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Question 1.5: A sales forces manager needs to have information in order to decide whether to create a custom motivation program or purchase one offered by a consulting firm. What are the dilemmas the manger faces in selecting either of these alternatives?
With selecting either of the programs, the sales force manager can face dilemmas. Before deciding on any of the programs the manger must know the goals that he/she is looking to accomplish. After deciding on the goals the manager needs to decide between conducting the research individually or buying and using research for the consulting firm.
With the custom motivation program the manger can conduct his/her own research. With conducting the research the manager needs to look at the existing levels of motivation and see what enticements would need to be used to help the employees change to the desired motivation. The manager can look at information that has already been used. For instance a change in another part of the business could have an effect on the level of motivation that the employees have. If the enticements help increase the motivation of the employee then the custom motivation program will be good for the manger. If the custom motivation program fails then the consulting firm may be best.
With the consulting firm the manger will have to think about investing before making an agreement with the firm. The manger need to invest in a firm that will fall into the business budget. Going over budget can make things difficult for the business and the employees which would decrease the motivation. The manger also needs research the consulting firm to make sure that they have all the credentials needed to produces his/her business with a successful motivational program.
When deciding on either of the motivation programs there are things that manager should always consider: The amount of

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