Write a 1,050-word paper on marketing strategies and subcultures. In this week, you research subcultures to determine what marketing strategies you would use to market flavored cigarettes to the target market group. Address the following in your paper:
What marketing strategies would be used to market flavored cigarettes within the following subcultures: African American, Hispanic, and Asian?
What environmental factors need to be considered when marketing within each subculture?
What are the cultural and cross-cultural differences that influence the marketing strategies selected for each subculture?
Using your research, justify the reasons for your marketing selection strategies as recommended for each subculture.

Ethnic subculture is a tightly knit group of consumers who are held together by common cultural or genetic ties, and is identified both by its members and by others as being a distinguishable category. The group members tend to be tightly knit, and they are likely to imply meanings that go beyond the spoken word. De-ethnicization of which refers to a process where a product like flavored cigarettes that are possibly formerly associated with a specific ethnic group is detached from its roots and marketed to other ethnic subcultures. These are all important factors for TRIADD Research Group to keep in mind when determining marketing strategies to specific ethnic subcultures.
One goal that the TRIAAD Research Group has for Exotic Smokes Cigarette Company in its marketing strategy is for the company to become a mainstay in every subculture that it markets to. In the case of marketing flavored cigarettes to an ethnic subculture Exotic Smokes Cigarette Company must focus on The “Big Three” American Subcultures: African Americans, Hispanic Americans, and Asian Americans. With advertising to an ethnic subculture it is important to consider if there will be