Premium Essay

Dixons Retail Case Study

In:

Submitted By
Words 2360
Pages 10
Dixons Retail PLC Planning for a Multichannel Future
Dixons has grown from a one-man band into a fully orchestrated international retail and service operation, which attracts over 100 million shoppers to its stores and online businesses. How did the company get started and then develop into Europe’s leading specialist electrical retailers? This case explores the significance of adopting a market-orientated approach to planning in developing a family of successful international retail brands.
Background: start-up to market leader
Dixons started out in the photography business during challenging trading times in the early 1940s. By the 1960s the original photographic studio had developed into a relatively large public limited company, with an expanding mail order business and high street retail operation. The business continued to grow in the UK, by opening high street stores selling photographic equipment, computers and other high-tech gadgetry. In the 1990s, the acquisition of PC World, opening tax-free travel stores in airports (Dixons Travel), and expansion into European markets with the acquisition of Elkjøp, a leading Nordic retailer, enabled the business to grow further and more rapidly. More acquisitions in Italy (UniEuro), Russia and the Ukraine and expansion into Ireland, Greece and the Czech Republic enabled Dixons Retail plc to become Europe’s largest specialist electrical retailer and services company, which employs over 38,000 people spread over 26 countries (see Table C3.1 for details of Dixons Retail brands).

Table C3.1 Dixons Retail plc pan-European Brands Location | UK & Ireland | Nordics | Other international | e-commerce | Brands | Currys, PC World, Dixons Travel, DSGI Business | Elkjøp, Gigantti, El Giganten, Lefdal | Unieuro (Italy), Kotsovolos (Greece), Electro World (Czech Republic and Slovakia) | Pix mania

Similar Documents

Premium Essay

Dixons Retail Case Study

...Dixons Retail PLC Planning for a Multichannel Future Dixons has grown from a one-man band into a fully orchestrated international retail and service operation, which attracts over 100 million shoppers to its stores and online businesses. How did the company get started and then develop into Europe’s leading specialist electrical retailers? This case explores the significance of adopting a market-orientated approach to planning in developing a family of successful international retail brands. Background: start-up to market leader Dixons started out in the photography business during challenging trading times in the early 1940s. By the 1960s the original photographic studio had developed into a relatively large public limited company, with an expanding mail order business and high street retail operation. The business continued to grow in the UK, by opening high street stores selling photographic equipment, computers and other high-tech gadgetry. In the 1990s, the acquisition of PC World, opening tax-free travel stores in airports (Dixons Travel), and expansion into European markets with the acquisition of Elkjøp, a leading Nordic retailer, enabled the business to grow further and more rapidly. More acquisitions in Italy (UniEuro), Russia and the Ukraine and expansion into Ireland, Greece and the Czech Republic enabled Dixons Retail plc to become Europe’s largest specialist electrical retailer and services company, which employs over 38,000 people spread over 26 countries...

Words: 2545 - Pages: 11

Premium Essay

Business Environment

...------------------------------------------------- business enviroment ORGANIZATIONAL AND PURPOSE OF BUSINESSES TASK 1 CONTRAST OF TWO MARKETS FOR DIXONS CARPHONE COMPANY TASK 2 December 7, 2014 December 7, 2014 Contents Executive summary 2 Carphone Warehouse 3 Mission 3 Vision 3 Purpose 3 Stakeholders 4 Dixons Carphone plc (Currency GBp) 4 Director Shareholdings 5 Hill Farm Furniture 6 Purpose 6 Mission/Vision 6 Stakeholders 6 CONTRAST OF TWO MARKETS FOR DIXONS CARPHONE PLC 7 Free Market X Command System 7 Competition Policy 7 Conclusion 9 Bibliography 10 Executive summary As the world changing quickly in term of political, economic, social, technological, environment and legal (PESTEL), its happen due many influences either internal or external of the business, if the company do not stay update it can fail, that is important the study of Business Environment. Each country has its own way to control the economy; there are four types of economy such as: command, free market, mixed and transitional. A command economy is “a socialist economic system in which production and distribution of goods and services are controlled by the government and industry is mostly owned”. (Dictionary.com, 2014) A free market economy is “an economy in which the allocation for resources is determined only by their supply and the demand for them. This is mainly a theoretical concept as every country, even capitalist ones, places some restrictions...

Words: 2171 - Pages: 9

Premium Essay

Private Sector-Public Sector Cybersecurity Issues

...Table of Contents Introduction 2 Meta-Data in the Retail Industry 2 Negative Aspects 3 What Should Lawmakers Do? 4 Goals of Lawmakers 5 Possible Outcomes of Cybersecurity Regulations 5 Conclusion 6 References 7   Introduction Meta-data can be described as ‘detailed data which describe other data to obtain a better understanding and achieve better quality of information’ (Beth Haugen, Herrin, Slivochka, McNeil Tolley, Warner, & Washington, 2013). Private companies harvest meta-data to create complex advertising campaigns (Yu, McLaughlin & Levy, 2014). We shall focus on the retail industry, and how companies use meta-data. We shall also discuss the cons if meta-data collection, the responsibility of lawmakers in regulating meta-data collection. Finally, we shall look at the possible effects of cybersecurity regulations of meta-data on the private industry. Meta-Data in the Retail Industry An example of a popular retail store is Target. Target’s goal is to make it the go-to store for all merchandise, by providing great value, innovation, excellent customer service by adhering to their ‘Expect More. Pay Less.’ promise (Target, 2015). Collecting meta-data about customers helps Target to achieve its goal by creating detailed clients profiles, accurate product suggestions, and a quicker online product search and checkout (Milian, 2014). Target uses meta-data from social media to address its innovation goal, by judging the consumers’ reactions to its designer partnerships...

Words: 1653 - Pages: 7

Premium Essay

Zvcx

...Case study on Best Buy Submitted to; Mr David Valdes Submitted by; Ouvais Aslam ub 30110356 Naveed Waqas 2014 Executive summary Best buy is one of the leading electronics retail store in USA. It has made multiple attempts to enter in international arena. It had been successful in a few countries but a failure was waiting in the European market. Best buy entered UK by a joint venture with carphone warehouse. Initially company had planned to open up more than 200 stores but due to unsatisfactory performance it had to roll back the 11 launched stores. Along with many small reasons the major causes for this failure seem to be poor choice of country, underestimating the competition in the market, blunders in the location of stores and failing to recognize the changing behavior of the target consumers. The trends in electronic retail are changing all around the world. People now go for online purchasing, so the whole structure of stores should be reviewed. A complete analysis of country should be made before targeting it. The competitive forces should be analyszed properly. Many data and marketing companies provide consumer and competitor behavior details, these services should be applied every time a new big international investment is made. Best buy a case study Best Buy Inc. is an American multinational and multibillion retailer that deals with the consumer electronics. The headquarter...

Words: 3511 - Pages: 15

Premium Essay

Equal Pay Act

...Sabina Green Labor & Employment Law March 1st, 2015 Professor Dr. Babb Abstract This paper explores the thoughts and variations with the “Equal Pay Act”. The thoughts and ideas of discrimination against those of different genders and how they relate to the pay scale. Being based on experience and time on the job plays a major part in the role of individuals involved in the working environment. Exploring the ideas and concepts behind this act and how it has transformed over a course of 50 years. Looking at real cases and even scholarly articles from individuals such as Christina Hoff Summers. Keywords: Equal Pay Act, Gender, Male and Female There are many laws that have prohibited individuals from being able to do certain things. One of the main things that we have seen throughout our time is the idea and concept that laws are not always for the people. When it comes to working a job, many people will focus on experience, education and previous job training that an individual has held to determine their pay. However, we have seen other issues that do not even apply to that. The “Equal Pay Act” was created so no one in the working lifestyle would be or could be discriminated against for any reason pertaining to the job and their pay. In a world full of opportunities, no one expects to go into somewhere and not receive the correct pay due discrimination which is illegal and unfair in many aspects of life. The Equal Pay Act requires that men and women in the same...

Words: 3577 - Pages: 15

Premium Essay

The Management of M&S

...and admired businesses in the world’ (Mellahi et al 2002). The company had enjoyed a great success in the retail sector. Marks and Spencer commenced its business activity in Leeds in the late 19th century, as a family-run shop, with strong values. Since then and for many years after, it became popular for its alternative way of business, in comparison to other British retailers (Mellahi et al 2002). It established a good relationship with customers based on loyalty and trust. The firm also gained high respect from the British people; it was considered the biggest corporate charity donor within the UK (Mellahi et al 2002). Not only consumers, but staff and shareholders could share this great success. According to Wallop (2012) the company has been the most important British clothing retailer for decades, and also the first retailer in the UK to publish annual profits of £ 1bn. Lately Marks and Spencer has undergone a difficult period. The latest management changes have once again disrupted stability. In July 2012, M&S announced widespread changes across the company, including a new head of general merchandise, style director and a new head of food. A number of external and internal factors explain these changes. External Factors Consumer spending & Competition External factors can be described as things affecting the company beyond its control. Firstly, the retail industry in which M&S operates has weakened as a result of low consumer spending. Research by Ernst...

Words: 1312 - Pages: 6

Premium Essay

Quicken Loans

...Trident University Latoshia Pritchett Case Study Module 1 Dr Dixon 7/26/2015 Introduction Based in Livonia, Michigan, Quicken Loans is the number one online mortgage lender and the 17th largest retail mortgage lender in the country. With more than 2,200 team members and over 30 years in the business under their belt. They offer home loans, home equity lines of credit, and any residential type mortgage to people in all 50 states. Goals and values The mission of Quicken Loans is to be a world-class lender and continue to grow the market share. The bottom line is that mortgages are a commodity. You can get them anywhere so what differentiates Quicken Loans from the rest of the mortgage world is having an unparalleled bias towards taking care of the customers, doing anything and everything that can be done to ensure clients are properly taken care of. Quicken Loans constantly finds a better way to keep the workplace different and continues to make the environment an experience not just a place to work. They want their team members to have fun and feel comfortable. Quicken Loans has a set of philosophies that are called ISMs. These 18 ISMs are the ideals that have been implemented. They are the foundation and the philosophy that the company lives by. The number one thing that runs through all of the ISMs is to always raise the level of awareness. Job Characteristic Model The job characteristics model is one of the most influential attempts to design jobs with increased motivational...

Words: 1264 - Pages: 6

Premium Essay

Freelance Business Consultant

...COMPETITIVE ANALYSIS OF THE RETAIL SECTOR IN THE UK DEPARTMENT OF TRADE AND INDUSTRY: COMPETITIVE ANALYSIS OF THE RETAIL SECTOR IN THE UK Report submitted to The Department of Trade and Industry (Tender CGS/1239) Professors Steve Burt and Leigh Sparks Institute for Retail Studies University of Stirling Stirling FK9 4LA Scotland, UK Phone: 44 (0)1786 467386 Fax: 44 (0)1786 465290 E-Mail: s.l.burt@stir.ac.uk ; Leigh.Sparks@stir.ac.uk Revised for Seminar - January 2003 DEPARTMENT OF TRADE AND INDUSTRY: COMPETITIVE ANALYSIS OF THE RETAIL SECTOR IN THE UK Contents 0 Executive Summary I Background and Framework for Analysis II Competitive Analysis – the UK Retail Sector III Summary and Policy Recommendations IV Appendix – Analysis of Retail Sub-Sectors EXECUTIVE SUMMARY 0.1 Background and Framework for Analysis In early 2002 the Institute for Retail Studies at the University of Stirling was commissioned to carry out a ‘Competitive Analysis of the Retail Sector in the UK’ (tender CGS/1239) based on secondary sources and restricted to the UK rather than international comparisons. The project had three objectives: · to define and map the sector in terms of size and composition of the businesses which operate within it; · to analyse the competitiveness of the sector now through SWOT, PEST and Porter's 5 forces and any other appropriate means and summarise the key issues facing the sector as a whole, and also sub-sector specific issues;...

Words: 30153 - Pages: 121

Free Essay

Chanel No.5

...INDUSTRIAL AND COMMERCIAL SETTINGS / DESIGNER CASE STUDY RESEARCH TASK FASHION DESIGN Fashion design - brand : CHANEL History of Chanel No.5 Chanel No.5 is the first perfume launched by French couturier Gabrielle "Coco" Chanel in 5 May, 1921. The chemical formula for the fragrance was compounded by French-Russian chemist and perfumer Ernest Beaux. The number 5 to Coco Chanel means good luck. She released this perfume on the 5th day of the 5th month and it's main sent is May rose and jasmine. Coco's famous quote on Chanel No.5 is “what is very important in a fragrance, is that the fragrance has some kind of mystery” The Chanel No.5 journey starts of in the fields of May roses at the Mul family's generations-old flower farm, in Pégomas, France. The weather is perfect for growing and picking roses: fresh and not too warm. Every single rose that goes into each bottle of No. 5 parfum is harvested by hand right there. A 30mL bottle of No. 5 parfum contains 1,000 jasmine flowers and 12 May roses - all from this same field. On average, it takes an hour and 20 minutes for a flower to go from being plucked in the field to being processed in the factory. Workers gently place the roses in the pockets of their aprons and transfer them into big burlap sacks; once these sacks are full, they’re loaded onto flatbed trailers and pulled by tractor back to the plant. Jean-Francois Vieille, a cousin of Joseph Mul’s, oversees operations at the prettily landscaped Sotraflor...

Words: 1696 - Pages: 7

Premium Essay

Supply Chain

...scientists have noted a number of problems regarding measurement activities during the past decade. The problems reported suggest that measurement activities are fragmented both within and across organizations. Expands on a systems perspective on supply chain measurements and describes how problems can be communicated, understood and managed by developing methods and tools for describing interrelationships within supply chains. Empirical evidence from a case study of a Swedish home furnishing business supply chain provides data suggesting that firms within a supply chain cannot simply be categorized as either having adopted systems thinking or not. Rather, both structured models indicating a high degree of systems thinking, and problems showing fragmentation, are present. A performance model, which is used to reflect the systemic structure of an underlying supply chain and a potential integrator, is introduced and suggested as the focus of future research initiatives within supply chain measurements. Article type: case study. Keywords: Supply chain, Measurement, Systems integration, Performance measurement. Content Indicators: Research Implications** Practice Implications** Originality** Readability** International Journal of Physical Distribution & Logistics Management Volume 30 Number 10 2000 pp. 847-868 Copyright © MCB University Press ISSN 0960-0035 Introduction Background The interest in managing supply chains is growing rapidly among companies around the world...

Words: 8785 - Pages: 36

Premium Essay

Management

...Management Articles of the Year January 2013 With a foreword by Sir Paul Judge In association with Contents Page Foreword Introduction About the articles Article 1 Improving the Quality of Working Life: positive steps for senior management teams Article 2 Failure, Survival or Success in a Turbulent Environment: the dynamic capabilities lifecycle Article 3 A New Role Emerges in Downsizing: special envoys Article 4 Only a Click Away? – What makes virtual meetings, emails and outsourcing successful Article 5 Closing the Needs-to-Offer Gap: customer relationship management in retail SMEs Acknowledgements 3 4 6 7 13 20 25 31 38 Copyright Chartered Management Institute © First published 2013 Chartered Management Institute 2 Savoy Court, Strand, London WC2R 0EZ All rights reserved. Except for the quotation of short passages for the purposes of criticism and review, no part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission of the publisher. British Library Cataloguing in Publication Data A CIP catalogue record for this report is available from the British Library ISBN 0-85946-458-x Foreword The way that people in positions of authority exercise leadership and management has a decisive influence on the performance of their own organisations and therefore of the wider economy. It has been estimated that...

Words: 19997 - Pages: 80

Premium Essay

Business Strategy: Sainsbury’s

...models of analysis were employed to clearly understand the current and previous state of Sainsbury’s. Some of these models include SWOT analysis, PEST analysis, CORE analysis, Porter’s Five Forces model, Key Success Factors, and Ansoff’s Matrix These models help in understanding all aspects that play a role for the success and the failures of the company that include its strengths, weakness, opportunities, threats, and several factors that bolster of hinders the success of the company. I also looked at deep analysis of the success of introducing “Dark Stores” in Ireland. It can be concluded from this study that, Sainsbury’s can successfully enter into Ireland market by introducing “Dark Store”. However, the company will likely face some challenges and competition from other companies in Ireland, but it can counter these by employing different strategies recommended in this study. Business Strategy: Sainsbury’s Introduction The task of the strategy is the most difficult and time-consuming part of strategic management. This task runs almost through all levels of management and should be taken into account in most parts of the company. The specific implementation of the strategy begins with a thorough analysis of what the company should do differently and better for the successful implementation of the strategic plan. Each manager must consider ‘What I should id on my site to contribute to implantation of an overall strategy, and how can I do it in the best way? ‘In this report...

Words: 7299 - Pages: 30

Premium Essay

Tesco Marketing

...Marketing strategies Chapter 7 q KEY TERMS | marketing aims: the broad, general goals of the marketing function within an organisation. marketing objectives: the specific, focused targets of the marketing function within an organisation. marketing strategies: long-term or mediumterm plans, devised at senior management level, and designed to achieve the firm’s marketing objectives. marketing tactics: short-term marketing measures adopted to meet the needs of a short-term threat or opportunity. Understanding marketing objectives This chapter notes how the marketing objectives of a business are derived from the broader corporate objectives. Examples of typical marketing objectives are provided and the internal and external factors that influence them are examined. In showing the process that converts objectives to strategy and tactics, the chapter provides the background to subsequent chapters on marketing strategies and marketing plans. A firm’s marketing aims and objectives are the goals or targets of the marketing function. These must be consistent with the organisation’s corporate aims and objectives: that is, with the goals of the organisation as a whole. In order to achieve their marketing objectives, firms use marketing strategies and tactics. It is therefore possible to place a company’s corporate objectives, marketing objectives, marketing strategies and marketing tactics into a hierarchy, as shown in Figure 7.1. Figure 7.1 A marketing hierarchy Corporate...

Words: 3736 - Pages: 15

Premium Essay

Amazon Distribution Channel

...Resources, Conservation and Recycling 36 (2002) 211 Á/240 www.elsevier.com/locate/resconrec Shipping news: the implications of electronic commerce for logistics and freight transport Markus Hesse * Department of Earth Sciences, Geographic Sciences and Urban Research, Free University of Berlin, Malteserstr. 74-100, 12249 Berlin, Germany Accepted 24 June 2002 Abstract The paper considers the significance of electronic commerce (e-commerce) for freight transport, logistics and physical distribution, regarding both business to business and business to consumer commerce. The possible implications of e-commerce are analysed in the broader context of structural change, going beyond narrow assessments that overstate the significance of e-commerce and its potential to make freight traffic more efficient. The main argument of the paper is threefold: first, most recent analyses of freight transport and logistics implications of e-commerce are overstating the current relevance of e-commerce applications on the one hand, and neglecting the influence of the underlying structural change in the entire logistics system on the other. Second, conventional analyses of certain efficiency benefits of ecommerce are probably too optimistic, whereas its negative effects are underestimated at the same time. E-commerce is likely to support longer transport distances and often higher delivery frequencies, increasing demand for land, due to the establishment of new transhipment points (distribution...

Words: 14030 - Pages: 57

Premium Essay

Finance

...Q1. Best comparable companies to DSH and the strengths and weaknesses of decision. Out of the nine comparable companies given for DSH's relative valuation, five have been selected to be in the analysis for relative valuation for their similarities in business operations and risk profiles. These five companies are JB Hi-Fi Limited (JBH), Harvey Norman Holdings Ltd. (HVN), GOME Electrical Appliances Holding Limited (GMELY), Dixons Retail PLC (DXNS) and Hikari Tsushin, Inc. Strengths of decision Business operations: Only companies which operates its business relatively similar to DSH's have been taken selected in this relative valuation. DSH is a major retailer of consumer electronics for offices, mobility and entertainment products. Out of nine comparable companies given, only Myer Holdings Limited (MYR) and Game Stop Corp. (GME) were identified not to be similar to DSH, GME primarily sells products related to electronic games and MYR retails a wide range of merchandise including apparels, cosmetics, electronics and furniture. This suggests that MYR and GME would not be ideal as DSH's comparable companies on the basis that they are exposed to different operating risks from DSH. Furthermore, all 5 selected firms operate on omni-channels of distribution and have very similar products and services with essentially the same target market in their countries of operation, making it ideal to be used in this relative valuation of DSH. Weaknesses of decision Market Capitalisation:...

Words: 2629 - Pages: 11