...Objective: A03 |EVIDENCE |Content suggestion |Notes | |Explain the purpose of marketing research for businesses. |You need to say why businesses carry marketing research out and what the benefits | | | |to the business are. | | |Identified and explain who your possible target market is |You should use the information you identified through segmentation in Task 1. | | |likely to be. | | | |Identified the size, structure and dynamics of the market in |Your explanation should include: | | |which your product is entering into. |What size is the market nationwide? | ...
Words: 1340 - Pages: 6
...CHAPTER 4 EXPLORATORY RESEARCH DESIGN: SECONDARY DATA Opening Questions 1. Why are secondary data important? How do we distinguish secondary data from primary data? 2. What are the advantages and disadvantages of secondary data? 3. How should secondary data be evaluated to determine their usefulness? 4. What are the different sources of secondary data, including internal sources and external sources? 5. What is database marketing? How does it make use of secondary data? 6. How can published secondary data be classified? 7. How can computerized databases be classified? 8. How do we identify and classify the sources of secondary data useful in international marketing research? 9. How can technology and what ethical issues are involved in the use of secondary data? AUTHOR'S NOTES: CHAPTER FOCUS This chapter provides an overview of secondary data. Secondary data are defined and their advantages, disadvantages, and evaluations discussed. A classification of secondary data is presented. Internal sources, published external sources, and computerized databases are discussed. Applications of secondary data in the context of a buying power index and computer mapping are provided. The several classifications of secondary data, presented in Figures 4.3 through 4.6, are unique to this book. In addition, a focus on international marketing research, technology, and ethics is placed at the end of this chapter. This chapter could be taught by focusing...
Words: 4683 - Pages: 19
...MARK205 Introductory Marketing Research Week 3 Today Week 3 1. Secondary & Data Secondary & Standardized Data 2. Standardized Marketing Data plus 3. Discussion of Assessment 1 Discussion of Assessments 1 & 2 4. Discussion of Assessment 2 Chapter 4 of Aaker et al. (2007) Assessment 2 Marking Guide & Rubric The Research Process Learning Objectives • Outline the nature & various sources of secondary data • Discuss the uses & evaluation of secondary data • Spotlight on searching for journal articles Links in with Assessment 2 • Explain & discuss the nature & requirements of Assessments 1 & 2 1. Secondary Data Internal Sources Secondary Data Source • Data gathered for a study or purpose other than the immediate study at hand Prior Company Research Company & Sales Reports Internal Secondary Data • Collected / compiled by the individual organisation External Secondary Data What You Could Get Accounts & Shipping Records Business Plans • Collected / compiled by an outside party Customer Feedback Dr Julie Francis Autumn 2015 1 MARK205 Introductory Marketing Research Week 3 1. Secondary Data External Sources Source Applications What You Could Get Secondary Research Task Support Primary Research • Secondary Research Task Innovations, trends, market reports General Media e.g., TV, magazines Information about competitors, markets, & consumers Academia e.g. journal articles ...
Words: 741 - Pages: 3
...Higher Diploma in Business Management BUSINESS DECISION MAKING Unit 6: Outcome 1: Outcome 2: Outcome 3: Outcome 4: Business Decision Making Be able to use a variety of sources for the collection of data, both primary and secondary Understand a range of techniques to analyse data effectively for business purposes Be able to produce information in appropriate formats for decision making in an organisational context Be able to use software generated information to make decisions in an organisation Your assignment consists of two tasks for you to complete. Task 1 will include two parts. Part 1 is scenario based and asks you to prepare a professional report based on your market findings. In Part 2 of the Task 1 you will need to discuss various Management Information Systems (MIS). Task 2 will be based on three time-constrained activities (TCAs). TASK 1, Part 1 – Individual business report Submission date: 21 May 2015 Scenario: Grocery Ltd In business, good decision making requires effective use of information. A Sales Director of Grocery Ltd, the recently established mass retail business in Dubai, seeks information on the grocery market in Dubai in order to make several important business decisions. He appointed you as his consultant to analyse relevant market data/ information and deliver a professional report based on your findings. Grocery Ltd operate several grocery stores in Dubai; all stores were established four years ago. During the past two...
Words: 1394 - Pages: 6
...Secondary Data Sources Slide 1 Before conducting a marketing research study, it’s best to consult secondary sources to both inform that study or perhaps to provide the data that would have been duplicated by that study, but at far less cost. Slide 2 Fortunately, there are many resource people, such as librarians, to help with secondary data searches. You’re probably familiar with conducting internet searches using sources such as Google or Yahoo or perhaps a different search engine altogether. You’re also probably familiar with using library databases and searching those as well. There are many non-computerized sources of secondary information and there may be computerized sources with which you’re unfamiliar or unknowledgeable about accessing. Librarians and library personnel are effective in helping you to identify and successfully access that type of information. Slide 3 What do marketing researchers mean when they speak about secondary data? Secondary data is data gathered and recorded by someone else prior to and for a purpose other than the current project. Such data is often historical, already assembled, and needs no access to study participants. Slide 4 Databases of secondary data come in four flavors: bibliographic, numeric, directory, and full text. For bibliographic sources, think in terms of bibliographies or listings; although not self-contained sources, they provide listings of possible sources for further query. Numeric sources contain numbers; for example...
Words: 2997 - Pages: 12
...UNIT 16: Managing Communications, Knowledge and Information LO 1: Understanding The Concept And Process Of Marketing Student/s Name: Student/s ID #: ASSIGNMENT ONE: Prepare A Business Report : INDIVIDUAL ASSIGNMENT DUE DATE: October 1 Email To: faculty@colbournecollege.com TASK: The quality of a company's communication, information and knowledge helps it to make effective decision and gain advantage over its competitors. These business decisions must reflect the organisation's aims (its purpose) to maximise returns for its shareholders while meeting its primary stakeholders’ needs (workers, customers and suppliers). The business should also set and achieve its objectives (goals) to be the market leader in its field. To this end, a company must continuously strengthen its communication, information and knowledge base regardless of it size and use this approach to select successful business strategies and decisions to achieve its aims and objectives. You are a Business Development Consultant. Your Firm is hired by a small business enterprise that is facing myriads of marketing and organizational challenges. The business is open from 9am to 4pm, Monday to Friday. Competition from nearby businesses is preventing it from growing. So what actions can the business can take increase sales? Your job as a Business Development Consultant is to analyze the problems in the business, research solutions and/or benchmark good practices and make suitable recommendations...
Words: 2994 - Pages: 12
...annotated bibliography on three sources. For detailed information on how to create your Annotated Bibliography, please see this Sample Annotated Bibliography. In your Annotated Bibliography, you will • Copy and paste the writing prompt you chose to explore in Week One into a Word Document. • Restate the working thesis you created in Week One below your writing prompt. • In this same document, identify your primary source(s) and two secondary, academic sources. If you chose to discuss two poems in your Week One Assignment, each must have its own entry in the Annotated Bibliography. • Summarize each source and explain how the source supports your working thesis. These summaries should be 100 to 150 words for each entry. For the Annotated Bibliography assignment, you will write annotations for three sources. One source should be a primary source. Next, you will choose two secondary sources that are additional to the text. The two sources you locate must be academic sources and come from peer-reviewed journals or other scholarly publications. For information on finding sources within the Ashford Library, please view the ENG125 – Literature Research tutorial. The Annotated Bibliography includes a citation of the source in APA format. It also includes a brief summary of the source. Click each example below to expand and click twice to collapse. Alternatively, you may click here to view the following examples in PDF. Example of the Primary Source for the Annotated Bibliography ...
Words: 339 - Pages: 2
...an annotated bibliography on three sources. For detailed information on how to create your Annotated Bibliography, please see this Sample Annotated Bibliography. In your Annotated Bibliography, you will Copy and paste the writing prompt you chose to explore in Week One into a Word Document. Restate the working thesis you created in Week One below your writing prompt. In this same document, identify your primary source(s) and two secondary, academic sources. If you chose to discuss two poems in your Week One Assignment, each must have its own entry in the Annotated Bibliography. Summarize each source and explain how the source supports your working thesis. These summaries should be 100 to 150 words for each entry. For the Annotated Bibliography assignment, you will write annotations for three sources. One source should be a primary source. Next, you will choose two secondary sources that are additional to the text. The two sources you locate must be academic sources and come from peer-reviewed journals or other scholarly publications. For information on finding sources within the Ashford Library, please view the ENG125 – Literature Research tutorial. The Annotated Bibliography includes a citation of the source in APA format. It also includes a brief summary of the source. Click each example below to expand and click twice to collapse. Alternatively, you may click here to view the following examples in PDF. Example of the Primary Source for the Annotated Bibliography See...
Words: 344 - Pages: 2
...UNIT 16: Managing Communications, Knowledge and Information LO 1: Understanding The Concept And Process Of Marketing Student/s Name: Student/s ID #: ASSIGNMENT ONE: Prepare A Business Report : INDIVIDUAL ASSIGNMENT DUE DATE: October 1 Email To: faculty@colbournecollege.com TASK: The quality of a company's communication, information and knowledge helps it to make effective decision and gain advantage over its competitors. These business decisions must reflect the organisation's aims (its purpose) to maximise returns for its shareholders while meeting its primary stakeholders’ needs (workers, customers and suppliers). The business should also set and achieve its objectives (goals) to be the market leader in its field. To this end, a company must continuously strengthen its communication, information and knowledge base regardless of it size and use this approach to select successful business strategies and decisions to achieve its aims and objectives. You are a Business Development Consultant. Your Firm is hired by a small business enterprise that is facing myriads of marketing and organizational challenges. The business is open from 9am to 4pm, Monday to Friday. Competition from nearby businesses is preventing it from growing. So what actions can the business can take increase sales? Your job as a Business Development Consultant is to analyze the problems in the business, research solutions and/or benchmark good practices and make suitable recommendations...
Words: 2994 - Pages: 12
...1. Be able to identify and select sources of data and information 1.1 Discuss the nature of data and information Before actually looking at the nature of data and information it is important to note that information is a subset of data in that it has a use for the user; as the name implies it informs the user about some subject, but for another person without a use or understanding it is simply data. It is easy to lose the information in the enormous quantity of data available today from many sources especially the internet and additionally to take data presented electronically as being fact whereas in reality it bears little similarity to the truth. In earlier days going to the library and reading a book was a guarantee of receiving information pertinent to the time the book was written. Few, if any, factual books were printed without the information within, being verified by some body. Today on the internet a huge majority of the data presented is not verified and is very unreliable. There are many different types of data but fundamentally these can be reduced to two types: Quantitative: This is the easiest type of data to handle as it has a quantity associated to it be it weight, height, length, frequency, speed… All terms people immediately associate to and given a method the data will always produce the same result. Qualitative: This is a much more difficult data type to handle as it is subjective, which is the better for you, which is more colourful, who will win...
Words: 905 - Pages: 4
...we employ various sourdes and methods of research. Throughout this essay I will explore and examine the different sources available to journalists, the different types of interviews and I will describe the need for appropriate referencing of all source of material. Sources available. We live in an age overflowing with source materials, and these sources are easily accessible to us. The two main types of sources are primary and secondary sources. A pimary source is information that is gathered from an original source. These include; intervies, questionairres, surveys, observation, histoical documents and experiments to name but a few. A secondary source is information that has already been gathered by other people and/or organisations. A secondary source interpets and analyzes primary sources. (Locke, 2013) There are both online and offline secondary sources. Primary Surveys and questionnaires A very important aspect of research work is using surveys. Surveys are a primary source.There are two main types of surveys, a questionnarrie and an interview. Surveys and questionnaires are usually composed of one or more questions that are directed to a certain target audience. Questionnaires have advantages overy some other types of survey in that they are cheap, do not require as much effort from the questioner as verbal or telephone surveys. As a primary source questionnaires and surveys create new knowledge, collects new data and establishes new facts (Allsop, 2006). Surveys...
Words: 1248 - Pages: 5
...1 If a person is writing an academic discussion paper, quoting the book or author he is analyzing means he is using a primary source. On the other hand, if the writer is quoting or paraphrasing an opinion about the book or author from the source means he is using a secondary source. Depending on the type of essay, both primary and secondary sources are acceptable options of any writing. Applying the right type of sources is an important part of an essay to make your arguments more credible, understandable, and clear to the readers. Although primary sources are the first choices to make any paper more credible as well as stronger, using secondary sources in your paper would support the point which is made by the primary source. A primary...
Words: 1730 - Pages: 7
...parts - primary sources and secondary sources. The primary sources are declarations of the enactment from the government such as, an executive agency, legislature, court, governor, or president. The secondary sources suggest a deconstruction, a rephrasing of the primary law. The secondary sources are used to boost determine and demonstrate the primary sources of law. The secondary sources might impact a legit judgment but these sources absolutely do not have the commanding jurisdiction like the primary sources of law. Primary sources of tax law The following are the primary sources of Federal tax law: * United State Code (USC) Title 26; * Court of Federal Claims , Decisions of the USC, federal circuit courts, district courts, and the United States Supreme Court; * Title 26 of USC - Treasury Regulations; * Revenue Rulings , Revenue Procedures, Announcements, and Notices - IRS guidance published in the Internal Revenue Bulletin, and * Other IRS material, including Private Letter Rulings and Technical Advice Memoranda. * ("Tarlon Law Library", 2011). * The secondary sources of tax law There are some of secondary sources such as: * Dictionaries that are designed to give information about terms used in law called "Legal Dictionaries" * Some words & phrases that give the expression and cross-references * The source that contains brief, broad summaries of legal topics which called "Legal Encyclopedias" * Some essays that discuss about...
Words: 792 - Pages: 4
...True 2. True 3. False 4. True 5. False 6. True 7. False 8. False 9. False 10. True Essay questions 1. A highly developed and efficient financial system is essential to ongoing economic growth and prosperity. Discuss the component parts that form a financial system and the relevance of the above statement. A financial system consists of financial institutions, financial instruments and financial markets. Financial institutions are classified into five categories according to where they source their funds from and who uses their funds. These include: depository financial institutions e.g. banks; investment and merchant banks; contractual savings institutions e.g. insurance companies; finance companies and general financiers; unit trusts e.g. property trusts. Financial instruments are documents that entitle holders to future cash flows. They are classified into three categories: equity e.g. ordinary share; debt e.g. loan; derivatives e.g. futures contract. Financial markets are the means by which funds are transferred in financial systems and are broadly divided into money markets and capital markets, which are further split into primary and secondary markets. Examples of financial markets include stock market and foreign exchange market. 1 The primary function of the financial system is to facilitate the flow of funds from those who have surplus funds to those who have a shortage of funds. By providing a range of investment and borrowing opportunities, the financial...
Words: 1001 - Pages: 5
...TABLES OF CONTENT 1 INTRODUCTION 1.1 INRODUCTION OF ORGANISATIONAL BEHAVIOUR 1.2 INTRODUCTION OF COMPANY 2 SERVICE OFFERD BY ORGANISATION 3 TYPES OF RESEARCH 3.1 PRIMARY AND SECONDARY RESEARCH 3.2 DIFFERENCE BETWEEN PRIMARY AND SECONDARY RESEARCH 3.3 TYPES OF RESEARCH USED IN OUR PROJECT 4 QUESTIONARE ANAYLISES 5 FINDING AND CONCLUSION 6 REFRENCED 1 INTRODUCTION PROJECT of organizational behavior contains the research in organization i.e PVR world wide cenimas best quality screen this project deals with the behavior of the working management in the PVR and how maneger controls the working of the other class people related to food service till the demand and rates of the seats. Now let us know first what is basically O.B and company is all about. What kinds of research are there and what we used in are project. 1.1 INTRODUCTION ABOUT ORGANISATIONAL BEHAVIOUR DEFINITIONS “Organizational behavior is a field of study that investigates the impact that individuals, groups and organizational structure have on behavior within the organization, for the purpose of applying such knowledge towards improving an organizational effectiveness” The study of the way people interact within groups. Normally this study is applied in an attempt to create more efficient business organizations. The central idea of the study of organizational behavior is that a scientific approach can be applied to the management...
Words: 2407 - Pages: 10