1. One marketing opportunity associated with the baby boom generation is that most of the baby boomers are at a point in their life where they feel secure financially and are willing to spend more money on things such as travel, whereas the younger generation may not be paid as much yet at their jobs and may have more bills than the average baby boomer. Another marketing opportunity associated with the baby boom generation is that they have more time to go on these vacations. A lot of baby boomers are retired, so they have the time to go on a lot more trips than the rest of the population, putting more money into the hospitality and tourism industry. A marketing threat associated with the baby boom generation is that they are aging. Things that come along naturally with aging may hold some of the baby boomers back from going on the vacations that they have the time and money for. Another marketing threat associated with the baby boomers is their experience. They may have learned from hasty decisions that they made in the past that doing something on a whim is not always the best, so a lot of baby boomers may take their time and research the area that they want to vacation and to look around for the best deals, or better places to go. This could limit the number of vacations that a baby boomer actually goes on; therefore limiting the amount of money they contribute to the hospitality and tourism industry.

2. Although we have little control over the macro-environment, there is reason to be concerned with it. It is important that we know about all of the different parts of the macro-environment such as competitive forces, economic forces, and cultural forces, so that we know how they affect our marketing strategies and what to do when different situations arise concerning these forces. It is important for us to know how these different forces change the way that