The Walt Disney Case

GM591 Team 2

THE HISTORY OF OUR CHILDHOOD ENTERTAINMENT

Walter Elias Disney was born on December 5, 1901, to Elias Disney, of Irish-Canadian descent, and Flora Call Disney, of German-American descent, in Chicago. His developed a love for drawing and trains while living on a farm in Marceline, Missouri. One of his elderly neighbors would pay him to draw pictures. While attending Benton Grammar School he met Walter Pfeiffer. Pfeiffer was a theatre aficionado. He introduced Walt to the world of vaudeville and motion pictures. Even thought Walt knew that you could make money from drawing pictures. Pfeiffer open his eyes to possibility of movies. Disney created ads for newspapers, magazines, and movie theaters. He and a friend started a commercial company but it was short lived. However while working in Kansas City for a Film Ad Company, he made commercials based on cutout animation, Disney took up an interest in the field of animation, and decided to become an animator. This is where his vision started to take shape (waltdisney.freeservers.com).

Innovation is important to every company’s survival. Without it almost ever company will surely fail or be left behind. Disney is a company that has endured the ever changing market. Creating new ideas and putting them into place is something that Disney has mastered. Disney has found a way to intrigue the young and even the young at heart. With their theme parks all over the world, news, kids, and sport channels, they have covered the market covered in ever age demographic. That’s what Disney strides to be, entertainment for the entire family. The Walt Disney Company started with a dream. Walt Disney and his brother Roy started Disney in 1923. With a creative genus at the helm of Disney it took off like a rocket. From the beginning Disney has created masterpieces with their