...€3.26bn a year earlier. In spite of its size, however, the group is still steeped in the sort of folklore and philosophical quackery that most large multinationals eschew in favour of efficiency of production. In one example of the group’s unusual approach to mass production, the caps on its bottled mineral water can be sealed only on nights when the moon is full in the sky. This is the kind of behaviour that could infuriate shareholders of a publicly listed company. Mr Mateschitz is unambiguous about the likelihood of Red Bull appearing on the stock market in the future, however. “Never. Thanks to our financial philosophy, we are not and never have been in need of additional capital, nor does anybody want to cash in. If we were to go public, the company would lose all of its benefits and in turn we would be left with numerous disadvantages,” he says. http://www.ft.com/cms/s/0/8733b030-de30-11e0-9fb7-00144feabdc0.html#axzz1nQrxHXt1 Some observers say that Red Bull's branding is revolutionary, calling it an 'anti-brand' strategy. The company faced additional problems in Pakistan where there were already many established drinks available. The firm avoided usual methods of marketing, relying more on what is called 'buzz marketing' or word-of-mouth. A brand image was created and cultivated which associated the drink with youth culture and extreme and adventure-related sports, such as motor sports, mountain biking, snowboarding and dance music parties. In other countries...
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...Energy Drinks and Emotional Well-being Abstract Many people use energy drinks in order to receive boosts of energy for many different reasons. The influxes of new but similar products on the market, along with lively promotional campaigns geared towards young active adults, have drastically increased the consumption of energy drinks in the past decade. The objective of this study is to examine the relation between the consumption of energy drinks and individuals emotional well-being. The predictions are that individuals who consume energy beverages on a daily and weekly basis will rate their emotional well-being as higher than those people who have energy drinks on a monthly and yearly basis or never have energy beverages whatsoever. Previous research suggests that the use of energy drinks increases people’s temporary cognitive performance as well as different aspects of their well-being, but the true correlation of the amount consumed and emotional well-being has widely differed and has not been completely determined. This study was conducted by surveying 52 individuals who responded to an array of questions such as when they consume the drinks and how they feel overall. The results indicate that people who have energy drinks on a frequent basis rate their emotional well-being slightly lower than those people who use rarely or never. Litterature Review There have been several previous studies that have focused on the effects that energy...
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...Chapter 1 THE PROBLEM AND ITS SETTING Introduction Study habits and learning attitudes are very important in part of the learning process. It influences the academic performance of students, so parents and teachers must help in improving the study habits of students. Attitude and study habits are obviously crucial as well. It is important for all students to protect investments of time and money and to achieve educational goals. The main priorities are class attendance, time management, and great studying habits are necessary workings for an academic success. Poor study habits and influence of bad attitudes are a major cause of current academic problems. As the year level of students in school becomes higher, their study habits differ from time to time. Below is the data gathered from Hotel and Restaurant Management students of St. Michael’s College about their academic performance last semester. The total passing percentage is 85% which consists of First year students (88%), Second year students (75%) and Third year students (92%) from selected major subjects. A literature review by Nagaraju (2004) pointed out that, for good academic success, good study habits and attitudes are important. Hence, it is imperative and desirable that a probe into the pattern of study habits and attitudes of students be made. The researchers’ objective of this study is to know the importance of study habits and learning attitude, to give the students the information and tools to develop...
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...CHAPTER 1 THE PROBLEM AND ITS SCOPE INTRODUCTION Facebook usage helps people to get information in a way to communicate, and most importantly, the way people interact. The importance and Relevance of using this kind of social networking is growing stronger with its rapid development of technology. Facebook is known to be the largest and most used social networking site nowadays. However, there are also different factors that affects to the students either negative or positive. Its benefits to the students is that through facebook they may use the site to interact with people they already now or to meet new people, staying connected with friends, keeping up to date on news more quickly, for creative expression, to experience global exposure, lots of great resources and information can be get. On the other hand, there are also negative effects that could really contribute on using Facebook among students, those factors are; Students does not care about the surroundings, there will be less social interaction, privacy blow up, Reduce time for study, less family concern and bad for health. The extent of student’s in academics may be determined by its grades that a student earns for a period of learning. It is believed that a grade is a primary indicator of such learning. If a learner earns high grades it is concluded that they may also have learned a lot while low grades indicated lesser learning. However, there are factors also to be consider which affecting the study habits...
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...Executive summary This report provides analyses of the fast growing energy drink market and the top two companies of this sector, they are: Red Bull GmbH and Hansen Natural. The two companies sell Red Bull and Monster Energy drinks respectively. We will explore both company’s background information and their strategic marketing of differentiating from traditional soft drink industry and within the energy drink market itself. We found that the macro and micro environment of the industry and company is influenced by the changing household structure, the health focus of the customer, power of distributors, competitors and regulations. Furthermore, we find that core market segments of the two companies are different. Red Bull focus on a premium position and their target markets are students, workers, athletes and clubbing crowds. Monster on other hand use their focused marketing and product variation to appeal to the extreme sports fan, teenagers and people who dislikes the taste of the common energy drinks. We determined Red Bull is employing the concentrated targeting strategy with a single product, and Monster is using differentiated targeting strategy with their range of drink variations. The positioning strategies of the two companies further highlighted their difference. Red Bull place importance on image differentiation, and drive through their premium product and pricing position through global leadership position. Monster is equally focused on product differentiation with...
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...Nicolas Cheska Mae F. Edrad Francheska F. Pacolor CHAPTER 1 Introduction Rationale Wesleyan University-Philippines (WU-P), College of Education (COEd) is aiming for a higher standard of learning that shall focus on well motivated students capable with competing with those of highly Industrialized Countries. Student were facilitating different techniques and habits of studying to have better memory retention of the lesson they were taking up in different kinds of subject. This method they are utilizing helps them to pass the examination, quizzes and School activities with high grades. *In education, it involves study habits and this is the ways that you study; the habits that you have formed during your school years. Study habits can be good ones, or bad ones. Good study habits include being organized, keeping good notes, reading your textbook, listening in class, and working every day. Bad study habits include skipping class, not doing your work, watching TV or playing video games instead of studying, and losing your work. Each Student has their unique technique of studying. One technique may not work for one person but works with the other. Furthermore, Students keep up the habits which they proved effective for them and keep utilizing it in the entire lesson they are taking up. Therefore, it has always been the presumption of many educators that students will eventually develop good study habit as they grow and become more experienced in school. But...
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...Executive Summary This report was written to assess the company Red Bull and their energy drink Red Bull Energy Drink, in a manner in which the market/industry, environment, competitors, customers, and the brand were all analysed by using secondary research. A SWOT analysis was also conducted. Through this research and analysing, it was found that Red Bull is the dominating leader in the energy drink market and sells the most units of its product worldwide. However the company does have close competitors in Monster Energy Drink and Rock star Energy Drink. Although Red Bull has massive internal strengths in being leader in the market share and sponsorship of events, it also has weaknesses in lack of innovation and diversity. Their opportunities however, could be to extend the product line or team up with another company such as Smirnoff. The threats present to Red Bull are the unhealthy image associated to it by society and health critics and the rising competitors. Despite all these possible setbacks Red Bull continues to be the number one seller of energy drinks worldwide. Introduction 1.1 Give a general introduction to the assignment The aim of this report is to analyse the product Red Bull Energy Drink produced by the company Red Bull, and apply theoretical concepts to the energy drink product category, including analysing information relevant to the industry, environment, competitors, customers and brand of Red Bull all done through secondary research. 1.2 Describe...
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...Red Bull Marketing Plan Introduction Red Bull, the iconic pioneer of the late 20th century energy drink movement, is enormously successful and popular. Everyone has had days where a cup of coffee seems woefully inadequate, and beverages such as Red Bull “give you wings”, as their slogan promises, and offer a refreshing lift to help people conquer their overfilled schedules and endless meetings. However, with only one flavor and a seemingly narrow target demographic, is Red Bull really capitalizing on their significant brand equity? In this marketing plan, we will discuss the possibilities that lay ahead for Red Bull, including modifications to product, pricing, distribution, and promotional strategies. Since Red Bull is such a polarizing drink, the marketing plan will take a dual approach of increasing the rate and profitability of sales from existing loyal customers, while addressing the needs of potential new customers who have not recently found their needs met by Red Bull’s current offerings. Situational Analysis A classic SWOT analysis of Red Bull reveals many positive attributes that make the drink a strong product upon which to build a successful marketing campaign, but also show that there are negative aspects of the product that lead to a wealth of opportunities for improvement in marketing and product design. The product’s strengths are numerous, but the primary strength of the product is its strong brand recognition. Because Red Bull was the first energy...
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...will describe the marketing plan of FruitLift. To do this we will begin with the target market and why we choose that market. Following that we will describe the product strategy and promotional strategy. At the end of this section we will describe the supply chain of FruitLift. The marketing plan is supplemented by what we have learned in class and from the textbook throughout the semester. Introduction Many college students spend their nights studying for a test as well as finding a way to keep themselves awake. Keeping yourself awake while studying can be quite challenging. However, there is always a solution for a simple problem. From now on, college students will only have to worry about studying since we have created the most outrageous healthy energy drink that will promise you to keep you awake for as long as you need to. FruitLift is the perfect choice for those that choose to have a healthy way of living while they maintain themselves energized to do any type of work. The purpose of this healthy energy drink is to provide a tasty-low...
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...it’s also about the lessons of life. It gives us knowledge and changes into something better. It builds the character of a person. Excellent education leads to the success of life. The learners cannot learn simply by being told what to do or by watching others, they have to practice and practice frequently. Successful students employ time management systems to create study patterns that work and use active learning methods to add meaning and interest to their study time and maintaining their motivation by connecting reasons for study to their life goals and values. Learners must develop and established good study habits in doing school work, which can raised their academic performance. It is a common knowledge that many students fail in studying; even those who work hard often study in ways considered unproductive. Several others are just contented with barely passing grades,...
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...How Does Beet Juice Improve Athletic Performance? Boost Your Workout with a Glass of Beet Juice Share Pin Email Beet juice Beets increase nitric oxide levels in the body. Pixel Stories/Stocksy United By Darla Leal - Reviewed by a board-certified physician. Updated January 27, 2017 Athletes and active adults are leaning more towards nutrient dense foods to improve athletic performance. Diets rich in vegetables like beets are shown to have a significant impact on body functions during exercise. In fact, beetroot juice has become one of the most popular ergogenic supplements for athletes. What makes the beet such an athletic nutritional powerhouse? Beets and Athletic Performance The beetroot (beta vulgaris) is enjoyed as a food source, is...
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...satisfaction with these shots leading to increased consumption. The growth is expected to continue, as Mintel International forecasts energy shot sales to increase 147 percent in current prices from 2010 through 2015. This swelling growth will push energy shot manufacturers to compete at an even higher level than they are currently operating at. Shots Energy Energy Drinks Beverages Functional Beverages Figure 1 Prior to 2004, consumers in search of an energy beverage could choose between a few alternatives—soda, coffee and energy drinks. These choices have their drawbacks. The average calorie content in a 12oz can of soda is around 150. Coffee can leave a person jittery as well as stain the teeth. Energy drinks provide a pick-me-up but leave the consumer to crash once the initial effects wear off. When defining the relevant market, figure 1 explains different choices a consumer has the option of purchasing. The top section is beverages. The second relevant section is generic drinks. The third section is energy drinks and the final is energy shots. All these problems led the company, Living Essentials, to introduce a breakthrough energy shot, 5 Hour Energy. As Garima Goel Lal, a senior consumer analyst for Mintel International puts it, “5 Hour Energy actually launched on a marketing platform that competed with energy drinks—that you have all of the energy without the crash.” This platform marketed 5 Hour Energy as an alternative way to get energy...
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...categories of students i.e. O - level and HSSE i.e. What are the study habits of O-Level and HSSE and their thinking’s about their live motives. Education is a nation building and globally inter-related activity that unlocks the door to modernization. It is imparted through formal, informal and non-formal ways. For this purpose,there is a need of interaction among the students, teachers and study material. Usually, educational system at the primary level follows the medium of instructions in the national language or mother tongue. In Pakistan, there are two parallel system for functioning SSC and GCE O-level. Both the systems have their own controversial arguments to stand upon. In the United Kingdom the education reforms authorized to provide Secondary Education of grammer or academic type. In 1944, the Education Act were enforced the fundamental principle of the education Act 1944, which inspired the education system, was the idea of secondary education For All” (Graves, 1988) In 1988, a major change took place and the prevalent nomenclature of (GCSE) was replaced by the general certificate of education (GCE O-level). Whitaker, 1999 Since 1951, the GCE examinations are being conducted in the United Kingdom at two main levels: the Ordinary level (O-level) and the Advanced level (A-level). In Pakistan...
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...Title (Summer Internship Project Report) Submitted in the Partial fulfillment of the requirement for the award of POST GRADUATION DIPLOMA IN MANAGEMENT (PGDM) Submitted to SIES COLLEGE OF MANAGEMENT STUDIES Nerul, Navi Mumbai Submitted By Sunil Kumar Bose 111 Marketing 2014-16 Declaration I, Sunil Kumar Bose, studying in the second year of POST GRADUATION DIPLOMA IN MANAGEMENT (PGDM) at SIES College of Management Studies, Nerul, Navi Mumbai, hereby declare that I have completed the Summer Internship Project titled “Driving Kinley Water NDs at Medical Channels and at WD outlets” as a part of the course requirements for the POST GRADUATION DIPLOMA IN MANAGEMENT (PGDM) Program. I also declare that the work undertaken by me is original and has not been copied from any sources. I further declare that the information presented in this project is true and original knowledge and has not been submitted to SIESCOMS or any other institute for any other examination. Signature of the Student: Date: 5th July 2015 Name of the Student: Sunil Kumar Bose Roll No.: 111 Acknowledgement I take this opportunity to express my profound gratitude and deep regards to my corporate project guide Mr. Gurjot Singh Bedi, Area Sales Manager (ASM) and Mr. Alok Chand, Sale Manager (SM), HCCBPL Varanasi for his exemplary guidance, monitoring and continuous encouragement throughout...
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...“THE EFFECT OF STUDY HABITS OF SELECTED MARINE STUDENT TO THEIR ACADEMIC PERFORMANCE” A Research Paper Presented to the College of Arts Department In Partial Fulfillment of the Requirements for the Course English Presented To Sir. Joel E. Payapa, Ed.D Presented By Cercado, Joshua Kim T. Daniel, John Daniel M. De Guzman, John Odilon T. March 15, 2013 Chapter 1 THE PROBLEM AND ITS BACKGROUND Introduction The extent of student’s learning in academics may be determined by the grades a student earns for a period of learning has been done. It is believed that a grade is a primary indicator of such learning. If a learner earns high grades it is concluded that they may also have learned a lot while low grades indicate lesser learning. However, many experiences and studies found out that there are also several factors that would account for the grades. No single factor can be definitely pointed out as predicting grades. It has been an inter play of so many factors – gender, IQ, study habits, age, year level, parent’s educational attainment, social status, number of siblings, birth order, etc. In fact, almost all of existing environmental and personal factors are a variable of academic performance. However, at this point in time, there searchers would like to investigate the possible relationship of study habits and the factors affecting it to the academic achievement of under graduate...
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