...Today I want to tell you something about 'Walt Disney'. First, I will tell you who Walter Disney was, than I will talk about his career and explain why I choose this topic. I think most of you have seen one or several of Disney's movies. First, who was 'Walt Disney’? Walter Elias Disney was the inventor of the company Walt Disney. He was born in 1901 and he grew up with his parents and his five siblings on a farm in Missouri. Every child had to help on the farm but Walt Disney was interested in drawing and at the age of 14, he started taking art classes. After the First World War, he made promotional films and he mixed actors with animated cartoons. After his first success, Walt Disney went to Los Angeles. He stopped drawing!. His friend Ub Iwerks became the Art Director at this moment and invented Ub Iwerks Micky Mouse? Disney's next plan was to create sound and music effects for his pictures. Therefore, in November 1928, he presented the premiere of Steamboat Willie in New York and Minnie Mouse had her first performance. More of Disney's fantastic characters are Donald Duck, Goofy, Pluto, Daisy Duck and the three little Pigs. The great classics of Disney movies are Snow White and the Seven Dwarfs, Pinocchio, Fantasia, Dumbo and Bambi. In 1964 the most-successful Disney-Movie appeared – Marry Poppins. It was honoured with five Oscars. Some interesting facts concerning Disney are: - his favourite movie was 'Bambi' - he was a chain smoker but he never smoked...
Words: 365 - Pages: 2
...Elias Disney, established himself as a legend in the cartoon industry. His by products have become a genuine part of the American culture. Walt Disney has had a profound effect on many people and will continue to have for many years to come. In 1901, on December 5th in Chicago, Illinois, Walter Elias Disney was born to Elias and Flora Disney. Even though he loved to draw, moving to a farm near Marceline, Montana in 1906 is probably what influenced his later creations. His first drawings were creations of farm animals. At the age of sixteen his family returned to Chicago where he attended McKinley High School. His real interests were at night when he took courses at the Chicago Academy of Fine Arts. He enlisted in Military service during World War I, but was rejected because of his young age of sixteen. He then joined the Red Cross where he spent a year overseas driving an ambulance. The exterior of his ambulance was covered all over with his cartoon drawings. After World War I, he returned to Kansas City, where he began his career as an advertising cartoonist. Here, in 1920 he created and marketed his first original animated cartoons. A few years later, he perfected a new method for combining live-action and animation. In Kansas City, Missouri, Walt Disney met animator, Ub Iwerks and composer Carl Stalling, whom later became important to his future success. Unfortunately, the company that they had started soon went bankrupt. In August of 1923, Walt Disney left Kansas...
Words: 1083 - Pages: 5
...Zanercik Scope of Global Operations The Walt Disney Company has a global footprint that spans across the whole world, which includes business operations in over 40 countries with 180,000 employees from a variety of cultures (disneycareers.com, 2015). These operations consist of services and products, whose iconic characters and brands are as well known by a person from India, as they are by someone from the U.S. In 2013, APCO Worldwide, an independent communications consultancy, conducted a study of 70,000 consumers in 15 major international markets. These consumers were asked questions which measured their emotional feelings towards 600 well-known brands. After all was said and done, it turned out that Disney was the “World’s Most Loved Brand”(Heine, C., 2013). Disney has likely become a household name throughout the world due mainly to their themed resorts, made up of 11 different theme parks, e.g. The Magic Kingdom, Animal Kingdom, etc. There are a total of five resorts throughout the world, two in North American, one in Europe, and two in Asia with a sixth currently under development in Shanghai, China. Revenues from these five resorts alone accounted for 14.1 billion in revenue (2.2 billion in profit) in the year 2013; an increase of over 8% from 2012 (Mitra, S., 2013). With revenues such as these, one can only assume that the global footprint Disney sustains is a very lucrative one. Theme parks may be what Disney is most known for, but their highest grossing operating...
Words: 1494 - Pages: 6
...Question 1: What does Disney do best to connect with its core consumers? The Walt Disney Company is one of the world largest media entertainment company in the world having a best connection with core consumers. Since its beginning day in 1923 by Walt and Roy Disney, Disney has remained high entertainment quality based on continuing to introduce the norm of entertainment during the 20th century to bring classic and memorable family entertainment over the world. Beginning with cartoon productions, Walt Disney decided to set up Disneyland because he thought that it was necessary to have a nice place for children and their parents to play together. Besides, the company grew up more productions, including: theme parks, feature films, television networks, theatre productions, consumer products and a growing online presence. Today, Disney develops its business to five business divisions which are: the Walt Disney Studios which specializes in producing films, recording labels and theatrical shows, Parks and Resort which manages in eleven theme parks, cruise line and other travel-related assets, Disney Consumer Products which is specializes in selling all Disney-brand production, Media Networks which focuses on its television network, as ESPN, ABC, etc…, the Disney Channel and Interactive Media. We can see that Disney serves all entertainment products for the entire family to reach to connect more effectively with its core consumers. According to the textbook, “consumer behavior is...
Words: 1333 - Pages: 6
...part of the growing up. Disney Enterprises, Incorporated is one of the largest entertainment giants in the world. Walter Elias Disney began his career as a cartoonist in 1928 when he created one of the most famous characters ever, Mickey Mouse in a cartoon short entitled Steamboat Willie. His original Kansas City studio failed in 1923 so he opened a new studio in Hollywood, which he named The Walt Disney Company. In his career he introduced the first full-length animated feature cartoon Snow White and the Seven Dwarfs in 1938. Other early feature cartoon classics includes Dumbo in 1941, Bambi in 1942, and Alice in Wonderland in 1951. In the 1950's, Disney started making movies. Some include Treasure Island and 20,000 Leagues Under The Sea. Disney then opened amusement parks. Disneyland opened up in 1955 in Anaheim, California. Walt Disney World, another Disney character theme park opened in Orlando, Florida in 1971. Disney then produced Broadway shows like Beauty and The Beast and the Lion King The entertainment industry companies' unpredictable and fiercely competitive nature in regards to their various products kept Disney’s on their toes as they realized they needed to put their eggs in more than just one basket. When a company like Disney is able to offer a wide range of films, music, toys, clothes, and other products to consumers and potential customers, it brings in many different types of revenue. When a company like Disney can offer products that...
Words: 382 - Pages: 2
...And if we don’t ask those kinds of questions, then, essentially, we are allowing disney to shape our children’s imaginations.“ [narrator] The walt disney company has been a powerful force in creating childhood culture all over the world. Disney’s massive success is based on images of innocence, magic, and fun. Its animated films in particular are praised as wholseome family entertainment; endorsed by teachers and parents and immensely popular with children. [Dr. Alvin Poussaint, director, media center, judge baker children’s center] “Children, in fact, have been raised on disney for many generations now.” [Henry Giroux, education, pennsylvania state university] “Disney has made a spectacle of innocence. I mean it hides behind innocence in a way that allows it to separate corporate culture from corporate power and it has a kind of romance about it that allows us in some way to treat disney as the ultimate form of fantasy. Fantasy that never needs to be questioned.” [narrator] Disney is a transnational media conglomerate owning tv and radio networks, cable systems, internet sites, music studios, media production companies, magazines, sports teams, theatres, and theme parks. As a result, disney exerts a trememndous influence on national and international popular culture. Media conglomeration raises fundamental concerns about its impact on democracy. Because enormous conglomerates like disney own so much of the media, they exercise unprecedented control over the...
Words: 679 - Pages: 3
...HTM2501 Man and the Mouse Roy and Walt Disney founded the Walt Disney Company on October 16, 1923. Its original name was Disney Brothers cartoon studio. While traveling on a train to California Disney came up with an character named Mortimer Mouse. Later on re-named Mickey, and has now become quite possibly the most recognized figure in the world today. The first Disney film with sound was called Steamboat Willie, which starred the now iconic mouse. By 1937 the Disney brothers had become quite successful with their other endeavor’s and cartoon shorts. But in December Disney Bros. released their first feature length film called “Snow White and The Seven Dwarfs” it was one of the highest grossing films of its time. By using the funds from the successful “Snow White” film the now Walt Disney Studios company built an 51 acre studio complex in Burbank, California and that is where the companies headquarters is to this day. On the July 18th, 1955 Walt opened Disneyland an amusement park in Southern California and sent his company into the stratosphere. In 2013 the Walt Disney Company has numerous television stations, movie studios and world class resorts. Disney’s Television assets The Walt Disney Company owns ESPN and its family of networks such as its flagship station ESPN, as well as ESPN 2, ESPN classic, ESPNews, ESPN films plus many more. The ESPN family of networks is one of the if not the most successful network on cable TV. Airing live highlight sports shows...
Words: 515 - Pages: 3
...Disney Ethics and Compliance Paper Throughout the years, Disney’s guests, audiences, consumers and shareholders have come to depend on quality, creativity, innovation, and integrity. Individuals trust Disney because of the commitment and the standards to which Disney holds. The organization is responsible for upholding excellence and integrity. This means acting responsibly in all its professional relationships, in a manner consistent with the high standards that is set for business conduct (Disney), n.d. There are many reasons the way ethics and the role Disney complies with codes within its organization. Ethics in Disney affects every area of the organization, not only the financial environment. Upholding legal standards of conduct, while mandatory for every cast member and employee, is not enough. Disney is responsible for maintaining ethical standards. These standards govern how to treat individuals that are in contact with Disney. These are standards of integrity, honesty, trust, respect, fair play, and teamwork, not to insult, degrade, and apply peer pressure to other employees for self-gratification (Disney, n.d.). Disney’s financial environment is characterized by its financial managers, supervisors, and bookkeepers. The role ethics need to be part of Disney’s finance team is to work with integrity and objectivity. Integrity is being honest, sincere and accurate in how the finances are reported. The bookkeepers must be impartial to Disney and avoid any conflict...
Words: 1199 - Pages: 5
...Recruitment at Walt Disney: Organizational Chart: In 1943, five years after it was founded and during the height of World War II, Walt Disney Studios put out an organization chart to explain how the company functioned. What’s fascinating is how it differs from org charts issued by most corporations. Typically, corporate org charts are hierarchical, with each operating division isolated into “silos” showing job titles according to reporting chain of command and ultimate authority. The CEO and SVPs get the higher positions and bigger boxes; the little boxes represent the expendable worker “bees.” The Disney org chart, on the other hand, is based on process, from the story idea through direction to the final release of the film. All of the staff positions are in the service of supporting this work flow. the Disney chart is showing an operational flow, not an org authority Structure at Walt Disney There are four main divisions to the Walt Disney Company. These divisions include media networks, parks and resorts, studio entertainment, and consumer products. The Walt Disney Company is united by a central CEO and President. He should ensure smooth relations and operations between the multitudes of branches that make up the Walt Disney Company. He should also be responsible for company public image. Disney's management is primarily split into two units. These units are Corporate and Business Units. Corporate management is management within the overall Walt Disney Company while...
Words: 3751 - Pages: 16
...I inherited a great company 7 years ago, obviously a strong brand in Disney and a strong business in ESPN. As I look back on the 7 years, what I think I’, most proud of is that I made a strong company stronger with the acquisition of some very, very valuable and important brands for the company-notably, Pixar and Marvel. And the company today is extremely brand focused. It’s where we invest most of our capital. And those brands are not only stronger in the United States than they were before, but they are stronger globally. With that in mind, the company is also more diversified in terms of territories that it does business in. So, while we are still predominantly a U.S based company, meaning well more than 50% of our bottom-line profit are generated from the U.S were far more global than we ever have been. And we’ve planted some pretty important seeds to make the international side of our business ever bigger in the years ahead-notably, in some of the big emerging markets but also in some of the more developed markets outside the U.S. We also adopted, I think, just at right time, 7 years ago, a technology friendly approach, believing that nothing the company was going to do was going to stand in the way of technology and its developments. And, rather than watch technology throw threat after threat at us and disrupt our very valuable business model, we decide to embrace it and use it to not only enhance the quality of our product and the connection we have to our customers and...
Words: 426 - Pages: 2
...ISNEY R ESORTS – C ASE S TUDY What markets are the Disney resorts and parks aiming for? Disney not only want to attract children and families, they are also aiming for those people who still want to feel the child in themselves. But since Disney also provides hotels, cruise ships and other entertainments, they attract a wide range of customers. Was Disney’s choice of the Paris site a mistake? In my opinion it was not a mistake that Disney entered the European market, it was maybe just too early that they built a resort in Europe especially in Paris. I think it would have been better to open a resort in a different country, as French people are not very open minded and react negatively to a “new American project”. What aspects of their parks’ design did Disney change when it constructed Euro Disney? Ø Europeans would respond to a “Wild West” image...
Words: 353 - Pages: 2
...Walt Disney Company, Part III Walt Disney is a name recognized world-wide for providing first class family entertainment through its movies, theme parks, television and characters. Ever since Disney’s most famous character, Mickey Mouse, was first released in 1928, the Walt Disney Company has continued to entertain children and adults alike with imagination and creativity. They continue to update their theme parks, movies, and merchandise to keep up with the current trends. Walt Disney said it best “Disneyland will never be complete, as long as there is imagination left in the world”. Walt Disney Company has five business segments: Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products and Interactive Media. Media Networks Economic Trends Current trends in television viewing include mobile video viewing, online video viewing, diversity in sports viewership, and increased in spending on television advertising. The media research group Nielsen has found that Americans between the ages of 12-34 are actually spending less time in front of the television than in years past, as opposed to those older than 35 who are spending more time in front of the screen (Watch, 2012). Consumers’ appetite for media continues to grow. New and enhanced technologies only fuel the demand for video content. The average American watched 34 hours 39 minutes of TV per week in Q4 2010, a year-over-year increase of two minutes. (Nielsen, 2011). 143.9 million Americans viewed video...
Words: 3716 - Pages: 15
...Walt Disney Case In 1984, Disney was faced with an attempt of a takeover by Saul Steinberg. Ron Miller, the current CEO and president of the company, sought to halt this action and came up with a decision. Miller wanted to decide whether or not to let the takeover happen or to repurchase Steinberg’s stock. If the repurchase was to occur, Miller had to present to the shareholders at what price to make the repurchase. Miller should repurchase Steinberg’s shares to prevent the takeover and continue the legacy of Walt Disney. In the details provided below, we will further discuss the details as to why Miller should repurchase the stock and at what price. Starting as just an in-home studio film business by Walt Disney himself, along with his brother Roy; Walt Disney has become known as one of the most prominent Entertainment corporations in the world. Like any other company that has dominated its industry, Disney has been challenged with some issues of their own that has been a major concern for the future of the company. Disney has four different components of their company which consisted of real estate development, consumer products, theme parks, and film. Steinberg saw a decrease in the film segment of the company, which decreased total revenues and weakened the stock price. There were also a considerable amount of decreases in the theme park attendance, domestic and foreign theatrical features, and the publications and educational media consumer products. These...
Words: 628 - Pages: 3
...I. Why has Disney been successful for so long? Disney’s long-run success is mainly due to creating value through diversification. Their corporate strategies (primarily under CEO Eisner) include three dimensions: horizontal and geographic expansion as well as vertical integration. Disney is a prime example of how to achieve long-run success through the choices of business, the choice of how many activities to undertake, the choice of how many businesses to be in, the choice of how to manage a portfolio of businesses and the choice of how to create synergies between those businesses (3, p.191-221). All these choices and decisions are made through Disney’s corporate strategies and enabled them to reach long-term success. One will discuss Disney’s long-run success through a general approach. Eisner’s turnaround of the company and his specific implications/strategies will be examined in detail in part II. Disney could reach long-run success mainly through the creation of value due to diversification and the management and fostering of creativity, brand image and synergies between businesses (1, p.11-14). The most important part of Disney’s long-term success is due to its key strategic choices and incorporation of various diversification strategies. Disney created value mainly through “vertical integration” of its business lines, especially through the concept of forward integration. For example, Disney integrated production of movies and the final distribution in cinema’s or on television...
Words: 552 - Pages: 3
...Disney’s Organizational Structure: Compared to when Disney first opened in 1971 their overall organization has come a long way and has transformed to one of the largest and most successful companies out there. It went from an ordinary theme park to golf courses, hotels, and now resorts. Disney employs over 60,000 people today throughout their many locations. In order to have this many employees Disney’s organizational structure has to be firm and effective. They provide a wide range of training and a great benefits package for their employees as well. The training and benefits package are both a major part of their success and company culture. Disney’s main focus is customer service and customer satisfaction. The training offers organizational behavior concepts such as: decision making, motivation, group behavior, communication, organizational structure, and human resource practice. (Waltz, 2007) Although Disney employees so many people they focus on employee satisfaction and views of their management team. One tool that Disney uses to keep track of employee satisfaction is their satisfaction survey about their management team and work experience at Disney. Disney believes that communication is crucial to all means of success from CEO all the way down the line to the customers that visit their parks and resorts. These surveys are a part of their regular routine and are given periodically. After surveys are completed management holds meetings to review and discuss the results...
Words: 331 - Pages: 2
