Student Name: Tamylah Little
SENSATION & PERCEPTION WORKSHEET

Review the "Thinking Critically About Advertising and Subconscious Messages" box on page 84 of Chapter 3 - Sensation and Perception. Complete the activity as indicated and address the following questions.
a) Briefly describe the path of information from the targeted sensory organ (i.e. eye, ear, skin, etc.) to the brain. Include a synthesis of terms/information from both Chapter 2 - Biological Basis of Behavior and Chapter 3 - Sensation and Perception in your description.
When you are using your ears you can choose what you want listen to, but you cannot choose what you are hearing. The first step is when the pinna collects sounds that enter though the ear canal as sound waves. The ear drum then starts to vibrate as the sound waves strike. Theses vibrations will then pass through the hammer, anvil, and staples where they are then amplified. The vibrations are finally understood as sound in the brain after being taken and altered into nerve signals by the cochlea. This is due to the connectivity of the inner ear to the edge of the staples. When the staples vibrate they always transfer the sound vibrations to the inner ear.

b) What cues were used to create subconscious or conscious associations?
Often times, music is a tool that is used to target an audience; in the particular Mercedes commercial that I watched the music was very classy and sophisticated, and it was played at a low volume.

c) What is the underlying message you perceived from this advertisement based on the primary sensory cues used? (In other words, what is the underlying message you perceived from the combination of actors, visuals/colors, sounds, associations, etc. used to catch your attention?)
The underlying message was a subliminal tune that targeted the subconscious mind as a way to say that the car was designed