...The Walt Disney Company Assignment 1: Assignment 1: Strategic Management And Strategic Competitiveness Professor: BUS 499: Business Administration Capstone April 20th, 2014 The Walt Disney Company The Walt Disney Company started in October 16, 1926. It was at the time known as The Disney Brothers Studio. It was established by Roy and Walt Disney. The company rapidly began to expand and introduced the world to Mickey and Minnie Mouse. They are the image of the Disney Company. During the 1940’s Disney issued its first stock, this made it growth as a company. The Disney Company expanded to the world of television and written entertainment with the opening of a theme park. Disneyland was opened on July 17, 1955. Walt dream was to open different theme parks in a big area. He chose Florida because of the nice weather; the inexpensive land; and the interstate 4. Unfortunate, Walt Disney, died on December 15, 1966. Despite the loss of Walt, Disney Company continued to grow. And in October of 1971, Walt Disney World Resort opened in Orlando, Florida. (Disney History) Globalization and technology changes have impacted The Walt Disney Company in positive way. According to Strategic Management, “globalization is the increasing economic interdependence among countries and their organizations as reflected in the flow of goods and services, financial capital and knowledge across country borders.” ( Hitt, Ireland & Hoskisson, 2013). Globalization also increases the amount...
Words: 1938 - Pages: 8
... Valuation of the Walt Disney Company The Walt Disney Company is an American media and entertainment Company and also the largest media conglomerate in the world. Disney was established by Walt and Roy Disney in 1923 as the Disney Brothers Carton Studio in the early stage and become a leader in the American animation industry before they diversified their business into live-action file production, television and travel. In 1986, Disney expanded their business into theater, radio, music, publishing and online media. Nowadays, Disney owns and operates in media networks, parks and resorts, studio entertainment, consumer products and interactive media in the worldwide. They created many well-known Disney cartoon characters on their movies, such as Mickey Mouse and Donald Duck. Disney Empire was not built in one day, the Disney was very successful at turning fantasies into reality. They created the dreamer, the realist and the critic in their movies, they made the movie humorous and light-hearted. They’re targeting in children, teenagers and family-oriented parents, meanwhile, their audience are customers and movies are the best advertising for their cartoon character’s product. Disney expended their business into worldwide, they opened Disney Stores around the world, as well as amusement parks and resorts. In order to have Disney products available worldwide, Disney also authorized Licensees to resell their products, therefore, the Disney has ability to build tremendous...
Words: 603 - Pages: 3
...The Walt Disney Company MBA 648 Company Research Project Megan Burke, Candace Longo, Irini Pertesis Table of Contents Executive Summary3 Products and Services4 Financial Planning and Analysis6 Operating Performance of the Firm6 Financial Statement Analysis 7 Financial Forecasting………..………………………………………….…………………...11 Sustainable Growth Rate………...………………………………………………………....13 Additional Funds Needed…………………………………………………………………...13 Cost of Capital……………………………………………………………………………….14 WACC………………………………………………………………………………………..14 Dividends and Stock Policies………………………………………………………………….15 Objectives of Business Corporations 16 Working Capital Management: 19 Cash and Marketable Securities Management: 21 Accounts Receivable Management…………………………………………………………….26 Financing Activities…………………………………………………………………………...26 Overall Analysis………..……………………………………………………………………….27 Executive Summary “I knew if this business was ever to get anywhere, if this business was ever to grow, it could never do it by having to answer to someone unsympathetic to its possibilities, by having to answer to someone with only one thought or interest, namely profits. For my idea of how to make profits has differed greatly from those who generally control businesses such as ours. I have blind faith in the policy that quality, tempered with good judgment and showmanship, will win against all odds.”—Walt Disney...
Words: 7420 - Pages: 30
...Disney World in a Week Never in a million years would I imagine such a fantastic place as Disney World. The sleek, shiny, white, with black tinted windowed trains for transportation. The way the castle lights up at night with its pink, blue, green, red, orange and every other color imaginable of lights. The vast parking lot full, about one-thousand cars. The arch that welcomes you over the highway. It was in the hot muggy town of Savannah, Georgia that the plans took place. I was twelve years old and my mom had just recently met my stepfather. My stepfather is a retired Marine and he wanted to take the family out for something special. It was the middle of June and the weather was hot, humid, and the grass was at its greenest. The birds chirped in the trees, the insects buzzed lazily by. I was in my room drawing, when my mom came in and told me that we were going to...
Words: 809 - Pages: 4
...Before Disney World Failure is seen as a bad thing across the world. Most people do not want to fail and they fear failing, however some great creators had to fail to save their creation. One famous creator is Walt Disney. Everyone know Disney as the happiest place on Earth, but what was it like before Walt Disney released his famous animated movies and created Disney World? Walt Disney wanted to create animation and wanted to create animated movies. He bought a company to help his animation called the Laugh-O-gram. Walt Disney started hiring workers to help him get his career off the ground, however Walt went bankrupt and he could not pay off his workers and staff. Walt Disney also lost Laugh-O-grams. Walt Disney decided to go to his parents....
Words: 349 - Pages: 2
...Disney World Introduction Disney World has always been known as the happiest place on earth. I went there as a kid annually and haven’t forgotten the wonderful experiences and memories that have taken place there. I have researched the history and creation of this magical place, and have uncovered some secrets that are foreign to many. Many people have heard of Disney World and some have even visited there. But do these people know the many secrets that lie hidden. Disney World has touched the hearts of kids and adults for more than 50 years. The main points in which I would like to inform you on are the history, layout and marketing aspects of Disney and how they create such a welcoming and enjoyable experience for people of all ages. The aspects of disney that make it such a wonderful experience and create lifelong memories are the amazing marketing skills, creative layout of the attractions and the classic history behind the making of Disney. Body I. History of Disney World 1. Conception - Where was the idea conceived? Was Disney World planned, or did it evolve? 2. People Involved 3. Opening Day 4. Disney World Today Il. Physical Layout 1. Location in World/US/Region/State/ a. Access - How do people get there? b. Accommodations - Hotels, Restaraunts, 2. Park Layout a. Rides b. Attractions Ill. Marketing 1. Sell More to Existing Customers- While at the Walt Disney World theme parks you are continuously offered other products...
Words: 425 - Pages: 2
...Finally! It is that time of the year again… family vacation! You pack your bags and get on a plane all the way down to sunny Florida. Once you arrive in the MCO (Orlando Airport) you realize that you are going to Disney World! You start celebrating, along with some thinking; why am I so excited to go to Disney World, Orlando? Before graphic designers and architects even started thinking of what the magical park would look like, they had to do the most important job first; decide where this giant theme park would be! Locational Interdependence theory. They had to decide the best location and understand that the success of Disney would depend on tourism in Orlando. These designers were using factors that were already given, such as weather,...
Words: 295 - Pages: 2
...Disney World is a place where family can relax, while having a blast at a affordable price. While you are there you will forget about all the stress you have. While I was there I got to relax and spend time with my family. You will be able to have quality time together. It helps everyone with job opportunities. It is a family vacation which means more family time with each other. There are lots of family activities that are great for everyone. One time my family went there and it was amazing. There were fireworks at night and lots of attractions. I still have the Mickey hat from Disney. I am sure that you will make lots of memories together. Most people don't get family time but here you basically get forced to spend time with your family....
Words: 348 - Pages: 2
...Even Disney controls the majority of the market share, they still have five major players in the theme park industry – Cedar Fair, Six Flags, Merlin Entertainment, Universal Parks and Resorts, and Disney Parks and Resorts. Each of these companies offers theme parks with varying experiences, always trying to debut the newest and best experiences in order to stay ahead of one another but Disneyland is the only one unique theme park in the work. In Orlando, Walt Disney World and the Universal Orlando Resort and Sea World Orlando each are in direct competition with one another in term of offerings the ticket prices in order to increase the number of the visitors per day; $87.33 at Walt Disney World, $82.00 at Universal, and $71.99 at Sea World....
Words: 276 - Pages: 2
...Orlando has more than the Disney World and theme parks. Well, it's not about the tourism alone, Orlando has some exotic scenic beauty and beautiful lakes. At the same time, Orlando has some great schools, health care centers and communities. Well, the result is obvious - it is bound to be popular. As a result of these obvious factors, the Orlando real estate has become extremely popular in recent times. When you are going to invest in the real estate market, you want to make sure that there are certain qualities that add value to the place. Now, when you think about these factors in Orlando, you will find that all these factors are present there along with some more factors. Orlando is certainly one of the leading metropolises in the world. There is an excellent job market in Orlando, making it one of the most promising cities for your professional life. It is very well connected to the rest of the world with its international airport. Now, if you look inside, you will find a number of great features that make living in Orlando a privilege. There are a number of outdoor activities, a rocking nightlife, restaurants,...
Words: 496 - Pages: 2
...If you had to choose one amusement park to go to for the rest of your life what would it be? Recently, a family of four contacted me because of their upcoming family trip they have every year, but this year, they’re having a dilemma on where to go. They want a park that’s kid friendly for five and six-year-olds and also perks for adults as well. They are deciding on whether to go to Volcano Bay in Universal Studios due to their recent opening or Walt Disney World. In my best opinion, I believe that Disney World is their best option for their family trip. Disney World has four parks; Magic Kingdom, Epcot, Animal Kingdom, and Hollywood Studios. The child factor is far more superior to Universal Studios because Disney has rides like “It’s a...
Words: 316 - Pages: 2
...Florida is without a doubt the ultimate spot for vacations in North America. Sandy beaches, long palm tress, juicy oranges, long sunny days and of course Disney World Orlando. One can not help but think of the unlimited possibilities of activities when planning a vacation to Florida. However, before the fun can start, one must plan where to stay. As Florida is an international hub and a dream vacation destination for many, it can be quite difficult to find accommodation. With Spring opening its door for us, what better spot to visit in Florida than Disney World. As Disney World is many’s choice, the Disney hotel can only fit so many people, but it doesn’t have to be that way. The Vacation Pool Homes Management has all the right accommodations...
Words: 268 - Pages: 2
...The park’s two major, local competitors are Disney and Universal. Walt Disney World is one of the world’s most popular travel destinations . Many tourists travel to Orlando only to never leave Walt Disney World property. Ever since Disneyland opened more than 60 years ago, company has prided itself as being an innovator that transforms fantasy into reality. All of the resort’s parks are designed to immerse rather than thrill. Disney attempts to hide their rides so that guests feel as though they are embarking on an experience rather than boarding a simple track ride. For example, a passing visitor would never guess that The Haunted Mansion ride actually takes place in a warehouse that is cleverly hidden by foliage and a facade. Disney’s theming is also driven by brand recognition. Mickey Mouse is one of...
Words: 1584 - Pages: 7
...Euro Disney SCA formally launched its theme park to Europeans in April 1992 near river Marne, 20 miles East of Paris. It was the biggest and most lavish theme park that Walt Disney had built bigger than any of its Disney parks around the world. The location was chosen over 200 potential sites in Europe from Portugal through Spain, France, Italy and Greece. Disney Management expected Europeans to receive the theme park in the same behavior that their Japanese counterparts for Disneyland-Tokyo did for Mickey Mouse and other famous Disney characters but, in 1992, amount of visitors reached only 9.2 million and spent 12% less on purchases than the estimated $33 per head, and the projected attracting 11 million visitors and operating of S100 million during the first year of operation became a loss of $900 million by summer of 1994 since opening. Development Crisis looms and rescue was put on October 1994. The park's name was officially changed from Euro Disney to "Disneyland Paris", in order to more closely link the park with the romantic city of Paris, and to disassociate itself with the poor reputation that has become linked with the phrase "Euro Disney". The tide turnaround in 1996, Disneyland Paris became the most visited tourist attraction in France with 11.7 million (increase 9% from the previous year), being one of Europe's leading tourist destinations. Later entering Hong Kong, although, Disney was determined not to make the same cultural and management mistakes in China that...
Words: 299 - Pages: 2
...From the inside doors of a design studio to the entire world, Walt Disney not only had an impact on the design field but on the world as a whole. His life goal was to make children and families smile and laugh even through hard times such as World War II. Unfortunately, after his death on December 15th, 1966, the company became more involved with making profits instead of creating “original” laughter. When Walt Disney created his projects, he liked to give a sense of nostalgia and promises toward the future. This is what drives many animators out there to base their work off of his methods. There are many people out there who see the irony in what inspired him, considering that Walt Disney didn’t have a positive childhood yet so he wanted to enlighten and make sure others did....
Words: 538 - Pages: 3
