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Directors Daughter

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The Directors Daughter Browne and Keeley’s Method What is the issue?
The Issue in this case study is that the MMI’s purchasing manager Zoe Apse is unsure of what recommendation she should make between two suppliers (Tabitha's Tablecloths or Loretta’s Linens) due to the CEO’s interest in Tabitha’s Tablecloths.
What are the reasons?
Tabitha Tablecloths is a new company and is owned by the daughter of a member Clark Foster who is sitting on the board of directors.
Loretta’s Lines is the current supplier and is well suited to handle the MMI’s large order.
Andrew Manning (CEO of MMI) was elected with the help of Clark Foster. So instead of just referring Tabitha the purchasing manager, he showed a special interest in Tabitha’s Table cloths.
What are the value assumptions and descriptive assumptions?
Value Assumptions * The assumption that Tabitha cannot handle the company’s order. Descriptive assumption * MMI must have a supplier for linens no matter who they choose business will continue as usual.

What significant information has been omitted?
In this situation there are a few details that are indeed omitted. Whether or not there are any other vendors to be considered for a better business decision. The case study doesn’t specify if the purchasing manager has the final say as to what company gets MMI’s contract. Since both companies have similar pricing, is the only determining factor how long the company has been in business? We also do not know if there are any procedures or guidelines put in place when dealing with family members. This could possibly considered a conflict of interest and have some ramifications if Tabitha’s Tablecloths is selected. What conclusions are possible? There are a few possible conclusions that can stem from this situation.
- Zoe Apse chooses to recommend renew the

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