...constituent businesses have invaded many different economies and often generate their income via disparate business models. With such diverse operations, Disney is less affected by changes in external environment than its competitors are. In order to achieve such a wide-reaching enterprise, Disney often utilized vertical integration. Many consumer products like books, magazines, videotapes, computer software, and so on were sold in Disney stores. Disney’s buyout of ABC in 1996 also illustrates their vertical integration strategy. This enables Disney to broadcast its own productions on its own TV network. Perhaps Disney’s most important strategic resource is the strength of its brand reputation. Much of its strategy originated with its founder’s intended strategy of creating a creative outlet for wholesome family entertainment which was mostly upheld by his successors. The Walt Disney brand has been known for more than 90 years in the US and is also widely recognized worldwide, due to a combination of the Disney Channel, international Disney Park resorts and movies from Walt Disney studios. To this day, it is still seen as the primary source for wholesome family entertainment and was also the 13th most valuable brand in the world in 2012 at a value of $27.4 billion. Disney’s extensive product portfolio includes the aforementioned broadcast television network ABC and the cable networks Disney Channel and ESPN, one of the most watched cable networks in the world. With over 500...
Words: 1008 - Pages: 5
...measure the success of a company. By comparing financial ratios between companies in the same industry (competitors) it is a useful way for investors and shareholders to determine the financial health and/or the sustainability of a company. Disney’s main competitors within the industry include Time Warner and 21st Century Fox. There are five key areas of comparison that provide excellent financial analysis of a company. They are short-term solvency, long-term solvency, asset management, profitability, and market value. Liquidity Ratio The short-term solvency ratio is a measurement used to measure how well a company is able to meet debt obligations. Specifically, the current ratio measurement takes the current assets divided by the current liabilities of a company. This measurement shows how well a company can pay back its liabilities from its current assets (cash, inventory, or receivables). The current ratio is also an indication of how efficient a company’s operating cycle is because if it takes a long time to turn products into cash a company may have issues fulfilling obligations. Disney had the lowest current ratio for 2013 between its competitors with a ratio of 1.21. Even though it has the lowest amongst its competitors Disney’s ratio is still significantly higher than a ratio of 1. Therefore using this current ratio measurement it can be strongly perceived that Disney has the ability to fulfill all of its obligations if they suddenly became due. Financial Leverage...
Words: 1609 - Pages: 7
...finest in entertainment for people of all ages, everywhere." Disney implementation of this happiness factor can be seen in many ways. For example, Cinderella Castle, in Disney Theme Park allows the visitors to dine with Disney Princesses, immersing a storybook setting for breakfast, lunch and dinner. Thus instead of just having to watch/read the cartoon/story book, which could only allow one to be only exposed visually to the character, Cinderella, the Disney fan is now able to dine with her as well. This “imagination-comes-to-life” offering of Disney translates into happiness for the customers, and as a result customers get an incomparable “experience”. This is what the Disney difference is. Another example can be seen in the case of Disney’s cartoon characters mascots in the themes parking, roaming around for a photo as well as playing with children. To children who have them as heroes in their world, it is a really a happy memory. 1b: Corporate competitive and functional...
Words: 2253 - Pages: 10
...segments: Media Networks, Parks and Resorts, the Walt Disney Studios, Disney Consumer Products and Disney Interactive. Disney Media Networks is the most significant Walt Disney business segment. Disney’s products include television programs, books, magazines, musical recordings and movies. The Walt Disney Company is the world's largest media conglomerate, with assets encompassing movies, television, publishing, and theme parks. Walt Disney Studios produces films through imprints Walt Disney Pictures, Disney Animation, and Pixar. It also owns Marvel Entertainment and Lucas film, two extremely successful film producers. In addition, Walt Disney Parks and Resorts run its popular theme parks including Walt Disney World and Disneyland. 2.1 The meaning and Importance Marketing of Disney Company Disney Company’s goal is to be the most admired company in the world. They believe that they can achieve this goal by conducting their business and creating their products in an ethical manner, and by promoting the happiness and well-being of kids and families. 2.2 Principle of consumer analysis Walt Disney Company always makes surveys done yearly about consumer awareness of the brand. These measures help Disney to analyze which marketing strategy is working the best and which is not. Disney’s mission is to always deliver, with integrity, the most exceptional entertainment experiences for people of all ages which main customer base is actually local. Disney mainly targets children...
Words: 2440 - Pages: 10
...way or another. For as long as Walt Disney animated films have been around, spanning eight decades, they have made a great impact on the way children view themselves and others, and they help shape how children view the opposite sex in a negative way. Most people were exposed to the wonderful world of Disney animated films when they were still toddlers. And since people are exposed to this material at such young ages, these films tend to give children an early idea of how men and women, according to Walt Disney studios, interact with each other. They also show children at an early age how people of their gender should act and feel. Disney films paint a vivid picture for children of where woman and mans place is in the world. Most of Walt Disney’s animated films are timeless masterpieces that are beloved by many people. Ever since Walt Disney released his first animated short “Steamboat Willie”, in 1928, Disney has been a household name and to this day still is. Though Disney had been producing...
Words: 2017 - Pages: 9
...Yen Ngo Tafara Dube Julia Morena ! ! ! Kira Gottlieb Business Communications: Disney Report ! Table of Contents ! 1. Introduction.....................................................................................................................................2 2. Market analysis...............................................................................................................................3 3. Product analysis..............................................................................................................................5 4. Problem: Ethical issues regarding the working conditions.............................................................6 5. The Chinese Government..............................................................................................................10 6. Proposal using SWOT analysis......................................................................................................10 7. Stakeholder Analysis.....................................................................................................................12 7.1. Supply Chain..........................................................................................................................12 7.2. Return on Investment.............................................................................................................12 7.3. Employees.................................................................
Words: 4714 - Pages: 19
...An#Analysis#of#The#Walt#Disney#Company# !1! An Analysis of The Walt Disney Company Kendall Forward TELE 3310 October 29, 2013 An#Analysis#of#The#Walt#Disney#Company# Overview & History !2! The Walt Disney Company is a leading American diversified multinational entertainment and mass media conglomerate, headquartered in Burbank California. Founded on October 16, 1923 by Walt Disney and his brother Roy as a small cartoon animation studio, the company struggled through years of unsuccessful creations but turned around after the debut of Mickey Mouse, the official mascot of the company. Now headed by CEO Robert Iger, Disney is one of the largest entertainment corporations in the world with approximately 166,000 employees and annual revenues approaching the $45 billion mark (Walt Disney). For eight decades, Walt Disney has entertained people around the world with its theme parks, resorts, cruises, movies, TV shows, radio programming, and memorabilia. Before diversifying into live-action film production, television and travel, the company established itself as a leader in the American animation industry. The company went public in 1940 and was reincorporated under its current name in 1986 and expanded operations and also started divisions focused on theatre, radio, music, publishing and online media (Cohesion Case). Mission Statement The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using...
Words: 3954 - Pages: 16
...INDUSTRY ANALYSIS OF AMUSEMENT PARKS HAN CHOE BRIAN CHEN MARCY LEON RUBEN BUGARIN J.D. PERALTA INTRODUCTION The history of theme parks stems from European pleasure gardens in the 16th century. Pleasure gardens were a place of recreation where the guests could also enjoy beautiful landscapes. These types of venues led to expositions and fairs in the United States. These large venues then paved the way to amusement parks, which then led to the creation of a different type of amusement park called a theme park. Theme parks are in fact amusement parks that are built and designed to portray specific themes or stories. The first of its kind was Santa Claus Land in Indiana, which is now known as Holiday World. However, it was the Walt Disney Company that utilized the theme park idea and made it popular. Today, the words amusement parks and theme parks are used synonymously. Theme parks provide attractions to their guests. These attractions are roller coasters, water rides, live shows, carnival type games, arcades, and merchandise stores. Dining is also provided to guests and come in the form of push carts, providing fast food, to seated indoor restaurants. Some theme parks offer tours as well as a resort to accommodate overnight guests. Large theme parks can also provide shoppertainment centers outside of their park walls. These shoppertainment centers are available for non park attendees as well. Shoppertainment centers offer retail stores, restaurants, and movie...
Words: 6753 - Pages: 28
...of society”. Children, adolescents and adults all learn gender roles through the environment they’re surrendered by. One of the many huge influencers that help shape gender roles is media. Although “there has been a lot of change over the years in terms of what is considered appropriate societal roles for men and women, this change is not reflected in contemporary film”. The ideology of mainstream media continues to focus on the males being the heads of society, which in result, shows an unequal representation of the females. From an early age, media puts an image into young minds, informing them how males and females should think, act, behave and appear. In many television shows and films, one can easily see the distinct difference between the role of a male and a female. Often films are enforcing stereotypical gender roles where the male is seen to holds more importance in society than the female. Amongst many film producing companies, Walt Disney Pictures for decades have been enforcing stereotypical gender roles in their princess films. Though it may not be outright obvious, Disney productions play a huge role in fostering gender roles through the 1930’s to now. Many child in developed countries have grown up watching Disney movies. At a young age they are exposed to beautiful princess depending on men to be their saviours, and handsome princes going through many obstacles to save them. Disney’s animation films are a prime example of how society’s traditional and stereotypical...
Words: 4008 - Pages: 17
...International Business Thesis Advisor: Professor Svein Ulset Title: International Modes of Entry Subtitle: The Case of Disney By, Carlos Gonzalez Hernandez This thesis was written as a part of the master program at NHH. Neither the institution, the supervisor, nor the censors are -through the approval of this thesis- responsible for neither the theories and methods used, nor results and conclusions drawn in this work. International Modes of Entry: The Case of Disney 1 Abstract The case of Disney’s theme parks represents an opportunity to test major internationalisation theories in a setting of large investments with little chance for reversal of commitments. The purpose of the research is to study the benefit of different entry modes dependent on Disney’s Theme Parks value-generating resources and capabilities while conditioned to certain local industrial and institutional conditions in foreign markets. Five major theories and frameworks were used to analyze all four Disney’s ventures abroad. This resulted in 20 individual hypotheses analyzed. Results indicate that Disney followed a predictable internationalisation process in the cases of Tokyo, Hong Kong and Shanghai, but that it went off-path in the Paris one. In successful cases Disney followed a cautious approach, involving local partners to transfer and adapt the “Disney Experience”. In the case of Paris the company decided to enter the market alone, which neglected the unique needs of the local market. Page |...
Words: 19107 - Pages: 77
...Republic of the Philippines Laguna State Polytechnic University Siniloan (Host) Campus Siniloan, Laguna Fiscal Year 2012 Annual Financial Report Reported By: Monina Krisha S. Penaso Robie Ann P. Flores * Business * The Walt Disney Company, together with its subsidiaries, is a diversified worldwide entertainment company with operations in five business segments: Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products and Interactive. For convenience, the terms “Company” and “we” are used to refer collectively to the parent company and the subsidiaries through which our various businesses are actually conducted. * Information on the Company’s revenues, operating income, and identifiable assets appears in Note 1 to the Consolidated Financial Statements included in Item 8 here of. The Company employed approximately 166,000 people as of September 29, 2012. * MEDIA NETWORK -The Media Networks segment includes international and domestic cable television networks, a domestic broadcast television network, television production operations, domestic and international television distribution, domestic television stations, domestic broadcast radio networks and stations, and publishing and digital operations. * Cable Networks - Cable networks derive a majority of their revenues from fees charged to cable, satellite and telecommunications service providers (Multi-channel Video Programming Distributors or MVPDs) for the right to deliver...
Words: 3748 - Pages: 15
...Disney Company strengths can be grouped in three main categories: 1) diversified distribution channels, 2) strong brand portfolio, and 3) financial strength. Despite Walt Disney’s success, the company has some declining segments in their domestic business. In addition, Disney’s biggest challenge in creating theme parks and resorts abroad is their inability to tailor the attractions to the local market while maintaining Disney’s brand image. In the past, international theme park implementations, Disney had failed to adapt their strategies to the local market. Therefore, Disney’s weaknesses can also be also grouped in three categories: 1) declining segments, 2) difficulty adapting to other cultures, and 3) weak managerial skills in terms of international operations. Diversified Distribution Channels Disney has a strong diversified distribution channel. The company operates by four strategic business units (SBU): 1) Media Networks and Broadcasting, 2) Parks and Resorts, 3) Studio Entertainment, and 4) Disney Consumer Products (Banton, 2007, p.31). The Media Network segment comprises of all broadcast television network, television production and distribution operations, television stations, cable networks, broadcast radio, publishing and digital operations (“Fiscal Year 2010,” 2011, p.1). Some of Disney’s main media brands are: The Disney Channel, ABC, ESPN, Radio Disney, Disney.com, and ABC Newspaper. The Disney Channel is a very effective global ambassador. It helps Disney...
Words: 10501 - Pages: 43
...An Analysis of The Walt Disney Company 1 An Analysis of The Walt Disney Company Kendall Forward TELE 3310 October 29, 2013 An Analysis of The Walt Disney Company Overview & History 2 The Walt Disney Company is a leading American diversified multinational entertainment and mass media conglomerate, headquartered in Burbank California. Founded on October 16, 1923 by Walt Disney and his brother Roy as a small cartoon animation studio, the company struggled through years of unsuccessful creations but turned around after the debut of Mickey Mouse, the official mascot of the company. Now headed by CEO Robert Iger, Disney is one of the largest entertainment corporations in the world with approximately 166,000 employees and annual revenues approaching the $45 billion mark (Walt Disney). For eight decades, Walt Disney has entertained people around the world with its theme parks, resorts, cruises, movies, TV shows, radio programming, and memorabilia. Before diversifying into live-action film production, television and travel, the company established itself as a leader in the American animation industry. The company went public in 1940 and was reincorporated under its current name in 1986 and expanded operations and also started divisions focused on theatre, radio, music, publishing and online media (Cohesion Case). Mission Statement The mission of The Walt Disney Company is to be one of the world's...
Words: 3954 - Pages: 16
...definition of security given on pp. 71-72 of the text. Can any target environment ever be 100% stable or 100% predictable? Why or why not? Why does the author stress that security efforts for any target environment will be a “never-ending process” and that security objectives will change over time? How can complacency pose a problem for security professionals? CJS 250 Week 2 Appendix B - Threat and Risk Assessment CJS 250 Full Course - WEEK 3 CJS 250 Week 3 CheckPoint [Appendix C] - Risk Management CJS 250 Week 3 Assignment - Security Objective Components CJS 250 Full Course - WEEK 4 CJS 250 Week 4 DQ: - 1 - While it may be ideal for security planners to utilize or install the latest technology, it may not always be practical. How do you think a security professional can balance the limitations, such as budget or space, of a particular environment with the need for keeping abreast of the latest industry technology and trends? How much knowledge of technology do you think security professionals should have? How broad or detailed should that knowledge be? CJS 250 Week 4 DQ: - 2 - What are some of the most common features of physical security? What are some of the least common? How can already extant features of a target environment be used or adapted for security purposes (such as for detection or asset protection)? Provide specific examples. CJS 250 Week 4 CheckPoint [Appendix D] - Models of Physical Security CJS 250 Full Course - WEEK 5 CJS 250 Week 5...
Words: 679 - Pages: 3
...China Labor Watch 147 W 35 TH Phone: 212-244-4049 Fax: 212-244-4146 E-mail: clw@chinalaborwatch.org ST STE 406 New York, NY 10001 Code of Conduct is No More than False Advertising, Disney Suppliers Continue Exploiting Chinese Workers By China Labor Watch November 10, 2010 While every effort will be made to keep the materials accurate and up-to-date, China Labor Watch is not personally responsible for accuracy and currency. This report contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this report. SOME RIGHTS RESERVED. 2010 Content Summary.......................................................................................................................................................................3 Yiuwah Accident .........................................................................................................................................................3 Disney Consumer Products .........................................................................................................................................4 “Cut and Run” ..............................................................................................................................................................5 Establishment of “Code of Conduct” .........................................................................................................................6 Production...
Words: 6901 - Pages: 28
