...9-803-127 REV: DECEMBER 2, 2010 NANCY F. KOEHN Leadership in Crisis: Ernest Shackleton and the Epic Voyage of the Endurance For scientific discovery give me Scott; for speed and efficiency of travel give me Amundsen; but when disaster strikes and all hope is gone, get down on your knees and pray for Shackleton. — Sir Raymond Priestley, Antarctic Explorer and Geologist On January 18, 1915, the ship Endurance, carrying a highly celebrated British polar expedition, froze into the icy waters off the coast of Antarctica. The leader of the expedition, Sir Ernest Shackleton, had planned to sail his boat to the coast through the Weddell Sea, which bounded Antarctica to the north, and then march a crew of six men, supported by dogs and sledges, to the Ross Sea on the opposite side of the continent (see Exhibit 1).1 Deep in the southern hemisphere, it was early in the summer, and the Endurance was within sight of land, so Shackleton still had reason to anticipate reaching shore. The ice, however, was unusually thick for the ship’s latitude, and an unexpected southern wind froze it solid around the ship. Within hours the Endurance was completely beset, a wooden island in a sea of ice. More than eight months later, the ice still held the vessel. Instead of melting and allowing the crew to proceed on its mission, the ice, moving with ocean currents, had carried the boat over 670 miles north.2 As it moved, the ice slowly began to soften, and the tremendous force of distant currents...
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...The Hershey Company Presents Bucket of Chocolate The Hershey Company Presents Bucket of Chocolate Table of Contents Situational Analysis Executive Summary 4-5 Introduction 5-6 Industry Analysis 7 Product Category 7 Nature of Demand 7 Product Life Cycle 8 Top Competitors 9 Company Analysis 9 The Hershey Company Background 9-10 The Hershey Company Mission Statement 10 The Hershey Company SWOT Analysis 10-16 Competition 17 Nestlé Background & SWOT Analysis 17-21 Mars Background & SWOT Analysis 21-25 Objectives for the New Product Plan 25-29 Segmenting, Targeting, Positioning 29 Segmenting 29-30 Demographic 30-32 Geographic 32-33 Psychographic 33 Behavioral 34 Target Market 34-35 Positioning 35 Marketing Mix Product Decisions 36 Product Description/Classification 36 Branding, Packaging, and Labeling 37 Hershey’s New Product vs. Hershey’s Existing Products 38 Hershey’s Bucket of Chocolate vs. Competitors 38-39 Price Decisions 39 Pricing Strategy 39-40 Hershey’s Bucket of Chocolate vs. Competitors 40-42 Place Decisions 43 Distribution Channel and Physical Distribution 43 Distribution Intensity 43-44 Placement Decisions Fit Positioning and Pricing Goals 44-45 Hershey’s In-Store Placement vs. Competitors...
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...introduction 'Earthly life passed before the half, I found myself in a dark forest ... "- With these lines begins one of the greatest and most brilliant works of world literature - "Divine Comedy" by Dante Alighieri. "This is a poem about the Dante," danteida, "and at the same time, a poem about a man who, descending and ascending the ladder of the universe, cleaned, and acquires perfect knowledge." People at all times sought to know the universe. And he could not. Maybe that's why his "comedy" to this day loved by ordinary readers and critics, and researchers are still hotly debated around her, every day, opening in this work, something new, not yet solved. "" Comedy "- it's poetry, which has become itself the judge, interpreter, and the key to unlocking secrets" - rightly remarked Alexander L. Dobrokhotov in his book "Dante Alighieri". The theme of my work - "The conductors and the twins Dante and their functions in the" Divine Comedy. '"I think for most of its first full disclosure should understand that in general it is a product. First, the genre of "Comedy" - a vision. The entire poem - a "journey to the underworld, this poet in a vision." However, it is worth noting that "in the" Divine Comedy "the central character - not an abstract" I "and Dante with all the features of his personality and life events of the past ... At the same time," Comedy "is a fiction that develops on the literary laws." Dobrokhotov draws our attention to the fact that "the combination of...
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...1970s From Wikipedia, the free encyclopedia Jump to: navigation, search "Seventies" redirects here. For decades comprising years 70–79 of other centuries, see List of decades. From left, clockwise: U.S. President Richard Nixon doing the V for Victory sign after his resignation from office after the Watergate scandal in 1974; Refugees aboard a US naval boat after the Fall of Saigon, leading to the end of the Vietnam War in 1975; The 1973 oil crisis put the nation of America in gridlock and caused economic damage throughout the developed world; Both the leaders of Israel and Egypt shake hands after the signing of the Camp David Accords in 1978; The 1970 Bhola cyclone kills an estimated 500,000 people in the densely populated Ganges Delta region of East Pakistan (which would become independent as Bangladesh in 1971) in November 1970; The Iranian Revolution of 1979 ousted Mohammad Reza Shah Pahlavi who was later replaced by an Islamic theocracy led by Ayatollah Khomeini; The popularity of the disco music genre peaked during the middle to late 1970s. Millennium: | 2nd millennium | Centuries: | 19th century – 20th century – 21st century | Decades: | 1940s 1950s 1960s – 1970s – 1980s 1990s 2000s | Years: | 1970 1971 1972 1973 1974 1975 1976 1977 1978 1979 | Categories: | Births – Deaths – ArchitectureEstablishments – Disestablishments | The 1970s, pronounced "the Nineteen Seventies", refers to a decade within the Gregorian calendar that began on January 1, 1970, and...
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...P A R T I Discovering Momentum 1 1 The Power of Momentum Where’s the Impetus? Momentum. Most businesses get it at some point: the impression that everything they undertake succeeds effortlessly, as if they’re being carried along by a tailwind that increases their efficiency and propels them on to exceptional growth.1 Some hold on to it. Most don’t. Slowly, imperceptibly, the tailwind turns around and the momentum disappears, without anyone quite realizing what has happened. The company is still growing, but not as strongly as before, not as efficiently. Everyone’s maxing out, but it seems like there’s molasses in the works. Sound familiar? Sooner or later, it hits you in the face. Imagine you are meeting up with a senior analyst whose opinion counts with some of your company’s biggest investors. You think you’re on safe ground—after all, your company is doing better than the competition. But the analyst is in full gimlet-eyed, illusion-killing mode. “That’s nothing to crow about,” she says. “Yeah, you’ve got reasonable growth, but it’s nothing exceptional. You’re a safe bet, nothing more. Okay, I might tell my mom to buy, but 3 The Momentum Effect then she’s happy with inflation plus one. The way we see it, you’re really grinding it out. We reckon the strain’s getting harder, too. There’s no impetus—no momentum.” Words like that can really take the gloss off a day. The next time you gather your team, you don’t congratulate them on beating their targets—you...
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...HIST Y AN PHILO PHY TORY ND P OSOP Y OF S ENCE SCIE E COMM MON CO OURSE IN ENG E GLISH BBA (I Seme A ester) BA/BS (IV Se Sc emester) 2011 A dmission onwards o UNIV VERSI ITY OF CAL F LICUT SC CHOOL OF DI L ISTANC EDU CE UCATIO ON Calicut Universi P.O. M ity Malappur ram, Kera India 673 635 ala, a 106 School of Distance Education UNIVERSITY OF CALICUT SCHOOL OF DISTANCE EDUCATION BBA (I Semester) BA/BSc (IV Semester) Common Course in English 2011 Admission onwards HISTORY AND PHILOSOPHY OF SCIENCE MODULE I & II Prepared by : House No. 21 “Pranaam” Keltron Nagar, Kolazhi, Thrissur Ms. GAYATHRI MENON .K MODULE III & IV Prepared by: Ms. SWAPNA M.S. Department of English K. K. T. M. Govt. College Pullut, Thrissur Dr. Anitha Ramesh K Associate Professor Department of English ZG College, Calicut © Reserved 2 Scrutinised by : Layout: Computer Section, SDE History and Philosophy of Science School of Distance Education Contents MODULE I ANCIENT HISTORY OF SCIENCE 1. Introduction 2. Origins of Scientific Enquiry 3. European Origins of Science 4. Contributions of Early India 5. Science in China 6. The role of Arabs in the History of Science MODULE 2 7. Science in the Middle Ages MODULE 3 MODERN SCIENCE 8. Newton and After 9. The Advancing Frontiers: Modern Medicine to Nanotechnology MODULE 4 PHILOSOPHY OF SCIENCE 10. Basic concepts in the Philosophy of Science 11. Some Issues in the Philosophy...
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...(Cover Page) “PROJECT ON “SUCCESS STORY OF AN ENTREPRENEUR – KIRAN MAZUMDAR” Master of Commerce Semester – III (2014-2015) Submitted In Partial Fulfillment of the requirements For the award of degree of M.Com By Arati Sachidanand Mishra Seat No. _86_ Tolani College of Commerce Sher – E – Punjab society, Andheri (East), Mumbai – 400 093. PROJECT ON “SUCCESS STORY OF AN ENTREPRENEUR – KIRAN MAZUMDAR” Master of Commerce Semester – III (2014-2015) Submitted In Partial Fulfillment of the requirements For the award of degree of M.Com By Arati Sachidanand Mishra Seat No. _86_ Tolani College of Commerce Sher – E – Punjab society, Andheri (East), Mumbai – 400 093. CERTIFICATE This is to certify that Arati Sachidanand Mishra of M.Com. Semester III (2014–2015) has successfully completed the project on “Success Story of an Entrepreneur- Kiran Mazumdar” under the guidance of Prof. Mahalaxmi Ramaprasad. Project Guide: - ___________________ Course Co-Ordinator: - ___________________ External Examiner: - ___________________ Principal: - ___________________ DECLARATION I, Arati Sachidanand Mishra the student of M.Com.Semester III (2014-2015) hereby declare that I have completed the project on “Success Story of an Entrepreneur- Kiran Mazumdar” in the course (Entrepreneurship Management). The information submitted is true and original to the...
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...Nava Lucrezia CH 19-20-21-22 row 1 Facebook 1) Facebook has brought a whole new level of personal marketing to the world of business. The social networking web site fulfills people’s desire to communicate and interact with each other and uses that power to help other companies target very specific audiences with personalized massages. The site allows users to create personal profiles with information such as their hometowns, work, educational background, favorite things, and religious affiliation. It encourages them to extend their network by adding other users as friends, and many people try to see how many “friends” they can accumulates. Facebook is fulfilling its mission to give people the power to share and make the world more open and connected. Person marketing is a part of direct marketing, the use of consumer-direct channels to reach and deliver goods and services to customers without using middleman, is crucial nowadays as people’s needs tend to be more specific, so in order to understand them, a one-to-one approach is becoming essential. In addition the traditional channels (such as mass media, rallies, coffee hours, spot TV ads, direct mail) can not guarantee a new and up-to-date way to be know by the audience. People around the world, also politicians and VIPs, use Facebook to push their campaigns and communicate with supporters and fan on a local, personalized basis. Facebook identified its target audience...
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...www.ibpsexamguru.in Content: Current Affairs 2013 (December 2012,January 2013,febraury 2013,March 2013, April 2013 ) Howdy ! friends . we are providing Five months current affairs for all competitive exam preparation .. Source : Various Location on Web Portal . Contains : 1. International Awareness 2. National Awareness 3. States News 4. Confrences 5. Sports and News 6. Awards and honors 7. Persons In News 8. Important dates 9. Books and Authors 10. Science and technology 11. Economy News INTERNATIONAL Mahama Re-elected as Ghana’s President : On 10 December Ghana’s incumbent President John Dramani Mahama of the ruling National Democratic Congress (NDC) has won the country’s presidential election.Mahama took 50.70 percent of the total valid votes cast, while his closest challenger, Nana Addo Dankwa Akufo-Addo of the New Patriotic Party (NPP) obtained 47.74 percent.With his re-election, Mahama becomes the fourth president to be elected under the Forth Republic.He had served as Ghana’s vice president since 2009. UN, Pakistan Launched ‘Malala Fund’ : Pakistan joined forces with the United Nations on 10 December 2012 to launch a fund aimed at boosting girls’ education throughout the world.The fund is named for Malala Yousafzai, the 15-year-old Pakistani girl. Pakistan’s President Asif Ali Zardari also announced a $10-million donation for a global war chest to educate all girls by 2015 set up in the name of Malala Yousafzai for campaigning for girls’ education. Shinzo Abe Elected...
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...Investigation of Irregular Classes in the Department of African and Afro-American Studies at the University of North Carolina at Chapel Hill Kenneth L. Wainstein A. Joseph Jay III Colleen Depman Kukowski October 16, 2014 I. EXECUTIVE SUMMARY ............................................................................................................. 1 II. INTRODUCTION........................................................................................................................... 7 III. INVESTIGATIVE PLAN AND METHODOLOGY ............................................................ 9 A. B. C. D. E. F. IV. The Scope of the Investigation............................................................................................. 9 Preliminary Steps of the Investigation ...............................................................................10 1. Review Prior Reports .............................................................................................10 2. Consult with District Attorney Woodall and the SBI .......................................10 3. Request Input from the Public..............................................................................11 4. Secure Access to FERPA Information ................................................................11 5. Distribute Broad Document Preservation Directive .........................................11 Collection and Review of Electronic...
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...CHAPTER-BY-CHAPTER ANSWER KEY CHAPTER 1 ANSWERS FOR THE MULTIPLE CHOICE QUESTIONS 1. b The sociological perspective is an approach to understanding human behavior by placing it within its broader social context. (4) 2 . d Sociologists consider occupation, income, education, gender, age, and race as dimensions of social location.(4) 3. d All three statements reflect ways in which the social sciences are like the natural sciences. Both attempt to study and understand their subjects objectively; both attempt to undercover the relationships that create order in their respective worlds through controlled observation; and both are divided into many specialized fields. (5-7) 4. c Generalization is one of the goals of scientific inquiry. It involves going beyond individual cases by making statements that apply to broader groups or situations. (7) 5. b The Industrial Revolution, imperialism, and the development of the scientific method all contributed to the development of sociology. The fourth influence was the political revolutions in America and France — there was no political revolution in Britain at that time. (8-9) 6. d Positivism is the application of the scientific approach to the social world. (9) 7. d Of the four statements, the one that best reflects Herbert Spencer’s views on charity is “The poor are the weakest members of society and if society intervenes to help them, it is interrupting the natural process of social evolution.” While many contemporaries of Spencer’s were...
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...American Pop: Popular Culture Decade by Decade. Ed. Bob Bacthelor. Westport, CT: Greenwood Press 2009. 978-0-313- 34410-7. 4 vol. 1,604p. $375.00. Gr. 9-12. This four volume set gives students a broad and interdisciplinary overview of the many and varied aspects of pop culture across America from 1900 to the present. The volumes cover the following chronological periods: V 1. 1900-1929, V 2. 1930-1959, V 3. 1960-1989 and Vol. 4. 1990-Present. There is an Introduction for each volume focusing on the major issues during that period. There is a Timeline of events for the decade which gives extra oversight and content to the study of the period and an Overview of each dcade. Chapters focus on specific areas of pop culture (Advertising, Books, Entertainment, Fashion, Food Music and much more) supplemented with sidebars containing stories, photos, illustrations and Notable information. There are endnotes for each decade and a Resource Guide and Index. Volume 4 also contains a Cost of Products from 1900-2000, and an Appendix with Classroom Resources for teachers and students and a Cumulative Index. Students, teachers and the general reader will love sifting through the experiences of Americans as they easily follow the crazes, technological breakthroughs and the experiences of art, entertainment, sports and other cultural forces and events that influenced each generation. Reference– Popular Culture ...
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...Specimen Papers and Mark Schemes for English Literature For first AS Examination in 2009 For first A2 Examination in 2010 Subject Code: 5110 Contents Specimen Papers Assessment Unit AS 2 Assessment Unit A2 1 Resource Booklet Assessment Unit A2 2 1 3 9 15 25 Mark Schemes Assessment Unit AS 2 Assessment Unit A2 1 Assessment Unit A2 2 29 31 61 95 Subject Code QAN QAN 5110 500/2493/0 500/2421/8 A CCEA Publication © 2007 Further copies of this publication may be downloaded from www.ccea.org.uk Specimen Papers 1 2 ADVANCED SUBSIDIARY (AS) General Certificate of Education 2009 English Literature Assessment Unit AS 2 assessing The Study of Poetry Written after 1800 and the Study of Prose 1800-1945 SPECIMEN PAPER TIME 2 hours INSTRUCTIONS TO CANDIDATES Write your Centre number and Candidate Number on the Answer Booklet provided. Answer two questions. Answer one question from Section A and one question from Section B. Section A is open book. INFORMATION FOR CANDIDATES The total mark for this paper is 120. All questions carry equal marks, ie 60 marks for each question. Quality of written communication will be assessed in all questions. 3 Section A: The Study of Poetry Written after 1800 Answer one question on your chosen pairing of poets. Heaney: Opened Ground Montague: New Selected Poems 1 John Montague and Seamus Heaney both write about the Irish past. Compare and contrast the two poets’...
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...w rP os t S 908C22 AN INTRODUCTORY NOTE ON MANAGING PEOPLE IN ORGANIZATIONS op yo Ann Frost and Lyn Purdy wrote this note solely to provide material for class discussion. The authors do not intend to provide legal, tax, accounting or other professional advice. Such advice should be obtained from a qualified professional. Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2008, Ann Frost and Lyn Purdy 1 Version: (A)2008-10-21 tC The work of organizations is done through people. Elaborate structures, systems, rules, and reporting relationships do little more than provide guidance for such behaviour — they do not produce it. Eliciting the needed behaviour is the job of managers. Increasingly, firms are also dependent on more than mere compliance to the dictates of management. Rather, a firm’s competitive success rests on its ability to respond quickly and flexibly, to innovate, and to continually improve. To achieve success, the organization requires the commitment of its members...
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...CHAPTER ONE INTRODUCTION Female circumcision is a traditional practice performed on girl children as part of initiation rituals into adulthood. This inquiry seeks to demystify the secretiveness surrounding this practice, seeking to establish the reasons why female circumcision remains a taboo subject. In doing so, the researcher will attempt to establish the local community’s perception of female circumcision and elucidate some of the reasons practitioners cite as benefits of female circumcision. The research focuses on Mabvuku and Tafara suburbs because there are people of different ethnic groups with varying customs and values that shape their behaviour and way of life. Mabvuku and Tafara have an unusually high concentration of people of Malawian, Mozambican and Zambian origin who migrated to seek work mostly before the Zimbabwean independence. Due to this diversity, women and girls who have undergone female circumcision were interviewed. Mabvuku is a high-density suburb some seventeen kilometres east of Harare. It is classified as a suburb or township of Harare, with the Harare City Council constituting local government. This inquiry is exploratory, descriptive and qualitative in nature, based on interviews with women who had undergone the practice in Mabvuku-Tafara. The inquiry can be termed therefore, a qualitative research done through a case study design. This research method is preferred because the researcher is exploring a subjective understanding of social reality...
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