...communicate and stay in touch with friends, relatives and close families, learning, information sharing, making virtual friends and creating a diverse world of people from different cultures around the globe and would never have met in a lifetime. The proliferation of social networking sites such as Facebook, LinkedIn and Twitter has enabled children and youth to express themselves and make new beneficial connections quickly. It seem appropriate therefore to mention in few lines about how I personally feel about social media and what it has done for me. I definitely love being in my own space most of the time, within my own space, and alone, in this sense social media has provided the opportunity for me to interact without being in physical proximity with the person/persons. I appreciate this type of interaction as it saves me the awkwardness and strain I feel when meeting new people face to face. Moreover I can now shop online without leaving the confines of my home not to talk of being able to complete academic works without working around with tons of books. My computer has become my best friend. In the words of Deborah Lupton in her article The Embodied Computer; “I am face to face with my computer for far longer than I look into any Human’s face” “I have an emotional relationship with my computer”(Lupton 1995 p1). Despite this, an...
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...International Journal of Research Studies in Psychology December 2012 - Special Issue on Positive Psychology, Volume 1 Number 3, 59-67 The mediating effect of relatedness on Facebook use and self-esteem Abellera, Nadine Angeli C. Department of Psychology, Xavier University-Ateneo de Cagayan, Cagayan de Oro, Philippines (nacabellera@gmail.com) ISSN: 2243-7781 Online ISSN: 2243-779X Ouano, Jerome A. Department of Psychology, Xavier University-Ateneo de Cagayan, Cagayan de Oro, Philippines (ouano_j@yahoo.com) Conway, Gail D. Department of Psychology, Xavier University-Ateneo de Cagayan, Cagayan de Oro, Philippines (gee.delapaz@yahoo.com) Camilotes, Liza Mae C. Department of Psychology, Xavier University-Ateneo de Cagayan, Cagayan de Oro, Philippines (lizamaec@gmail.com) Doctor, Hannah Mae L. Department of Psychology, Xavier University-Ateneo de Cagayan, Cagayan de Oro, Philippines (misshannahdoctor@yahoo.com) Received: 10 November 2012 Available Online: 30 December 2012 Revised: 15 December 2012 DOI: 10.5861/ijrsp.2012.298 Accepted: 22 December 2012 Abstract Facebook, a popular social networking site, can serve as a venue for the enhancement of self-esteem. Why this happens remains unclear. Drawing from Positive Psychology and Self-Determination Theory, the present study investigated the effect of Facebook use on self-esteem as mediated by relatedness. Employing a cross-sectional non-experimental design, the mediation hypothesis was tested among 467 college...
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...| | |Personality Traits and Facebook Use | | | | | |Author James | | | |Professor Hiroshi Ajas | |PS315 | |Theories of Personality | | | |September 29, 2015 ...
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...would like to thank my father Geghia, mother Lavina and two brothers Shalendra and Rishendra for the tremendous support through these past three years .To Orisha, a very special thank you for the belief and encouragement you provided me with during this period of studies. Having people like you in my life has made all of this possible. My heart goes out to each and every one of you. To Prof. Christo Bisschoff, thank you for the guidance, wisdom and encouragement throughout the study. You have made this a truly enjoyable experience. “Om Namah Shivaya “ 2 ABSTRACT In this day and age, with the very strong impact of globalization, digitalization and social media, advertising is changing. Many companies and advertising role players are forced to implement new consumer and business models and apply innovative business strategies. Social media marketing has become a norm for most companies. The process of marketing is used through social media sites like Twitter, Facebook and YouTube. By utilising the social aspect of the web, social media marketing is able to connect and interact on a much more personalised and dynamic level than through traditional marketing. The target audience is a...
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...------------------------------------------------- “Hey Mom, What’s on Your Facebook? Comparing Facebook Disclosure and Privacy in Adolescents and Adults “ Abstract: People of all ages are increasingly exposed to online environments that encourage them to share and connect with others. However, there is a perception that adolescents are particularly susceptible to these cues and share more online than do other age groups. With a group of 288 adolescents and 285 adults, we explored differences and similarities in use of Facebook for information sharing and use of the controls to protect their privacy. Adolescents reported disclosing more information on Facebook and using the privacy settings less than adults. Despite these differences, the results indicated that adolescents and adults were more similar than different in the factors that predicted information disclosure and control. Adolescents spent more time on Facebook, which partially mediated the relationship between group (adolescents vs. adults) and disclosure. Self-esteem partially mediated the relationship between group and information control, with adults having higher self-esteem than adolescents. Readings: Keywords privacy, self-disclosure, social media, online communication The news is filled with stories about the dangers of sharing personal information online, the difficulties in protecting personal privacy, and the privacy challenges of websites such as Google and Facebook. Despite wide proclamations that ‘‘pri-...
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...ABSTRACT This paper discusses in details the Research proposal on the influence of social networking and reading habits among university undergraduates. In particular the research will focus on the question “does social networking and reading habits affects the academic performance of university undergraduates? If it does is the influence positive or negative? In this research proposal, the background, context, and theme of the study are presented: the objectives of the research and research statements are also stated. The scope and methodology to be used are also discussed and this paper also briefly reviews relevant and related literature. CHAPTER 1 BACKGROUND OF STUDY “Academic performance” is not a concept that is new, many social scientist and researchers alike have defined academic performance in various ways. Bruce Tuckman (1975) asserts that performance is used to label the observable manifestations of knowledge, skill, concepts, and understanding and idea. So performance is the application of a learning product that at the end of the process provides mastery. It is the acquisition of particular grades on examination; it shows or indicates the students’ ability, mastery of content, skills in applying learned knowledge to a particular situation. A student is generally judged on examination performance (Banquil et al, 2009). A student’s academic performance basically shows how well he or she has benefited from being exposed to an academic programme. Often this shows after...
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...perceptions that can be used as a foundation for more in-depth empirical research, and can be used to develop policy recommendations to deal with this growing phenomenon. A qualitative research design was used, and three preliminary research questions were formed to guide this study: (1) How common is the use of social media (i.e., Facebook, MySpace, Twitter, and LinkIn) among college students? (2) For those students who do utilize social networking sites, on average how much time do they spend on those sites collectively per day and/or per week? and (3) How does the academic performance of students compare between students who utilize social media sites and students who do not use social media sites? Findings from this study seem to confirm perceptions of high student usage of social media among college students; however, they also seem to contradict other research literature findings regarding intensity of usage and gender-usage inclinations. Introduction Recently, there has been considerable discussion regarding the frequent use of social media tools (e.g., Facebook, MySpace, Twitter, Xanga, Friendster) by high school and college students, and the possible effect of those tools on students’ academic performance (Connolly, 2011; Hargitai, & Hsieh, 2010; Karpinski, & Duberstein, 20009). At the core of this debate is whether the growing use of social media by high school and/or college students actually improves or worsens a student’s academic performance. With the expected continued growth...
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...disciplines including neuroscience, philosophy, and linguistics. The core focus of cognitive psychology is on how people acquire, process and store information. There are numerous practical applications for cognitive research, such as improving memory, increasing decision-making accuracy, and structuring educational curricula. Youth is the time of life when one is young, but often means the time between childhood and adulthood (maturity). Definitions of the specific age range that constitutes youth vary. An individual's actual maturity may not correspond to their chronological age, as immature individuals can exist at all ages. Youth is also defined as "the appearance, freshness, vigor, spirit, etc., characteristic of one who is young". Psychological impact: Social media is the driver behind that connection, helping put us back in touch with old friends and maintain relationships with loved ones on the other side of the world or just down...
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...Blackberry Messenger (BBM) and WhatsApp, has increased greatly throughout the world. Unfortunately, this advanced technology is not without problems. In this study, the researcher argues that BBM and WhatsApp may generate noticeable improvements in consumer’s lives but may simultaneously cause serious social and personal problems, including addiction to these applications. Amazingly, this topic has received little if any attention from consumer behaviorists, who need to understand the psychological factors that affect BBM and WhatsApp consumers. Hence, the current research examines two personality traits—extraversion and social anxiety—that influence consumer attitudes toward these applications. The results of a survey from 552 BBM and WhatsApp consumers in Kuwait indicate that the interaction effect of extraversion and social anxiety is significantly related to consumer attitudes toward BBM and WhatsApp. Furthermore, addiction to these applications plays a mediating role in the examined effect. © 2013 Western Social Science Association. Published by Elsevier Inc. All rights reserved. 1. Introduction Social psychologists consistently emphasize...
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...defined as an extreme, negative, and persistent form of emotional abuse achieved primarily through verbal and non-verbal communication. In order for the label of bullying to be applied to a particular activity, individual, interaction, or process it has to occur repeatedly and on a regular basis over an extended period of time. (Landy & Conte 2010) The act of bullying can happen anywhere and at any time, and no one is exempt from its reach. Recent studies and statistics have shown bullying is an enormous problem in today’s society; it is a form of abuse that can be done in a school environment, at the workplace, and even online. A recent article about school bullying showed that on a typical school day three out of 10 American youngsters are involved in bullying as offenders, victims or bystanders, and an estimated 160,000 children skip school every day for fear of being harassed. Also, bullied students are more prone to suicide, depression and poor school performance. (Koons 2013) This research only backs up what we have seen in today’s world. It seems as though every so often we hear of a devastating tragedy where a bullied adolescent brings a gun to school and settles the problem in a violent manner. Cases such as the TJ Lane shooting and the 2010 Phoebe Prince suicide are just a few...
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...MARKETING REPORT Group: Phan Xuan Linh (77139428) Shyam Mallan (77140430) Christian Andrea (77142477) Prakash Pothina (77144112) Shrey Sugla (77144256) CONTENTS INTRODUCTION 4 LITERATURE REVIEW 4 L'ORÉAL MARKETING PLAN AND CONSUMER BEHAVIOUR 6 Cultural factors: 6 Social factors 7 Psychological factors 8 CONCLUSION 10 APPDENDICES 10 REFERENCES 11 REPORT ON THE EFFECTS OF CONSUMER BEHAVIOUR ON L'ORÉAL MARKETING PLANS ABSTRACT: Consumer behaviour strongly affect the consumer buying process, hence marketers always want to know what is actually happening inside customer's mind in order to provide additional values of products to users to satisfy their needs and wants. However, it is mainly influenced by three key factors - cultural factors, social factors and psychological factors - that are vital conditions for every marketing strategy to be considered before launching in the market. In cosmetic industry, although L'Oréal is the leader of the market, it is necessarily for the company to concern these factors in its marketing plan, so as to gain the market shares and remain its position above rivals such as P&G and Unilever. The report will try to find out the role of consumer behaviour in marketing strategy planning and discover the process of how L'Oreal adapt the three factors to their marketing plans order to achieve success. INTRODUCTION The term consumer behaviour is defined as "the study of how individuals, groups and organisations...
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...Proposal Provisional title- Social media and the hidden spaces of online identity management Topic: Social Networking and Interaction This project is concerned with computer mediated communication (CMC) between individuals via the social networking platform, Facebook. Created by Mark Zuckerberg in 2004, Facebook is a social networking forum wherein individuals can share photographs, personal information, conversations and friends (Buckman, 2005). Although other online sites such as MySpace, Friendster and Bebo are also designed to carry out such functions, Facebook is generally considered to be the leading site of its kind, currently consisting of over a billion users worldwide (Facebook, 2013). Facebook has increasingly become deeply integrated into user’s daily routines (Debatin, 2009). Indeed, a recent study found that students spend an average of 38 minutes a day ‘Face-booking’ (Muise et al, 2009). This equates to almost 9 days every year being dedicated to communication activities via the medium. With the internet increasingly being accessed via mobile devices, anytime, anyplace, it is likely that this figure will increase over time. With these ideas in mind, it is interesting to consider sites such as Facebook as capable of revealing important information about how young adults interact with one another in the information age. Platform functions such as wall posts, comments, statuses, private messages and so on provide a vast space for a number of different text...
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...the most popular social network is Facebook with records about 6.2 million visitors (Shahrizan In addition, 2010). The study also found that the majority of students (74.7%) have Internet access at home and only 18.1 percent surf the Internet at the cafe. http://www.huffingtonpost.com/suren-ramasubbu/influence-of-social-media-on-teenagers_b_7427740.html http://blog.malaysia-asia.my/2015/03/malaysia-social-media-statistics-2014.html Real Life Teens Social Media Addiction With the rising phenomenon of social networking websites such as Facebook and Twitter, constant interconnectivity with friends and family is now part of a teens daily life. However as opposed to enriching their lives, is social media just another avenue for teens to become addicted to? One of the biggest problems facing our teens today is the addictive, pervasive effects of social media. It can lead to increased distractibility, anxiety, depression and apathy. Fear of missing out (FOMO) is a very real feeling thats starting to permeate through teens social relationships. Social media sites like Facebook and Twitter are making this increasingly more difficult for a teen to avoid. Teens can quickly become self-absorbed in a superficial online world. As a direct result, they crave affirmations from their peers in the form of likes, favorites, shares, retweets, reblogs, and revines. They can even start to feel irrelevant without loads of social media attention. Teens who have trouble connecting face to face may...
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...THE STUDY OF THE EFFECT SOCIAL MEDIA FACEBOOK AND ITS MOBILE APPLICATIONS ON THE PURCHASING INTENTION OF FASHION APPAREL PRODUCTS TOWARDS THE GENERATIONS Y CONSUMERS IN HONG KONG SIN KIT YING, EMILY BA(Hons)Scheme in Fashion and Textiles (Fashion Marketing and Merchandising Management) INSTITUTE OF TEXTILES & CLOTHING THE HONG KONG POLYTECHNIC UNIVERSITY 2015 THE STUDY OF THE EFFECT SOCIAL MEDIA FACEBOOK AND ITS MOBILE APPLICATIONS ON THE PURCHASING INTENTION OF FASHION APPAREL PRODUCTS TOWARDS THE GENERATIONS Y CONSUMERS IN HONG KONG A Thesis Submitted In Partial Fulfillment of the Requirements For the Degree of Bachelor of Arts (Honours) in Fashion & Textiles (Fashion Marketing and Merchandising Management Specialism) under the Supervision of Dr. CHANG M.T. Jimmy by Emily, Kit Ying SIN Institute of Textiles & Clothing The Hong Kong Polytechnic University May 2015 ACKNOWLEDGEMENTS CERTIFICATE OF ORIGINALITY I hereby declare that this thesis is my own work and that, to the best of my knowledge and belief, it reproduces no material previously published or written, nor material that has been accepted for the award of any other degree or diploma, except where due acknowledgement had been made in the text. _____________________________________________________(Signed) __________________________________________________(Name of student) ABSTRACT Summary of the contents and finding of the thesis briefly LIST OF TABLES ...
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...♥ Effects Of Social Networking Sites to Study of Fourth year students♥••• Abstract: Social network is a platform for people share their ideals, to meet new friends and to reconnect with old friends. Social networking sites offer people new and varied ways to communicate via the internet, whether through their PC or their mobile phone. Examples include MySpace, Facebook, Skype etec. They allow people to easily and simply create their own online page or profile and to construct and display an online network of contacts, often called ‘friends’. Users of these sites can communicate via their profile both with their ‘friends’ and with people outside their list of contacts. With SNS it is easy to communicate with your classmate, discuss class assignment and even submit project to your lecturer, watch videos, make comment on your friend page etc. This study will focus on the effect of SNS on student academic performance, using GAU as a case study. What are student using SNS for, does it affect their studies, or help them to learn easily. This project will talk about the history of SNS, development and the users of SNS especially by student and lecturers in communicating with colleague and student as well. A 15 question personally administered questionnaire was designed and sent to about 50 students from different country and department in GAU. CHAPTER ONE 1.1 Introduction Since the introduction of social network sites years ago, to communicate...
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