...Name : KHATRI DIXITA VISHALKUMAR (Student ID No. : 0909BHC214) CLACC – ‘C’ (PGD) Unit Title : Strategic Marketing Management Course Study Report On Marketing strategy for Pagoda resturant BLAKE HALL COLLEGE | | | | (Front sheet for PGD- (B-Tech-Level-7) [Sept-Dec.-2010] assessment in Business) Front Cover sheet BTEC – Level -7, Advanced Professional Diploma in Management Studies Unit Tile: Strategic Marketing Management – unit 17 (Submitted to –Mr. Sumesh S Dadwal) LEARNER’S BRIEF ------------------------------------------------- Learner’s Name: DIXITA VISHALKUMAR KHATRI ------------------------------------------------- ID :- 0909BHC214…………………………………………….. ------------------------------------------------- Class (Course)……PGDBM…………………………………….. ------------------------------------------------- Section ………C…………………………………. ------------------------------------------------- Unit title…Strategic Marketing Management ------------------------------------------------- Date assessment details issued…27th sep 2010…………….. ------------------------------------------------- Date handed in …8th December 2010……………………………. ------------------------------------------------- Words Count: …2901……………………………. ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ...
Words: 3409 - Pages: 14
...Colgate-Palmolive current product and branding relationships Evaluation of current product and branding relationships in the oral care segment, the personal care line offers deodorant, body wash, liquid hand soap, bar soap, and toiletries. Their tagline is “We make the brand you love for the ones you love.” (Colgate World of Care, 2011) and brands include Speed Stick, Softsoap, Irish Spring, Afta, and Skin Bracer. The Home Care line focus on ³Making the brands that makes a home (Colgate World of Care, 2011) includes dishwashing products, fabric conditioner, and household cleaner brands include Palmolive, Ajax, Suavitel, Murphy Oil Soap, and AJAX. Finally, pet nutrition is branded under Hills Science Diet and offers cat and dog care products, offering canned and dry food for dogs and cats.Colgate’s vision is to use ³Trusted Oral Care products and expert information to keep your smile bright, beautiful, and healthy. (Colgate World of Care, 2011) The Oral Care Center focus on popular oral care topics, videos and interactive guides, dental health at any age, and...
Words: 884 - Pages: 4
...820 INTERNATIONAL BUSINESS PLAN The product: Dehydrated Dog Food The company: Amore Pet Food The target country: Japan Professor: Colin Raghunanan Students: Awa Oyetayo Galina Kokhan Ankit Chaubey Student numbers: 056-610-124 049-092-133 052-692-134 Due Date: 11th, April TABLE OF CONTENT: 1. Executive Summary………………………………………………………………………3 2. Corporate Profile 3.1 Background information on the Company………………………………………..6 3.2 Vision. Mission……………………………………………………………………6 3.3 Competitive Advantage…………………………………………………………..6 3.4 Objectives…………………………………………………………………………7 3.5 Copyrights and Trademark………………………………………………………..9 3.6 Business Structure…………………………………………………………………9 3.7 The strengths of the company…………………………………………………...10 3.8 Insurance………………………………………………………………………...11 3. Management and Human Resources 4.9 Key Positions at Amore Pet Food Company…………………………………….13 4.10 Requirement for Addition Qualifications………………………………………..14 4.11 Future Needs for adding employees………………………………………..……15 4.12 External Sources……………………………………………………………..…..16 4. Market Entry Strategy 4.1 Microenvironment Analysis……………………………………………………..17 4.2 SWOT Analysis……………………………………………………………………..19 4.3 Marketing Strategy………………………………………………………………….20 4.4 Marketing Financial Analysis……………………………………………………….23 5. Financial Overview 5.1 Profit...
Words: 10436 - Pages: 42
...October 28, 2013 October 28, 2013 Mr. Bill Waxman Instructor Organizational Behavior Edison Community College 1973 Edison Drive Piqua, Ohio 45356 Dear Mr. Waxman: Here is our strategic plan for our organizational behavior class. Throughout this report we will explain our plan intended to increase financial satisfaction for Colgate- Palmolive. We included a complete analysis of internal and environmental factors that will benefit our understanding of this company’s internal and external culture. We sincerely hope that this report will fulfill your expectations, and we assure you that the oral presentation will be a great complement in order to influence the implementation of our ideas. Thank you for your time and consideration, and we look forward to finally present our ideas to you and to our audience. Sincerely, Colgate-Palmolive StudyGroup Table of Contents Executive summary v Introduction 6 Objectives of the Research 6 Colgate Palmolive Company 6 Mission Statement 7 Objectives 8 Analysis of Colgate’s Marketing Strategy 9 Oral Care Products 10 Personal Care Products 10 Home Care Products 10 Product lines Competition and customers 11 Increasing Market Share 12 BCG...
Words: 6152 - Pages: 25
...Management Models... 150 Slides Product Promotion Price Customer Service Place People Processes Powered by www.drawpack.com. All rights reserved. Key Words... Break-even – Financing Life Cycle – Economies of Scale – Elasticity – Sales Cycles – Market Potential – Portfolio Matrix – Product Model – Four P’s – Push/Pull Strategy – Marketing Mix – PDCA Cycle – SWOT – Value Chain – Ansoff Matrix – BCG Matrix – 7-S Model – Core Competencies – GE Business Screen – Nine Cell Industry – Risk/Reward Diagram – Porter’s Five Forces – Industry Competition – Generic Strategies – Geobusiness Model – Porter’s Diamond – Matrix Design – PIMS – Leavitt’s Diamond – Belbin’s Team Roles – Theory X/Y – Maslow’s Hierarchy – Herzberg’s Theory – Cultural Web – Pareto Curve – CIM Concept – Value Drivers Markets and Structure of Flow Resources Resources Money Resource markets Money Taxes, goods Services, money Services, money Manufacturer markets Taxes, goods Government markets Taxes Services Consumer markets Services, money Taxes, goods Money Goods and services Middlemen markets Money Goods and services A Company‘s Macroenvironment MACROENVIRONMENT IMMEDIATE INDUSTRY & COMPETITVE ENVIRONMENT Suppliers Substitute COMPANY Rival Firms Buyers New Entrants The Economy at large Break-even Point Value $ Sales Profit Break-even Point Variable costs Total costs Current sales level Fixed costs 0 0 Units sold Break-even...
Words: 4759 - Pages: 20
...Dog’s Gym & Training Center ---------------------------------------------------------------------------- A Business Plan Presented to the Faculty of the Institute of Tourism and Hotel Management Far Eastern University Nicanor Reyes Street, Sampaloc, Manila ---------------------------------------------------------------------------- In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Tourism Management ---------------------------------------------------------------------------- BASAT, JOLINA BELLE C. HUANG, YA-HUI E. MATAYA, TRIZIAMAE D. PAREDES, CHIT JANSSEN A. TELAN, DERREN KRISTELLE J. October 2015 FAR EASTERN UNIVERSITY INSTITUTE OF TOURISM AND HOTEL MANAGEMENT APPROVAL SHEET In partial fulfillment of the requirements for the degree of BACHELOR OF SCIENCE TOURISM MANAGEMENT, this business plan entitled “Super Dog’s Gym and Training Center”, prepared and submitted by JOLINA BELLE C. BASAT, YA-HUI E. HUANG, TRIZIAMAE D. MATAYA, CHIT JANSSEN A. PAREDES, and DERREN KRISTELLE J. TELAN, is hereby recommended for submission to the Oral Presentation. _____________________________________________ Adviser Approved by the Research Committee at the Oral Examination conducted on October 4, 2015 with the grade of __________ %. THE RESEARCH PANEL COMMITTEE ______________________________ Chairman ______________________________ Member ______________________________ Member FAR EASTERN UNIVERSITY ...
Words: 13819 - Pages: 56
...BUAD635 Quantitative Analysis for Decision-Making Study Guide To accompany the prescribed text: Quantitative Analysis for Management by Render, Stair and Hanna, 11th edition, Prentice Hall, 2012 Unit # 1: Overview and Introduction to Quantitative Analysis Prescribed Text: Quantitative Analysis for Management by Render, Stair and Hanna, 11th edition, Prentice Hall, 2012 – Chapter 1 Objectives of unit 1: After completing this unit, students should be able to: 1. Describe the quantitative analysis approach for management 2. Demonstrate an understanding by applications of quantitative analysis in real world situations 3. Demonstrate the use of modeling in quantitative analysis 4. Use computers and spreadsheet models to perform quantitative analysis 5. Understand the limitations of quantitative analysis 6. Demonstrate/perform break-even analysis. Scope of coverage: Concepts Development 1. Overview of quantitative analysis 2. Defining quantitative analysis 3. The approach to quantitative analysis 4. A quantitative analysis model 5. Using spreadsheet for quantitative analysis 6. Limitation of quantitative analysis Introduction Quantitative analysis for decision-making is the application of a scientific approach to solve management problems. The purpose is to help managers make better decisions. Quantitative analysis encompasses a number...
Words: 19689 - Pages: 79
...Stephanie R. Selmani David Star-Glass BMGT 110 29 Apr 07 Images of a Corporation The Coca-Cola Company Due to an amended lawsuit filed by the United States District Court for the District of Kansas for high levels of benzene, a carcinogenic which is mostly used plastics. Eating or drinking food containing high levels of benzene can cause vomiting, irritation of the stomach, dizziness, sleepiness, convulsions, rapid heart rate and death. (Benzene: Wikipedia) The Coca-Cola Company has reformulated a few of their products. Vault Zero and Fanta Pineapple have been reformulated and have been approved by the company with a best-buy date of January 2008. Nevertheless, the net operating revenues for 2006 finalized at a grand total of Twenty-four Billion dollars which contributes to the reason Coca-Cola is the largest manufacturer, distributor and marketer of nonalcoholic beverages and syrups in the world. The Coca-Cola Company today reported full year earnings per share of $2.16, which included a net charge of $0.21 per share. (The latest from the Coca-Cola Company: The Coca-Cola Company) History. In 1886, John Pemberton concocted a caramel-colored mixture then transported to Jacob’s Pharmacy where it was put on sell for five cents a glass. Pemberton’s book keeper Frank Robinson named the mixture Coca-Cola, and wrote it out in a distinct script. (Heritage Timeline: The Coca-Cola Company)Due to Pemberton’s lack of business skills the company total of sells was about nine glasses...
Words: 2664 - Pages: 11
...SINGH KALSI, for her days of supervision. Her critical commentary on work has played a major role in both the content and presentation of our discussion and arguments and I would thank my friends for their help in making of this term paper. I have extended my appreciation to the several sources which provided various kinds of knowledge base support for me this period. SHEFALI VIJ CONTENTS INTRODUCTION 4 EXECUTIVE SUMMARY 4 MARKETING PLAN OF COLGATE-PALMOLIVE 4-12 ENVIRONMENTAL ANALYSIS 13-16 MARKETING STRATEGY 16-20 SEGMENTATION 20 TARGETING 20 MARKET RESERACH 23-24 FINANCIALS 24-31 COMPANY OVERVIEW 32-35 BIBLIOGRAPHY 36...
Words: 6754 - Pages: 28
...This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work’s original creator or licensee. Saylor URL: http://www.saylor.org/books Saylor.org 1 Preface Writing is often a challenge. If you were ever challenged to express yourself via the written word, this book is for you. Writing for Success is a text that provides instruction in steps, builds writing, reading, and critical thinking, and combines comprehensive grammar review with an introduction to paragraph writing and composition. Beginning with the sentence and its essential elements, this book addresses each concept with clear, concise, and effective examples that are immediately reinforced with exercises and opportunities to demonstrate learning. Each chapter allows students to demonstrate mastery of the principles of quality writing. With its incremental approach, this book can address a range of writing levels and abilities, helping each student prepare for the next writing or university course. Constant reinforcement is provided through examples and exercises, and the text involves students in the learning process through reading, problem solving, practicing, listening, and experiencing the writing process. Each chapter also has integrated examples that unify the discussion and form a common, easy-tounderstand basis for discussion and exploration. This will put students at ease and allow for greater...
Words: 171477 - Pages: 686
...1. Which sentence uses verbs correctly? Choose 1 answer - ANSWER D – A. Angry cats are wanting to be let outside. –WRONG TENSE should be “want” B. The hungry dogs have ate their breakfast. - WRONG TENSE should be “eaten” C. Yesterday, the teacher prepares the assignment. - WRONG TENSE should be “prepared” D. The children are ready to go to school. 2. Which sentence has the correct subject-verb agreement? Choose 1 answer ANSWER A – ignore the stuff between the commas A. The children, hushed by their teacher, try to keep quiet. B. The books, read by the student, is returned to their shelf. INCORRECT – plural “books” doesn’t match singular “is returned” C. The librarian, anxious to find the books, browse the stacks. Singular “librarian” does not match plural “browse” D. The student, bothered by the uproar, request less noise. Singular “student” does not match plural “request” 3. Which sentence has the underlined word spelled correctly? Choose 1 answer ANSWER A – B is spelled correctly but it’s the wrong use. A. The principal sent the student a letter of congratulations. B. The principle ate lunch with the students. INCORRECT – wrong version of word for sentence C. The prinsipal signs the final grade reports. INCORRECT – no ‘s’ D. The princepal earned minimal interest. INCORRECT – no ‘e’ 4. Classify each sentence according to whether it exhibits or does not exhibit parallelism. Select your...
Words: 6519 - Pages: 27
...Scotland and Indonesia Scotland is part of the United Kingdom and shares a border with northern England; the majority of citizens are Caucasian. The country is divided into two regions: the highlands and lowlands. The highlands are a rocky, mountainous area with less population than the lowlands. There are not any big cities or land to farm; this leads to fewer opportunities for income and a low socioeconomic status. They are a proud group because of their Gaelic roots; they look down upon the British-like lowlanders. The lowlands’ mild climate and grasslands are favorable for farming and ranching. There are several cities and industries which are advantageous for work; Lowlanders have a higher socioeconomic status. Indonesia is made up of over 17,000 islands, but only about 6,000 are inhabited; the majority of the population lives on one of five main islands. Like Scotland, there are more opportunities for income in urban areas. The socioeconomic status of citizens in rural districts and on remote islands is lower; rice and tobacco farming are their main means of support. The main language spoken in Scotland is English, but the accent is very thick and hard for outsiders to understand. I interviewed K. Gow, a Canadian citizen, and through written questions, I interviewed her mother, E. Gow, who relocated from Scotland to Canada several years ago. K. Gow said, “You wouldn’t be able to understand my mum” (personal communication, July 29, 2012), and offered to interpret. E...
Words: 5572 - Pages: 23
...Business Plan A Pampered Pet 101 Pet Care Drive Fishers, IN 46038 Phone 317.555.5555 www.apamperedpet.com Contents Executive Summary 1 Type of Business 1 Company Summary 1 Management 1 Market and Competition 1 Funds Requested 1 Collateral 1 Use of Proceeds 2 Financial Projections 2 Exit 2 Deal Structure 3 Background and Purpose 4 History 4 Current Situation 4 The Resource-based Concept 4 Objectives 5 Market Analysis 6 Overall Market 6 Specific Market 6 Competitive Factors 7 Macroenvironmental Influences 7 Development and Production 8 Facility 8 Operating Hours and Employee Ratios 8 Job Roles and Responsibilities 9 Marketing 10 Overall Concept and Orientation 10 Marketing Strategy 10 Sales Forecasts 11 Financial Plans 13 Break-Even Analysis 15 Financial Resources 15 Financial Strategy 16 Organization and Management 17 Key Personnel Resources 17 Human Resource Management Strategy 18 Ownership 19 Form of Business 19 Equity Positions 19 Deal Structure 19 Critical Risks and Contingencies 20 Conclusion 21 Summary and Conclusion 21 Scheduling and Milestones 21 Appendices 22 Appendix A – Financial Statements 22 Appendix B – Pet Care Facility Schematic 29 Appendix C – Marketing and Pricing Brochure 30 Appendix D - Population Surveys and Statistics 31 Appendix E – Competition Survey 32 Appendix F – Press Release 33 Appendix G – Owner Resumes 34 Executive Summary The Executive Summary...
Words: 6111 - Pages: 25
...28.08.2010 NBC, 38 S.I Gujranwala, Pakistan. University Of the Punjab, Gujranwala Campus Page 1 Internship Report On NBC Introduction to Report This report is about Pepsi CO. (Nau-Bahar Bottling Company). This report is the part of my B.Com(Hons) degree which is compulsory for us to complete internship in any organization. The purpose of this internship is to provide an opportunity to the students to observe the practical applications of their background professional study. In this report I¶ve given the brief history of the Pepsi CO. and about Nau-Bahar Bottling Company, departments of the NBC, their functions and working of the some departments as well. I also include work done by me in NBC and Financial Analysis of the PEPSI CO and SWOT analysis of the NBC. And finally give the recommendations about the working of NBC. University Of the Punjab, Gujranwala Campus Page 2 Internship Report On NBC A brief History of Pepsi Born in the Carolinas in 1898, Pepsi-Cola has a long and rich history. The drink is the invention of Caleb Bradham (left), a pharmacist and drugstore owner in New Bern, North Carolina. The information published here is provided by PepsiCo, Inc. and may be accessed at their site: www.pepsi.com. The summer of 1898, as usual, was hot and humid in New Bern, North Carolina. So a young pharmacist named Caleb Bradham began experimenting with combinations of spices, juices, and syrups trying to create a refreshing new drink to serve his customers...
Words: 18041 - Pages: 73
...cola 14 History of Coca Cola 15 Coca Cola in Pakistan 16 Today of coca cola 17 Market Conduction 18 Market Position 19 Organizational Hierarchy 20 Board of directors 21 Financial data 23 Business Portfolio and Growth Strategies of Coke Portfolio 24 Portfolio analysis 27 SWOT analysis 29 Five forces applied on coca cola 32(a,b) Growth strategy 33 Marketing Environments Microenvironment 36 Macro environment 40 Competitive environment...
Words: 10116 - Pages: 41
