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Disney Swot Analysis

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SWOT Analysis
One of the best ways to performs the company’s current situation is performing its SWOT analysis, which bring us a better understand of the internal and external environments, and also help us analyze the potential opportunities and risks regarding the products and services that the company offer and provide.
SWOT ANALYSIS
Weaknesses
- Limit target public;
- High Costs of operation; - No guarantee of success; Strengths
- Strong brand and image;
- High Quality products and services;
- Strong cable network;
Threats
- Intense competition;
- Weak economy;
- Piracy;
- Difficult to find and afford creative labor;
- Management Style;
Opportunities
- New attractions;
- Park plus Hotel packages; - Expansion to international market;
Strengths:
Is undeniable that Disney is a strong brand, it can be recognized in most parts of the globe, and also can be linked with high quality products and services, family, vacations, happiness, fantasy, Mickey Mouse, etc.
Disney built its powerful brand over the years, what is an attractive to other companies from various segments interested in borrow its magic. Disney has to carefully choose which companies will be associated with its name without losing its identity. This is a potential way to increase revenues to the company.
Cable and media network are considered other strength of the company, which was responsible for the total of $ 9,615 million in revenues in the end of 2000 fiscal year, which was 37.85% of company’s total revenue for that year. Despite the success cable and media network has potential growing market and can expand more worldwide.
Weaknesses:
One of the most visible Disney’s weaknesses is that it targets a limited public, first in its media and cable network primarily targets children. Second with the theme parks the company achieves at most families with younger children and

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