CHAPTER 6

MEDIATED
COMMUNICATION
How Can New Media Help Me At Work?

WHAT ARE NEW MEDIA?

WHAT ARE NEW MEDIA?
• Medium – device that moves information over distance or through time without face to face can communicate. • New media – a term that encompasses the digital information and communication technologies that have emerged since the later part of the 20th century.
• Example:
Mobile
Internet
Computer
Computer Phone media Instant games CD-ROMs
Messaging
DVDs

Email
Smartphone
technology

WHAT

ARE NEW MEDIA?
Digital

New
Media
Allow information exchange and communication May involve networking

WHAT ARE NEW MEDIA?
Digital
 Digital media- electronic and operate on digital codes.  Digitalized information can be stored in a very small space.
 Example: SIM Card, Micro SD Card
 Able to process huge amount of information at a press of button.

WHAT ARE NEW MEDIA?
 Networking – the interconnectivity of digital device and by extension of user
 Internet = Connection

May involve networking

WHAT ARE NEW MEDIA?
• Traditional communication media do not enable information exchange.
• For example : news – one way transmission
• New media allow information exchange and interactivity. • Example: Facebook

Allow information exchange and communication NEW MEDIA IN BUSINESS
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Email
Website
Mobile Phone
Text and instant messaging
Social Networking Sites
Visual organization
– Transact business through electronic media with little or no face-to-face interaction among colleagues or customers – No centralized office

NEW MEDIA IN BUSINESS
 Videoconferencing
 Interaction among colleagues and clients
 Facilitated by television technology

NEW MEDIA IN BUSINESS
 VoIP and Skype
 One-on-One audio conference calling
 Facilitated by Internet or network

 Virtual learning community
 Online interaction replace classroom-based, face to face and instructor-led training

NEW MEDIA IN BUSINESS
 Web Conferencing
 Each participant sits on their own computer
 Connect other participant through network

NEW MEDIA IN BUSINESS

 E-learning

 Participant cannot communicate between each other
 Employee training

 Social Networking Sites

WHAT ARE SOME ASSUMPTION
ABOUT NEW MEDIA?

ASSUMPTION ABOUT NEW MEDIA
Alter the meaning of geographic distance
Distance not more a obstacle to good communication. Help international business.
Information flow easily from every part of world. ASSUMPTION ABOUT NEW MEDIA
Allow for a huge increase in the volume of communication.
Communication had never been cheaper like this days.
Easy communication platform make people more attract to communicate with others.
This is era where writing letter but pick up your phone and wait for your message .

ASSUMPTION ABOUT NEW MEDIA
Provide the possibility of increasing the speed of communication.
 Communicate in second from anywhere with anyone.  Save so much of time
Create, store, access information
 Large amount of document can be store in small space  A lot of information can be store.
 Easy to access

HOW DOES MEDIATED
COMMUNICATION DIFFER FROM
FACE-FACE COMMUNICATION?

HOW DOES MEDIATED COMMUNICATION DIFFER
FROM FACE-FACE COMMUNICATION?
 The use of technology for communication is growing rapidly every year and new advancements are made everyday.
 People of all ages are now using technology to communicate with people rather than talking face-to-face.
 Mediated communication – use of various media to facilitate communication between sender and receiver.
Similarities of Mediated communication and Face-to-Face communication  both forms of communication require a sender and receiver.
 Both have brainstorming performance.
 New media also rely on the basic elements of human communication : oral and writing symbols, nonverbal cues and signals, and the special provision article 153 transactional creation of meaning.

HOW DOES MEDIATED COMMUNICATION DIFFER
FROM FACE-FACE COMMUNICATION?
Differences
• Differences
 both sender and receiver must have certain amount of technical both sender and receiver must have certain amount
•
of technical expertise. expertise.  Mediated communication occurs using two or more electronic
• Mediated communication occurs using two or more electronic devices in whereas face-to-face communication devices in different placesdifferent places whereas faceto-face communication people between place at more occurs between two or more occursin the same two or the people in same time the same place at the same time
 Mediated communication rely on having electronic device and
• Mediated communication rely on having electronic device the access to the internet when face-to-face access toand internet when face-to-face communication rely on communication rely for two people time and discuss. arranging time and place on arranging to meet andplace for two people to messages across distance sometimes alters
• The way we movemeet and discuss.
 their way we move messages across distance have
The nature. Some media alter messages greatly ; others only slight impact sometimes alters their nature. Some media alter messages greatly ; others have only slight impact

HOW DOES MEDIATED COMMUNICATION DIFFER
FROM FACE-FACE COMMUNICATION?
 New media can alter the communication process in two ways  New media can limit effective role-taking:
 Role-taking, cirtical to face-to-face interaction, allows senders and receivers to assume each others roles so that each can make predictions about how the other will interpret and respond to messages.

 For example:
 The salesperson who has done his homework on a prospective client should know enough about her business and her cur-rent needs to deliver a sales presentation she will respond positively to.

 Why is role-taking important?
 However, Role-taking can be difficult when senders use new media forms.
 When the human resources director sends an email blast to remind all employees about the company dress code, he can’t possibly predict the reactions of each recipient emails. Some employees may simply feel they are informed, whereas others may feel attacked because they interpret the email as reprimand.

HOW DOES MEDIATED COMMUNICATION DIFFER
FROM FACE-FACE COMMUNICATION?
New media may limit feedback
• When new media used, feedback may be limited,
 When new media isisused, feedback may be limited, untimely, inadequate. untimely, oror inadequate. For example :• - For example :-

 In a face-to-face training session, the instructor can sense a great
• dealaof immediate feedback from the instructor can
- In face-to-face training session, learners.

 The sense a great of feedback depends on whether we use timeliness deal of immediate feedback from learners. synchronous or asynchronous media.
• - The timeliness of feedback depends on whether we
 Synchronous media asynchronous media. use synchronous or allow for an instantaneous reply from another communicator. Forfor an instantaneous reply
• - Synchronous media allow example:

 Whenanother communicator. For example: messaging at the same from two people are online using instant
• time, the communication is synchronous. messaging
- When two people are online using instant

 asynchronous time, theenable communication and at the same media communication is synchronous. collaboration outside the constraints of time and place. For
• - asynchronous media enable communication and example : collaboration outside the constraints of time and place.
 Emails is asynchronous when you send a message and have to
For example : wait for response because, say ,the receiver is not responding to email at the time.

SELECTION OF THE RIGHT
MEDIA FOR
COMMUNICATION AT WORK

SELECTION OF THE RIGHT MEDIA FOR
COMMUNICATION AT WORK
 What Are Some Communication Techniques and
How Do They Work in a Team Environment?
Effective Communication & Team Work
Characteristics
Effects

SELECTION OF THE RIGHT MEDIA FOR
COMMUNICATION AT WORK

I. Understanding the goals of the message.
II. Consideration of the audience characteristics. III. Assessing the available media strengths and weaknesses.
IV.Ensuring the dynamic interplay among audience, media and message.

SELECTION OF THE RIGHT MEDIA FOR
COMMUNICATION AT WORK

Understanding the goals of the message.
 Mindful of complexity of the message
 Time
 Feedback and perception checking.

ii. Consideration of the audience characteristics.  Position of audience
 Purpose of the message
 relationship

SELECTION OF THE RIGHT MEDIA FOR
COMMUNICATION AT WORK

iii. Assessing the available media strengths and weaknesses.
Allow instant feedback?
Allow communicator to send multiple cues Allow communicator to use natural language. Have personal focus and qualities

SELECTION OF THE RIGHT MEDIA FOR
COMMUNICATION AT WORK

iv. Ensuring the dynamic interplay among audience, media and message.
• Rich Media – those most capable of facilitating understanding among communicator • Lean Media – least capable

HOW DO YOU USE NEW MEDIA
IN WAYS THAT WILL ATTRACT,
NOT ALIENATE?

TIPS ON USING NEW MEDIA WISELY
Email
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Be concise
Create a meaningful subject line
Make it personal
Answer promptly
Answer all question and anticipate future questions
Use proper grammar, spelling, and punctuation
Do not write in Capitals
Pay attention to structure, layout, and font
Avoid ambiguous abbreviations and emotions
Read email before you send it
Do not use email to discuss confidential information

TIPS ON USING NEW MEDIA WISELY
 Don’t send offensive content
 Do not send unnecessary attachments
 Do not forward a message or attachments
 Do not forward a message or attachment without permission
 Do not forward a message or attachment without permission
 Do not overuse the “reply to all” command
 When sending an email blast, use the “bcc” function  Always follow your company’s email policies

TIPS ON USING NEW MEDIA WISELY
Text Messaging
 Keep text messages brief and informal.
 Avoid abbreviations and slang.
 Text only routine messages that don’t need to communicate emotion.
 Consider others’ usage habits and schedules.
 Be considerate of the people around you.
 Don’t text during meetings.

TIPS ON USING NEW MEDIA WISELY
Videoconferencing
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If you’re planning or facilitating the videoconference:
Test equipment in advance.
Follow good meeting etiquette.
Be enthusiastic about the event as well as the technology. If you’re participating in videoconference:
Make sure people both in and out of the room can hear the conversation.
Don’t forget with this medium, nonverbal communication counts.
Refer to people by name.
Minimize distractions.

TIPS ON USING NEW MEDIA WISELY
Social Media
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Make sure your friends know who you’re.
Save one-on-one conversations for other media.
Save gaming for your social contacts only.
Remember that not everyone wants to mix the professional and personal.
Don’t turn your profile into a blatant promotion for your company or brand.
Use your own name, not the name of your company .
Keep your address books private..
Don’t put others’ jobs and careers at risk.
Don’t say or do anything online that you wouldn’t do in a face-to-face setting.

THANK YOU