...COMM 225, FALL 2015: CASE STUDY DUE: November 28, 2015, 23:55 HR, SUBMIT ONLINE IN THE DROP BOX Each group is required to solve both cases provided below (i.e., answer all 4 questions) TO BE DONE IN GROUPS OF MAXIMUM OF 3 STUDENTS FROM THE SAME SECTION (WITH SAME CONTENT EXPECTATIONS) CASE 1: Cold Stone Transforms the Ice Cream Social with Facebook By Casey Hibbard (Published November 22, 2010) (Full length article available at http://www.socialmediaexaminer.com/cold-stone-transforms-the-ice-cream-social-with-faceb ook/) Ice cream has always been social. But Cold Stone Creamery has found a way to make it even more so—with Facebook. Today, Cold Stone continues to innovate outside the kitchen, recently releasing what may be the first eGift feature on Facebook, and running contests that get thousands engaged even more deeply with the brand. The payoff goes well beyond greater customer engagement; Cold Stone’s promotions add to the bottom line by moving people from their computers to physical stores. In July 2010, Cold Stone made eGifting more tangible. Now you can send Facebook friends a code for an actual ice cream creation eGift, ranging from $5 to $7, right from the Cold Stone Facebook fan page for delivery via Facebook or email. Like a gift certificate, recipients can instantly redeem the gift at any of the retailer’s American locations by showing a printout or the code on their mobile phones. For a viral effect, the eGift shows up in the recipient’s...
Words: 2150 - Pages: 9
...Section 1 (The Soup): Marji has just arrived in Vienna. She starts at a boarding house run by nuns and wondering what her roommate, Lucia, will be like. She then says why she was at the boarding house and not with her mother's friend, Zozo. She then tells what happened at Zozo's house. She didn't seem to like Marji much and there was a lot of fighting between Zozo and her husband. Plus, her daughter, Shirin, isn't like Marji remembers her and Marji doesn't like the new Shirin. When she arrives at the boarding house, a nun shows her around. She then experiences the freedom she now has by going shopping for her own food. When she returns, she meets her roommate. Lucia speaks German so Marji doesn't understand her until they were eating some soup and they found a way to communicate by writing out what they meant as pictures. The section ended by both girls watching a movie in the TV room and Marji leaves. Section 2 (Tyrol): Marji starts the section with complaining about Lucia waking her up every morning at 6:30 with her hair dryer. A little after that, Marji starts to make friends at school when she gets the highest grade on a math test. She also becomes very popular for her unflattering portraits of teachers. Later, she is introduced to people who become her friends. They talk about what they are going to do during their Christmas break, which makes Marji feel left out because she doesn't celebrate Christmas and the Iranian New Year isn't until March. She goes back to her room...
Words: 576 - Pages: 3
...To many high school students, 'music', 'sports', 'hobbies' are the things that shape his or her identity. To me, my experience of living in the boarding house is a huge factor which shaped my personality, in another words my identity. I went there after failing to assimilate into another school in New Zealand. Because I was not a native English speaker, it was hard for me to make a friend in an English speaking county. But at the boarding house there were many other girls that were in a similar condition as I was, being born in a different county and not being able to speak in English. I made lots of friends and was able to lead a happy boarding life there. I was also able to learn many important life lessons too. Firstly, I came to value friends much more. Secondly, I realised the importance of a family. Lastly, living in a place full of strangers gave me a chance to recognise my bad sides. They all are the pieces that make me who I am now. Firstly, my experience at the boarding house taught me to value friends more. If you were left without anyone you know well in a country you don't know much yet, you would usually feel lonely and homesick. But luckily, I was able to have a joyful boarding school life, thanks to my friends. Those 4 years I spent at the boarding house was like an endless school trip, chatting up till midnight. I shopped together with my roommates. Me and my friends did some silly things too, once in a while too, like dressing up at midnight just to take a...
Words: 680 - Pages: 3
...”The Happiest Days of your Life” Penelope Lively The story is taking place in Sussex, England. It’s a rich area in the UK. You can almost sense it’s a rich environment because the school is a giant mansion, with swimming pool. That isn’t common for a boarding school. Charles family is rich too, since they can afford it. I assume Charles is an only child because the parents are sending him to that boarding school. The parent’s ambitions for the son aren’t what you would call normal. The headmaster of the school says that Charles attendance will be an investment for his parents. Most parents would see their son at a school that he or she likes, and not the other way around. Charles is maybe 6 -10 years old, since he’s attending to a preparatory school. He is very nervous. It’s seen when he sits in the car. He doesn’t want to eat his chocolate and read his comics. He’s silent through out the visit and he just follows the adults around the hallways. The most strong signal that Charles doesn’t want to attend to the school is when (and i assume) an echo is running through his head with the voice of the boy that said he would mash him next term. The headmaster and his wife isn’t described with words or thoughts of the characters but of what I’ve read i assume that the headmaster and his wife is a bit snobbish, likeable and stylish people. The title reflects the story. I suspect that the reason it’s called “the Happiest Days of your Life” and not “The Happiest Days of my Life” is...
Words: 437 - Pages: 2
...My grandfather Demi All through my childhood, there are many things about my grandfather and me that I cannot forget. My grandfather has a medium height and his clear black eyes contrasted nicely with his olive tone. There was a kindness in those eyes, and they always showed his in every emotion. My grandfather let me had a sweet childhood even though I did not grew up with my parents. When I was 5 years old, my parents decided to send me to my grandfather’s house, because they were too busy with their work to take care of me. That time was the third time I saw my grandfather because we didn’t live in same city. Therefore I was clinging to my parents thighs, I cried and shouted ask them to promise to stay. Finally, they still left even though I begged. After my parents had already left, I looked at my grandfather’s face with sobbing. At first glance, I felt my grandfather has a bad temper because he looked very serious and severe although he was angry about my parents were not responsible for me. I didn’t remember how long I cried. I just remember I followed my grandfather to my bedroom that had pink wallpaper. I stood by the bed and looked as he tidied up my stuff and asked me what kind of food I wanted to eat for dinner. At that moment I could not stop crying, so I didn’t say a word. I was sobbing. He looked at me and had a sigh, and then he left me alone. I forgot how long I slept, when I woke up and went to the living room. My grandfather sat there and watched the TV news...
Words: 1100 - Pages: 5
...Open Day event for their son or daughter according to their year of entry, alternatively an individual visit can be arranged. 3. Registration: Parents can Register their son or daughter with the College four years prior to entry. In order to take the next step and visit Boarding Houses to meet with Housemasters or Housemistresses, completion and return of a Registration Form is required along with a Registration Fee, currently £250. Please contact the Admissions Department on 01672 892300.4. Boarding House Visits: These events start over two years prior to entry are reserved for families who have Registered their son or daughter. The Boarding House Visits take place during the Michaelmas and Summer Terms after the initial Open Day. There are ten boys’ and five girls’ boarding houses at Marlborough College, therefore we recommend families take the opportunity to visit whenever possible. For further information about Boarding Houses, please click here.5. Enrolment: Parents who would like their son or daughter to sit the Marlborough College Entry Assessment are required to complete, sign and return an Enrolment Form twenty-two months prior to entry date. Preferred choices of boarding houses will, at this stage, need to be stated. On receipt of the Enrolment Form the College requests a reference from the...
Words: 752 - Pages: 4
...During my primary school period, I was very dependant, and reliant on my parents to help me with such things as homework, and other education based material. On course to the build of my SATS, it required me to revise for the exams, and as I was very reliant on my parents and teachers at school, I was unable to revise efficiently. However, my parents decision to send me to a private boarding school in London, for five years during my secondary school life, enabled me to gain responsibility of myself and become independent, being away for my parents and taking care of myself, were one of the factors which allowed me to adapt to an independent life, giving me the skills that not only helped me during the freedom of college, and independent work but also will help me during life at university as I’ve experienced and learnt how to be responsible of myself at a very young age. During my spare time I enjoy to play football whenever I can, and if it’s not football I’m playing its either watching live football or even be playing a football related video game. During my primary and secondary school life I was vastly involved with football related activities, whether that be football during break or even captaining the school team, competing against local schools. Also I do enjoy reading biographies and autobiographies of former and current football players, and managers, too see how became the person they are today as well as reading their opinion on former colleagues. Unfortunately...
Words: 572 - Pages: 3
...Need The need I will be identifying, is the need to provide on campus accommodation for international students at Franklin University. This need is to provide students with accommodation which will be near the school and faster to get to lectures as some students leave in parts of Columbus that are far away from the university for reasons such as apartments being cheaper to afford paying for as compared to some apartments near the university. Idea My idea is that if Franklin University build or created boarding houses on campus for international students, this would be a good service because it would be easier and convenient for them in many ways. The students would not have to worry about transportation as the classes would just a walk away, the students would also even have a wider opportunity to meet other students from different backgrounds with different values and beliefs. Concept Testing I would test my concept by having a meeting with the international students at Franklin who are interested in my idea, then we would make a suggestion box and put in our idea of what we have suggested that the university should offer us and then after that we would make sure that our request reaches the president of the university through the right protocol. Pricing With pricing the university would have to include the accommodation fee to the tuition fee that we pay, meaning that the tuition fee would raise a bit because of the accommodation new...
Words: 251 - Pages: 2
...there are 32% of non-British national pupils are studying at UK’s boarding school with parents living overseas. There are more pupils from China and Russia obviously in these recent years. Some of the parents from China and Russia are pay more attention on giving their children more creative opportunities at school than the rote learning and difficult academic that they might gain in their own countries. “The UK system can find an area for Chinese kids who work very hard and concentrated on academics to prosper in and build their confidence.” says by Emma Vanbergen. The ability to develop an almighty person is very formulaic. It is about grades and it is about performance, but not very much about individual development. On the other hand, parents also hope their children encourage themselves in British culture and speak lingua franca of business in preparation for the global workspace. “British boarding school are very good at making children resilient adults who can earn a good living because children in boarding school do well all round and they win out in graduate labour market.” Said William Richardson. On a personal level, a child study abroad and leave his hometown is vulnerable to homesickness. Subomi at Westonbirt says she found the isolation of her boarding school difficult and has occasionally found adapting difficult. The next problem is Ghettoised communities like boarding school accepting too many national students. If a school have too...
Words: 290 - Pages: 2
...Education for children should be a time of learning, fun, and play, but that was not the case for the children of the Indian Boarding schools. They spent half a day in class and then the other part of their day was considered child labor, washing, cleaning, and working. Even their education was not an education but a way of trying to take the Native of the child. Indian Boarding Schools Sidney Byrd spoke about arriving at the school and being scrubbed down and turning red. I thought that was funny because we, the white man, calls Natives the "red man." I know he did not think it funny. Then after being there a while, he talked about being lonely. He was told to be brave and yet missing his grandparents terribly. Thankfully he found a "sister" that made boarding school survivable. At least he had someone to talk to in his own language who could comfort him....
Words: 526 - Pages: 3
...Conditions of University Students in Boarding Houses and Dormitories in Davao City, Philippines RUEL A. BRILLIANTES iro@hcdc.edu.ph patwel_18@yahoo.com NELIA B. AGA FE C. TIPACE Holy Cross of Davao College CESAR A. ADEGUE MERCELEE P. PEREZ Brokenshire College ADORICO M. AYA-AY EMMA V. SAGARINO University of the Immaculate Conception Abstract - Living in a boarding house or dormitory is necessary for students who come from far places. In Davao City, an observable statistics of university students from neighbouring provinces and the city’s outskirts live in these temporary residences. However, reports reveal that these housing facilities, most of the time, fail to consider students’ safety and welfare. This study determined the living conditions of university students in boarding houses and dormitories. This is anchored on the premise that the physical and environmental components of these residential facilities could affect students’ holistic well-being. Data elicited through survey involving five hundred seventy-one (571) respondents and focused group discussion among selected groups of student-boarders/dormers, reveal that a student’s stay in a boarding house and dormitory has significant contributions to his/her personal, social, academic and emotional growth. But, this has nothing to do with the development of his/her spirituality. Results 66 International Peer Reviewed Journal demonstrate further, that respondents have recognized their boarding houses and dormitories possessing...
Words: 5697 - Pages: 23
...Reflection #5 My Experience with Loss I have not experienced any significant loss in my life yet however my parents got divorced when I was a senior in high school. I went to boarding school known as Tabor Academy, which was only 45 minutes away from home. I remember I was so glad to go to boarding school because at the time my parents were fighting a lot. This was a place where I could go to get away from all of the drama that was happening at home. My two brothers also went to other boarding schools. We enjoyed going to school away from home in order to not deal with our parents. One weekend my senior year, I was eighteen years old, my brothers and I came home. Our parents sat us down and told us how they were no longer going to be able to make it work. At the moment we were told this I broke down in tears. It felt like this had come out of nowhere. Even though I knew that our parents were fighting a lot I just thought that is what couples did sometimes. I had so many thoughts running through my head such as whom would I live with or would we move far away? I asked my parents whether or not it was our fault that they were breaking up. It now seemed like things would be so complicated. During this time music was one thing that was the most helpful. For years after my parent’s got divorced they constantly fought. They put my brothers and I in the middle of all of their arguments. It was so hard for my parents to find a way to take care of all of us together...
Words: 913 - Pages: 4
...Advantages and Disadvantages of Boarding Schools? Boarding school can be a great place to meet new people and to have fun while you're at school, but day school is also a good place to go if you don't like being away from your parents or you have great friends where you are. Both are really great, but boarding school can be really fun and you get really close to the people you meet there. One cannot say that boarding school is better or Day school in comparison, while both are effective in producing good results in terms of academics, extra-curricular, social interactions etc but for some parents it's difficult to give extra-care and time to their child from the drudgery of their routine, and also due to other reasons they send their children to boarding. There are number of benefits in a boarding School. 1) Daily coexistence leads to friendships, not just among students, but also with faculty members. 2) Often Low student-teacher ratio. The median class size may be 12 students per teacher, with a student-to-teacher ratio of 6 to 1. 3) Boarding school reduces compartmentalization, because academic studies are blended with other activities, such as sports. This natural juxtaposition increases the appeal of both pursuits. 4) Provides stability not available in families where one or both parents travel or are virtually never home due to work schedules. 5) Safety of individuals residing in boarding school is typically higher than non boarding school age students in...
Words: 546 - Pages: 3
...Leadership and Organizational Behavior March 17th 2011 My Life Styles Inventory Interpretation I enjoyed taking the LSI because I like to seek individual growth so receiving results which reveal my strengths and weaknesses was like a gift to me. The LSI exercise has made me understand how my thinking and behavior affect myself and others. It has also given me the option to either choose to improve on myself or not. With that being said, the following are my interpretations of my LSI results. Part I: Primary and Backup Thinking Styles According to the LSI Styles Circumflex results, it shows my highest score as Affiliative Style (2 ‘o clock position) with a high percentile of 93. Affiliative people are described as individuals who appreciate people and enjoy being in the company of others. I also chose certain words listed by the LSI used to describe affiliative people: friendly, helpful, relaxed, tries to help others, trusted by others and warm. I was totally shocked how accurate this was regarding my personality trait especially since most of the words used in the description reflect the kind of person I truly am. I admit that I love being in the company of people because there is always so much love and happiness around. I do not like being in a negative environment where people are insulting themselves or just having a bad day in general. I always feel obliged to turn over such negative feelings because it really hurts me when I see friends, family and even strangers...
Words: 980 - Pages: 4
...my act of disobedience and ratted me out. I was not outside for more than three minutes when I was called back inside and sent to the office. I immediately started crying because I knew my fate. The three foot long wooden paddle would be kissing my bottom in a matter of minutes. Was physical punishment really necessary? Through his novel David Copperfield, Charles Dickens presents different types of education and the effects it has on young David . He experiences many styles of learning and the atmospheres that go along with it. He is exposed to the kind and patient teaching of his mother, the harshness of the Murdstones and the strict demeanor of the boarding school. All of which good and bad, help prepare Copperfield for his future. Education was as important in the 19th century as it is today. Home-schooling and boarding schools were extremely common. However, only those wealthy enough received an education during the time period in which Dicken’s novel was written. Prior to 1870, there were no rules or laws governing school syllabus or teacher conduct. Hence, many schools taught by forcing the students to recite mindlessly...
Words: 1336 - Pages: 6
