...Running Head: COCA-COLA AND THE FOUR Coca-Cola and the Four Functions of Management Tiffany Woodward University of Phoenix Abstract: We will be explaining how internal and external factors affect the four functions of management in the Coca-Cola Company. We will be providing specific examples for internal and external factors that affect the company; the factors are as follows: globalization, technology, innovation, diversity, and ethics. Coca-Cola and the Four Functions of Management The Coca-Cola Company is one that we have loved and enjoyed for many years and more to come. The company was established in 1886 by Dr. John Pemberton in Atlanta, Georgia. Today the well-known soda is sold in over 200 countries and is consumed at the rate of more than one billion per day. The four functions of management are planning, organizing, leading, and controlling. Coca-Cola had to do all of these to become the successful, thriving company they are today. Globalization is an external factor that would affect these functions. “Through the late 1990s, under CEO Roberto Goizeta, Coca-Cola pursued a strategy that involved focusing resources on Coke’s megabrands, an unprecedented amount of standardization, and the official dissolution of the boundaries between the U.S. organization and the foreign operations”. (Ghemawat, 2011) Coca-Cola has to recognize how much business that they have around the world and adjust any strategy to keep being successful. In the last few years...
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...Coca-Cola Organizational Values Team BUS/475 Coca-Cola Organizational Values The Coca-Cola Company is loyal to revitalizing the world, exciting confidence, creating value and making a difference. The team will identify Coca-Cola accomplishment through: Analyzing the origin(s) and subsequent evolution of Coca-Cola personal and workplace. Explain how the team individual values that drive his and her actions and behaviors; analyze the alignment between our values, actions, and behaviors, and analyzing the degree of alignment between the organizations’ stated values and the organization’s plans and actions. Explain the difference and analyze the degree of alignment between the company values, and the values as reflected by the organization’s plans and actions. The origin (s) and subsequent evolution of Coca-cola started in May 1886 as a one man business in Atlanta Georgia. Dr. John Pemberton, a Pharmacist. who created the noncarbonated drink as medicine to be used as a brain tonic, nerve, and medical elixir. Later carbonated water was added to the drink and is known as Coca-Cola. The current operator of Coca – Cola is Robert Goizueta, Who believes that without society...
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...Introduction Coca-Cola is a brand that is in almost every household in the world and some point in time be it an icy cold drink, or one of their other products they strive not only to make profits but to be seen as a leader in diversity. This paper will show you some of the reasons that Coca-Cola has indeed done both make huge profits, and became a leader in diversity by using Globalization, technology, innovation, diversity, and ethics to become one of the largest companies in the world. Internal and external factors, and how they affect the four functions of management (planning, organizing, leading, and controlling). There are several internal and external factors to consider as Coca-Cola continues to produce and achieve its successes and its effects on the functionality of the company. Serving as one of the biggest soft drink manufacturers in the world, Coca-Cola has to consider many factors to continue to be one of the biggest household name brands today. Internal Factors Coca-Cola’s managerial functions are essential to the company’s continued success. The different layers of management must plan the daily production routines and organize the many different new or last-minute tasks for the employees to accomplish. The different layers of management need to have a good sense leadership and control their perspective areas in case of any conflicts, misunderstandings, or hic-ups that may arise from within. Sample situations and techniques to resolve these situations...
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...Assignment 1 The Coca Cola Company is a multinational corporation with a portfolio of more than 3,500 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, teas and coffees, and milk-and soy-based beverages which are sold in stores, restaurants, and vending machines in more than 200 countries. Based on Interbrand's best global brand 2011, Coca-Cola was the world's most valuable brand. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines. Such bottlers include Coca-Cola Enterprises, which is the largest single Coca-Cola bottler in North America and Western Europe. STRENGTHS | WEAKNESSES | World’s leading brand Robust revenue growth in three segment | Negative publicity Decline in cash from operating activities...
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...Competitive Strategies Coca Cola vs. Pepsi By Mohammed Hashim Professor Dr. Phyllis Parise Contemporary Business May 05, 2013 Coca Cola and Pepsi Company are two of the largest producers and distributors of beverage in the world. They manufacture, markets and sells variety of carbonated, non-alcohol beverages. They continued to lead the industry with their commitment to healthier food and maintaining the high quality of their beverages. Pepsi and Coca Cola has been known to have history of competition to maintained share of world mark, where both companies need each other in order to remain competitive. Pepsi is known to offer culture that encourage their employee to be initiative, risk taking and free to pursue their goals. Senior management door are always open to question and ideas from junior employees. Diversity is a way of business to Pepsi, Pepsi President Walter Mack; in his diversification he hired Hennan Smith a black executive to lead an all-black sales team. While Coca Cola general culture is defined as leadership, passion, integrity, and diversity. To attain this Coca Cola Company create a worldwide tam that is full of diverse people, talent and ideas. If we discuss diversity Pepsi has proven to be ahead of Coca Cola, by recruiting people of color and give them early opportunity for advancement. Though Coca Cola has claim that, their workplace diversity program is design to attract, retain, and develop talent. This really did not provide a true count of what...
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...The Coca-Cola Company is a multinational company and is one of the biggest manufacturer, distributor and marketer of non-alcoholic beverages in the world. The company operates in more than 200 countries and offers more than 500 brands. Coca-Cola was established in 1886 when an Atlanta pharmacist, Dr. John S. Pemberton started to produce Coca-Cola syrup for soft drink that could be sold at soda fountains. In 1891 the business was sold with its secret formula for coke syrup to Asa Candler, who improved the original formula by removing the cocaine and dominated the market of carbonated soft drinks. In 1889 the company only produced syrup concentrate which was then sold to various bottlers throughout the world. The Coca-Cola Company is headquartered in Atlanta, Georgia (coca-colacompany.com, 2014). Coca-Cola’s marketing and financial success was ran by bureaucrats who tried to create an image of their brand more than to give to customers what they wanted. M. Douglas Ivester, who was the CEO of the company in 1997, was focusing more on the numbers and revenues than on what was really going inside the company. He was described as arrogant and insecure. In an attempt to boost profits he increased the price for Coke syrup sales to bottlers. At the time the company was going through one of the largest product recall in their history. The company was also faced with a lawsuit accusing Coca-Cola of discrimination against black employees in promotions, evaluations, terminations, and pay...
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...Case Study Coca-Cola Company: Then and Now Vladyslav Mozharov vladyslavmozharov@cityu.edu MBA 545: People and Systems in Organizations John Elmer Case Study – Coca-Cola Company: Then and Now May 1, 2014 The traditional change model consists of three steps: unfreezing, i.e. recognizing the need for change because of some event or threat, the actual change actions and refreezing, i.e. incorporating new ways of operating and thinking into everyday operations of the organization. Apply this model to the situation at the coca-cola company at the point when the lawsuit was served in 1999. As it is stated in the case of Coca-Cola, it was a marketing machine ran by bureaucrats and tried to create an image of their brand more than to give to customers what they want. At that stage, Ivestor, who was a CEO of the company, was focusing more on the numbers and revenues than on what is really going inside of the company. He was described as insecure and arrogant and refused to listen to his own people, working for him. Instead of solving the real problems in the company, he was focusing on keeping profits on the same level. Case gives an example of passivity of his actions by increasing the price of Coke syrup sales to bottlers to keep it. Of course, it was a mandatory action due to the largest product recall in their history, but it only accumulated a racial tension in the company, as he was indifferent to people and focused on financial results. His lack of actions for solving...
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...The Coca-Cola Company Struggles with Ethical Crises 1. Delineate the ethical issues and dilemmas (as found in Chapter 3) the company faced. In 1999 Coca-Cola started to encounter its first taste of ethical issues and all the baggage that is associated with it. One of the first challenges that Coca-Cola was confronted with was an environmental problem in some of its foreign markets which lead to health issues. After drinking some Coca-Cola products, around thirty two children in Belgian became ill. Once Coca-Cola ascertained that problem was derived from an inferior batch of carbon dioxide. For whatever reasons, Coca-Cola assumed this wasn’t a real health hazard and procrastinated on mentioning the issue. Coca-Cola would pay a heavy price because once the media learned of the problem; they chastised them for their slow reaction. The negative news became damaging to the Coca-Cola reputation. To make matters worse for Coca-Cola, France claimed that in excess of a hundred people became ill after consuming their products and the country banned all the Coca-Cola products until they could prove that the problem was solved. In Poland, Coca-Cola introduced a new product called Bonaqua. Unfortunately the Bonaqua arrived in Poland infected with mold. In essence, Coca-Cola’s reputation became tarnished because of its slow response time and failure to address the health risk associated with each situation. Also in the spring of 1999 Coca-Cola was faced with a massive Discrimination...
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...“WHAT HAPPENED AT COCA-COLA?” The mission of the Coca- Cola Company is to strive to refresh the world, inspire moments of optimism and happiness, create value and make a difference (www.coca-colacompany.com, 2009). The article, “What Happened at Coca-Cola” demonstrates that one of the world’s most recognized brands was not “walking the walk” but merely just “talking the talk” when it pertained to their expressed mission, vision and values. The undiversified actions of the top executives at Coca-Cola caused minorities of the company to file a lawsuit claiming unjust treatment of Blacks and other minorities through promotions, pay and other disparate actions. Issues In 1999, a lawsuit was filed against Coca-Cola for allegations stemming from discrimination against Black employees in promotions, evaluations, terminations and compensation. In addition, the Black ex-employees that filed the suit claimed that since around 1995, Coca-Cola systematically paid them lower salaries than whites for the same work and suffered from harassment on the job. The lawsuit brought to the forefront the companies lack of managing diversity and issues of addressing employee concerns. The Coca-Cola Company hired and retained minorities in their workforce; however, they “dropped the ball” when representing the correct percentage of minorities in top higher management positions. A major part of showing diversity in the workforce is having employees represented not only in the service capacity but...
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...The Coca-Cola Company: Then and Now Introduction This case study is based on Coca-Cola Corporation, the producer of Coke, which is the world’s largest distributor and producer of non-alcoholic beverages. Until the 1960’s, Coca-Cola was a one product company, but then to maintain and increase its market share in the increasing competition by companies like Pepsi, Coke bought Belmont Springs Water and Minute Maid and launched Tabs, Sprite, and Fresca making significant inroads into the diet soda market. In 2009, the corporation generated $31 billion in operating revenues and had a net income of $6.8 billion from it’s over 400 brands sold in over 200 countries (Harvey, 2012). Although Coca-Cola is known as the world’s #1 producer of sparkling beverage, it also known for losing the largest racial discrimination lawsuit in the U.S. history. In April 1999, four African-American Coca-Cola employees filed a law suit against the company for racial discrimination. The plaintiffs, on behalf of themselves and 2200 similarly situated African-American colleagues, alleged they had suffered discrimination in pay, promotions and performance evaluations. Since then in less than ten years, with the help of external task force the corporation has transformed itself in terms of diversity management. In 2010, the corporation was listed as one of the Fortune magazine’s 2010 Most Admired Companies and has consistently earned a place in Diversity Inc.’s top 50 companies for diversity list (Harvey...
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...Question 1 Using the traditional change model the first step is unfreezing. In this situation recognizing the need for change should have become apparent when Rev. Joseph Wheeler the president of the local NAACP brought discrimination concerns to officials at the Coca-Cola Company. Rather than accepting this information and investigating on their own, they simply dismissed this information because the Reverend was not a lawyer. This was a perfect opportunity for the Coca-Cola company to begin the unfreezing process and begin some much needed changes but unfortunately it did not happen and a lawsuit followed. The actual unfreezing began when Ivestor was basically forced to resign his position. This was an important step because Ivestor seemed to be in a state of denial of any wrong doing whatsoever by the company. Once he was replaced by Daft the outlook for the company’s diversity challenges seemed to change. Daft brought a new perspective to the company that included “being seen as a model citizen.” This is important because Coca-Cola is a company that depends on its image. They sell products by associating their drinks with good feelings and happiness. A company that is seen as discriminating against minorities hardly produces any good feelings. The reshaping of the company’s culture further included implementation of the EEO task force and naming Ware Vice President of Global Public Affairs. Additional reshaping of the company occurred when the company finally...
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...Team C will discuss not only the personal and workplace values but also the resulting actions and behaviors, and Coca-Cola’s stated values compared to their actual plans, and actions. Team C will also analyze the degree of alignment within the Coca-Cola Company. Personal and Workplace Values Personal Values Every company has their own set of values they have accumulated over the years of operation that they intend every employee, new or old, to follow. In addition to the company’s values each individual employee has his or her personal values he or she likes to follow. Integrity, honesty, loyalty, quality, drive, respect, and freedom are a few values that many people obtain and like to act on. For any company, including Coca-Cola, it is a valuable asset to have employees with personal values because the company knows they are good people. Workplace Values Workplace values are a key to any company’s success. Every employee needs to follow a set of workplace values as well as personal values. The Coca-Cola Company has seven core values within the workplace: “leadership, collaboration, passion, integrity, quality, diversity, and accountability,” (The Coca-Cola Company, 2006-2011, b). These workplace values allow Coca-Cola to be well rounded. It allows them to reach out to a very diverse audience because the employees are very diverse. Because of this Coca-Cola can keep their promises of refreshing the people. Actions and Behaviors The actions and behaviors of an...
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...Coca Cola and Pepsi Company are two of the largest producers and distributors of beverage in the world. They manufacture, markets and sells variety of carbonated, non-alcohol beverages. They continued to lead the industry with their commitment to healthier food and maintaining the high quality of their beverages. Pepsi and Coca Cola has been known to have history of competition to maintained share of world mark, where both companies need each other in order to remain competitive. Pepsi is known to offer culture that encourage their employee to be initiative, risk taking and free to pursue their goals. Senior management door are always open to question and ideas from junior employees. Diversity is a way of business to Pepsi, Pepsi President Walter Mack; in his diversification he hired Hennan Smith a black executive to lead an all-black sales team. While Coca Cola general culture is defined as leadership, passion, integrity, and diversity. To attain this Coca Cola Company create a worldwide tam that is full of diverse people, talent and ideas. If we discuss diversity Pepsi has proven to be ahead of Coca Cola, by recruiting people of color and give them early opportunity for advancement. Though Coca Cola has claim that, their workplace diversity program is design to attract, retain, and develop talent. This really did not provide a true count of what they did to woman and minority in our communities, unlike what Pepsi could actually show, and people can see in Pepsi corporate...
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...Operations Strategy in a Global Environment Coca-Cola Coca-Cola is a global business that operates on a local scale in every community they do business. Coca-Cola sells more than 1.8 billion servings of their products each day. Coca Cola’s global strategy is huge and the company is considered an international phenomenon. Coca-Cola does business in over 200 countries. Ninety-four percent of the world’s population recognizes the brand. Coca-Cola produces more than 500 brands sold in over 20 million outlets worldwide. Coke was one of the four founding companies that established the Global Business Initiative on Human Rights back in 2009. They helped found this initiative as a way of ramping up respect for human rights across their business model as well as showing respect to their entire global supply chain. Coca Cola’s global strategy is obvious when you visit their web site. They have information describing their global strategy all over their site. Coca-Cola has adopted a transnational approach to their global strategy. The company operates hundreds if not thousands of global operations throughout the world. Coca Cola’s main headquarters is located in the United States and it is where they produce their syrup concentrates. Coke then sells their syrup concentrate to independent bottlers worldwide. The bottlers produce the final drinks by mixing the syrup with filtered water and sweeteners, carbonating them, and then putting them in cans and bottles. The bottlers are the ones...
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...Abstract Coca-Cola has a different way of conducting business than most companies. They start with looking for “secret ingredients” that potential employees may have that will help grow the recipe for success for the individual and the company. By hiring diverse individuals to fill unique positions, and not limit their roles within the organization, there are endless avenues for growth and success. Every employee is valued and appreciated and encouraged to give feedback and ideas for ways that the company can be better. Through this different approach, Coca Cola is growing more every year, thanks to the people who work there. Assignment 2: Job and The Design of Work 1. What do you think is the most important emerging issue in the design of work? Diversity and limitlessness are the factors that stand out in the case study about the Coca-Cola Company. With Coca-Cola being a worldwide company that offers such an array of products, they must hire flexible and diverse employees to support the needs of the still-growing company. The employees’ reviews reaffirmed that by hiring a diverse group of employees and task them with different challenges in different countries, their choice to staff the company in this way has been successful. By working with other unique individuals, they are enlightened by new methods of thinking and working. As the company continues to grow and adapt in the markets they serve, they are forced to be fluid with their products and marketing...
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