...Dog Food in Turkey Summary * Dog food sales increased in value by 12% to reach TRY200 million * Main premium brands for dog food: Nestlé Purina Petcare Türkiye, Anadolu Akvaryum ve Pet Urunleri San Tic AS, Tropikal Bahçe ve Evcil Hayvan Ürünleri AS and Mars Inc * Increasing awareness of dog nutrition, positively impacts the performance and is altering the choice of dog food consumers select nowadays * Dog treats records the most vibrant performance in 2014 with 23% current value growth * Average unit price of dog food registers 1% growth in 2014 * Tropikal Bahçe ve Evcil Hayvan Ürünleri AS continued to lead dog food with a total value share of 17% * Over the forecast period, dog food value sales are set to rise at a value CAGR of 6% at constant 2014 prices, to 2020 Trends in dog food The Turkish dog food market is expected to record a 12% current value growth in 2015 compared to the figures of 2014. The main influences behind this enhanced performance are due to the increase in dog ownership, due to the rising need for companionship within urban districts. Moreover, the increase in awareness of dog health will lead to a growing demand for premium dog food. Additionally, the rising awareness about dog nutrition will increase the amount of people feeding their dogs with prepared dog food, instead of meal leftovers. In 2015, total dog food sales registered 12.4% value growth, gaining a rise of 0.6% growth, compared to the 11.8% increase recorded...
Words: 2848 - Pages: 12
...Activites 4 * Dog owner emotional engagement fuels potential market growth 4 * Awareness of Dog Food benefits 4 a) TV advertising campaign 4 b) Point of Purchase material 4 c) Consumer Promotions 5 d) Sponsorships 5 e) Product Innovation 5 Conclusions 5 References 6 Introduction Nowadays, trends are changing and people are caring most of their pets and its health, nutrition, long and happy life. Dogs are probably the most common and numerous pet in World, and Mexico is not the exception for this rule. The purpose of this work is to analyze the characteristics of the demand for the dog food business in Mexico. This business has shown a CAGR of 3% during the last six years. Dog Food business is divided in three categories based on food type: Dry Dog Food, Wet Dog Food and Treats / Mixers. The most important category is Dry Dog Food with 89% far followed by Wet Dog Food with the 6%. There is another category division based on price: Super Premium, Premium and Standard. In terms of Market players there are 13 competitors in this category: The most important producers are EFFEM with 48% of market share and Nestle with 21%. Regarding brands, the most important are: Pedigree: 33%, Dog Chow 7%, Perfect Fit 5% and Eukanuba with the 5%. DogFood Brand Shares % 2008 DogFoodCompanyShares % 2008 Methodology For the analysis of the dog food market, it was necessary...
Words: 1713 - Pages: 7
...concerned about what their dogs were eating. Pet owners are willing to spend a significant amount of money for the benefit of their pets who is often considered a member of a family. That is why the dog food manufacturers responded by creating more quality pet food that is often estimated to be similar in quality as the human food. Many owners have become more concerned about the ingredients used in dog foods and they are now reading labels more carefully and raising questions that can significantly affect the market. Dog food industry is driven by consumer demand and a new trend in the industry is going toward pet food that is specialized, such as diet food. As the obesity in dogs is becoming potentially serious problems potential for this type of market is increasing rapidly. Excess weight is responsible for a number of serious problems in dogs. Obesity can influence the development of diabetes, stroke or heart attack, shortness of breath etc. In addition, obesity can deteriorates symptoms in dogs suffering from bone and joint diseases. In older obese dogs, there is...
Words: 1416 - Pages: 6
...Processed dog food is a new trend, the best example for this is Go Natural Food For Dogs.. Problems that occur in a dog’s health because he or she is given food that is overcooked and lacks all nutrients. Very High heat used to produce commercial dog food can alter the protein structure in the meats they use. Dogs keep their regular health during regulated feeding trials. There are alot of recipes that will provide your dog with a well rounded diet full of lots of nutrition. Go natural food for dogs are a very good option if you want to keep your dog healthy and positive. There are some food items you need to try to avoid while making homemade dog food, such as fatty meats, cured meat, any fried food and raw pork. Avoid any milk, cream, ice cream, white bread, sugary foods,pastries, grapes, raisins & onions. Junk food should not be given to any dog. Vietenary doctor always suggest to shop for go natural dog food. Natural dog food is something, which consists of a ton of protein, but it should be kept in mind that maximum amounts should not be more than twenty percent of the entire meal....
Words: 435 - Pages: 2
...order to make the best dog food and build a list of dog food recipes we must first know which are the best ingredients to use. There are many dog food brands on the market today that offer high quality nutritional foods to maintain a dog’s good health. By reading labels one can see which are the best ingredients to choose. Here are the top dog food ingredients that should be included in any dog food recipe. For Meat Protein – Chicken And Fish In order to stay healthy, alert and strong a dog must have a good amount of protein. Chicken and fish are the best sources of protein for dogs. That protein should come from the meat itself not from a “chicken or fish meal” type product. When checking the ingredients on a label of dog food the amount of protein listed does...
Words: 431 - Pages: 2
...Pinnacle holistic dog food is made by Breeder's Choice Co. in the U.S. This is a review of Pinnacle Trout & Sweet Potato formula for dogs with sensitive stomachs. As the owner of a Cocker Spaniel with allergies to beef and chicken, I was in search of an all natural dog food alternative. Pinnacle brand Trout & Sweet Potato, made by Breeder's Choice Co., is the one I have chosen for my dog. Packaging The Breeder's Choice Co. invest a lot of money in their packaging to ensure freshness and quality. All dog food is sealed in a 98% oxygen tight bag, meaning that very little oxygen can enter the bag. May not seem important, but oxygen actually helps to break down dog food, so an airtight bag means fresher dog food. Pinnacle dog food has a shelf...
Words: 1524 - Pages: 7
...you are bringing a dog into your home. One of the most important things to think about is the type of food that is going to be best for your dog. Many dogs do well on many different types of foods, so you'll want to do your research and decide what the best type of food for your particular dog is going to be. When you are choosing a brand of food, it is important to look at the ingredients of the food. Don't be distracted by fancy packaging, or by what the food says on the front. Everything that you need to know about the food can be found in the ingredient listings. First of all, you want to look at foods that list real meats and vegetables as their number one ingredients. Remember that with dog foods, ingredients are listed by what occurs the most often in the food, so the first thing listed is going to be the biggest ingredient. You want to look for a food that has real meat listed first - followed by real vegetables. Meats that have "meal" listed after them should really be avoided, as these might be any type of by product from the meat, and might not be what you are looking for at all. Also, any by products or chemicals are not what you want to find in foods....
Words: 523 - Pages: 3
...wide choice of dog food available in supermarkets and pet supplies today. This can make it difficult to decide which is the best dog food for your best friend. This may be one of the most commonly asked questions by pet owners when they take their dogs to their veterinarian. The answer really is not definitive. There really is not one "best" that is suitable for all gogs across the board. The answer can be narrowed down by looking at each dog. Dogs are very much like people. Some dogs are extremely active to the point that they are often labelled hyper. Some dogs are built big and tough and some small and delicate. Each will need a diet tailored specifally to that dog's physical needs. However, understanding...
Words: 573 - Pages: 3
...Which Is the Better Dog Food? The commercial dog food industry has been in existence for almost one hundred and fifty years. It affords a convenience to pet owners where by they only need to scoop out dry kibble in a bowl or open a can of pet food, without any additional food or supplement, pet owners do not know what ingredients are being used in the food. Many have relied on the dog food industry to use quality products in manufacturing their food. However, to their surprise, in some cases at the demise of pets this has not been the case. In light of all the pet food recalls since 1995 and more recently in March 2007, where Menu Foods recalled more 100 brands including Iams, Eukanuba, Hill’s Science Diet, Purina Mighty Dog and many store brands including Wal-Mart. Owners have began to take a more proactive approach as to learn what ingredients are in the product, by reading and understanding the label on the packaging and making a educated choice between the slew of brands whether it be dry kibble or canned food. Some owners are scrapping commercial dog foods all together and feeding their pet a homemade diet. These owners are convinced that the dogs health fare much better on these types of diets because before the existence of commercial dog foods pets ate what people consumed in the form of leftovers or table scraps or if they were in the wild they hunted their own food that provided the pet with natural protein and nutrients found in raw meat and plants...
Words: 1219 - Pages: 5
...Many dogs all over the world love to eat Royal Canin dog food. Dogs that were fed this brand since they were a puppy are often reluctant to try something new. Therefore animal owners should consider the benefits and drawbacks of the Royal Canin dog food product before they purchase it. Firstly buyers should be aware that Royal Canin dog food is more expensive than many of the other dry foods on the market. This means that some stores will be reluctant to stock it. Generally buyers will have difficulty finding Royal Canin dog food in smaller pet stores. Due to this buyers will have to shop at large stores which stock a wide variety of dry foods. Some vet offices will also have Royal Canin dog food in stock. Unfortunately this means that some...
Words: 405 - Pages: 2
...Wellness Dog Food has been lapped up by pet lovers who want the best for their dogs and rightly so. Now you don’t have to buy those expensive products in the market that make lofty claims but don’t live up to expectations. What’s worse is they often contain preservatives, meat by-products and other ingredients that can be harmful to your dog and can be potential allergens as well. Wellness Dog Food on the other hand contains all natural, nutritional ingredients that offer amazing health benefits for your dog.If your dog has been suffering off late due to unexplained health reasons it could well be something to do with his diet. Canned foods laced with preservatives, dyes and meat by-products can affect your dog’s well being, which is why they...
Words: 494 - Pages: 2
...Loyalty is a strong feeling of support or allegiance. Dogs are known today as being one of the most loyal companions a human can have. Dogs view humans as being part of their pact or family. The allegiance among the pact is viewed as crucial to the dog. This loyalty contributes to the success of the pact and makes the pact/family work more effectively for both the dog and human. The makers of this dog food ad used the history and research of dog’s demeanor towards humans to create a fun yet clearly stated message for dog owners. The ad shows a blind man being escorted by his companion down a city side walk. Little does the blind man know; the dog is knowingly leading him straight into a dangerous construction hole. In a humoristic and clever...
Words: 983 - Pages: 4
...IBS XX 820 INTERNATIONAL BUSINESS PLAN The product: Dehydrated Dog Food The company: Amore Pet Food The target country: Japan Professor: Colin Raghunanan Students: Awa Oyetayo Galina Kokhan Ankit Chaubey Student numbers: 056-610-124 049-092-133 052-692-134 Due Date: 11th, April TABLE OF CONTENT: 1. Executive Summary………………………………………………………………………3 2. Corporate Profile 3.1 Background information on the Company………………………………………..6 3.2 Vision. Mission……………………………………………………………………6 3.3 Competitive Advantage…………………………………………………………..6 3.4 Objectives…………………………………………………………………………7 3.5 Copyrights and Trademark………………………………………………………..9 3.6 Business Structure…………………………………………………………………9 3.7 The strengths of the company…………………………………………………...10 3.8 Insurance………………………………………………………………………...11 3. Management and Human Resources 4.9 Key Positions at Amore Pet Food Company…………………………………….13 4.10 Requirement for Addition Qualifications………………………………………..14 4.11 Future Needs for adding employees………………………………………..……15 4.12 External Sources……………………………………………………………..…..16 4. Market Entry Strategy 4.1 Microenvironment Analysis……………………………………………………..17 4.2 SWOT Analysis……………………………………………………………………..19 4.3 Marketing Strategy………………………………………………………………….20 4.4 Marketing Financial Analysis……………………………………………………….23 5. Financial Overview 5...
Words: 10436 - Pages: 42
...Dog food is great By T. J. Dunn, Jr., DVM "What is the best food to feed a dog?" Every day veterinarians are asked that question by dog owners. It's a sincere question because most dog owners want to feed the very best to their furry friends. Good health begins with proper nutrition, regardless of price or convenience of acquisition. Please understand that the entire discussion on this page relates to healthy dogs with no kidney, thyroid, food allergy or other abnormal conditions. Also, the content of this page is my opinion regarding the "best" dry food and how to determine what you think is "best" to feed dogs. A big reason why it i is strictly an opinion, there is no single answer to the question "What is the best diet to feed a dog?" Or if there is an answer it is, "It depends". Over the past 37 years I have been examining dogs and cats in my practices I have made it a point to ask the owner "What diet are you feeding?" I have gotten all sorts of answers but in every case I relate the owner's response to what I am seeing in the patient. And over the years my suggestions regarding what to feed have changed. Originally I took the pet food manufacturer's declarations as fact -- that an assortment of "Complete and Balanced" pet foods were perfectly nourishing because that wording was not legally permitted on pet food labels unless feeding trials demonstrated its veracity. I eventually discovered I was mistaken in the belief that any "Complete and Balanced"...
Words: 1800 - Pages: 8
...------------------------------------------------- Smackey dog food Auditing [Date] tamucc [Company address] [Date] tamucc [Company address] Smackey Dog Food is a family owned and operated company that began as a dream of two sister’s and its meager beginnings were established in the kitchen of their home. The business has become more profitable and thus the sisters have a need to expand the business into a larger facility. There was a need to hire additional employees in order to meet the demand for the increase in Smackey Dog food orders. With the increase in sales the women decided to embark on a new product line and open a “Boutique Division that was named Best Boy Gourmet” that specialized in freshly manufactured, one-serving packages meant for consumption no later than 3 days after consumption. There is a huge demand for this product but waste is an issue. The dog food manufacturing industry requires many key figures with regards to operations of the warehouse. Depending on how large the warehouse is there are a lot of steps from the initial order from the customer until it is finally delivered to the customer. When an order is placed there is an immediate need for a lot of employees to fill an order especially if they are using an assembly line. Fork lift drivers bring the raw materials such as the fiber. The dog food depending on the type, for example if it is canned dog food or bags is placed for the employees of the assembly line to access it...
Words: 4656 - Pages: 19
