...Introduction Company G is a fast growing company that focuses primarily on providing quality computer fans for a wide range of consumers. We provide service to the normal everyday users and avid computer gamers. This marketing plan will focus on Company G's new product line, which is an environmental friendly computer fan that can appeal to a wide array of PC users. Mission Statement We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions. Company G allows consumers to choose from eco-friendly computer fans that reduces our environmental footprint in the world. This electronic is innovative in that it is made with recycled plastic. To date it has not been reproduced by any other company. By providing eco-friendly products which are made from recycled plastic and biodegradable will allow consumers to have a better quality of life. Product Description and Classification Our new product will provide an environmental friendly computer fan that is made from 100% recyclable plastic. As our product line is upgraded we will allow the fans to be traded in for smaller and newer styles. The fans will be produced in two styles, one for the common user, and the other for people who are considered computer gamers. By using 100% recyclable plastic, our computer fans are lessening the environmental impact on the world, but will also allow the consumer to get a quality...
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...analysts say that In-N-Out's business model is "counter intuitive"? In-N-Out’s business model is considered to be counter intuitive as it is opposite to the commonly found business model in the fast-food industry. Firstly, all the stores are privately owned by the promoter family only unlike other chains which use franchise based model to expand their business. Such conservative and slow expansion policy as adopted by In-N-Out is quite unique in its industry which usually focuses on rapidly expanding all across the country and abroad. This is why in spite of being in business since 1948; the numbers of stores of In-N-Out are far lesser than its peers like Burger King. McDonalds, Wendy’s, etc. Another aspect of In-N-Out which is unique is its menu and ambience offerings, which are same since decades. While normal fast-food chains have decided to improvise and adapt with changing times, In-N-Out has focused on its original burgers and fries along with same old theme of styling and furniture. Moreover, contrary to other fast food chains, In-N-Out does not focus too much on advertising and sales promotion, and rather garners its customers from word of mouth publicity. Also, another unique aspect of In-N-Out’s business model is the fact that the employees are treated very well and paid handsomely which is certainly not the case in other fast food joints, which are hampered by high attrition rate problems. Hence, we can see that In-N-Out’s business model is totally opposite to the industry...
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...Phillies’ “product” is marketed as entertainment, a “happening” (Kerin, Hartley & Rudelius, p.313, 2012) that highlights the positive aspects of Phillies baseball. This includes the key elements of the new Citizens Bank Park field, having a fun experience without having to spend a lot of money, having the feeling of camaraderie being surrounded by likeminded Phillies fans, like eating hot dogs and shopping for souvenirs at the Phanatic Attic, and simply having a good time. The video demonstrates the vast efforts that the Phillies marketers put into being good “community citizens”. The Phillies Phanatic mascot appears at charity, hospital and other public events. The demand for the mascot’s public appearances is so great that there are actually three Phanatics to meet the need. The “Ballgirls” are 20 female college students from various colleges who appear at schools, golf outings, local charity softball games, and at the Citizens Bank Park field. “They act as ambassadors for the Phillies both on and off the field. The Phillies Ballgirls represent educated, athletic women who hope to serve as role models in professional sports for young girls” (3). The Phillies also have “The Green Team” to promote their concern about sustainability and the environment. The Ballgirls wear green t-shirts while collecting bottles and cans for recycling at regular intervals during the game to promote awareness and reinforce the Phillies’ sense of social responsibility. The Ballgirls are...
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...Background The National Basketball Association’s Orlando Magic franchise, like other franchises, such as the Cleveland Cavaliers, the Indiana Pacers, the Memphis Grizzlies, and the Oklahoma City Thunder to name a few, is considered a small market team. This means they exist in a city that has a small population and therefore a small fan base. These teams are contrasted to teams like the New York Knicks, the Los Angeles Lakers, and the Boston Celtics, that are big market teams and therefore have a very large fan base and as a result sell out all of their home games. The Orlando Magic’s ability to put “butts in seats” is further challenged by the fact that they compete with Walt Disney and other vacation attractions and resorts for attendance. The leagues policy of revenue sharing helps these small market teams stay in business, but they are challenged to be autonomous and profitable. Their profitability helps to expand the pool of available dollars to compensate the owners, players, and management. Like everything in life, if you are able to control your own destiny you can call your own shots. This is the motivation behind the team’s efforts to achieve autonomy and profitability to help them control their own destiny. The Approach The Orlando Magic made a decision to use business analytics to help them drive profitability and autonomy. Anthony Perez, Director of Business Strategy put in place a business analytics team that spent two years honing their skills on the business...
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...Contents How it All Began 3 TommyJams 3 Their Vision 4 How the Business Works – Their Business Model 4 The Money – Their Revenue Streams 5 On their way to Success 6 Competitor Benchmarking 7 ONLY MUCH LOUDER 7 KRUNK 7 WILD CITY 8 The Struggles of Growth 8 Future Growth Opportunities 10 Questions 11 Exhibit 12 References 13 How it All Began It was one evening in 2011, when two engineers Parth Saxena & Nikhil Kapur (working with Texas Instruments & Microsoft, respectively) were watching the performance of a band in the Hard Rock Cafe (in Hyderabad) that an idea struck them. While enjoying the performance they noticed a problem in the music industry. They realized that bands in general could benefit if they could get better access to the venue managers. The two graduates from Delhi College of Engineering thought like true techies - to make the live entertainment industry democratic for all artistes small & big alike, they need a tech platform which could connect them to all possible venues. Such a platform they realised would benefit not only the performers, but also the music live entertainment industry as a whole. And, thus the idea behind TommyJams was born. Given that Parth Saxena was a Music Enthusiast, it wasn’t a stretch that he could relate to the issue at hand. He also had an experience of being a part of various bands in Bangalore, as a freelance guitarist & vocalist. With his passion for music, his history with the industry in the...
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...CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Supply chain encompasses several business entities including suppliers, manufacturers, wholesalers, distributors, retailers and customers concerned with ensuring the flow of raw materials, component parts or finished goods from the source to the final destination, organizations can no longer detached from these business entities (Adebayo, 2012). As stated by (Gunasekaran et al., 2003), companies cannot run away from being part of SCM in either operational or strategic level of implementation. In the traditional way, companies just buy the raw material, process it to become final product and distribute it to the customers. At the strategic level of implementation, the focus is more toward fulfilling customer’s requirement and satisfaction. Supply chain management can help a company achieve the true return on investment of customer relationship management (CRM) systems, making it easier to see how well-managed and efficient supply chain operations have a significant bearing on the organization’s overall financial performance. One important benefit is that supply chain management reduces the time required for a new product or service to progress from the initial concept to its final delivery to the market. Indeed, a key objective of supply chain management is to bring new ideas to market faster, whether they are innovations from in-house or ideas gleaned from elsewhere that an enterprise needs to transform into deliverable...
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...The LEGO Group A short presentation 2011 2 The LeGO GrOup 2011 Contents It all began in 1932 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 The LeGO Group in key figures . . . . . . . . . . . . . . . . . . . . . . 5 Focus on growth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Organization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Idea and production . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 LeGO® products for all children . . . . . . . . . . . . . . . . . . . . . . .9 The LeGO history - in short . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 The minifigure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 LeGOLAND® parks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 LeGO community . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Learning through play . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Fun LeGO facts . . . . . . . . . . . . . . . . . . . . ....
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...Introduction Entertainment and Sports Programming Network (ESPN) is the world’s leading multinational, multimedia sports entertainment company (Hearst Corporation ESPN, 2009). In this paper, I am going to analyze and diagnose different areas within ESPN using the Weisborg Six-Box Model (Weisborg, 1974). The Six-Box Model includes purpose, structure, relationships, rewards, helpful mechanisms and leadership. This article presents a practice theory, Six-Box Model, for diagnosing organizations and how the six different category influence each other. According to the Six-Box Model different aspects of the corporation including the basic background of an organization (Weisborg, 1976). ESPN became the first sports network to televise complete sports coverage; 24 hours/7 days a week. This corporation is the leader in multimedia sports including television and radio with over fifty business assets, televising sixty-five sports in sixteen different languages in more than two-hundred countries (ESPN, 2012). Founded by Bill Rasmussen, ESPN launched their first televised and radio programs in America. Based out of Bristol, Connecticut, ESPN operates their network under ABC Inc. and Hearst Corporation. Currently, George Bodenhiemer, Executive Chairman, and John Skipper, Executives and Other Personal Personnel of EPSN, are the leaders at ESPN Inc. In this case, I want to take in depth perspective of ESPN. In this case study, I collected data through reading written records including speeches...
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...communication? Brand that exists on the consumer mind, is also an effect of the well-maintained long-term marketing communication. Marketing communication manage the relationship between the company and the consumers. It also helps the company to deliver (through the media that the consumer most preferred) the message that a product brings to the consumers targeted. 3. Explain the importance of WOM in promotional activities? Mouth to mouth suggestion, have a strong position in consumer mind. Consumers tend to believe what they heard from others, they would look for recommendation from the other consumer. Hence, WOM promotional activities should be get a priority in marketer list, in order to get into consumers mind, slowly but surely 4) 3 models of marketing communications: One-to-many: a single marketer develops and sends messages to many, perhaps even millions of customers at once. The examples include advertising, sales promotion, and public relations, billboards, etc. One-to-one: marketers speak to consumers and business customers individually....
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...project work provided us with endless help, valuable guidance and encouragement. His expertise, experience and ability to open new vistas of knowledge have contributed much in meeting our educational quest. Beside we truly appreciate our friends and class fellows who have helped us immensely in making our project work achievable and complete. Their support and guidance made this project possible. Origin of the Electric Fan (Worldwide) The earliest electric fans appeared in the early 1880’s. The fan was basically a blade attached to an electric motor. The development of the fields of Electrical Engineering and Aeronautical Engineering paralleled each other in the industry of electric fans. The early electric motors were bipolar. They were direct current, with all exposed workings. The early blades were adapted from the windmill; with usually six pies shaped flat leafs of brass. Speed control was attained using resistance. In almost all cases resistance wire was used, and in a few cases, the light bulb was used a resistance. These early fans were either a novelty, or an expensive...
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...2/20/12 Business Concept By: S. Arbaaz Mehdi BUSN 495 Norbert Golembiewski Business: Unitus Entertainment Type of Business: Event Management Company Who is the customer? Our customers are anyone and everyone who is a fan of music, who would love to listen and see the performances of live music artists. In addition; they are also individuals, private firms, and corporate companies that need service in dynamic media presentations and unforgettable events. We offer a unique opportunity to bring various artists of different music genres who perform together leaving the audience with a lasting impression. What is the value proposition? When you work with Unitus Entertainment, you work with quality people who have the experience and imagination to bring energy, life, and entertainment. Our approach is straightforward to leave the audience with a lasting impression. We create a grand event by great ideas that drive results, cost effective budget, business transparencies, legal proceedings, and outstanding client services. What is product/service being offered? Music Entertainment Events: * Fair and festivals * Concerts * Parties (club, beach, hotel) * Corporate Entertainment On Site/Others: * Venue Selection and Procurement * Theme Design * Lighting and Sound * Photography and Video Production * Booking Artist * Promotion and Marketing * Site/Venue Inspection & Selection * Full Service Travel Arrangements (Air, Ground...
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.........................................................................2 INTRODUCTION .....................................................................................................3 BODY..................................................................................................................4 EXAMINATION OF DELL’S SUPPLY CHAIN OPERATIONS .......................................................4 • Direct to customers (DTC); a pull based system: ...............................................4 • Direct to Retailers (DTR); Employing Partners and specialty stores: .......................5 A Problem statement: ........................................................................................7 RECOMMENDATIONS ...............................................................................................8 • MARKETING AND PRODUCT IMPROVEMENTS: .................................................................9 • SUPPLY CHAIN IMPROVEMENTS; A HYBRID PLAN: ............................................................10 • A NEW SYSTEM STRUCTURE AND VALUE CHAIN MODEL:......................................................10 CONCLUSION.......................................................................................................12 REFERENCES .......................................................................................................13 ! ! ! ! ! ! ! ! ! ! ! BY LINDA UWAOMA, SHANSHAN LI, REHANA DAYANANDA AND ANDREA VAN DER WEST OPERATIONS MANAGEMENT...
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...the system. Heating can be accomplished by the same air stream, either in the central system or at a particular zone. All-air systems can be classified into 2 categories namely single duct systems and dual duct systems. The single duct system as shown in figure 1 is used for a large room such as an atrium, a banking hall, a swimming pool, or a lecture, entertainment or operating theatre. It can be applied to groups of rooms with a similar demand for air conditioning, such as offices facing the same side of the building. A terminal heater coil under the control of temperature sensor within the room can be employed to provide individual room conditions. A variable value (AV) system has either an air volume control damper or a centrifugal fan in the terminal unit to control the quantity of following into the room in response to signals from a room air temperature...
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...broad fan base. This case delves into how Real Madrid transitioned from a good soccer team with a winning history into the global sports juggernaut we know today. We first examined Real Madrid’s revenue streams and found that from their inception through the 1970s their business model was based almost entirely on their ticket sales. After the 1970s up until 2003 they had some media rights, a small merchandising department, and some other negligible streams of income. It was in 2003 that team President Florintino Perez decided to make Real Madrid into a special type of sports team that was akin to large global corporations like Walt Disney. After reviewing the facts we agree with the decision to shift the business model into its current position (as of 2003). After identifying and examining the lifetime values of different consumer groups which are listed below under the “Question 2” headline, we have found that each group has different desires in order to be completely satisfied. However, each group has a common denominator that will maximize utility across all segments and that is winning. A winning team sells more merchandise, can demand higher advertising revenues, and can attract the best players for less money which also leads to winning more often. We also quantified two types of consumers, the Socios and international fans. Using the data provided we found that the LTV of one individual “Socio” is about €16,245.88 and the LTV of an international fan is about...
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...addicted to them in the case where there are structures that enhance their engagement in the games and tournaments. The customer can easily be engaged when the sports have aspects of addiction that can come as a result of elements of reward. The Chinese video game industry is worth millions of dollars and needs to keep the customers in order to enhance the flow of profits and growth of the e-games through addictive tournaments. E-tournaments do engage customers and make the games addictive because of the continuous engagement in the same and the rewards that come from customer performance. Gaming is a popular TV sport in Korea with channels, leagues, teams, superstar players dedicated, adoring opportunities of multinationals and female fans have ignored. Ongagemenet, the first cable TV channel solely devoted to online gaming, celebrated the 10th anniversary of the Star League, which was a testament to the popularity and longevity of a phenomenon of TV gaming that is popularly known as e-sports. The popularity of a single platform of a game, Starcraft has swept the Korean nation through first forming gaming leagues that are private in PC rooms and are delivered via cable, IPTV and mobile TV to an audience of young consumers. Electronic sports or e-sports defined a highly profitable and recreational activity indulged in by the Pro Gamer Association of Korea. It oversees for the Starcraft platform, three league teams, two official leagues and e-sports stadia (Markovits...
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