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Priest J. Gordon FIN 6300 – Managerial Finance West Texas A&M University Spring 2013 Diversification

1. According to the article, what is a personal beta? (4 points) A personal beta is one’s professional sensitivity to the stock market. 2. List one job you think would create the highest personal betas (4 points) and one job that would create the lowest personal betas(4 points). Briefly explain your choices. (4 points) A commission stock broker or financial advisor would have an extremely high beta considering that their profession is 100% tied to the stock market. Conversely, a Civil Engineer working for the Corps of Engineers would have no professional relation to the stock market and therefore a very low beta. 3. According to the article, use no more than two sentences to explain how a person with high personal beta should invest her financial capital? (4 points) She should withdraw from the stock market and look at other low risk opportunities. Her high beta exposes her to too much risk already before she invests any capital. 4. How does the weather in the United States last year compare to normal? (4 points) According to the article, who benefits and who loses because of this weather? (4 points) This has been a very mild winter for the majority of the country. Only the West Coast & New England area are experiencing their normal temp ranges for this time of year. The cities and states who pay for snow removal and preparations definitely benefit from the warmer weather. Inversely, many winter businesses(snow removal companies, equipment rentals & sales) and tourists attractions(snow mobiling, skiing, etc) are losing money from a decreased need in their services.
5.

According to the book, what is the difference between systematic and unsystematic (company-specific) risk? (4 points) Does weather create systematic or unsystematic risk for investors? If you

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