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Divercity Perú

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Submitted By rasorza
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Divercity es una ciudad a escala donde los infantes y púberes pueden asumir más de 45 roles entre oficios y profesiones mientras aprenden cómo funciona el mundo real. Dentro de esta ciudad, los niños pueden ser profesionales, obreros y otras actividades más; tienen la capacidad de tomar decisiones y asumir retos. Dentro de esta ciudad los niños aprenden a seguir y respetar las normas, a participar en una sociedad, y a más importante a trabajar en equipo.
Divercity nació como respuesta a la necesidad de crear una nueva alternativa de diversión para los niños y las familias. En Colombia abrió sus puertas en 2006, el proceso de expansión a través de franquicias comenzó en 2011 con la apertura de Divercity Lima y la expansión continua hacia diferentes lugares del mundo.
Los factores de éxito de Divercity se centran en tres grandes objetivos: inclusión social, el poder de los niños en sus decisiones y el know how de Divercity. En la actualidad el 90% de los niños acompañan a sus padres a realizar las compras del hogar, es a raíz de esto que el niño tiene las facultadas para actuar como un influenciador de compra, en base al conocimiento que adquiera dentro de Divercity a través de un marketing experimental.
El centro recibe al año alrededor de 450 mil visitas, los ingresos se subdividen en 50% por taquilla, 15% por la venta de alimentos y 35% por auspicios, los gastos más importantes lo representa la planilla del personal, seguido por el gasto en real state (local). Los meses más bajos son los de vacaciones para los niños, es decir enero y febrero, en donde la carga de trabajo baja y se realizan mantenimientos preventivos al centro así como que el personal sale de vacaciones. Las vacaciones que toman los niños al cierre de cada bimestre, son semanas específicas de cada año, en las que la afluencia de público se eleva.
Debido a la naturaleza del trabajo el personal que labora son estudiantes de universidades y/o institutos menores de 23 años. Se busca mantener un buen clima organizacional y desarrollar un equipo de trabajo competente. La cultura de servicio al cliente enfocado en la amabilidad. Se estima que la tasa de retorno es de alrededor del 40%.
Es posible relacionar al cliente (niños) y estos a sus padres con las marcas de la ciudad por medio de una experiencia positiva que genera lealtad y preferencia. Los aliados principales en el centro son: Toyota, Wong, BCP, Primax, y Chin chin.
En Divercity es de noche todo el día, los padres trabajan de día y los niños de noche, se sienten totalmente identificados con el proceso y al salir consideran que vuelven a ser niños.

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