...Walt Disney Company Aida Cruz Yashira Negron Luis Rivera Kevin Urriola Ana G. Mendez University System MANA - 210 Walt Disney Company Disney mission: The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world. The Walt Disney Company together with its subsidiaries and affiliates is a leading diversified international family entertainment and media enterprise with the following business segments: Media Networks, Parks and Resorts, Studio entertainment, Consumer products and Interactive media. In the process of innovation and entrepreneurship becomes increasingly relevant techniques and tools used to generate new ideas, and develop proposals quickly and effectively. In this sense creativity techniques to foster entrepreneurship and innovation are of great interest. Executives and leaders of the business units are committed to incorporate citizens in decisions and daily actions of employees. Walt Disney Company includes executives representing each of our units business and corporate essential functions, such as brand management, policies public and human resources. Strategic planning 1. Defining corporate visions: Disney vision create happiness by providing the finest entertainment...
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...The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. Media Networks Media Networks comprise a vast array of broadcast, cable, radio, publishing and digital businesses across two divisions – the Disney/ABC Television Group and ESPN Inc. In addition to content development and distribution functions, the segment includes supporting headquarters, communications, digital media, distribution, marketing, research and sales groups. The Disney/ABC Television Group is composed of The Walt Disney Company’s global entertainment and news television properties, owned television stations group, and radio business. This includes the ABC Television Network, ABC Owned Television Stations Group, ABC Entertainment Group, Disney Channels Worldwide, ABC Family as well as Disney/ABC Domestic Television and Disney Media Distribution. The Company’s equity interest in A&E Television Networks, Hulu, and Fusion round out the Group’s portfolio of media businesses. Parks and Resorts When Walt Disney opened Disneyland on July 17, 1955, he created a unique destination built around storytelling and immersive experiences, ushering in a new era of family entertainment. More than 55 years later, Walt Disney Parks and Resorts (WDP&R) has grown into one of the world’s leading providers...
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...brand management, and creativity. Known as the king of entertainment and media, Disney has also been able to remain profitable for so long due to the company’s various strategies used to create value through diversification, expansion, and integration. Throughout Disney’s history, the company was always operated by key businesspeople that had a goal of maintaining the brand and remaining profitable as the largest multinational entertainment conglomerate in the world. Additionally, Walt and Roy Disney set the stage for future leaders of the company to achieve success through horizontal integration and geographic expansion. An example of horizontal integration would include the acquisition of Disney purchasing ABC for $19 billion in July 1995. This business investment allowed Disney to remain ahead of all other company’s in the market and continue dominating the strategic challenges faced by Eisner and all of Disney’s employees. The strategy of merging with ABC capitalized on Disney’s internal capabilities and created value by increasing diversification and differentiation among all brands and products that Disney owned. Moreover, Disney has been able to remain profitable over the years by investing in multiple company divisions including Walt Disney Studios, Disney-ABC TV, ESPN, Walt Disney Theme Parks and Resorts, and The Disney Channel on network television. Along with these divisions, the company has also continued to generate profits from Hollywood by releasing new animated...
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...The Walt Disney Company, started in California more than eight decades ago, occupies today the tenth position in the rank of the Best Global Brands. In order to achieve this position, it was necessary that the focus of Disney was not only in the market inside the United States, but in the Global Market. The company today has their worldwide known amusement parks in three different continents, stores in United States, United Kingdom, France, Italy, Spain and Portugal; and licensed shops in nearly every country in the world. The Strategies used by The Walt Disney Company for Reaching Global Markets are Foreign Outsourcing, Licensing, and Direct Investment. Due to the higher wages in the United States when compared to developing countries, Disney adopted the strategy of Foreign Outsourcing to reduce the cost of production. The main factories are located in Asian countries, especially in China, and then have their products distributed to all the stores. In order to have Walt Disney products available worldwide, Disney not only opened Disney Stores outside of the United States, but also authorized Licensees to resell their products. This approach is very beneficial for the company, in view of the low need of investment or no investment sometimes. As said before, Disney also opened Disney Stores around the world, as well as amusement parks and resorts. This type of Strategy is called Direct Investment. This represents a high cost investment for the company; however, their...
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...be the essence of Disney, even as our businesses expand across borders and media platforms, it is the foundation for almost everything we do, the source of our strength and our success, and the fuel that will power us into the future” - Robert Iger, President and CEO - When we hear the word Disney, what is the first think that comes up in our minds? Most people think about Disney and relate it to magical, exciting and large attractions parks and hotels, and the famous Mickey Mouse. However, they missed to see how big and influential this organization really is. Walt Disney Company is one of the World largest communications organizations. Everyone knows Disney! It is everywhere in our lives, from TV, radio and movies, to parks, clothing, accessories and toys. Owning diverse media markets, Disney has build a tradition of culture and niche by efficiently managing its markets and products, allocating them among different cultures, age groups and preferences. In this report I will be analyzing some of the major managerial decisions within the Company, its influences over the market and the way it has established across the years in our culture. We are now about to discover all the financial numbers, facts, operational activities and responsibilities of the Walt Disney Company, the “Happiest Celebration in World.” Let the Magic of Disney to begin… A Little Bit of History Walter Elias Disney founded the Walt Disney Company in 1923 as a dream...
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...The Walt Disney Company June18, 2014 International Management Table of Contents Abstract 3 The Walt Disney Company 4 Board of Directors 4 Chairman and CEO 5 Mission/Vision Statement 5 Disney History 6 Disney Divisions 9 Media Networks 9 Parks and Resorts 10 The Walt Disney Studios 10 Disney Consumer Products 11 Disney Interactive 11 Walt Disney Company Goals and Objectives 11 Corporate Culture 12 PEST Analysis 13 SWOT Analysis 14 References 17 Abstract This paper is designed to present an overview of the Walt Disney Company. It covers it mission/vision, company history and culture and a breakdown of the various division of the company as a whole. This breakdown is extensive and highlights the world wide interests of this company. Also covered will be what the goals are of The Walt Disney Company and how it see’s for its future. Also provided is a SWOT and PEST analysis. Finally, there is a conclusion as well as recommendations to the company. The Walt Disney Company The Walt Disney Company is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. The company has subsidiaries and affiliates around the world including North America, South America, Europe, Middle East, Africa, Russia, Asian Pacific, and Japan. Board of Directors Walt Disney Company is a publicly held...
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...The Walt Disney Company 1. According to the Harvard Business School case booklet, Disney started from the short cartoon industry into major industries such as licensing, distribution, movie, home video, merchandise, internet (Distribution channel), hotel and resort, sports restaurant (EPSN zones), cruise ship (Disney Magic Cruise 1998), theme park (1955 Anaheim, 1971 Orlando, 1976 Tokyo, 1992 Paris), and television network (ABC 1995). 2. Walt Disney Company pursues several different ways to diversify: -The first step Walt Disney Company took to diversify itself was when they started to license out their cartoon characters allowing merchandizer to sell Disney products. This was a horizontal diversification strategy as Walt Disney Company did not control these vendors besides collecting on licensing fee and a portion of the merchandize profits. -The second step Walt Disney Company took to diversify itself was when they Greenfield invested to form their own film and home video distribution company (Buena Vista). This was a vertical forward integration effectively cutting out the middle man costs. -The third step Walt Disney Company took to diversify itself was Greenfield invested into the theme park industry. The theme park was a vertical forward diversification strategy that provided a different output to promote their cartoons. -The fourth step Walt Disney Company took to diversify itself was when it Greenfield invested into the resort and hotel industry. The hotels...
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...Running Head: WALT DISNEY COMPANY Walt Disney Company Student University Case: Walt Disney Company Walt Disney Company follows a business strategic which focuses on each line of the business within its organization. It seems Disney has developed a unique strategy for each of its four SBUs and has continued to make the right strategic decisions under competitive markets. The Walt Disney Company is organized in a SBU format in order to serve a specific market more efficiently and therefore extracting maximum value from a group of related businesses. By doing this, Disney enables to create value across its business units and creates a strong competitive advantage by having a strong presence in the business industry. Strategic Business Units are self-contained divisions founded within an organization and it deals specific business matters. The Strategic Business Units act as a complement for each business unit therefore empowering growth for the entire company. Mission Statements and Vision Statements are created to clearly communicate the direction of the company. A Mission Statement represents the organization’s purpose and objectives and it is the starting point of the organization’s strategic planning and goal setting development. The mission statement emphasizes attention and ensures internal management and stakeholders of the company understand what the organization is all about. Having a mission statement helps the corporation to create a relationship...
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...The Walt Disney Company Since its founding in 1923, The Walt Disney Company and its affiliated companies have remained faithful to their commitment to produce unparalleled entertainment experiences based on the rich legacy of quality creative content and exceptional storytelling. The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four business segments: media networks, parks and resorts, studio entertainment and consumer products. Parks & Resorts Disney's Parks and Resorts is not just home to Disney's beloved characters but the place "Where Dreams Come True." The segment traces its roots to 1952, when Walt Disney formed what is today known as Walt Disney Imagineering to build Disneyland Park in Anaheim, California. Since then, Parks and Resorts has grown to encompass the world-class Disney Cruise Line, eight Disney Vacation Club resorts (with more than 100,000 members), Adventures by Disney (immersive Disney-guided travel around the world), and five resort locations (encompassing 11 theme parks, including some owned or co-owned by independent entities) on three continents: Disneyland Resort, Anaheim, California Walt Disney World Resort, Lake Buena Vista, Florida Tokyo Disney Resort, Urayasu, Chiba Disneyland Resort Paris, Marne La Valle, France Hong Kong Disneyland, Penny's Bay, Lantau Island Wherever the Guest experience takes place in our parks, on the high...
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...This Disney Company: Corporate Business Strategies Analysis Jessica Hennessey and Jamie Gregar Viterbo University This Disney Company: Corporate Business Strategies Analysis Introduction/Background The Disney Company is an international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media (The Disney Company, n.d.). The Walt Disney Company, as known today, originated in 1923 with the creation of Disney Brothers Studio, founded by Walter and Roy Disney. The studio began creating animated films that would become the foundation of Disney (The Disney Company, n.d.). The Company expanded into its first theme park, Disneyland in Anaheim, CA, in 1955 and another in Orlando, FL, Disney World in 1971. In 1983 the company continued its market expansion with the launch of the Disney Channel and also internationally with both Tokyo Disney and Euro Disney (The Disney Company, n.d.). Continued company growth and market development occurred with Disney’s acquisition of the Miramax Film Company in 1993. Further market capture occurred with the purchase Capital Cities ABC in 1995; this allowed for Disney to have access to the cable networks of ABC and ESPN (Business Wire, 1995). Pixar was the next addition to the Disney empire with a 7.4 billion dollar purchase in 2006 followed by Marvel Entertainment in 2009 at 4 billion dollars and most recently Lucas Films in 2012...
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...Walt Disney Company Debra L. Danley MGT/521 July 20, 2015 Instructor Bruce Ferber 2 Walt Disney Company If you could be a CEO of any business in the world what would it be? Would it be a sports complex, a race track, or maybe a theme park? If you picked a theme park what would be your target audience? Would it be something cool like Universal Studios or Universal Citywalk? Why not something that seems magical and makes you feel young again like Walt Disney World. So now you have become the CEO of Walt Disney Company but you have seen sales decrease and have read the latest customer reviews which were not favorable what would you do to make changes? Even though the stakeholders can affect your business,obtaining company goals is important,because a SWOT analysis can help show where improvements are needed to increase sales, customer satisfaction,and possibly increase your targeted audience. Stakeholders Stakeholders can affect your business. So who are the stakeholders? There are both external and internal stakeholders in Walt Disney Company. The internal stakeholders are the employees, shareholders,customers, managers, and board of directors. The external stakeholders are non government agencies, labor unions,social responsibility investors,environmental agencies, and distributors. Company Goals ...
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...An#Analysis#of#The#Walt#Disney#Company# !1! An Analysis of The Walt Disney Company Kendall Forward TELE 3310 October 29, 2013 An#Analysis#of#The#Walt#Disney#Company# Overview & History !2! The Walt Disney Company is a leading American diversified multinational entertainment and mass media conglomerate, headquartered in Burbank California. Founded on October 16, 1923 by Walt Disney and his brother Roy as a small cartoon animation studio, the company struggled through years of unsuccessful creations but turned around after the debut of Mickey Mouse, the official mascot of the company. Now headed by CEO Robert Iger, Disney is one of the largest entertainment corporations in the world with approximately 166,000 employees and annual revenues approaching the $45 billion mark (Walt Disney). For eight decades, Walt Disney has entertained people around the world with its theme parks, resorts, cruises, movies, TV shows, radio programming, and memorabilia. Before diversifying into live-action film production, television and travel, the company established itself as a leader in the American animation industry. The company went public in 1940 and was reincorporated under its current name in 1986 and expanded operations and also started divisions focused on theatre, radio, music, publishing and online media (Cohesion Case). Mission Statement The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using...
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...Andy Cook Nick Miller Hillary Hughes Elizabeth Schaible Table of Contents Company Profile History 3 Organization, Mission, and Culture 3 Functional Area Assessment 9 Internal Environment Financial Position of Disney 14 Assorted Financial Ratios 14 IFE Matrix 17 External Environment Key External Forces 19 EFE 23 Competitive Analysis 28 CPM 30 Objectives Short Term 32 Long Term 33 Grand Strategies 34 Initial Findings 36 Company Profile Company History The Walt Disney Company, originally known as Disney Brothers Cartoon Studio, was formed by Walt and Roy Disney in 1923 with the creation of a cartoon named Alice’s Wonderland. With the start of that popular cartoon, the Disney brothers had unknowingly created a legacy that would live for generations. Since the creation of the Walt Disney Company, it has produced hundreds of chart topping animated films, put on dozens of Broadway plays, acquired TV and radio stations, and has created the most magical place on earth on three continents. Even after the deaths of the founders, the company has thrived for several decades every intent to continue growing. Organizational Mission and Culture Mission Statement The original mission of the Walt Disney Company was to “nurture the imaginations of children around the world as well as to celebrate...
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...Conflict at Walt Disney Company: A Distant Memory? Click Link Below To Buy: http://hwcampus.com/shop/conflict-walt-disney-company-distant-memory/ Even in the midst of a severe recession that has de- pressed tourism and a digital revolution in the media business, Disney is faring better than many of its rival companies. Although spending at its theme parks is down and fewer people are buying DVDs of recently released Disney movies (e.g., Bolt and Beverly Hills Chihuahua), Disney has positioned itself well to ride out the recession by having a broad mix of businesses in its portfolio. For example, Disney’s sports cable network, ESPN, and ABC Family and Disney channels have reported an increase in operating profits in 2009. The creation and marketing of well-known franchises such as the Jonas Brothers is helping to fuel the company’s success. The Jonases have already performed onstage to over a million people, sold over 750,000 copies of a book, starred in their own TV show on the Disney Channel, and will star in an upcoming full-length movie. Also, in an attempt to capture a larger share of the growing online viewer market, Disney recently bought an equity stake in Hulu, the online video platform. In addition, the Disney Pixar creative partnership (Disney bought Pixar) is continuing to produce popular and profit- able animated movies such as Wall-E and Up. To what degree have these business decisions been successful? Disney was ranked 67th in the Fortune...
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...The Walt Disney Company is an American diversified multinational mass media corporation headquartered at the Walt Disney Studios in Burbank, California. Disney was founded on October 16, 1923, by Walt Disney and Roy O. Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and theme parks. The company also operated under the names Walt Disney Studio and Walt Disney Productions. Taking on its current name in 1986, it expanded its existing operations and also started divisions focused upon theater, radio, music, publishing, and online media. The company is best known for the products of its film studio, the Walt Disney Studios, which is today one of the largest and best-known studios in Hollywood. Disney also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN, A+E Networks, and ABC Family; publishing, merchandising, and theatre divisions; and owns and licenses 14 theme parks around the world. It also has a successful music division. The company has been a component of the Dow Jones Industrial Average since May 6, 1991. An early and well-known cartoon creation of the company, Mickey Mouse, is a primary symbol of The Walt Disney Company. Visi To be a top 10 brand within every market we operate in across Europe, Middle East, and Africa delivering one vision and one voice to consumers and customers...
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