...ISNEY R ESORTS – C ASE S TUDY What markets are the Disney resorts and parks aiming for? Disney not only want to attract children and families, they are also aiming for those people who still want to feel the child in themselves. But since Disney also provides hotels, cruise ships and other entertainments, they attract a wide range of customers. Was Disney’s choice of the Paris site a mistake? In my opinion it was not a mistake that Disney entered the European market, it was maybe just too early that they built a resort in Europe especially in Paris. I think it would have been better to open a resort in a different country, as French people are not very open minded and react negatively to a “new American project”. What aspects of their parks’ design did Disney change when it constructed Euro Disney? Ø Europeans would respond to a “Wild West” image...
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...is active in emerging sectors like road projects, is in talks with World’s biggest theme-park operator is likely to partner in the project. | BSE | | | NSE | | Price | | | | | | | | | Also Read | | | | Related Stories | | | | News Now | | | | | - | OZ bets on Indians to triple tourism revenue | - | Plan panel, tourism ministry want 4-fold rise in sector outlay | - | F1 may turbo-charge tourism | - | Abu Dhabi tourism body eyes India after 7-city Europe tour | - | Incredible India attracts over 400,000 foreigners in June | - | ITDC posts 32% rise in sales in Q4 at Rs 105 cr | | | | | "We are in talks with the likes of Wonderland in Canada, Sentossa of Singapore, Disney and Malaysia's Genting for strategic partnership. However, we will finalise on a partner once we get the necessary approvals. We may also allow private equity players to participate," saidRajhoo Bbarot , managing director, Atlanta Ltd.The project will be spread across 3200 acres, all of which the company will buy from the Gujarat government at market price. The site identified at Suvali Beach, which has a 3.3 km stretch along the Arabian Sea coast, is located...
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...Question #1 – Why has Disney been successful for so long? The primary reason for Disney’s success is their understanding of a corporate strategy. Since its inception, Disney has successfully utilized its corporate strategy to diversify. This has enabled them to look forward into the future, as well as developing complimenting and cross-promoting business products. They are able to look into the future and foresee upcoming market trends. By expanding their line from movies to theme parks and even cruise ships, Disney has successfully diversified its corporate strategy over and over again. Their corporate strategy is also geared to people across a broad demographic. However, it is the genius of marketing toward children that helps to engrain the culture of Disney into young minds. Those youngsters grow older and pass their love of Disney onto their young children and Disney remains strong. Question #2 – Is Disney diversified along geographic and product lines? Disney is definitely diversified along both geographic and product lines. Disney has created value through various diversification strategies, primarily vertical integration and more specifically forward integration. They have diversified over geographic lines when they built hotels around the world, theme parks, not only in California and Florida, but also in Asia and Europe. Their cruise ships travel all around the world as well and they have over 200 retail stores in North America, over 100 in Europe and 50...
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...Walter Elias "Walt" Disney was born on December 5, 1901, in Hermosa, Illinois. He and his brother Roy co-founded Walt Disney Productions, which became one of the best-known motion-picture production companies in the world. Disney was an innovative animator and created the cartoon character Mickey Mouse. He won 22 Academy Awards during his lifetime, and was the founder of theme parks Disneyland and Walt Disney World. Early Life Walter Elias "Walt" Disney was born on December 5, 1901, in the Hermosa section of Chicago, Illinois. His father was Elias Disney, an Irish-Canadian, and his mother, Flora Call Disney, was German-American. Disney was one of five children, four boys and a girl. He lived most of his childhood in Marceline, Missouri, where he began drawing, painting and selling pictures to neighbors and family friends. In 1911, his family moved to Kansas City, where Disney developed a love for trains. His uncle, Mike Martin, was a train engineer who worked the route between Fort Madison, Iowa, and Marceline. Later, Disney would work a summer job with the railroad, selling snacks and newspapers to travelers. Disney attended McKinley High School in Chicago, where he took drawing and photography classes and was a contributing cartoonist for the school paper. At night, he took courses at the Chicago Art Institute. When Disney was 16, he dropped out of school to join the army but was rejected for being underage. Instead, he joined the Red Cross and was sent to France for...
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...Trial Assignment Name Institution Date Trial Assignment PART 1 Disney organization is the world’s best entertainment organization owing to several factors. This organization affects the lives of most Americans and people around the world through their films, theme parks and resorts. The company has been a key player in the film industry through its animations and other children’s films, this level of growth and identity comes with great wealth and financial strength to an organization like Walt Disney (Silverman, 2008). The financial security at Disney originates from several factors that the management considers as the pillars of driving the organization to higher levels of competition. Walt Disney uses several business standards that cover ethics and compliance to maintain a competitive spirit within the growing business of entertainment. This essay will explore the role of ethics and compliance in Disney’s financial environment. Ethics and compliance at Disney has helped in improving the general outlook of the business in three main areas. The firs area is employee appreciation. Most workers at the organization work with passion and enthusiasm because of the level of transparency and trust within the organization. The company incorporates trust by availing to each staff member a copy of the Standards of Business Conducts handbook to enable their role and relationship within the organization. They stress on this by taking online training and learning on ways of...
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...integrating art ideas into his works could be a probably factor that has made him experiment with paint to produced the ‘unfinished’ buildings. Basically, building is a form of art and from any artistic architecture, it can be confirmed that the building’s structure tends to be more poetic than a complete building. This may be the reason why Gehry created the ‘unfinished’ buildings such as his house; it was simply an appreciation of the more profound art. As Joyce elaborates, Ghery’s work has always been a portrayal of art. This is because Gehry has been able to follow his vision for art from the 1960’s via a ‘formal experimentation’ in LA houses to the eminent artistic expression phase that is currently characterized by buildings such as the Walt Disney Concert Hall as shown in the picture below and Bilbao. We cannot forget that we are in a techno-world where people want their emotions and imagination aroused, try new things, take up more tasking challenges and explore the world in a more...
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...Introduction: Monkeys, Mickey Mouse and Margaritas, are favorite words from my childhood one I have loved since childhood, and the other I enjoy as an adult. Body: I. My first word is Monkey. A. As a kid I had a fascination with monkeys 1. Wanted a spider monkey a. Got plenty of stuffed monkey instead. B. Monkeys are very social animals 1. However they are unpredictable 2. Destructive, expensive 3. Need a lot of attention C. Spider monkeys 2. Live in tropical rain forest 3. Have long lanky arms and gripping tails a. tails are up to 35 inches long 3. weigh 21 to 24 pounds II. My second work is Mickey Mouse A. Another childhood favorite of mine was, and still is, Mickey Mouse 1. Red shorts white gloves and big yellow shoes 2. Round mouse ears 3. Gets into mischief 4. Extremely imaginative B. First appearance in 1928 1. Steamboat Willie 2. Appeared in over 130 films 3. 9 of his cartoons were nominated for academy awards a. Lend a paw won in 1942 4. Became the first cartoon character to have a star on Hollywood Blvd. III. My last word is one I enjoy as an adult, Margarita. A. Good drink on a hot summer night 1. Applies to both sour and sweet taste buds. B. Margaritas can be made several ways 1. Most common tequila 2. Flavored liqueur 3. Lime or lemon juice C. Margaritas can be serve many ways 1. On the rocks 2. With a salted rim 3. Frozen 4. Straight up D. Have been around since 1950’s 1. Not sure who actually created...
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...location for Disney. Already, the company has been successful in Tokyo. While its park in Hong Kong has been less profitable, the company believes that further expansion into the region is worthwhile. However, the company faces a number of cultural challenges that must be overcome. Certainly language poses a problem for the company. At Hong Kong Disneyland, the company has chosen to be trilingual for example. In addition to dealing with language differences, Disney must also tailor other components to meet the local needs. The Hong Kong location includes more covered space to allow people to enjoy the park without dealing with the region’s rainy weather, special gardens for picture taking that appeal to the preferences of tourists visiting the park have been created, and the menu has been adapted to local preferences. Plans for the Shanghai location will incorporate Chinese cultural features as well as more traditional Disney themes. 2. How do cultural variables influence the location choice of theme parks around the world? Answer: Disney’s parks first and foremost promote Disney characters and themes. Visitors to the parks want to experience the Magical Kingdom. In Asia, Disney has encouraged acceptance and desire for all things Disney by exposing the population to its characters, films, and other products over time. This type of strategy facilitates the company’s efforts to then market its theme parks and reduces the need to customize its products and services. Disney does adapt...
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...Disney Heroines and America: Yesterday and Today Haley Hayes English 311c Section 02 Movies reflect current American values. Symbols and signs of these shifting values creep into every aspect of the American people’s lives. The entertainment industry provides an example by depicting the powerful influence animated heroines have on cultural trends. In animation, the heroine archetype has come to mean the “ideal person”: a symbol of the qualities, attitudes, popular trends, and those socially acceptable norms which are the most desirable. Has the public brought this upon themselves by buying into the movie-madness scheme, which dictates how one should think, feel, and, in part, be? This introduces another interesting question: Does the shift in societal values affect the nature and content of animation, or do the values portrayed in animation and public’s willingness to be overpowered create these changes in American beliefs? Regardless of which comes first, analyzing a character is synonymous with analyzing the culture from which the character is spawned. These symbols in animation, unfortunately, don’t always depict America’s best values and more often than not are targeted at children. Truly, the influential impact of animation on children is most perfectly depicted in the famed Walt Disney Heroines. These Disney girls have come to reflect America’s ever-changing values and the evolution of its popular culture. Despite the public’s initial skepticism...
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...High School Graduation Speech Now that we are graduating I believe this time that we, class of 2014 fine tell all the people cheering on tonight but most importantly our parents three words we swore we will never say you were right. Now today, class of 2014 I challenge you to reflect on your past four years, remember who you are, where you are from, and what you represent. There’s this rumor that high school changes who you are and truth is I agree. Four years can really change a person just as Miley Cyrus because when we are freshmen she was a Disney star who was Hannah Montana riding horses and singing hoe down throw down, but now she rides wrecking balls. Although were change has been a drastic we are the naïve freshmen we once were when we first walked in as 15 year olds very awkward looking forward for the best years of our life. However, we seem realize that high school was not like High School Musical and all these singing and dancing and laughter usually ended as with crying on the way that IBCA everyday and trying to hide behind the bleachers to avoid the dreaded mile on PE. And not even next to classified school survival guide can prepare us for the horror of math excel. Since freshmen year we even change our styles and let’s take a moment to apologize to our parents for having to walk to that headache trap we called abracrombi freshmen over year. And now it’s instagram, twitter, and snapchat and if you don’t update each of them daily people will question your...
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...AMERICA’S ATTITUDE TOWARD SEXUALITY Rebecca Kelly Independent Study October 21, 2014 “Great ambition is the passion of a great character. Those endowed with it may perform very good or very bad acts. All depends on the principles which direct them.” -Napoleon Bonaparte “Playin' a fool's game, hopin' to win; And tellin' those sweet lies and losin' again; I was lookin' for love in all the wrong places; Lookin' for love in too many faces”. –Johnny Lee, 1980 Every night many Americans turn off their lights and lock their doors to prevent unwanted intruders from inviting themselves into their relatively peaceful homes. But what do they do next? Studies from the National Sleep Foundation suggest that 95% of families use some form of electronic media1 before getting a few hours of restless slumber. What they do not generally take into consideration, however, is that the shows and movies that are being watched are completely counter-productive to the doors that have just been locked and have consequently created a false sense of security. Certainly, one would not voluntarily invite an audacious woman who had just shown up on their doorstep into their home with barely any clothing on any more than they would a man with a ski mask and machete. Yet some people willingly subject themselves to this sort of viewing on a consistent basis. Beyond that, there are many children and adolescents left alone to their own devices with unlimited...
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...Today I want to tell you something about 'Walt Disney'. First, I will tell you who Walter Disney was, than I will talk about his career and explain why I choose this topic. I think most of you have seen one or several of Disney's movies. First, who was 'Walt Disney’? Walter Elias Disney was the inventor of the company Walt Disney. He was born in 1901 and he grew up with his parents and his five siblings on a farm in Missouri. Every child had to help on the farm but Walt Disney was interested in drawing and at the age of 14, he started taking art classes. After the First World War, he made promotional films and he mixed actors with animated cartoons. After his first success, Walt Disney went to Los Angeles. He stopped drawing!. His friend Ub Iwerks became the Art Director at this moment and invented Ub Iwerks Micky Mouse? Disney's next plan was to create sound and music effects for his pictures. Therefore, in November 1928, he presented the premiere of Steamboat Willie in New York and Minnie Mouse had her first performance. More of Disney's fantastic characters are Donald Duck, Goofy, Pluto, Daisy Duck and the three little Pigs. The great classics of Disney movies are Snow White and the Seven Dwarfs, Pinocchio, Fantasia, Dumbo and Bambi. In 1964 the most-successful Disney-Movie appeared – Marry Poppins. It was honoured with five Oscars. Some interesting facts concerning Disney are: - his favourite movie was 'Bambi' - he was a chain smoker but he never smoked...
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...lay it out to dry or use a hairdryer to dry the paper. If you roll a tea bag over the paper, it will leave tea grains on it, adding to the old look. Next, glue a small wooden dowel or stick to the top and bottom of the paper and roll up. Use thread or ribbon to tie it shut. Dowels can be painted or stained and have cute jewels glued to them. The Laughing game- Everyone starts out in a circle facing each other. The first one in the circle starts the game by saying HA. The next person adds one HA to it making it HA HA. Continue around the circle having each person add a HA to the last one. The first one to giggle is out. Continue on until you have the last person to laugh. They win a prize. Princess Trivia- Put together a trivia game using Disney Princess characters such as Sleeping Beauty, Cinderella, Snow White, Ariel, and Jasmine. The guest with the most correct answers will win a prize....
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...What You Teach Your Kids Parents in modern day society love to scream about what people can and can't teach their children. After all, children are highly impressionable, and monitoring what one's kids see and hear is a crucial part of being a parent. It is this concern that causes numerous angry parents to show up at every school PTA meeting and yell at that the schools complain that they shouldn't be teaching their children subjects such as sexual education and evolution. While some may find these parents reactions ridiculous and bizarre, it is well with in their parental rights to protest. Although, what many of these parents fail to realize is they are teaching their children many of the the same things they are protesting using fairy tales. Nobody ever stops to think about the true meaning behind fairy tales, after all what harm can come from reading a bed time story, but the truth is that many of these stories have subliminal messages. Cinderella, for example, seems like it's just about a hard working girl who perseveres, though suffering, is payed off by her living happily ever after with a prince, right? One could not be more wrong, Cinderella contains messages which teach kids a sense of entitlement, vanity, and to not stand up for ones self. Children are constantly asking their parents for toys, junk food, and money. Parents should just be able tell their children yes or no when they make such requests, but sadly thats not the case. When a parent tells their kid...
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...Cinderella & Sleeping Beauty Once upon a time, most young girls grew up watching Disney’s classic princess films. Most of these films ended with the princesses marrying the prince and living happily ever after! For example “Cinderella” and “Sleeping Beauty” they are both princess that have evil villains trying to ruin them, but their stories are not the same. For example, they have different struggles, and how they overcome them. They both sing magically, but have different songs. They may be two of the most known princess in the world, but they also have many differences. However, in the end either the glass slipper fits, or true loves kiss wins. Cinderella and Aurora are two of the most beloved Disney princess of all time. How they got to be the most loved princesses is two completely different stories literally! Cinderella is a good-hearted girl, who is a servant in her own home to her cruel step-mother and two step-sisters because her father died at a young age. As Aurora is a kind hearted princess born into royalty. Although she is living with misfortune, as Cinderella, because and evil fairy named Maleficent curses her to die on sixteenth birthday. So Aurora is a more tragic story. However, Cinderella is a more hopeful and optimistic story that one day things will turn around. She dreams of a day that she will no longer be a servant in her own home. Her chance comes true when there is a ball at the castle, where the prince is looking for his future wife. With the...
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