their target global markets, the knowledge contained by the manufactures in their company on how exactly they create, develop, and use the best technologies and practices available and their sales information that is collected by their workforce to ensure they are maximizing on the profit of their target