Direct the Rider, Motivate the Elephant and Shape the Path. These are the three main topics the authors, Chip and Dan Heath, used to explain the psychological way of implementing change in an organization and life. As college graduates and elite scholars in the academic world, these authors provide insight to a big problem in the business world: change. In the Switch, the authors use scenarios that are compelling and are easily understood as to why situations did not work one way but worked another. The research and development of their book emphasizes their theoretical framework as to why people react they way that they do when approached with a situation. It also explains how everyone in a given situation plays a vital role in the change. …show more content…
However, there were a couple of instances where they created a little bit of controversy. The first controversial statement that the authors made was toward the end of the Shape the Path portion of the framework, they were providing insight on how to keep the thought of successful change going. They used an example of a monkey trainer who used small pieces of mangos to reward good actions. These small actions would lead to a greater action because of the small rewards that were received. Then later in the chapter the authors tell you to be more reserved with the mangos when it came to your bosses and your team. These two scenarios contradict themselves and are a little confusing because they tell you to reinforce good actions, but do not do it as much when it comes to your team or your boss. What makes them different? The second one was about the bright spots and how they are the best to approach with no sufficient back up stated in the book. They provide scenarios but they did not provide any statistical research backing up their point that bright spots are the best places to go in times of change. It is a guessing game to believe that their ways are the best ways. Yes, they worked in the short run but in the long run there are no