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Distribution and Supply Chain Management

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Submitted By ravindra94314
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Distribution & Supply Chain Management

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Ravindra Kumar Nidhi Jain
Department of Management Department of Management
Birla Institute of Technology, Mesra Birla Institute of Technology, Mesra
Patna Campus Patna Campus ravindra94314@gmail.com nidhi_jain3312@yahoo.com

Distribution & Supply Chain Management

Abstract

This study aims at distribution system of a goods and service and its supply chain management. It focuses on types and levels of distribution channel. It also includes emerging distribution channel and rapidly increasing electronic business and its unique channels. The study includes examples of few company and their production and distribution technique.
It further demonstrates role of supply chain management and various factor that can affect the choice of channels. An important aspect is channel conflict and partnering is also covered.
Advance computer technology can increase efficiency of distribution channel is mentioned as recommendation.

1. Introduction

Every product or service need a distribution system to reach the ultimate customers. Distribution system is also known as Marketing Channels which works as Channel of Distribution of product and service and it is also known as intermediaries between producer and consumers.

Marketing channel is a set of interdependent organisations that ease the transfer of ownership as product from producer to business user or consumer.

Supply Chain is the connected chain of all the business entities, which includes both internal and external to the company, which perform or support the logistics function.

There are many functions of marketing channels, like it provides specialization of work related to product distribution and

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