...Chrysler The company I selected to research is Chrysler. My husband drives a Dodge Ram and I drive a Dodge Journey, so I was intrigued to write about a company that my husband and I support. In the following business brief, I will inform you of Chrysler’s history, the industry, and the organizational structure. History Chrysler was founded in 1925. The company was founded by Walter P. Chrysler in Detroit. In 1928, Chrysler bought Dodge Brothers and also Plymouth and DeSoto Lines. The same year, Walter P. Chrysler was named Man of the Year (Wilson, 2011). In 1934, Chrysler introduced the first aerodynamically designed vehicle. They were praised for the forward design, but the commercial was a failure. In 1940, Walter P. Chrysler died. From 1942 to 1945 the Chrysler plant was shut down due to World War II, so the plant made Sherman tanks and other military vehicles (Wilson, 2011). In 1973 the first OPEC oil embargo drives up gas prices, which devastated full-size car sales (Wilson, 2011). In 1979, Chrysler was saved by Congress and President Carter from bankruptcy, and the following year the President signed the Chrysler Loan Guarantee Act, providing $1.5 billion in loan guarantees. In 1983, sales soar as Chrysler introduced the first minivan and fuel efficient cars they called K-cars. This enabled Chrysler to pay off their government loan seven years early. In 1987, Chrysler bought American Motors Corp, which gave them possession of the Jeep brand. In 1998...
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...DODGE DURANGO 2014 DODGE DURANGO 2014 MARKETING II Name: Tran Thanh Long ID: 1357030 Class: Tuesday Morning MARKETING II Name: Tran Thanh Long ID: 1357030 Class: Tuesday Morning Content: I/ EXECUTIVE SUMMAR II/ SITUATION ANALYSIS: 1. Dodge’s history 2. Product history 3. Describe Dodge Durango 2014 4. Product evaluation A. Industry analysis and Industry trend B. Product differentiation C. Sale history D. SWOT 5. Target market 6. Marketing objectives A. Need satisfying objective B. Long and short term sale market III/ ADVERTISING OBJECTIVES: 1. Product concept 2. Target market - Detailed description of target audience: Relationship between target market and target audience 3. Communication media 4. Advertising message I/ EXECUTIVE SUMMARY: Have you ever felt the power of a horse when you rode it? Imagine a herd of horses as they run through an open plain. You do not want to ride a herd of horses on the street, now you just need the new 2014 Dodge Durango. In this planner, you will be seeing, imagining and experiencing the unique way Dodge advertises using lower cost but still attracting more potential consumers of Dodge brand and Paramount Pictures, also you will get the information about the new Dodge Durango. "But for the most part, the Durango remains a stylish, aggressive-looking truck with available V-8 power, plenty of towing ability, and some new fuel-economy technology lurking...
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...GROUP PROJECT Pasquet Ferdinand Ravera Quentin I- Presentation of the company The company was founded by Walter Chrysler (1875–1940) on June 6, 1925. The headquarters are in Auburn Hills in the Michigan. The brand was at the beginning a premium luxury position competing with the brands Cadillac. Chrysler was the top brand in the portfolio of what was then known as Chrysler Corporation. Chrysler's positioning changed several times over the years. Indeed, The Chrysler brand was originally a premium luxury position competing with Cadillac and Lincoln through the cars Imperial.Then, Chrysler's positioning of the Chrysler brand towards a mid-price brand caused Chrysler to kill the brand DeSoto after 1961.After that, in 1975, Chrysler once again became the top brand, with range of products competing with both luxury and near luxury brands like Buick. During the 1980s the Chrysler brand took on a similar role as Oldsmobile or Mercury by offering entry-level luxury cars of various types and sizes. Before the Fiat's acquisition of a 20% stake in Chrysler in 2009, Chrysler had a discontinued line of cars with economy car and sport cars. This strategy ended when the company was threatened with an imminent bankrupt in 2008. That’s why, in December 2008, U.S. President George W. Bush agreed to a $4 billion bailout for Chrysler and another one of $8.5 billion was also given by the President Barack Obama early in his administration. Chrysler LLC (new company emerged from...
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...Title: American muscle Purpose: After listening to my speech my audience will be familiar with the three American muscles of the 60’s. Thesis: Although there were many American Muscles cars created in the 60’s only three were widely recognized. I. Introduction A. Attention Getter: A loud roar is heard in the distance as the driver revs his engine. Eight cylinders of Intense power with its five speed transmission. Cars that are meant to be raced and compared to each other. In an adrenaline pumping race of performance. According to Fast Muscle by Gabbard and Gabbard, “The decade began with Ford, GM, and Chrysler in an expanding cubic inch and horsepower war. C. Thesis statement: Although there were many American Muscle cars created in the 60’s only three were widely recognized. D. Credibility statement: 1. I have worked and studied American muscles since I was 11 years old. 2. I have read and have done further research to develop this speech. E. Preview of main points: 1. Today I will discuss the muscles cars of Ford, 2. GM 3. and Chrysler Transition: “Now let us start our engine with Ford in the American muscle race.” II. Body A. Ford motor company 1. History I. Ford motor company was created in June 16, 1903 when some investor decided to sign article of incorporation for Ford motor company. II. The company was founded by Henry Ford Sr. ...
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...Synopsis In 1921, Walter P. Chrysler became chairman of Maxwell Motor Corporation. Due to its high debts and declining sales after World War I, automobile production under Maxwell was stopped. In 1924, the Chrysler Six was launched in the U.S. for $1,565.00. Chrysler Motors LLC has been the third largest automobile manufacturer in the United States since 1928 with its acquisition of the Dodge Brothers firm. Over the years the company introduced many different models, but they were able to survive The Great Depression due to the strong sales of their entry-level Dodge and Plymouth brands. Chrysler’s many automobile innovations such as the HEMI engine developed in 1951, power steering, power windows, power brakes, the alternator and electronic fuel injection have made them extremely popular with consumers (Wheelen & Hunger, 2012, p. 17-2). By 1960s, Chrysler expanded their company into Europe through multiple company acquisitions, but with environmental pollution issues and the oil crisis of the 1970’s Americans started preferring Japanese’s fuel-efficient cars instead of bigger American cars causing sales to decline. In 1979, Chrysler promoted Iacocca as Chairman and CEO who in turn revamped the company and set up a new management team. He started cost-cutting measures to lower their $4.75 million debt and expanded the line of their passenger automobiles through a $1.5 billion federal loan (Wheelen & Hunger, 2012, p. 17-3). In 1983, the company had recovered from their crisis...
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...Part 1: before 2009 CHRYSLER: Chrysler is an American automobile manufacturer founded by Walter Chrysler in 1924. Since 1928, the company has introduced two low and medium price brands- Plymouth and DeSoto. The company became popular in America. These are the car brands that Chrysler makes such as Dodge Ram, Chrysler 300, Dodge Avenger, Grand Caravan, Charger, Sebring, and Ram. Some of these vehicles/brands have given Chrysler some success within the auto manufacturing market of the United States. However, the company has consistently been behind both General Motors and Ford Motor Company in regards to their reputation. Therefore, Chrysler has been called the “number three” auto manufacturing company in the U.S. due to their mediocre product quality and lack of technology compared to their competitors. Chrysler mainly focused on producing full sized cars, which required a lot of oil. In the 1970s, their sales declined significantly as a result of the oil embargo of 1973, where the price of oil increased; therefore, consumer demand decreased. In 1998, Chrysler merged with Daimer-Benz and was called DaimlerChrysler AG. In 2006, Chrysler Group reported a net loss of $1.5 billion because of competition and changing markets. In 2007, Daimler sold its 80 percent stake in the company to Cerberus Capital Management LP. Daimler paid 36 billion dollars to acquire Chrysler, but sold its stake to Cerberus for only 7.4 billion dollars. So, at that time, Daimler lost 29 billion...
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...faced. So the major issue of this case in this point is that whether the gas tank design and placement were defective and because that explosion case after their pickup was struck on the side by another vehicle. And those assumptions were proved by the GM engineer who is testified that GM company hidden the knowledge of this dangerous safety defect, but GM try to block his testimony because they had known for years and refused correct it for fear of alerting the public. Moreover, the provided videotapes of GM’s own crash tests between 1981 and 1983 showed that it’s truly dangerous when the pickup was stuck on the side by another vehicle its gas tank broke open. b. Interest Car buyers, Medias and the other car manufactory like Ford and Dodge. As we know, this case is a famous nonmarket environment case. And one of the important factors that changes in the nonmarket environment is interest group activity. After the Moseley case, the car buyer more cares about the safety of pickups and are pickups inherently...
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...Examining a Business Failure The Chrysler Group LLC was established from a not so successful merger between Daimler and Chrysler in 1998. It was in 2007 that Damiler sold Chrysler to Cerbus Capital Management. After filing for Chapter 11 bankruptcy, Chrysler Group LLC, formed in 2009 to establish a global strategic alliance with Fiat S.p.A., produces Chrysler, Jeep, Dodge, Ram, Mopar, SRT, and Fiat vehicles and products. With the resources, technology, and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler Group’s culture of innovation, first established by Walter P. Chrysler in 1925, and Fiat’s complementary technology that dates back to its founding in 1899 (Chrysler Group LLC, 2012). This paper will show what organizational behavior theories could have been used to predict the company's failure. Reasons For The Chrysler Failure A partnership is a mutually beneficial and continual relationship between seller and a buyer. Partners prefer to be based on dependence to each other than to behave as adversaries. Both will lose if any of them would abandon the partnership (Gherasim, 2001). Partnerships came in various forms such as mergers, acquisitions, or joint ventures. A company in trouble may utilize any given one as an option to achieve organizational growth or a global presence. Chrysler's reason for failure was that the partnership began solely on financial and economic information. What was not taken into account...
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...In 1896 Henry Ford built the first car and then he reconstructed the industry with the invention of the assembly line. This allowed him to mass produce the cars which then allowed them to be more more affordable to buyers. In 1925, Walter Chrysler founded the Chrysler company and by 1928, he bought out the Fargo truck company and Dodge Brothers company. In the same year, Chrysler also founded the Plymouth automobile brand. Chrysler, is an American automobile manufacturer located in Auburn Hills, Michigan. It is one of the three major American automotive companies which includes General Motors and Ford. One general environment that ranks high in its influence on Chrysler is technology. Now days technology is a huge part of everyone’s daily life. Whether it be social or business wise we must deal with it in some way. In 2002, a study was done to show just how much the internet affects buyers purchases. J.D. Power & Associates found that almost 60% of consumers go to the internet before buying a car. They went one step further and found out that 88% of those consumers went to an auto website before stepping foot at a dealership. Technology as also affect the way companies now build cars. With so many concerns as to wear the economy and environment will be in the next 20 years, they now have to find way to make sure they are two steps ahead when the times change. Companies at first were concerned about the cost of making a technology effect car and also the safety factors in...
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...It is important for the Fictitious University to choose a suitable company in order to help students with their career. However, Chrysler Group has many weaknesses that are not a good company for student from Fictitious University. Recalls impacting its brand image Report shows Chrysler announced too many recalls that impacted its brand image. Among these recalls some are the most popular mode. For example, in 2012, Chrysler recalled about 67,872 Jeep Wrangler sport utility vehicles because the transmission problems that can cause vehicle catch fires. In the same month, Chrysler recalled about 127,350 Dodge Charger because they have problems with stability control and anti-lock braking system. In March of 2012, Chrysler recalled about 209,734 Jeep SUV due to problems that could lead to a loss of control by the driver. In February 2012sl, Chrysler recalled about 10000 Dodge Charger due to overheating problems that can cause headlamp and brake failure. It is important to obtain a good business brand image in order for customers to trust the brand. However, these recalls impacting its brand image and demonstrate the bad quality which leads negatively impact from customers. Substantial indebtedness Chrysler Group has a substantial indebtedness which can impact the company’s ability to operate its business. As of end of 2011, the group’s total debt was $13,382 million. The heavy debt could force Chrysler to take a large portion of cash flows from operations to debt service...
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...case 1-428-582 April 9, 2008 Chery Automobile: Vying for a Piece of the American Pie On the 4th of July 2007, while many Americans were attending Independence Day parades and patriotically celebrating the birth of their nation with family and friends, Yin Tongyao, president and chairman of Chery Automobile Company, was rejoicing over a historical deal he had just struck with the Chrysler LLC. The agreement, ratified at the Diaoyutai State Guesthouse in Beijing, was the first of its kind. It established an alliance whereby Chrysler would sell cars in the United States under the Dodge brand that would be completely manufactured in China by Chery. Yin had told the press earlier that day that he was “prepared to work with the Chrysler Group to expand their small-vehicle lineup with competitive products and accelerate both companies’ international competitiveness.”2 Yin’s elation was short-lived as his head started spinning with questions. He knew that the ten-year-old Chery was just weeks away from rolling out its one-millionth car, and he wondered which opportunities lay ahead for the relatively young automobile manufacturer. Chery was already exporting successfully to over fifty countries, but Yin had his sights set on the lucrative U.S. and European markets. Was this strategic alliance with Chrysler the best strategy for reaching them? How could Chery leverage the Chrysler deal while still staying true to its own goal of becoming a world-class automobile manufacturer? ...
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...Dodge is now the number one American muscle brand, but it all started out by making a car which was just about as far from muscle as it gets the Ford Model T. The Dodge family arrived in North America in 1629 in the 1830s Ezekiel Dodge travelled from Massachusetts to Michigan, where he repaired boat engines. Ezekiel and his wife Anna had two daughters and eleven sons, including Daniel Rugg Dodge. Eventually Daniel took over the business, building and repairing marine engines. Daniel had two children by his first wife, and after she died, married Maria Duval Casto, and had three children: Della in 1863, John Francis in 1864, and Horace in 1868 Then Horace and John, according to Ellis Brasher, were two red-haired urchins, who spent many hours...
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...Troy Conley Comp 102-16 Professor wood March 7, 2016 To the Farmer in All of Us In this advertisement Dodge Ram is advertising their heavy duty trucks for the ideal farmer. The title of this ad is “Farmer” which is found on YouTube. This advertisement is 2:02 long and appeals to almost all age groups. This Advertisement would be shown before a video that had content of more a masculine attitude. Even though the ad appeals to all genders the audience would not see this advertisement before a makeup video. The target audience is men, woman, or anyone with an adventurous spirit. Because in the video the closing phrase that appears on the screen says, “To the Farmer in All of Us.” This appeals to everyone watching the advertisement. However, the audience does move towards people living in rural areas and places where farming is more prevalent. The need found is that if the audience buys a Dodge Ram Truck then they could be a farmer, but keep their normal day job. The “Farmer” ad for Dodge Trucks has made the consumer think that if they buy a Dodge Truck then they will automatically become a better and stronger farmer. In Dodge’s ad the colors are very moving, the ad does not have moving shot, its pictures going from picture to picture with a narrator describing the ideal farmer. The way dodge describes the ideal farmer is with the people they use. In the ad the people are hard workers who look like they are happy with what they do because they now that they are making a difference...
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...1/13/13 HOME JOB S E V E N TS TA LE N T GA LLE R Y Dodge Goes Back to High School | Adweek S U B S CR I B E TO A DW E E K N E W S LE TTE R S Follow Follow @adw eek Let's Talk CES Check out Adweek's coverage of the biggest (electronics) show on Earth Info Diet: Cyndi Lauper So Unusual reality star has some issues with privacy Search Brand Wins and Fails Vote here for the very best and worst brand extensions Headlines: Press: Terry Snow Retires as Bonnier … TV: Geico TV Ad Spoofs 'Portlandia… Tech: Internet Activist Aaron Sw artz… Ads & Brands: Trailer Mash 01-11-13 Dodge Goes Back to High School Dart to be featured prominently in Video Game High School Web show By Mike Shields January 8, 2013, 12:58 PM EST Technology Adweek on Facebook Like 65,707 people like Adweek. E rikas A nton Div erachi Dav id Krlos Libby E rich S tev e Terry M arco F acebook social plugin Follow @Adweek Editor's Picks P roducing good branded entertainment content is tough. Producing branded entertaiment that young male gamer types will watch—good luck. But what if you just make your brand a character in a Web series, in a way that totally makes sense? That’s what Dodge is aiming for as the official presenting sponsor of Video Game High School 2, the upcoming second season of the underground video hit. As part of that sponsorship, the new Dodge Dart will be featured prominently in the second season of VGHS, a show set in a future when video gamers have become the new sports jocks...
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...To find the best cars for families, the editors of Kelley Blue Book, together with families and tested a variety of vehicles. Their examination included minivans to limousines within the United States.After the exam were named two Chevrolet vehicles among the top 12 Best Family Cars 2017 recommended to the Kelley Blue Book list - Chevrolet midsize SUV the Traverse. 2017 Chevrolet Traverse Front View 2017 Chevrolet Traverse - exterior and interior design According to Chevrolet's director of marketing, Russ Clark, she purposefully designed the 2017 Chevrolet Traverse to provide useful family-friendly features. He said that it is nice that the interviewed customers and Kelley Blue Book agree. The nominees in the examination were selected for the customers comfort, safety, space for child seats, driving behavior as well as a variety of other family-friendly amenities. The expert editors from Kelley Blue Book began with 21 of the top-ranked vehicles in their expert reviews in a variety of categories for family-friendly features suitable. Next, they received help from several families to test the vehicles as well as possible. After that, the editorial made note of the feedback and results to ultimately select the winners. The 2017 Chevrolet Traverse is filled with a variety of family-friendly features. It offers families plenty of space while still obtain able a car atmosphere. It also provides specific entertainment features for families, seat configurations, which are flexible...
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