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Apple’s business strategy is one that has proven very successful. They market their dedication to quality and innovation as their most valuable asset, bringing some of the best personal computing and music experience hardware and software to a myriad of demographics. Their products are all marketed as the perfected formula of simplicity and versatility, offering ease-of-use and seamless integration with their other product lines. Their yearly investment numbers are primarily R&D, giving them a competitive edge in terms of innovation. The company capitalizes on this reputation by updating their product lines yearly. This strategy leverages its unique ability through in-house hardware development and proprietary software architecture, allowing them more control from initial development all the way to end-user relations.

Nokia’s business strategy markets it as a company dedicated to creating connections between the people of the world, literally and figuratively. Their goals are to dominate the global market in mobile phone sales, develop proprietary consumer Internet services, accelerate adoption of business solutions, and leverage scale and establish new corporate infrastructure. Their strategy hopes to communicate with the consumer in a way that assures consumer understanding, brand loyalty, innovation and architecture, as well as develops distribution channels and a growing supply chain.

Though intuition, creativity, and spontaneity are all ingredients of successful strategies, systematic analysis is a vital input into the strategy process, Without analysis, strategic decisions are susceptible to power battles, individual whims, fads and wishful thinking. Concepts, theories, and analytic tools are complements, not substitutes for experience, commitment, and creativity. They serve to provide frameworks for organization discussion, processing information and

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