5-Most Common Segments 1. 39 Domestic Duos- Midscale Mature w/o Kids 2. 19 Home Sweet Home- Upper-Mid Middle Age w/o Kids 3. 15 Pools & Patios- Upper-Mid Older HH w/o Kids 4. 30 Suburban Sprawl- Midscale Older w/o Kids 5. 22 Young Influential’s- Midscale Middle Age w/o Kids
1. Domestic Duos consist of mostly people with an age of 65 and older who are either single or married couples. They normally are living in older suburban homes with only their high school education. These people normally have fixed incomes and maintain an easy-going lifestyle. These residents like to spend their free time going to see plays, bowling, or going out to eat. 2. These residents are typically couples of the upper to middle class who are married. These people live in mid-sized homes without any children. The age of this segment is typically 55 and under who have gone to college with white- collar jobs. Having an old age with no children leaves these folks with comfortable lifestyles, they normally fill their homes with TVs and pets. 3. This segment includes empty nesting couples living in stable neighborhoods with nice patios or pools. The age range for this segment is 45-64 with an average income of $72,000. They are usually white, Asian, or mixed and currently at the top of their careers. 4. This segment has an average income of $50,000 and enjoys watching Scrubs or singing karaoke. These people also range from 45-64 and are living in the heart of suburbia. They hold decent jobs owning old homes and condos. 5. This segment consists of typically renters under the age of 55. This segment is commonly addressed for the younger people normally coming out of college. Middle-class singles and couples who are busy balancing work and leisure activities in there newly owned apartments. Watch’s Family Guy and attends NBA games.
