...Milestone 1-3 Social Networking at Disney DeVry University Fall 2011 Social Networking at Disney ------------------------------------------------- Milestone 1 Problem: Is social networking actually working? Costs of using social networking are almost free, but with the increasing popularity, this is now a full-time position(s). Are the costs worth the return in investment? Approach: Milestone 1 will focus on Walt Disney World Parks, Disney Cruise Line, and Disney Vacation Club’s social networking on Facebook. I will review their posts during the first part of November, and give my opinion on the best, average, and worst posts based on the number of likes. I will also analyze each of those posts with the stats, and my opinion if it is a good business decision for social networking. Methodology: Disney posts many postings on Facebook each day. First we will focus Walt Disney World Parks use on Facebook. Walt Disney World (WDW) consists of four parks, (Magic Kingdom, EPCOT, Hollywood Studios, and Animal Kingdom), and two Water Parks (Typhoon Lagoon and Blizzard Beach). Next we will focus on Disney Cruise Line (DCL) which consists of four cruise ships (Disney Wonder, Disney Magic, Disney Dream, and Disney Fantasy (sets sail March 2012)). Third we will focus on Disney Vacation Club (DVC), which is similar to a timeshare. DVC consists of 11 resorts. ...
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...Case Study EuroDisney 1. What factors contributed to EuroDisney's poor performance during its first year of operation? What factors contributed to Hong Kong Disney's poor performance during its first year? It was cheaper for European families to travel to Disney World in Orlando, FL. Not only was the trip to Orlando going to be cheaper, but it was almost guaranteed that the weather was going to be spectacular. People go on vacation to have a good time, but more importantly to enjoy the weather. People in Europe and around the world are not going to vacation at a spot where the weather is going to be unpredictable. France gets cold in the winter, therefore going to Disney World in Orlando would be more logical. It will be cheaper and the weather is going to be decent for whenever you choose to go. The French culture did not like the American Fairy-tale characters. The French had their own fairy-tale characters; one even has a park located near EuroDisney. Starting up a company internationally is an extremely hard task. Researching the culture of the country in which the company is going to be located is extremely important. When the plans to bring EuroDisney to Paris were finalized, they should have begun extensive research on the culture and history of France. By not doing that Disney may have insulted the French, but more so they hurt their chances of making money. The whole Disney idea was not sitting well with the French people. For example, during a trip...
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...First Trip at Disney World. Although, I have been to Disney World many times from my childhood to now, the park does have its problems. I am proposing to write a manual that will be approximately 12-15 pages of text and will include all the aspects on how to have a Successful First Trip to Disney World. I am qualified to write this manual because I have been going to Disney almost every year since I was born. I have estimated that I will spend a total of eleven hours writing and researching for my manual. I thank you for your consideration of this proposal and I know that my manual will be informative to many families. Introduction In this proposal, I am going to produce a manual on How to Have a Successful First Trip at Disney World. In this manual, you will be learning the steps needed to have a magical time at Disney. As well as be able to know what to do to prepare before you have arrived. You will have the knowledge to determine if your family would like to stay on or off the property, as well as the advantages of staying at a resort area at Disney. Information will also be included on the Park Hopper, and should you choose to purchase one, how to use it. Problem Definition I have been to Disney World many times throughout my lifetime. The park does many things that bother people. When I was younger, I remember when Disney offered unique merchandise that no one else had in the world. Coming back to Disney each year, I have found that Walt Disney World is becoming...
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...The Walt Disney Company is an American institution closely identified with Mickey Mouse and world-famous theme parks. Hong Kong Disneyland was the Walt Disney Company's third international theme park outside America, after Tokyo and Paris. Interesting enough, both the Hong Kong and Paris theme parks had its chief replaced in less than a few months after the park's opening, if these corporate moves were anything but indicative. In September 2006, the Hong Kong theme park announced it had missed its first year attendance target of 5.6 million. Often criticized as the smallest Disneyland in the world, the Hong Kong theme park had been tipped as a "stepping stone" for the American company's entry into mainland China. If it was indeed to serve as a prototype for another Disneyland in China, it would be critical for the management of Hong Kong Disneyland to come up with a recovery plan and realign its strategy to improve its image, boost attendance and deliver its revenue target. This case can be used to explore what could be done to enhance the smooth delivery of the American fantasy in the alien culture of the Middle Kingdom. (Bennett Yim Josephine Lau). Moreover, Hong Kong Disneyland is one of the world largest entrainment businesses of the world. During the 1920s and 1930s Disney just had studio and theme park but at the end of the 20th century it had several TV networks, several theme park a cruise lines, malls, airports, hotel resorts and so many other entrainment units which...
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...The Walt Disney Company Since its founding in 1923, The Walt Disney Company and its affiliated companies have remained faithful to their commitment to produce unparalleled entertainment experiences based on the rich legacy of quality creative content and exceptional storytelling. The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four business segments: media networks, parks and resorts, studio entertainment and consumer products. Parks & Resorts Disney's Parks and Resorts is not just home to Disney's beloved characters but the place "Where Dreams Come True." The segment traces its roots to 1952, when Walt Disney formed what is today known as Walt Disney Imagineering to build Disneyland Park in Anaheim, California. Since then, Parks and Resorts has grown to encompass the world-class Disney Cruise Line, eight Disney Vacation Club resorts (with more than 100,000 members), Adventures by Disney (immersive Disney-guided travel around the world), and five resort locations (encompassing 11 theme parks, including some owned or co-owned by independent entities) on three continents: Disneyland Resort, Anaheim, California Walt Disney World Resort, Lake Buena Vista, Florida Tokyo Disney Resort, Urayasu, Chiba Disneyland Resort Paris, Marne La Valle, France Hong Kong Disneyland, Penny's Bay, Lantau Island Wherever the Guest experience takes place in our parks, on the high...
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...now 51 attractions. When Walt Disneyland was built, it affected the animation world. In July 17, of 1955 it opened. Walt Disney worked as a commercial artist before he made his small studio. The buildinging was built on 160 angers of land and cost over 17 billion dollars to build. Walt Disney died ten years after Disneyland opened. Now to this day we watch a lot of animation T.V shows. Walt Disney was the person who had Disneyland built. The building was built in California. You can go here today. Before Disneyland was built there is a lot of history behind Disneyland and Walt Disney. Walt Disney said, “don't think it do it.” This has inspired Walt Disney to create Disneyland. Walt...
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...Case 2-1: The Not-So-Wonderful World of EuroDisney – Things Are Better Now at Paris Disneyland 1. What factors contributed to EuroDisney’s poor performance during its first year of operations? What factors contributed to Hong Kong Disney’s poor performance during its first year? Europeans failed to “go goofy” over Mickey in part because of the high prices of the theme park and nearby hotels. Families were reluctant to spend the $280 a day needed to enjoy the attractions of the park, including the food. Staying overnight was out of the question for many because prices ranged from $110 to $380 a night, and $340 to $380 a night at better hotels. Other factors that contributed to poor performance were unforeseen transatlantic airfare wars and currency movements, causing visitors to go to Disney World Orlando for vacation. EuroDisney successfully alienated many European visitors with its iconic American feel at EuroDisney. Many Europeans were put off by the Disney characters which they felt reflected only traditional American Disney characters, not European characters. Disney management’s conviction that it knew best what Europeans liked proved insensitive to the local culture. 2. To what degree do you consider that these factors were (a) foreseeable and (b) controllable by EuroDisney, Hong Kong Disney, or the parent company, Disney? The reluctance of visitors to stopover at EuroDisney due to high prices of the theme park and nearby hotels...
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...But what if the real issue is something he can't face? By Marc Gunther Reporter Associate Carol Vinzant September 6, 1999 FORTUNE Magazine) – Michael Eisner, the famously hands-on CEO of Walt Disney, is up to his old tricks. Last night he screened a rough cut of Dinosaurs, Disney's big animated movie for next summer; he loved the story but complained that some jokes were stale. Today he's holding a four-hour brainstorming session about Mickey Mouse, looking for ways to keep the 71-year-old rodent relevant. (One idea: a skateboarding Mickey.) Later, he'll watch Peter Jennings' newscast on Disney-owned ABC and surf the Internet to see how the company's Websites stack up. Is this any way to run the world's most troubled entertainment giant? After all, as Eisner sweats the details, earnings are dropping, top executives are defecting, and Disney stock is plunging like a ride down Splash Mountain. "Maybe I'm crazy," Eisner says, "but I don't consider this a crisis. I don't think our problems are in the fabric of our company. And I don't have my head in the sand." Sitting down for a two-hour interview, he admits mistakes. He says, for instance, that he should have settled former studio chief Jeffrey Katzenberg's suit against the company earlier to avoid a "parade of horrors" (see box). And he concedes that the company has sustained real damage: "It's like a train wreck, only nobody got killed." But Eisner denies that he has lost his touch. "The criticisms of me and Disney today...
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...This paper will discuss the history and development of Walt Disneyland and Walt Disney himself. It will describe Walt Disney’s life and what gave him the idea to start such an amazing and magical kingdom. You will understand the reasons on why Walt decided to open up another park in the United States and then all over the world. Such an amazing park with so much history helps explain some of the secrets that Disneyland and Disney World posses. July 17, 1955 was the day the magnificent park was opened to the public. President Ronald Regan, not yet president at the time stood at the gates of Disneyland in Anaheim, California in front of thousands of children and their families introducing Walt Disney to everyone. Walt open the gates to what would soon be known as the Magical Kingdom where dreams come true. Walt christened his new park with these famous words, "To all that come to this happy place: welcome. Disneyland is your land. Here age relives fond memories of the past, and here youth may savor the challenge and promise of the future. Disneyland is dedicated to the ideals, the dreams, and the hard facts that have created America... with hope that it will be a source of joy and inspiration to all the world."2 Walter Elias Disney born on December 5,1901 in Chicago Illinois, he was one of five children, four boys and one girl. Walt started at a very young age with his love for drawing and art. At the age of seven Walt would draw pictures and sketches and would sell them to...
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...Globalization through the lens of The Walt Disney Company 2. Using a single case study (for example select one of these: transnational corporations – Microsoft, McDonald’s, cultural products – film, I-pods, international financial institutions and policies – World Bank, Structural Adjustment Policies) indicate what reasons might there be for supporting and rejecting the idea of globalization as ‘Westernization’, Americanization’, and/or ‘McDonaldization’? Which arguments are more persuasive and why? Name: Amy Christofferson Student #: C05694091 Course: INS201 Due: Tuesday, November 23, 2010 "Unfortunately, all this success creates the ever-greater demand for more success." Quotes Bob Iger, The Walt Disney Company’s CEO since the death of Bill Isner in 2005. He speaks of Disney’s constant growth in economic and societal terms. Iger has focused the company’s growth on the different franchises, such as the Jonas Brothers, and on acquiring Pixar Films. Other than its branching out into other age groups, the success in the box office, along with online games and products based on both, Disney also owns many other successful businesses. Among these are ABC and ESPN as well as blossoming local Disney movies, shows and products in many different countries. Iger’s executive decisions have brought much success to Disney and have further added to the global impact of Disney and failure does not seem to be anywhere in sight. Steve Jobs, a co-founder and...
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...1.What factors contributed to Euro-Disney’s poor performance during its first year of operation? What factors contributed to Hong Kong Disney's poor performance during its first years? · they were over charging there customers and breaking the customers banks, to where they could not afford to go there basically. · when comparing flight prices, it was actually cheaper to go to Florida and stay there, rather than going to theirs also the weather in Florida is more suited to family conditions usually. · they banned alcohol within the premises of the park. · Disney was more concerned advertising on how big the park was, when they should have been advertising the entertainment side of the park and show that disney is fun filled family vacation event, that Disney is actually known for all around the world, or at least the United States. · Hong Kongs Disney world, was trying to push to hard to make it happen and therefore made the park too small. · the park did not differentiate themselves from the surrounding amusements parks in china, it was just like the others basically · Hong Kong had very few rides compared to the theme park in Paris. · Did not offer current or hit movie theme based rides that were popular in China at that time. 2. to what degree do you consider that these ffactors were (a) foreseeable and (b) controllable by EuroDisney, Hong Kong Diisney, or the parent company, Disney? I believe that most of the mentioned factors were very foreseeable and controlable...
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...1) Although Disney in California and Orlando were a huge success the same cannot be said about Euro and Hong Kong Disney. With good intentions, they seemed to not focus on key features that would have brought their business to the top. Euro Disney lost a lot of focus with the culture they were building in. They took the Americanized Disney and thought they could do the same in Europe. Unfortunately most of Europe did not agree with their thinking. Europeans are huge on their culture and remembering where they came from and when Disney brought in a theme park with American ideas most locals did not want anything to do with it. It was too flashy, with the glitz of a theme park but it lacked the variety and originality they craved. French people also already had their favorite original characters they were used to, such as Asterix, they did not grow up watching Mickey Mouse so they should not be expected to flock to the opening of Disney characters like Americans would. When building Hong Kong Disney they learned from their mistakes and were sure to make this theme park more culturally acceptable. They went the extra mile to make sure that this park would reflect the Chinese principles. Unfortunately, this did not bring them success. They spent most of the budget on focusing on bringing the Chinese culture with Disney that they slacked off on the size and amenities they are so well known for offering. They blended in with every other theme park that Hong Kong had to offer...
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...STAGE IPEX ETE 2010 International College Program Walt Disney World DATE DE DEROULEMENT DU STAGE: Du 01/06/2010 au 20/08/2010 LANGUE DE REDACTION : Anglais PAYS : Etats-Unis d’Amérique CONFIDENTIEL oui non 1.0 Introduction Walt Elias Disney once said: “You can dream, create, design and build the most wonderful place in the world… But it requires people to make the dream a reality”. As soon as I heard this quote during my tradition class, I tried to keep it in mind during my whole program without even imagining that I will probably remember it for the rest of my life. As part of our program at INSEEC Bordeaux, we needed to find a foreign company to work for during the summer break in order to live a new experience and arouse our pretty small resume. We were asked to learn both human and professional skills during this period. 1.1 What is the Walt Disney World International College Program? The international College Program is a summer work program based on the availability of foreign college students due to their summer vacations. This program last three months and is reserved for non-American students enrolled in a three to four year college program. They are required to work as a normal employee for the whole summer after a couple of weeks of training. Several tasks are available during the program, students are asked to choose what they want to do at the second interview in Paris. (For the French ICP) Among the jobs available: ...
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...1. What factors contributed to EuroDisney’s poor performance during its first year of operation? What factors contributed to Hong Kong Disney’s poor performance during its first year? Both Euro Disney and Hong Kong Disney suffered losses in its first year of operations due to several factors that stems from wrong marketing decisions and lack of research. The following are the said factors: Euro Disney * Location – While the demographics presented by the European government about the number of tourists that comes to Paris is true, Euro Disney failed to make further research on the reasons for this large number. Most tourists go to Paris to visit and wander in the streets of the city and not to visit theme parks. Moreover, the climate in Paris is unsuitable for a theme park thus the off-season attendance was way below target. The French government offered Euro Disney generous incentives that they chose to overlook cultural and weather barriers. * Pricing – Unlike the Japanese, Europeans are not willing to spend much to enjoy the attractions in the park. Euro Disney was confident that Europeans would come flocking to the park despite the premium price. * Euro Disney Marketing Strategy – Euro Disney’s advertising focused on the size of the park rather than the Disney experience. They were trying to sell an alluring bit of American which the European do not particularly like. Europeans do not care that the theme park had cost over $4 billion or that it is 4,800 acres...
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...1.-What factors contributed to Euro Disney’s poor performance during its first year of operation? What factors contributed to Hong Kong Disney’s poor performance during its first year? The primary reason for the failure was its high cost. Hotel rooms at the park were charging rates comparable to luxurious hotels. People found it cheaper to fly to Disney World Florida and get an additional benefit of enjoying the weather. The Gulf war in 1991 also had a negative and during the same period, Europe was facing a recession. The French, for some reason, did not like the American culture while Disney tried to enforce this culture. The world fair in Spain and the Olympics in Barcelona in 1992 attracted holiday visitors hence, EuroDisney did not have many guest visiting it that year. Hong Kong Disneyland faced different issues. Firstly, people were not familiar with the characters since Disney was banned for 40 years in China. The park was small, with just a few rides compared to other Disneyland's, therefore customers were not interested. Despite these issues, it fared better since it incorporated a lot of Chinese culture. 2. To what degree do you consider that these factors were (a) foreseeable and (b) controllable by EuroDisney, Hong Kong Disney, or the parent company, Disney? Since the cost of Disney World Florida was cheaper, customers preferred to fly to the US. This meant that prices in Paris could also be controlled. There were several other mistakes made...
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