...DIVYA BHASKAR – A Case In 1996, the forty year old Bhopal-based newspaper group Dainik Bhaskar had a circulation of 350,000 copies per day in Madhya Pradesh. By 2004, this had grown by more than 1000 percent to 3.5 million (2.3 million in Hindi and 1.2 million in Gujarati across six states in India: Madhya Pradesh, Chhattisgarh, Rajasthan, Haryana, Chandigarh and Gujarat), making it one of the top twenty-five dailies in the world. In a little over ten years, Bhaskar has achieved circulation figures that others in global newspaper business taken nearly a century to achieve. Today Bhaskar has a collective circulation of a approximately 4.4 million across its titles – Dainik Bhaskar, Divya Bhaskar, Saurashtra Samchar, Prabhat Kiran, Business Bhaskar, DB Star and DNA. Bhaskar’s rapid growth has occurred in an unlikely setting. All the large, powerful media groups in India are based in the English language. Although Hindi is the most widely used spoken language in India, the vernacular press is highly segmented with small, regional papers holdings sway. No local language newspaper has been able to cut across states the way English newspaper have. Further, the newspaper business was, and still is, a game of slow growth over generation of readers. People don’t easily change newspaper-reading habits and if they do, it takes several years of persistent wooing to get them to shift. But consider this: In Jaipur, its first city of launch outside Madhya Pradesh, Dainik Bhaskar...
Words: 5257 - Pages: 22
...YUVENTAS- 2012 (Script) 1) WELCOMING LINES Ashish; On 1ST of December , a small but an ebullient batch of students entered the hallowed land of National University Of Study and Research In Law , Ranchi. Future ahead was full of suspense , but hope was always at its brim. Not even a mere semester old , students moved by their spirit and exuberance organized the 1ST cultural event and named it the “YUVENTAS”. Today “YUVENTAS” has perhaps become a deep-seated part of our culture. ‘YUVENTAS” marks the apogee of puissance , prowess , adulation , vivacity , cohesiveness of the students for themselves and the institution. Alka: Basking in the limelight of this new found freedom here come the torchbearers of an ideology which defines the hour---- The word Yuventus represents the Greek God… Y- young, U-ujjawal, V-vivacious, A-abhay….. (pause) YUVA & we thank each everyone for planting the seeds of knowledge. National University of Study and Research in Law has been crafted with a vision to revolutionize the legal education so that we, the lawyers of tomorrow are fully geared to face emerging challenges. Aiiyye hum swagat kare apne unn atithiganno ka, jo is suhaani sham ko apne jivan ke smarniya palo me sammilit karne ke liye, hamare beech upasthit hue hain .We are honoured to have such revered dignitaries before us. Alka: As the beautiful notes of music blend with the surroundings and create a mesmerizing effect, it makes the august gathering spellbound… with us...
Words: 1407 - Pages: 6
...CASE STUDIES PIZZA HUT INDIA Overview Launch of a New Pizza Crust - Freshizza Create awareness for the introduction of the new pizza crust ‘Freshizza’, highlighting FRESHNESS of the dough as a key ingredient for a perfect pizza. Situation Analysis Each Pizza Hut restaurant prepares fresh dough several times a day on premise, unlike competing brands whose stores receive crusts from a few central commissaries making the dough older by 1- 2 days. This fact had not been leveraged by Pizza Hut in the past. In the course of product development, Pizza Hut had commissioned research to evaluate the proposition of ‘Fresh’ among consumer focus groups. The key findings here revealed that ‘Freshness’ in the context of Indian bread (chappati’s) implied kneading fresh dough daily. Consumers preferred chappati’s made from freshly kneaded dough as they were softer and tastier than those made from two day old dough. This was unlike the perception on pizza’s where ‘Freshness’ was only understood as a piping hot pizza. Strategy The PR programme decided to use both the insights gained from the commissioned research, to present an all new pizza crust and focus on leveraging editorial opportunities to create awareness for freshness and differentiate the product on taste. In order to add credibility to product claims and influence media on the freshness of the product, PR Pundit considered it vital to get a leading food critique to endorse the product. Through dialogue and product sampling...
Words: 759 - Pages: 4
...| MANAV RACHNA INTERNATIONAL UNIVERSITY | A PROJECT REPORT ON SANDEEP TEWATIA ROLLNO.- 10/FIP/U1/BBI/008 ACKNOWLEDGEMENT The study was conducted by the assistance of several individuals. I really appreciate their help and hereby thank them. I would like to give special thanks to the following people: 1 Firstly, I would like to thank Ms. Divya who had supervised the study and was in charge of the entire project. Her presence and assistant was remarkable and so I am grateful to her. 2 Secondly, I would like to thank the outlet managers who were interviewed. They took out time from their busy schedules to help me proceed with my study. Their assistance was very significant and so I am grateful to them as well. 3 Thirdly, I would like to thank all other people who provided me with the resources to conduct my study. Their help and assistance was very valuable and so I would like to acknowledge them as well. Overall all the above-mentioned people had a great role in my study. Their direct and indirect help indeed proved to be a great help. OM BUILDCON PVT. LTD. ------------------------------------------------- Company Profile HEAD OFFICE | : | 648, SEC. 16A, FARIDABAD, HARYANA | TELEPHONE | : | 0129-4070524 | FAX | : | 0129-4074648 | E-MAIL |...
Words: 2691 - Pages: 11
...INTRODUCTION Advertising What is Advertising? Advertising is a non-personal form of promotion that is delivered through selected media outlets that, under most circumstances, require the marketer to pay for message placement. Advertising is, in fact, the most prominent and powerful medium in the present commercial world. It creates an entire world view, shaping our attitude and beliefs. Advertisements permeate every aspect of life and most of us are hardly aware of it. it largely depend on how an individual bring works and so utmost care is taken to exploit the emotions that play an important role in establishing a firm memory of an advertisement and predisposing the consumers to buy the brand that is being advertised. Over a period of time, advertising has been undergoing morphing changes slowly and steadily with multi-facet approach. Advertising has long been viewed as a method of mass promotion in that a single message can reach a large number of people. But, this mass promotion approach presents problems since many exposed to an advertising message may not be within the marketer’s target market, and thus, may be an inefficient use of promotional funds. However, this is changing as new advertising technologies and the emergence of new media outlets offer more options for targeted advertising. Advertising also has a history of being considered a one-way form of marketing communication where the message receiver...
Words: 28897 - Pages: 116
...A study on Different Media Planning strategies at Selected Organizations In the partial fulfilment of Post Graduate Diploma in Management By: Bhargav Radia (P1139) Under the guidance of: Dr RAJESH ASRANI External Guide: Mrs Upasana Miterani Mrs Nikita Panchal N.R. INSTITUTE OF BUSINESS MANAGEMENT AHMEDABAD (2011-2013) DECLARATION We Moulin Gajjar, Mohammad Ali & Bhargav Radia students of the two year PGDM programme at N R Institute of Business Management hereby declare that the report on summer training and project work entitle is the result of our own work. We also acknowledge the other works/publication cited in the report. (Signature) (Signature) (Signature) Moulin Gajjar Mohammad Ali Bhargav Radia Place: Ahmedabad Date:3/08/2012 ACKNOWLEDGEMENT I express my sincere thanks to Ms. Upasana Miterani and Mrs. Nikita Panchal Marketing Executives, ACTIVE MEDIA, AHMEDABAD. Who guided me throughout my project with constant co-operation, encouragement and motivation. I thank to record my gratitude to our college Director for his encouragement and valuable support towards us. My project guide Mr. Rajesh Asrani has provided his valuable inputs as and when required. I thank him for his help and constant support. ...
Words: 20429 - Pages: 82
...RANK LIST OF MBA CANDIDATES WHO HAVE APPEARED FOR THE ENTRANCE TEST FOR ADMISSION TO MBA COLLEGES FOR THE YEAR 2012-13. M.B.A Sl No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 CET NO. AA002 AA004 AA005 AA006 AA007 AA008 AA009 AA010 AA014 AA017 AA018 AA020 AA021 AA022 AA023 AA025 AA026 AA027 AA028 AA029 AA031 AA033 AA035 AA036 AA039 AA040 AA041 AA043 AA044 AA045 AA046 AA047 AA048 AA049 AA050 AA051 AA052 AA055 AA056 AA057 AA058 AA060 AA061 AA062 AA063 AA064 AA065 AA066 AA067 AA069 Candidate Name GENDER Version Code CET SCORE MBA Rank(*) MOHAMMED IRFAN NIRMALA Y.N MANJUNATH JEEVAN KUMAR VIJAINDRA KULKARNI REDDAPPA M V LINGANAGOUDA M PATIL ARCHANA NAIK Maitri R Bhat Shashi Kiran B.N. arupananda das RASHMI. P YELLESH V CHETAN KUMAR .S SHARATH G SANJEEV D AMRUTHA C MARIGERI Bharath kumar B.S Asha B Shilpashree M S SHASHIVENI R J SUPREETH Y S.Sandhya KUSHAL KUMAR R SARIYA FARNAZ S Madhu S N NAVEENA P SIBI AKBARALI P.T SUMAN RANI SAMINUR RAHMAN Namratha S KIRAN RAJ S DEEPIKA T M ASHWINI H PUNEETH KUMAR M Naveen V Smitha G S SUNIL M ANJURU PRADEEP CHETAN KUMAR JADAV G DILIP KUMAR V ASHWINI VIJAY PRASANNA M Jagannath Honnakatti NITHIN KUMAR KOTTE VINAY BALARAJ Yateesh Kumar V SUJAY.C Harsha G D RAJANALA MAMATHA RANI P SAMANTHA M F M M M M F F M M F M M M M F M F F F M F M F M F M F M F M F F M M F M M M M F M M M M M M F F F A2 A4 A1 A2 A3 A4 A1 A2 A2 A1 A2 A4 A1 A2 A3 A1 A2 A3 A4 A1 A3...
Words: 186272 - Pages: 746
...A SUMMER TRAINING PROJECT REPORT ON BAJAJ AUTO PVT LTD. PREPARED BY Pankaj Sankharva (M.B.A. 1st Year) Chirag Manek (M.B.A. 1st Year) R.K. COLLEGE OF BUISNESS MANAGEMENT RAJKOT. (GUJARAT) MAY – JUNE 2006. I Pankaj Sankharva undersigned the student of M.B.A 1st Year. Of R.K. college of Business Management here by declares that the project work presented in this reports is my own work & has been carried out under supervision of Mr. Kumara Anjaria, Sales Manager of “Automotive Manufacturers Pvt Ltd” at Rajkot. It is a authorize showroom and service station of Bajaj Auto. Date:- Place :- Mr. Pankaj Sankharva I n today’s competitive world the practical study forms an important part in each and every professional course. The MBA is a course in which the theoretical knowledge is backed by the practical study. That study is in the form of project. The Summer Training Project is one of the important parts of the curriculum. And each and every student has to work for the project. The summer project enables the students to know more about the application of theoretical knowledge. The current situation of the market is made known to the students when they undertake the project. The project gives better insides into the application part of the theory. The companies in an industry and their operations can be better known by the students when they analyze the data, and prepare the grand project. This project is on the analysis of Two...
Words: 10303 - Pages: 42
...A REPORT ON A Study On Customer Delight In More Supermarkets For ADITYA BIRLA Retail Ltd, Nettoor, Cochin, Kerala Submitted to the Department of Management Studies in partial fulfillment of the Post Graduate Diploma in Management Under the Guidance of Shri Sudheer Sudhakaran Associate Professor by RAKESH KUMAR FK - 2296 School of Communication and Management Studies SCMS CAMPUS, PRATHAP NAGAR, MUTTOM, ALUVA, COCHIN-06. October - 2012 SCHOOL OF COMMUNICATION & MANAGEMENT STUDIES S C M S SCMS CAMPUS, PRATHAP NAGAR, MUTTOM, ALUVA, COCHIN-06. DECLARATION I, the undersigned, hereby declare that this project report entitled “A Study on Customer Delight in More Supermarkets with Aditya Birla Retail Ltd Kerala” has been written and submitted under the guidance of Sudheer Sudhakaran, Associate Professor and is my original work or fully and specifically acknowledge wherever adapted from other sources. I understand that detection of any copying is liable to be punished in any way the school deems fit. DATE: RAKESH KUMAR (FK-2296) SCHOOL OF S C M S COMMUNICATION & MANAGEMENT STUDIES SCMS CAMPUS, PRATHAP NAGAR, MUTTOM, ALUVA, COCHIN-06. CERTIFICATE This is to certify that the project work entitled ' A STUDY ON CUSTOMER DELIGHT IN MORE SUPERMARKETS ' has been carried out under my guidance by RAKESH KUMAR in partial fulfillment of his Post Graduate Diploma in Management during the academic year 2011 - 2013. Date: Sri Sudheer...
Words: 19507 - Pages: 79
...THESES AND DISSERTATIONS IN ALPHABETICAL ORDER | | | | |This List provides full details of a particular Thesis/Dissertation and is arranged by the surname of the Researcher. | ABBAS (Samir Abood). Strategies of petro-chemical industries in Arabian countries. 1988. Delhi, University of Delhi. 412p, Bibliography: P 354-84. (University of Delhi, Commerce (Deptt of-), Thesis). (Thesis, University of Delhi, Commerce (Deptt of-). {Note: Appendix: P 354-412}. X9(F555).46.N8 M8/Th 00914764 ABBI (Kavita). Life style of Indian women (working V/s non working). 1987. Delhi, University of Delhi. 110p. (University of Delhi, Commerce and Business (Faculty of-), Dissertation). (Dissertation, University of Delhi, Commerce and Business (Faculty of-). Y15.2.N8 M7/Th 00914439 ABERRA (Yohannes). Problems of irrigation in the drought prone region on Northern Ethiopia: A case study of the Mekele Plateau. 2001. Delhi, University of Delhi. xiii, 309p, Bibliography:...
Words: 47990 - Pages: 192
...Annual Report 2014-15 Infosys Annual Report 2014-15 Narayana Murthy A tribute to our founders Nandan M. Nilekani S. Gopalakrishnan K. Dinesh The year 2014 was a milestone in our Company's history, when we bid farewell to three of our founders who held executive positions in the Company during the year – Narayana Murthy, S. Gopalakrishnan and S. D. Shibulal. Narayana Murthy stepped down as the Chairman of the Board on October 10, 2014. His vision, leadership and guidance have been an inspiration to Infosys, the Indian IT industry and an entire generation of technology entrepreneurs. He propelled the Company into accomplishing many firsts and in setting industry benchmarks on several fronts. He espoused the highest level of corporate governance standards that have defined Infosys over the years and made us a globally respected corporation. Between June 2013 and October 2014, he guided the Company through a period of stabilization and leadership transition. S. Gopalakrishnan stepped down as Vice Chairman of the Board on October 10, 2014. Kris, as he is popularly known, served the Company in several capacities over the last 33 years. As the Chief Executive Officer between 2007 and 2011, he steered the Company at a time when the world was faced with economic crises. Ranked as a global thought leader, Kris has led the technological evolution of the Company. S. D. Shibulal stepped down as the Company's Chief Executive Officer on July...
Words: 136409 - Pages: 546
...CONTENTS Managing Director & CEO’s Letter to Shareholders Board of Directors Snap Shot of Key Financial Indicators : 2008-2012 Highlights Directors’ Report Management’s Discussion & Analysis Auditors’ Report Balance Sheet Profit and Loss Account Cash Flow Statement Schedules Forming Part of Balance Sheet Schedules Forming Part of Profit and Loss Account Significant Accounting Policies Notes to Accounts Auditors’ Certificate on Corporate Governance Corporate Governance Auditors’ Report on Consolidated Financial Statements Consolidated Financial Statements Disclosures under the New Capital Adequacy Framework (Basel II Guidelines) Bank’s Network : List of Centres 3 4 5 6 7 17 31 32 33 34 36 42 43 51 86 87 109 110 151 169 1 MANAGING DIRECTOR & CEO’S LETTER TO THE SHAREHOLDERS I am delighted to report that your Bank has delivered another year of consistent growth in business volumes, revenues and profits during a period of slower GDP growth, tight liquidity and relatively high interest rates. The Bank has built its business upon the trust of millions of customers who avail of its products and services through a distribution network of 1,622 branches and 9,924 ATMs spread across 1,050 centres in the country. The retail deposit base continues to be the cornerstone of the growth strategy of the Bank and it has performed well in a challenging environment, reflecting the quality of our customer franchise. I am also happy to report that the Bank’s assets are healthy and growing...
Words: 76317 - Pages: 306
...CONTENTS Managing Director & CEO’s Letter to Shareholders Board of Directors Snap Shot of Key Financial Indicators : 2009-2013 Highlights Directors’ Report Management’s Discussion & Analysis Auditors’ Report Balance Sheet Profit and Loss Account Cash Flow Statement Schedules Forming Part of Balance Sheet Schedules Forming Part of Profit and Loss Account Significant Accounting Policies Notes to Accounts Auditors’ Certificate on Corporate Governance Corporate Governance Auditors’ Report on Consolidated Financial Statements Consolidated Financial Statements Business Responsibility Report Disclosures under the New Capital Adequacy Framework (Basel II Guidelines) Bank’s Network : List of Centres 3 4 5 6 7 16 29 31 32 33 35 41 42 50 88 89 111 112 155 167 185 1 MANAGING DIRECTOR & CEO’S LETTER TO THE SHAREHOLDERS It has been a challenging environment but despite the slowing momentum of growth in the economy, your Bank has reported another consistent performance - reflected in a steady growth of our customer base, widening reach through multiple channels, healthy growth of business and revenues and stable asset quality. It is also an affirmation of the Bank’s focus on a balanced growth strategy. The Bank’s retail businesses grew steadily during the year and there was credible growth of both retail deposits and loans, supported by an expanding network that is critical to the retail franchise. We added 325 branches and 1,321 ATMs in FY 2012-13. Your Bank continues to balance growth...
Words: 94514 - Pages: 379
