Introduction: A brief, one-to-two paragraph introduction that succinctly states the issues or problems you will discuss in the report. Do not restate the facts presented in the case.
Analysis:
From the list below, identify and briefly discuss what you consider to be the two major issues and management problems challenging Disney. In your analysis also respond to the questions listed below.
• Strategy, mode of entry
• Organizational structure
• Marketing, sourcing strategies(650s), logistics
• International and local staffing policy. ???
DRS defines strategy as “Management’s idea on how to best attract customers, operate efficiently, compete effectively, and create value. Guides building and sustaining the company’s competitive position within its industry” (DRS, p. 809).
What factors led to the disappointing performance of Hong Kong Disneyland?

Factors leading to Hong Kong Disneyland’s poor performance include: high prices for tickets and food; small park size; inconvenient location too far from primary business and residential areas, product offering, product positioning, cultural gaps, staff issues, bad press, and overcrowding led to the disappointing performance of Hong Kong Disneyland. The case study also adds “lack of unique features, insufficient appeal to adults and missing Chinese elements (Farhoomand, p. 1) as possible reasons for the park’s lackluster performance.

Marketing mix = product, price, promotion, brand, and distribution. DRS p. 623
Why did the management team repeatedly offend local people despite its awareness of the importance of observing local culture and customs?
Why have the remedial actions taken by management been unsuccessful in revising the Park? What more do you think the Park can do to achieve a successful turnaround?
What are some possible arguments for and against expansion, more capital