...Brand: name, term, sign, symbol, design, or some combination that identifies the products of one firm and differentiates them from competitors' offerings. Branding: process of creating an identity in consumers' minds for a good, service, or company; a major marketing tool in contemporary business. Business: all profit-seeking activities and enterprises that provide goods and services necessary to an economic system. Capital: includes technology, tools, information, and physical facilities. Capitalism: economic system that rewards firms for their ability to perceive and serve the needs and demands of consumers; also called the private enterprise system. Competition: battle among businesses for consumer acceptance. Competitive differentiation: unique combination of organizational abilities, products, and approaches that sets a company apart from competitors in the minds of customers. Consumer orientation: business philosophy that focuses first on determining unmet consumer wants and needs and then designing products to satisfy those needs. Creativity: capacity to develop novel solutions to perceived organizational problems. Critical thinking: ability to analyze and assess information to pinpoint problems or opportunities. Diversity: blending individuals of different genders, ethnic backgrounds, cultures, religions, ages, and physical and mental abilities. Entrepreneur: person who seeks a profitable opportunity and takes the necessary risks to set up and operate a business...
Words: 518 - Pages: 3
...แผนธุรกิจ รานดอกไมฟาใส 1. บทสรุปสําหรับผูบริหาร ในอดีตรานจัดดอกไมถูกมองวานาจะเติบโตไดยาก เพราะดอกไมสดยังจัดเปนสินคาประเภท ไมกอประโยชนในดานอุปโภคบริโภค แตปจจุบันความนิยมในการสงดอกไมเพื่อเปนตัวแทนในการแสดง ความยินดีหรือแสดงความเสียใจในโอกาสตาง ๆ เพิ่มมากขึ้น สงผลใหธุรกิจรานจัดดอกไมขยายตัวเพิ่มมากขึ้น ในชวง 2 – 3 ปที่ผานมา ซึ่งคาดกันวามีรานจัดดอกไมกระจายอยูทั่วประเทศกวา 1,000 รานในปจจุบัน โดยอยู ในกรุงเทพและปริมณฑลประมาณรอยละ 50 สวนที่เหลืออยูในจังหวัดตาง ๆ โดยเฉพาะเมืองใหญ ๆ ธุรกิจรานจัดดอกไมเปนอีกธุรกิจหนึ่งที่มีผสนใจเปนจํานวนมาก ซึ่งสวนใหญมักจะคิดวาเปน ู ธุรกิจที่สามารถทําไดโดยไมยากนัก เพียงแตมีความรูในเรื่องวิธีการจัดดอกไมก็สามารถที่จะประกอบธุรกิจได แตในความเปนจริงแลวธุรกิจรานจัดดอกไมที่ประสบผลสําเร็จนั้นผูประกอบการจะตองมีความชํานาญ รวมทั้งมี ความตั้งใจในการที่จะทําธุรกิจนี้อยางจริงจัง เพราะรานจัดดอกไมในปจจุบันมีการแขงขันคอนขางสูง ดังนั้นถาขาดความตั้งใจและไมมีความชํานาญในการทําธุรกิจก็อาจจะไมประสบความสําเร็จ ดังที่ตองการได ถึงแมวาการทําธุรกิจรานจัดดอกไมจะตองคํานึงถึงปจจัยหลายประการ แตโอกาสในการ ขยายตัวของธุรกิจนี้กยังมีอยูมาก ทั้งนี้เพราะรานจัดดอกไมในกรุงเทพฯ สวนใหญจะกระจุกตัวอยูในใจกลาง ็ เมืองเสียเปนสวนมาก แหลงชุมชนอยูไกลออกไปยังไมคอยมีรานจัดดอกไมมากนัก ซึ่งทําใหผูประกอบการ หลายรายมองเห็นโอกาสในการทําธุรกิจดังกลาว แตอยางไรก็ตามการที่จะลงทุนเปดกิจการรานจัดดอกไมนน ั้ จําเปนอยางยิ่งที่จะตองกําหนดกลุมลูกคาเปาหมายใหชัดเจน ทั้งนี้เพื่อที่จะหาสถานที่ตั้งรานใหเหมาะสม...
Words: 4542 - Pages: 19
...Discussion Questions (Week 6) THE GOAL Chap 1 – 15 1. Do you perceive that the people at the Bearington plant were like most manufacturing people in most companies? 2. Do you feel that the Bearington plant has the right equipment and technology to do the job? 3. What is the “Goal”? How is it related to the three performance measurements: NP, ROI & CF? Why does Alex need another set of measurement: Throughput, Inventory, OE? 4. How is "productivity" defined traditionally? How does Jonah define "productivity"? 5. How does Jonah define "Throughput", "Inventory", and "Operating Expense"? How are these definitions different from traditional definitions? 6. Using the robots as an example, explain: (1) How the standard cost system defines "efficiency" (2) How high efficiency could lead to local optimum 7. What are those three questions that Jonah asked Alex about the productivity of the robots? 8. Using the analogy between the hiking and a manufacturing operation, explain the phenomena of “dependent events” and “statistical fluctuations”. Explain what a “balanced plant” is and explain why it would not work. 9. Using the dice game to explain the phenomena of “dependent events” and “statistical fluctuations”. Explain why a “balanced plant” would not work. 10. Explain another real-life example to describe the phenomena of “dependent events” and “statistical fluctuations”? 11. The hiking did not go very well first, why? What did Alex do to improve the pace of the hiking? Why did he ask...
Words: 993 - Pages: 4
...PRE-READ ANSWERS #2 initial thoughts: Committees and task forces whose members are from different departments are often worthless for getting things done. Chapter 3, question 2 I disagree that committees and task forces whose members are from different departments are often worthless for getting things done. Different people from different departments bring their specific expertise and point of view to the issue at hand. Examples of this may be legal, human resources, accounting, marketing, production and IT. They can educate the task force with their specific knowledge and with the accumulation of all the separate areas of expertise, a highly educated group can make knowledgeable decisions quickly. The specific impacts on various parts of the organization will also be taken into consideration when making decisions. #3 initial thoughts: Top managers are smart to maintain organizational control over the activities of key work units rather than contracting out some work unit to other firms. Chapter 3, question 3 Top managers maintaining control over the activities of key work units rather than contracting out some work unit tasks to other firms is one way of managing and may be best for one company, while it may be better for another to outsource. For a low-cost leader, it may make sense to outsource work in order to be more cost effective and keep prices down. A company should determine whether they should keep work in house or outsource based on the company’s goals...
Words: 645 - Pages: 3
...Name 100 Girls Duology DVDRip Xvid-Anarchy/ 2 STATES 2014 Hindi 720p DvDRip x264 AAC...Hon3y/ 22.Jump.Street.2014.1080p.WEB-DL.AAC2.0.H264-RARBG/ 3 Days to Kill (2014) [1080p]/ 300 Rise of an Empire [2014] Subbed HDRip XViD juggs[ETRG]/ A Beautiful Mind (2001) [1080p]/ A Wednesday 2008 Hindi 720 BDRip x264 E-SuB xRG/ All The Best 2009 Hindi 720p BRRip x264...Hon3y/ Almost.Married.2014.DVDRip.XviD-EVO/ American Pie [Collection]/ Anchorman The Legend Of Ron Burgundy (2004) [1080p]/ Andaz Apna Apna 1994 (New Source) Hindi 720p DvDRip x264 AC3 5.1...Hon3y/ Angaar (1992) - DVDRip - XviD - [DDR]/ Armageddon (1998) [1080p]/ Atithi Tum Kab Jaoge - DVDRip - 720p - AC3 - x264 - [DDR]/ August Rush (2007) [1080p]/ Australia[2008]DvDrip-aXXo/ Bad Teacher[2011]R5 Line XviD-ExtraTorrentRG/ Badmaash Company 2010 720p BRRip CharmeLeon Silver RG/ Bang Bang 2014 Hindi DvDRip 720p x264 AAC...Hon3y/ Barfi! [2012] 1080p BluRay AC3 x264 BUZZccd [Wild BoyZ HD]/ Blade (1998)/ Blended.2014.HDRip.XviD-SaM[ETRG]/ Blood Diamond (2006)/ Blow (2001) [1080p]/ Bodyguard - DVDRip - XviD - 1CDRip - [DDR]/ Braveheart (1995) [1080p]/ Bridget.Jones.Diary.2001.720p.BluRay.x264.anoXmous/ Bunty Aur Babli 2005 Hindi 720p BRRip x264...Hon3y/ Captain America The Winter Soldier (2014)/ Captain Phillips 2013 WEBRip x264 AC3-MiLLENiUM/ Captain.America.The.First.Avenger.DVDRip.XviD-TARG/ Cars 2 (2011) DVDRip XviD-MAXSPEED/ Cast Away (2000) [1080p]/ Catch Me If You Can (2002)/ Chak De India...
Words: 1780 - Pages: 8
...warming and suggest possible responses to them. (40) Weather, Climate and associated Hazards - Sample Paper 2 - Study Figure 2, a diagram showing the impact of Hurricane Floyd 1999. (a) Using Figure 2, comment on the responses to Hurricane Floyd in September 1999. (7) (b) Explain the causes of tropical revolving storms. (8) (c) With reference to one tropical region that you have studied, describe and explain the characteristic features of the climate of that region. (10) “Urban areas have a significant impact on climatic characteristics.” Discuss this statement. (40) Exam Board Approved Back of Textbook Sample Paper (a) Study figure 2 which shows the global origins and occurrences of tropical storms. Describe and account for the distribution of tropical storms and their travel paths. (7) (b) Explain how urban temperatures can differ from the temperatures of surrounding rural areas, and why these differences occur. (8) (c) With reference to examples you have studied outline the hazards associated...
Words: 500 - Pages: 2
...Each class you are required to present a critical review of one assigned research article to the rest of the class. You will have about 20-25 min to present, and 5-10 min to answer questions from other students and the instructor. You should review each article by summarizing and criticizing each of the following dimensions. It will be a good practice to prepare your presentation in PowerPoint. You should submit your PowerPoint to the Instructor and share it with other students in the class. Key issues to discuss: 1) What is the phenomenon or problem being studied? 2) Why it is important to study the problem or phenomenon? 3) What motivated the research? What are the research gaps or inconsistencies identified? 4) What are the research questions? 5) What is the theory or theories or theoretical frameworks used? 6) Are the theories adequately described? Are the theories appropriate for the problem? 7) Is the literature review complete? Relevant? Up-to-date? Logically organized? 8) What is the research model? Is it interesting? Is it innovative? 9) Are the research hypotheses or propositions clearly articulated? Logical? Evidence based? Related to research questions? 10) How are data gathered? Unit analysis adequate relevant to research question and theory? 11) What is the research method? Is the method adequate relevant to research question and theory? 12) How are the hypotheses tested? Propositions articulated? 13) What are the main findings? 14) How do the findings...
Words: 360 - Pages: 2
...Discuss the impacts of one non-communicable disease (15 marks) Non-communicable diseases are said to be diseases of lifestyle, and obesity, a disease in which someone’s BMI is 30 or over is now a very common, yet preventable, disease with many impacts. 67% of people in the UK have weight issues, with 1 in 4 being obese and an extra 40% being overweight; it has even been suggested that it has ‘pandemic proportions’ due to its global reach – in 2008, 10% of the world was said to be obese. The WHO claim obesities recent rise has been due to two factors: ‘an increased intake of energy-dense foods that are high in fat; and an increase in physical inactivity due to the increasingly sedentary nature of many forms of work, changing modes of transportation, and increasing urbanisation’. The main issue with the former is that the energy-dense, high in fat foods are cheap. This means they’re affordable for people who lack money for more nutritious food and so globally there has been a massive increase in the purchasing of high fat foods – especially in the areas where expensive, healthier food isn’t available. But just what are the impacts of such a large scale problem? Three main issues have arisen from obesity, these being: social, political, and economical – all of which link but also differ in their affects. The health implications of having a raised BMI are very severe; high blood pressure and high cholesterol are just two of many possible communicable diseases that are a result...
Words: 956 - Pages: 4
...Discuss Institutional Aggression (24 marks) The deprivation model suggests that the subculture of prison originated within the walls of the constitution. Thus, it is the deprivations that the inmates faced and attempted to cope with that were so extreme that healthy relationships could not be formed with members of the community outside the walls. Gresham Sykes suggested five particular deprivations responsible for inmate aggression, one of which is the Deprivation of Liberty. Deprivation of liberty is when by being imprisoned behind walls, the felon feels as though society no longer consider him to be a person that can live in a respected and trusted manner in the free world. The nature of the institution conveys this loss through symbols such as uniform, and the loss of liberty is further implied by the prisoner having to obtain permission for simple tasks such as eating, sleeping or showering etc. Another deprivation Sykes suggested is the Deprivation of Goods and Services. Prisons confine offenders in poverty-like conditions perceived by the inmates from disadvantaged backgrounds as being worse than the conditions they came from (ie. Lack of home cooked food and cigarettes of preference.) Some inmates felt as though the prison system allows poverty conditions in order to economically regulate and control the inmates, and despite some majority of them accepting responsibility for their conditions, the deprivation of goods and services still brought a sense of failure to the...
Words: 961 - Pages: 4
...Discuss the Consequences of Privation. (12 marks) Privation occurs if a child is deprived the chance of forming an attachment relationship with another person. The consequences of this can be detrimental to the child’s wellbeing and ability to develop. One consequence of privation is that it could lead to affectionless psychopathy, delinquency and low IQ, as suggested by Bowlby (1946). Bowlby conducted an experiment where he interviewed 44 juvenile thieves, asking them about themselves, their behaviour and childhood experiences. The results showed 14 of the individuals as showing signs of being an affectionless psychopath, of which 12 had been separated from their mothers for a long period of time during the first 2 years of their life. Bowlby concluded from this that delinquency is linked to childhood maternal deprivation, as the delinquents were more likely than the average population to have been deprived in their childhood. However, Schaffer and Emerson found that children develop more than one strong attachment, which contradicts the suggestion that an absent mother is the cause of delinquency. As well as this, Rutter argued that the there is no simple cause and effect relationship between delinquency and maternal deprivation. He suggested that there were other important variable that need to be considered, like the reason of separation from the mother and how the separation was handled. Another criticism is that Hodges and Tizard’s research would support the idea of a...
Words: 298 - Pages: 2
...The theories of communication are many people’s opinions on how communication works within healthcare settings. Bales’ theory is based on how behaviour is listed and explain under 2 main categories. These are the task based people and the socio-emotional ones. He believes those who are tasked based are the ones who want to get the task completed as soon as possible, without asking other team members how they want things done. Whereas those who focus on the socio- emotional section are those who aren’t too fussed on getting the work complete but are there to motivate the other members into completing the work. An example of this is in a school during group activities. If the pupils have to do a group activity for a project, then certain pupils are more focussed on getting the work done and ensuring they complete it to a good standard, whereas other group members are more focussed on having a good time and motivating them to the work that they can not be bothered to do themselves. This can be seen as useful within health and social care settings because it helps us to understand how people think while working in group tasks and it gives us a reasonable explanation to why certain group members also do more work than others. It would work in most if not all group settings as this tends to always happen. Overall Bales’ theory is useful to some degree in health and social care settings as it gives us an overview to the structure of group tasks and how people work while situated...
Words: 1746 - Pages: 7
...Presentation 1: Conflict on a trading floor And before a blind person you shall not put a stumbling block Leviticus, 19. CASE (FIELD) Conflict on a Trading Floor (A) by Joseph L. Badaracco Jr., Jerry Useem Source: HBS Premier Case Collection 5 pages. Publication date: Oct 20, 1993. Prod. #: 394060-PDF-ENG A junior salesperson on FirstAmerica Bank's trading floor is assisting a top salesperson, Linda, on a deal to finance the construction of a new cruise ship for Poseidon Cruise Lines. While the terms of the deal are being worked out, he realizes Linda has taken advantage of the Poseidon executives' unfamiliarity with complex financial structures to build an outrageously high profit margin into the deal. When the executives become suspicious of the prices FirstAmerica is quoting, Linda asks the protoganist to send them an intentionally misleading fax so that the deal will not be held up. Holding the personal belief that "before a blind man you shall not put a stumpling block," he does not know if he can bring himself to send the information. Back ground: One guy ( Mr. Big as assumed name ) had been worked on the FirstAmerica Bank’s main trading floor in New York, Specialized in cross-currency interest rate swaps as an assistant manager. March 1986 At work he worked with 3 vice president and especially Linda who has a extremely volatile and hot temper, but she was good at her work to pursuing new business, close the deal and ensuring that she received...
Words: 1617 - Pages: 7
...Transport forecasts are made for many purposes, some include; to determine future transport network needs and to be able to forecast the effects of certain policies, for example, and increase in road pricing. Forecasting is useful, however the data is an estimate and can be collected in a number of ways, therefore there can be problems associated with forecasting future trends in Transport Market. One way in which future trends are forecasted in the transport market is through estimating transport elasticities, this can be used to show the responsiveness of demand to a change in price, income or price of another good. There can be problems associated with both the collection of the data, and the problems that may arise due to data being deceiving. Problems with the collection of data could be that the data is just an estimate; for example, secondary data can be used, which involves using past records and data to predict future behaviour, if the data used is wrong, or from a different economic climates, the overall forecast could be wrong. If this data was wrong and stated that PED was less than one, this may cause transport companies to think that transport was now inelastic and therefore raise the prices. If this was untrue or deceiving then transport markets would see a decrease in the demand for public transport, therefore causing problems. Another method used in forecasting is the Delphi Method, this involves consulting experts and using their specialist knowledge to...
Words: 328 - Pages: 2
...Privation of attachment means failure to form an attachment. Privation usually occurs when children have been kept in extreme isolation and therefoe have never had the opppurtunity to form an attachment. There are 3 main types of evidence regarding privation and those are longitudinal studies of children in instituational care; case studies of children raised in extreme isolation; and studies of reactive attachment disorder which is a category of mental disorder attributed to a lack of early attachments. A longiudinal study of ex-institutional children was done by Hodges and Tizard in 1989, to investigate the effects of privation by following the same children over a long period of time to collect reliable information linking early experiences to later outcomes for the same individual. The participants were 65 children who had been placed in an instituation when they were less than 4 months old. There was an explicit policy in the institution against caregivers forming attachments with the children. This would suggest the children experienced early privation. By the age of 4, 24 of the institutionalized children had been adopted, 15 had returned to their natural homes and the rest remained in the institution. Assessment at the age of 8 and 16 years old involved interviewing those children who were adopted and those who had returned to their original homes. Their parents, their teachers and their peers were also interviewed. Data was also collected from a control group...
Words: 1673 - Pages: 7
...What is the purpose of business? Discuss. INTRODUCTION 1 At a dinner party a doctor, a lawyer and a businessman are sitting around the table chatting and talking about their life and work. At one point another man approaches the table and asks the three men what the purpose of their jobs is. The doctor immediately responds that he wants to help people and save life. The lawyer takes over and says he fights for justice and equality but when it comes to the businessman to answer the question - he remains silent. Would a normal businessman have been able to give readily a precise answer as to the purpose of business? Would he have said is it all about money and making profit? Or would he have answered like Peter Drucker that the customer should have the highest priority in business life and everything should be done to satisfy him1. Or would he have responded like Dave Packard once said: “I think many people assume, wrongly, that a company exists simply to make money. While this is an important result of a company’s existence, we have to go deeper and find the real reasons for our being...” 2 These quotes describe very well the difficulty in answering the question what the purpose of business is and the need for detailed analysis. As everybody is affected and surrounded by business every day, and since one can hardly imagine a world without business, it is crucial to know its purpose. Therefore it is the objective of this paper to examine in greater detail the nature and purpose...
Words: 2725 - Pages: 11