...An Analysis of Gender Roles in Disney Princess Films Jasmit Singh 213749361 Traditional and Popular Culture – 1900 9.0 Susan Niazi – Tutorial 6 Whether it’s the colours they wear, the activities they engage in or how they behave, men and women are known to play different roles in society. These established gender roles “are not innate or natural but a product of society”. Children, adolescents and adults all learn gender roles through the environment they’re surrendered by. One of the many huge influencers that help shape gender roles is media. Although “there has been a lot of change over the years in terms of what is considered appropriate societal roles for men and women, this change is not reflected in contemporary film”. The ideology of mainstream media continues to focus on the males being the heads of society, which in result, shows an unequal representation of the females. From an early age, media puts an image into young minds, informing them how males and females should think, act, behave and appear. In many television shows and films, one can easily see the distinct difference between the role of a male and a female. Often films are enforcing stereotypical gender roles where the male is seen to holds more importance in society than the female. Amongst many film producing companies, Walt Disney Pictures for decades have been enforcing stereotypical gender roles in their princess films. Though it may not be outright obvious, Disney productions play a huge role...
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...1.) Analysis of all characters Belle: A bookish young woman who falls in love with the Beast and finds the kind-hearted human inside him. She is beautiful, deep, intelligent and loves to read. Belle at times can also be stubborn but she is not afraid to speak her mind. She usually wears a blue outfit along with a blue ribbon in her hair. She is"unaware" of her own beauty and made her "a little odd”. Beast: A cold-hearted prince transformed into a beast as punishment for his selfishness, but later warms, with the help of Belle, and ends up being transformed back into a handsome prince as a reward. He was once a selfish, greedy prince because a poor young beggar asked him for shelter for the night, and he refused. The beggar was actually an enchantress and turning him into a monster. After, Beast fell in love with belle and became a good man for he refused to kill Gaston and didn't want to stoop to his level. Gaston: A highly egotistical hunter who vies for Belle's hand in marriage and is determined not to let anyone else win her heart, even if it means killing her true love. He is a big line-ups of good-looking men with deep voices". Gaston is the main villain in the “Beauty and the Beast” movie. He is a sexist, chauvinistic hunter who wants to marry Belle just so he can brag about it and to give him sons that he can mold at his will. Belle sees him as nothing more than a rude, selfish, chauvinist, barbarian-brained lunkhead and sexist man who is unworthy of her time. Lumiere:...
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...REPRESENTATIONS OF FEMININITY IN DISNEY CARTOON PRODUCTION: An Analysis of Selected Examples The purpose of this essay is to explore how media, especially Disney cartoons, affect gender, particularly young girls and how the representations of females within the media affect the viewers through stereotypes or ideals to live up too. THE INTRODUCTION (the explanation of media influences and basic notions of women representations in Disney Production) A good deal of feminist writing in the field of culture has been concerned with the representations of gender and of women in particular, and it is claimed that these representations of females reflected male attitudes and constituted misrepresentations of “real women”. Meehan (1983) analyzed the stereotypes into which women are commonly cast on television and the analysis showed that “good women” are, or are expected to be submissive, domesticated and home-centered while “bad women” are rebellious and independent. She concludes that “American viewers have spent more than three decades watching male heroes and their adventures, muddied visions of boyhood adolescence repete with illusions of women as witches, bitches, mothers and imps “. All researches about the media influence give the same conclusion that the mass media is a powerful resource through which viewers develop their identity and come to understand the role that gender plays in the real world. Disney is one of the largest...
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...Disney and the American Princess: The Americanization of European Fairy Tales [pic] Marina Alexandrova Student number 3021874 MA Thesis, American Studies Program Utrecht University Course code 200401064 23943 words 12 August 2009 Contents Title page………………………………………………………………1 Contents……………………………………………………………….2 Introduction……………………………………………………………3 Chapter 1: European Fairy Tales and Values about Gender and Class………………………………………10 Chapter 2: Disney Animation and American Culture…………………24 Chapter 3: Disney Animation and (Gender) Commodification…………………………………………..55 Conclusion…………………………………………………………...73 Bibliography…………………………………………………………78 Introduction Among the various aspects which define contemporary life, popular culture – and in particular, American popular culture – is undoubtedly one of the most ubiquitous and long-lasting. Throughout the twentieth century, people around the world have enjoyed film, music, animation, and written works by various authors and artists. One of the most famous and significant American entertainers of the lot has been Walt Disney, introducing millions of children and adults to his world of limitless (or so is widely believed) imagination and magic, from the earliest short cartoons produced in the 1920s, to full-length feature animations such as Snow White and the Seven...
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...position. Carol Ann Duffy's dramatic monologue, 'Mrs Beast' is a complete contrast to the original fairy tale. The authors concentration on Belle’s virtue within her tale produces a clear moral. This is laid bare by Beauty when she says to the Beast “I am well pleased with your kind heart; when I think of that you no longer seem so ugly to me." Beauty sees past the Beast’s outward Appearance and hence portrays a stereotypical female character who does not objectify based on appearance.. However,the authors portrayal of Belle as a submissive, obedient daughter to her father and servant to the Beast is anything but feminist. an in-depth analysis of Belle’s character reveals that she is in fact a stereotypical representation of Disney heroines. First, her name0 itself literally translates to “Beauty.” In addition, Belle’s appearance conforms to Disney’s ideals of beauty. Also, it seems she has an inherent need to look after the men that are important to her. She is described as “strange”, “funny” and “peculiar” by the townspeople because she loves to read and They seem to think it is useless for a pretty girl to read. The storybook character Belle conf orms to the “cute but essentially helpless” f emale stereotype. However, since the 18th century both ‘Beauty and the Beast’ and ideas about women and power have been developed, taking many different forms and adaptations. Duffy re-works the tale ‘Beauty and the Beast’ to explore her...
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...“Behind the Fair Façade” Representations of Femininity in Three Walt Disney Animated Features Bachelor Thesis Bethany Schouten, 3278972 Media en Cultuurwetenschappen Genderstudies Supervisor: Domitilla Olivieri May 31st, 2011 “Behind the Fair Façade” Representations of Femininity in Three Walt Disney Animated Features Bachelor thesis by Bethany Schouten, 3278972 Index Introduction 3 Methodological and theoretical Framework 4 Corpus 9 The Research: SNOW WHITE AND THE SEVEN DWARFS 11 The Research: THE LITTLE MERMAID 18 The Research: THE PRINCESS AND THE FROG 24 Findings and Interpretation 31 Identity Formation 35 Conclusion 38 Literature 41 Media 43 Introduction The Walt Disney Company’s cultural products have been a great influence on popular culture since the 1930s and an inspiration for generations all over the world ever since. For many, including myself, the Princes, Princesses and fantastical creatures of Disney’s animated fairy tales have become symbols of their youth. Seeing the films gives rise to a feeling of nostalgia, they become a memento of one’s childhood world. But what kind of world is this? What kind of realities do Disney’s fantastical representations construct? In my thesis, I will analyze a specific element of Disney films: gender roles constructed through the representation of femininity in their animated...
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...Gender Roles and Disney The Disney princess has become one of the most iconic symbols of Walt’s ever growing empire. The disney Princess’ franchise first began in 1937 with the movie Snow White and the Seven Dwarfs making Snow White the first princess in the now infamous princess lineup. The franchise continues with the most recent disney princess movie Tangled ( Rapunzel) which came out in 2011. Disney and their filmmakers caused great controversy with their princess’ such as race. Disney broke their european tradition by adding their first African American Princess to the line up. Princess Tiana of The Princess and the Frog in 2009 which still caused controversy. Another one of Disney’s biggest controversial topics was gender roles and how women and men are portrayed in these disney films. Gender roles are separate patterns of personality traits, mannerisms, interests, attitudes, and behaviors that are regarded as either "male" or "female" by one's culture. They are what is considered the “ Norm” for the male and female sex. There are stereotypical behaviors normally associated with either gender such as Women are suppose to be more passive aggressive, overly emotional, and illogical, just to name a few characteristics. While men tend to be more tough or in control, leaders, Not crying or wimpy and a womanizer As suggested in Kimmel’s “ Bros before Hos”: The Guy Code in Language Awareness (469). These same messages are often presented to children through the media they...
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...Engineer Patricia Galloway believes that serving as the first woman president of the 151-year-old American Society of Civil Engineers — a historically male bastion if there ever was one — makes her a role model to women in the industry. It's high times for women leading construction-related engineering groups, with three others currently in high office. The same goes for construction organizations. Nova Group's Carole L Bionda is chairelect of Associated Builders and Contractors. Meanwhile, the US House Education and Workforce Committee last month passed the Family Time Flexibility Act (H.R. 1119) which could undermine workers' most basic rights by altering the Fair Labor Standards Act (FLSA), which currently requires employers to pay overtime to certain employees when they are required to work beyond the normal 40 hour work week.( Peterson 98) At home, we're aware (perhaps painfully so) that men and women often have different communication styles. But it's easy to forget that such differences can show up at work, too. To do an effective job of communicating, keep in mind gender-related communication styles. Young boys are socialized to give an immediate answer or solution to a problem. Young girls want answers, too, but tend to talk things over to solve problems. So while a man might prefer to work things out for himself, a woman is more likely to want to discuss them. According to researcher Deborah Tanhen, author of Talking from 9 to 5, when a woman starts to discuss an...
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...Women in our society Engineer Patricia Galloway believes that serving as the first woman president of the 151-year-old American Society of Civil Engineers - a historically male bastion if there ever was one - makes her a role model to women in the industry. It's high times for women leading construction-related engineering groups, with three others currently in high office. The same goes for construction organizations. Nova Group's Carole L Bionda is chairelect of Associated Builders and Contractors. Meanwhile, the US House Education and Workforce Committee last month passed the Family Time Flexibility Act (H.R. 1119) which could undermine workers' most basic rights by altering the Fair Labor Standards Act (FLSA), which currently requires employers to pay overtime to certain employees when they are required to work beyond the normal 40 hour work week.( Peterson 98) At home, we're aware (perhaps painfully so) that men and women often have different communication styles. But it's easy to forget that such differences can show up at work, too. To do an effective job of communicating, keep in mind gender-related communication styles. Young boys are socialized to give an immediate answer or solution to a problem. Young girls want answers, too, but tend to talk things over to solve problems. So while a man might prefer to work things out for himself, a woman is more likely to want to discuss them. According to researcher Deborah Tanhen, author of Talking from 9 to...
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...radi An analysis of storytelling and Joseph Campbell’s universal themes and their role in animated films. Theodore Hicks Word count: 1,711 Feedback: quite broad terms. Where there is some analysis it is very short and this needs developing further. Much of this is down to Analysis, Argument There is some analysis here but it is very limited. ON the whole you are describing events and stories in animation in quite broad terms. Where there is some analysis it is very short and this needs developing further. Much of this is down to your choice of question. If you had picked a couple of Disney/Pixar films and analysed them in more detail in relation to Campbell, your essay would have been more focused. Outlining this narrowing in the question will help with this, as reading the essay, this is where the topic really lies. You need to be able to show Campbell’s theories working across more than one film for it to be a successful piece of analysis at this stage, and in doing so, it will help you reach a central argument about the use of Campbell’s theories in discussing these films – at the moment this doesn’t happen. This is the section you need to work on the most, to increase your word count and extend the overall discussion. Structure, communication, referencing/bibliography The structure is generally ok, with an introduction, and a conclusion. You need to work on some of the in between sections as the essay jumps between ideas of outlining theories, linking some...
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...Acknowledgement Introduction History of the Case S.W.O.T. Analysis Strategic Marketing Goals Consumer Behavior Strategy Targeting Strategy Position Strategy Product Strategy Pricing Strategy Channel Strategy Promotion Strategy Recommendations Annexure Page Number 2 3 4 6 9 10 11 12 13 15 16 17 18 19 1 Acknowledgement I would like to show my gratitude towards our course instructor Mr. Ahmed Butt for teaching and making us capable enough to work on this report and providing me information about Disney, its history and SWOT analysis. Without his complete guidance and support I would not have been able to complete this endeavor. This Case Analysis contains all the relevant material required as per instruction & it provides detailed information on the Topic. I hope this report meets his expectations. 2 Introduction I am appointed by World Disney as a consultant to recommend marketing strategies for the year 2005. In this report I have discussed the History of the organization, SWOT analysis, strategic marketing goals, consumer behavior, targeting, positioning, product, pricing, channel, and promotional strategies followed by the recommendations. 3 History of the case Walt Disney was established in early 1920s by two brothers Walt and Roy Disney. Disney created its first character Mickey Mouse in 1923. Walt wanted to call his creation Mortimer but his wife suggested that Mickey Mouse was better. In 1937 Disney made its first feature-length musical animation...
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...Abstract The Walt Disney Company has been able to gain recognition and is known across the world through its Disney movies like The Little Mermaid, Beauty & the Beast, The Incredibles and Finding Nemo just to name a few. The company was also able to make a name for itself through amusement parks and resorts, cruise lines, merchandise and media networks. Throughout this paper we will take a look at the company’s life cycle, competitive forces against its competitors through a SWOT analysis, we’ll also be taking a look at the company’s financial data and historical trend. From there, we will determine whether the Walt Disney Company is a good company to invest in or whether one should sell their stock or hold. Walt Disney Company was founded by two brothers, Walt and Roy Disney in 1923, as a child Walt was always drawing, he used it as a way to escape from the world. His first successful cartoon was a reel by the name of Alice Comedies. But it wasn’t until 1928 when Walt began to see real success, and he owed it all to a cartoon character that up to this day is world renown; Mickey Mouse, previously known as Mortimer Mouse. Mickey Mouse made his first appearance through cartoon by the name of Steamboat Willie. With the success of this cartoon, Walt was able to venture forth and develop full length motion pictures. His first one being Snow White and the Seven Dwarfs. As time went on, Disney continued to venture out and invest in new territories outside of...
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...Course Project- Disney and Pixar- The Change Analysis- Images of Change HRM587- Managing Organizational Change DeVry University, Keller Graduate School of Management July 2014 The Change Analysis- Images of Change Disney used the character of Mickey Mouse and others to create movies that customers enjoyed like “Beauty and the Beast” while Pixar was producing made up animated characters to create films like “Cars” and “Wall-E”. Disney was creating animated movies but struggling to generate the amount of money Pixar was making on producing only one movie a year. Disney wanted to grow in creating more animated movies and decided to buy out Pixar in 2006 for $7.4 million dollars. (Barnes, 2008) According to Disney’s CEO Robert Iger, “The addition of Pixar significantly enhances Disney animation, which is a critical creative engine for driving growth across our businesses.” (La Monica, 2006) This buy out was great for Disney but Pixar had many doubts and hesitation about changes that were to come. Disney and Pixar executives needed to come up with an integration plan that would combine two unique cultures into one. In order to bridge these two cultures together, the organizational structure of the merger was discussed and agreed upon in terms of making both parties happy. The shareholders and stakeholders of both Disney and Pixar recognized that “this acquisition combines Pixar’s preeminent creative and technological resources with Disney’s unparalleled portfolio of...
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...Disney Case Analysis 3. What sort of company did Eisner inherit? Provide a brief summary of the company at the time Eisner took over (discuss each of its business lines in 1-2 sentences that highlight the most important issues). Eisner inherited a family entertainment company that began as a nonhierarchical organization where no one had titles and everyone was on a first name basis. Walt’s theory was that you didn’t need a title because you knew if you were important. Disney’s philosophy was to create universal timeless family entertainment and believed in the importance of family life maintaining its adherence to the Disney formula for family recreation. The company believed and always aimed to provide an experience that the families would be able to participate in and take joy in together and always with a commitment to excellent in all facets of the business. When Eisner took over the company’s financial performance had deteriorated. Disney was incurring heavy costs trying to complete projects on time i.e. EPCOT center and Euro Disney and the Disney Channel. He viewed “managing creativity” as Disney’s most distinctive corporate skill and pursued with the development of synergy through vertical integration. With this philosophy, Eisner inspired and managed Disney. Disney mushroomed with Eisner’s extreme corporate vision which he targeted at an annual revenue growth target and return on stockholders’...
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...Identify an episode of strategic change for an organisation of your own choice. How appropriate was the approach to strategic change given the issues faced by the organisation? Critically evaluate the effectiveness of the strategic leadership during the change process. Identify the impact of the change episode upon the key resources and core competencies of your organisation. This paper will analyse a recent period of strategic change at The Walt Disney Company which began in 2005 with the appointment of current CEO Robert Iger. The company began to experience halted growth during the late 1990s. The former CEO Michael Eisner had been successful himself in the late 1980s in changing the company during what is known as the Disney Renaissance. Eisner successfully concentrated the company’s energy back into producing animated films and helped the company to create now-classic names such as The Little Mermaid, Beauty and the Beast, The Lion King, Aladdin and others. However starting in 1999 share prices began to fall as changes in Disney’s competitive environment, consumer preferences and technology combined to alter its strategic context – which posed problems for the company in aligning its strategic objectives with its organisational structure and culture. Eisner was well known for his micromanagement and top down approach to management (Gunther, 1999), which served the company well during the 1990s when he could focus on single brands. The production of animated feature films...
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