...SUBJECT NAME: Microeconomics SUBJECT CODE: BEC1001 ACADEMIC YEAR: AY 2011/2012, April Semester “By submitting this work, we are the declaring that we are the originators of this work and that all other original sources used in this work have been appropriately acknowledged. We understand that plagiarism is the act of taking and using the whole or any part of another person’s work and presenting it as our own without proper acknowledgement. We also understand that plagiarism is an academic offence and that disciplinary action will be taken for plagiarism.” Name of Student Matriculation No. Tan Chee Yen 1106673E Laura Lim Rou Tian 1106550E Fang Lee Mun 1100096E Adriel Li Yong Heng 1104200I Yap Seow Ting 1103111I Tutorial Class : _________T27______________________________ Tutor : _____Mr Simon Seah ________________________ Diploma : _____Diploma In Leisure & Resort Management __ Date of Submission : _______________31 July 2011_ _____________ Information on the Retail Outlet In this report, we will be focusing the BreadTalk outlet, which is located at Compass Point in the East region of Singapore. BreadTalk was found in 2000. In the years, it has expanded to many countries with more than 300 boutique bakeries, 40 food atriums and restaurants. BreadTalk has been incessant creating new tastes and designs...
Words: 2276 - Pages: 10
...What exactly can encapsulate how a year in Cambridge has been like? What choice of words, what photos, what specific memories would suffice to capture the whirlwind of emotions, the myriad of new experiences? Nothing really seems to come close, but here’s a shot at it. Cook-outs – One of the first few things that you’ll start missing when overseas would definitely be the food; your humble hokkein mee, chye tao kueh, rojak, laksa… you name it, we’ll crave it. The fact that the only photos that Singaporeans seem capable of posting on Facebook are that of food certainly doesn’t make things easier. So what does one do then? LEARN HOW TO COOK. This was no mean feat for me especially, as someone who didn’t know how to cook an omelette without charring. The learning curve may be steep but you’ll be surprised at how fast you’ll learn and also how high your tolerance for substandard food becomes when you’ve misjudged the time to let your noodles boil and the amount of salt to add for the 912695th time. Not to worry also, CUMSA is overrun by excellent individuals who are so well-rounded that they can not only finish all their supervision work, attend formals every night and generally save the world, but they can cook. So when you’re tired of eating over-salted soggy noodles, all you need to do is wrangle an invitation to dinner. Oh the delicacies that they can whip up, but more importantly the glorious company and bonds forged over dinner. Food really is one of the ties that bind Singaporeans...
Words: 958 - Pages: 4
...Strategic Marketing: Nike: A Case Study: . Published: 14th October 2013 Table of Contents 1. Assignment Topic 3 2. Word Count 3 3. Executive Summary 3 4. Introduction 4 5. Nike – Where it came from 4 6. Nike – Market orientation, challenges and missteps 5 7. Nike’s labour practices shame and the turn around 8 8. Nike’s “She runs the night campaign” 9 9. Conclusion 10 10. References 11 11. Appendix A - Case Study 13 Nike - The art of selling air 13 1. Assignment Topic In your case report, identify three to four marketing challenges covered in this subject, and address how those challenges can be met using the principles developed in this subject. Be sure to cite and reference the name and source of your case in your assignment report (as well as other references you use). The case study “Nike – The art of selling air.” has been included for reference in Appendix A of this paper. 2. Word Count This paper contains a total of 2581 words from the start of the introduction to the end of the conclusion section. 3. Executive Summary Companies today face many challenges to maintain market share and differentiate themselves from a highly competitive and ever evolving market place. Marketing is crucial to a company’s long term success. The aim of this paper is to use the “Nike - The art of selling air.” case study and concepts from strategic marketing theory to identify marketing challenges and how those challenges...
Words: 5343 - Pages: 22
...McDonald Dessert Industry Report McDonald’s Dessert INDEX Page Reference Part I. Introduction ITEM1 Analysis McDonald’s………………………………………………...01 ITEM2 Issues of McDonald’s…………………………………………….......02 ITEM3 Executive Summary of McDonald’s………………………………....05 Part II. Industry Analysis ITEM1 Definition of McDonald’s Desserts………………………………….06 ITEM2 Size & Trend Projection of McDonald’s Dessert…………………….07 ITEM3 Segments & Divisions of McDonald’s Dessert………………………10 ITEM4 Major Competitor with McDonald’s Dessert…………………………11 ITEM5 Definition of Analysis model to be untilized…………………………13 Part III. Conclusions and Recommendations ITEM1 Conclusions………………………………………………………......18 ITEM2 Recommendations……………………………………………………21 Part IV. Key Next Steps………………………………………………………......22 Part V. APPENDIX……………………………………………………..................23 Part I. ITEM 1. Introduction Analysis McDonald’s McDonald’s, the most famous restaurant in the world, ranked No. 6 and No. 186 for Forbes’s “Valuable Brands” and “Global 2000”. In 1940, McDonald brothers, Dick and Mac, began an undertaking in San Bernardino. They were famous for offering food quickly and drivethru window to their consumers, then Kroc bought the world rights in 1961, and there are more than 100 countries include the United States, Europe, and Asia-Pacific, Middle East and Africa, over 35,000 restaurants around the world, serving nearly 70 million people everyday. As McDonald’s proclaims, the “most successful food service...
Words: 3668 - Pages: 15
...Nike: A Look Inside | June 22 2010 | By Bobby Bedsole, Matt Currie, & Brady Stoker | [Type the document subtitle] | Table of Contents Executive Summery External Analysis 1) Industry/Competition- Five Forces Current Rivalry opportunities/ Threats Potential Entrant Opportunities/ Threats Bargaining Power of Buyer Opportunities/ Threats Bargaining Power of Supplier Opportunities/ threats Substitute Products Opportunities/ Threats 2) General External Environment General Economic Opportunities/ Threats Demographic Opportunities/ Threats Sociocultural Opportunities/ Threats Political-Legal Opportunities/ Threats Technological Opportunities/ Threats Internal Analysis 1) Capabilities Assessment 2) Assessing the Primary Activities in the Value Chain a) Inbound and outbound Logistics b) Marketing c) Production Support Activities in the Value Chain a) Technological Development b) Human Relations Management c) Firm Infrastructure 3) Internal Audit of Functional Areas a) Management b) Information Systems c) Research and Development Financial Analysis- Conclusion Executive Summary Nikes Mission Statement: Our goal is to carry on his legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders...
Words: 13360 - Pages: 54
...PROJECT IN ENGLISH 2 UNFAMILIAR WORDS Submitted by: John Patrick Sese Submitted to: Ms. Lorna Sacyang A Abase - behave in a way so as to belittle or degrade (someone). Example: I watched my colleagues abasing themselves before the board of trustees Abate - (of something perceived as hostile, threatening, or negative) become less intense or widespread. Example: The storm suddenly abated. Abdicate - fail to fulfill or undertake (a responsibility or duty). Example: The government was accused of abdicating its responsibility. Aberrant - straying from the normal or right way. Example: John’s aberrant behavior is going to get him in a lot of trouble one of these days. Aberration - deviating from what is normal or desirable, not typical. Example: Since I did not properly adjust my camera settings, all of my pictures have a blurry aberration on them. Abet - to encourage or support a behavior or action. Example: The photo editing software is sure to abet my odds of winning the photo competition. Abeyance - a state of temporary disuse or suspension. Example: Immediately following the terrorist attack, pilots had to observe a period of abeyance where they could not depart from the airport. Abhor - to reject something very strongly; hate. Example: We abhor violence against others and respect everyone, regardless of a person's race, color and creed. Abhorrent - causing or deserving strong dislike or hatred. Example: As I looked around the filthy...
Words: 13083 - Pages: 53
...IBM 302 05-23-11 Jana Haman Jonathan Chou Andrew Chareunsouk Brent Shannn Zenia Villa Jed Wu Target market Because Nike is such a large and globally recognized company, they offer a large variety of products and thus have many target markets. They market not only footwear but apparel, equipment, and accessory products for men, women, and children. Nike is like Coca-Cola, in the sense that they design and market their products for every possible group imaginable. The different groups of footwear they design for include: running, training, basketball, soccer, sport-inspired casual shoes, kids shoes, aquatic activities, baseball, cheerleading, football, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and other athletic activities. Basically, they market their products to anyone who does any physical activity or likes the look of their shoes without being active. Even though Nike promotes itself through every sport and physical activity imaginable, they still have a demographic that they target. They try to create and market their products to people of all ages and sex, regardless of where they live. This is why Nike is successful. They not only start with the youth but progressively make footwear and accessories for people as they age and start to pick up other sports also. Because they market to every sport and physical activity, they also know that with each activity/sport there are a different group of...
Words: 5512 - Pages: 23
...PART I COMPANY PROFILE 1.1Name of the Company McDonald's Corporation McDonald's 1.2 Location of the Company (Head Office) Golden Arches Development Corporation 17th Floor Citibank Centre, Paseo De Roxas Avenue, Makati City 1.3 Locations of McDonald’s All over the Philippines there are McDonald’s. McDonald’s has grown to become one of the leading fast food chains with close to 300 restaurants nationwide. Mostly branches were strategically located at the malls and commercial buildings. 1.4 Website Address www.mcdonalds.com.ph 1.5 Background History of the Company The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald at 1398 North E Street at West 14th Street in San Bernardino, California . Their introduction of the "Speedee Service System" in 1948 furthered the principles of the modern fast-food restaurant that the White Castle hamburger chain had already put into practice more than two decades earlier. The original mascot of McDonald's was a man with a chef's hat on top of a hamburger shaped head whose name was "Speedee". Speedee was eventually replaced with Ronald McDonald by 1967 when the company first filed a U.S. trademark on a clown shaped man having puffed out costume legs. McDonald's first filed for a U.S. trademark on the name "McDonald's" on May 4, 1961, with the description "Drive-In Restaurant Services", which continues to be renewed through the end of December 2009. In the same year, on September 13, 1961, the...
Words: 7401 - Pages: 30
...Class-- Professor Popovitch 8/27/2011 12:32:01 PM It is generally understood that the foremost purpose of a business enterprise is to maximize the owners' return on investment. Is this a good thing? Where does social responsibility fit into the equation (if at all)? Can you cite examples of companies that took the profit-maximization mandate too far at the expense of society as a whole? Respond RE: Class-- Ligia Filion 8/31/2011 10:17:03 PM A prime example of investment maximization would be the Real Estate Market in 2006- 2007. A lot of the Real Estate owners took advantage of the mortgage boom and the over priced homes that were being sold. The inflation of prices made homeowners who were selling their homes great profits/ return at the time of sale. The Realtor's selling the homes were also getting commission from the homes they sold. The higher the prices of the home the greater the profits they could go home with. Respond RE: Class-- Rafael Aguilar 9/1/2011 3:12:32 PM As a senior executive at my current company, I would be foolish to disagree with the statement that maximazation of profit and return on investments is the primary business goal. I personally am one that believes that the whole social responsibility situation has been overused and exagerated to much. Yes, a company should not overextend itself where they are geapordizing the financial security of the state or country. However, it is important...
Words: 16224 - Pages: 65
...Belgium Trade Manual: Canada The following document is a report on the current economic, political, cultural, and industry specific (Food) environment in the country of Belgium. This particular manual was specifically compiled for the Sweets Corporation of Toronto, Canada for June of 2011. C o n s u l a t e o f B e l g i u m -‐ T o r o n t o 2 B l o o r S t r e e t W e s t , S u i t e 2 0 0 6 , B o x 8 8 T o r o n t o , O N , M 4 W 3 E 2 Table of Contents Section 1 – Background Information ....................................................................................................... 3 1.1 - Geography ................................................................................................................................................................... 4 1.2 - People .......................................................................................................................
Words: 11818 - Pages: 48
...Advanced Internship Research Paper, 1 ADVANCED INTERNSHIP RESEARCH PAPER Prepared by Beth Ellis A course paper presented to Programs for Business Administration In partial fulfillment of the requirements for the Bachelor of Science Degree Advanced Internship Franklin Pierce College November, 2007 Advanced Internship Research Paper, 2 Table of Contents Organization.........................................................................................................................3 Description of Organization............................................................................................3 Description of Products...................................................................................................3 Organization Philosophy and Practices ..........................................................................5 Organizational Structure .................................................................................................6 Human Resource Management .......................................................................................7 Analysis of Target Markets.............................................................................................8 Analysis of Marketing Mix...........................................................................................10 Financial Statements and Analysis of Financial Data...................................................12 Summary of Firm’s Strengths and Weaknesses................
Words: 19735 - Pages: 79
...2009 annual report The DineEquity difference. differentiated brands. disciplined approach. dynamic leadership. dedication to being the best. Our commitment to differentiating the Applebee’s and IHOP brands drives everything we do. At DineEquity, we leverage the resources of the largest full-service restaurant company in the world with the agility to connect with guests on a local level. We are working harder than ever to energize the brands, optimize operations, expand our market share and create value for our shareholders. Look closely at our businesses, and you will see our winning strategies in action in ways both large and small. 01 In challenging times, the best brands 02 To our DineEquity family of shareholders: It has been said that, in difficult times, leaders lead. 2009 was such a year, and I am proud of the many ways that our Applebee’s, IHOP and Shared Services teams rose to the occasion. We focused our efforts on those things within our control, and we are now beginning to reap the rewards. After more than 50 years in business, our IHOP brand is stronger than ever. In 2009, IHOP was the market share leader in family dining for the third consecutive year. IHOP also reported the highest annual system-wide sales in the category, solid same-store sales results and new franchise restaurant development among the strongest Julia A. Stewart Chairman and Chief Executive Officer, DineEquity, Inc. get better. in the industry. With the April 2009...
Words: 78864 - Pages: 316
...Introduction to Hospitality Industry UNIT 1 1.1 1.2 1.3 Meaning and definition Historical evolution and development Hospitality as an Industry 1.1 Introduction Meaning and definition Tourism is not just about the facilities and attractions provided for visitors. It is about people and especially about the relationship between the customer and the individual providing service. Everybody employed in tourism needs to have the knowledge, skills and attitudes to provide the standard of product and service that customers expect. Knowing about the tourism industry, its component parts and especially where you fit in is an important starting point to a successful career in tourism. What Is Tourism? Tourism may be described as the activities of tourists and those who cater for them. It is a highly diversified business with many component parts ranging from airlines to hotels. Tourism is concerned with providing: Travel and transport facilities Accommodation Food and drink Entertainment/recreation Information and assistance Souvenirs Above all, tourism is a hospitality industry providing a service to visitors in a warm and welcoming way. ICHM Page 1 Introduction to Hospitality Industry Who Are Tourists? Tourists are people who for a variety of reasons travel to destinations, where they stay at least one night. Excursionists are also visitors that do not make an over-night stop, such as daytrippers or people on cruises. There are several basic types of tourists: ...
Words: 40041 - Pages: 161
...Feasibility Study and Business Plan – Al Hayat ECOFIN Research Services Feasibility Study and Business Plan to set up a Domestic Electrical Appliances Distribution Company in Saudi Arabia Al Hayat International Holding Co., Saudi Arabia Sole Distributor of Green World Electronics Co., USA September 22, 2008 1 Feasibility Study and Business Plan – Al Hayat Content 1. Executive Summary 2. Introduction - Al-Hayat International Holding Co. 2.1. About ECOFIN Research Services 2.2. About the Promoter 2.3. Project Background 2.4. The Franchise Concept 2.5. About Green World Electronics Co. ECOFIN Research Services Page 07 11 11 11 14 14 15 3. Success Stories of Electronics Retailing and Distribution Companies around the World17 3.1. Best Buy 3.2. GOME Electrical Appliances Holding Ltd. 3.3. Jumbo Electronics Co. 3.4. Media Market 3.5. NEXT Retail India Ltd. 17 18 20 22 24 4. Favorable Investment Environment 4.1. Investment Climate in Saudi Arabia 4.2. Overview of the Retail Industry in Saudi Arabia 4.3. Saudi Domestic Electrical Appliances Sector 4.4. Key Drivers for Saudi Domestic Electrical Appliance Industry 4.5. Saudi Domestic Electrical Appliance Industry – Major Trends and Forecast 4.6. Conclusion 27 27 33 40 43 55 56 5. Al-Hayat International Holding Co: Strategic Planning 5.1. Stakeholder analysis 5.2. Vision 5.3. Mission 5.4. Strategic Objectives 5.5. USP 58 58 58 58 58 58 6. The Business Plan 6.1. Product and Portfolio Analysis 6.2. Market Segmentation, Targeting...
Words: 64347 - Pages: 258
...6 Build Your Vocabulary ■ ■ ■ ■ The SAT High-Frequency Word List The SAT Hot Prospects Word List The 3,500 Basic Word List Basic Word Parts be facing on the test. First, look over the words on our SAT High-Frequency Word List, which you’ll find on the following pages. Each of these words has appeared (as answer choices or as question words) from eight to forty times on SATs published in the past two decades. Next, look over the words on our Hot Prospects List, which appears immediately after the High-Frequency List. Though these words don’t appear as often as the high-frequency words do, when they do appear, the odds are that they’re key words in questions. As such, they deserve your special attention. Now you’re ready to master the words on the High-Frequency and Hot Prospects Word Lists. First, check off those words you think you know. Then, look up all the words and their definitions in our 3,500 Basic Word List. Pay particular attention to the words you thought you knew. See whether any of them are defined in an unexpected way. If they are, make a special note of them. As you know from the preceding chapters, SAT often stumps students with questions based on unfamiliar meanings of familiar-looking words. Use the flash cards in the back of this book and create others for the words you want to master. Work up memory tricks to help yourself remember them. Try using them on your parents and friends. Not only will going over these high-frequency words reassure you that you...
Words: 92038 - Pages: 369
