Distribution and Channel Management MT211
The main aim of my essay is to show my understanding of the main principles and concepts of distribution and channel management through the use of notes on Moodle, information I gathered from attending lectures and also from literature that I have read on this topic.
The Supply Chain is the sequence of suppliers that contribute to the creation and delivery of a good or service to end customers, meanwhile Supply Chain Management is organizing the cost effective flow and storage of materials, in-process inventory, finished goods and related information from point of origin to point of consumption to satisfy customer requirements. A major element of the supply chain is the use of logistics which is the management of the storage and flow of goods, services and information throughout your organisation. Logistics can be broken down into three major elements, Firstly, materials management which is the sourcing and receiving of raw materials or unfinished products for subsequent use. Secondly, material flow system which can be defined as the ability to locate and schedule material through to end production and disposition, and finally the physical distribution which is the delivery of finished goods to customers.
The main aim of a supply chain management is to evolve a company’s supply chain into an optimally efficient, customer-satisfying process, where the effectiveness of the whole supply chain is more important than the effectiveness of each individual department. As stated before it is more important to focus on the supply chain management process rather than individual departments, these processes compiles of product design, planning, order management and stock management.
When taking supply change management into account it is key to know and understand the customer in terms of your existing customers but also potential