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Discussion Bd 1

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Submitted By trace80
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Group Discussion Board Forum 1 – Part 1
1. Ch.1 - 8 -- As area sales manager for a company manufacturing and marketing outboard engines, you have been assigned the responsibility of conducting a research study to estimate the sales potential of your products in the domestic (U.S. or Canadian) market. Discuss key issues and concerns arising from the fact that you, the manager, are also the researcher.

As the area sales manager I will conduct a predictive study. I understand why the decision for the information is needed for this research and the desired goals of the research. I understand that the desired outcome for the company is to estimate the sales potential of our product, the outboard engines, in the domestic market.

Further, in order to conduct a quality research, I must have knowledge of market research and be able to interpret the results. Not being knowledgeable of market research could result in poor planning and interpretation of the research results (Marketing Research, 2012). This is sometimes a problem when managers of a company are given the responsibility to do research.

In order to be successful in this research I must: a. identify and define opportunities and problems b. define, monitor, and refine strategies c. define, monitor, and refine tactics d. improve my understanding of the various fields of management

As the area sales manager, I am knowledgeable of the product, and familiar with its performance.
This will be a top tier research; all decisions will be guided by the research (Cooper & Schindler,
2011). Our goal is to obtain deep insights of what our sales potential will be in the domestic market (U.S. and Canada) (Cooper & Schindler, 2011).

I have access to sources of information that is not required by business research such as: decision support systems and business

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