...Phrase III Doggie Hotel and Day Spa Week Four February 18, 2009 Instructor: Mr. Larry Wood LOAN PROPOSAL FOR 817 East Divine Street Dunn, NC Prepared By: Diane Phillips –Owner Table of Contents 1-1 Objectives 1-2 Mission 1-3 Key to Success 1-4 Product/Service 1-5 Company 1-6 Start-up Summary 1-7 Ethics 1-8 Start-up Expense 1-9 Description (educate the industry) 1-10 Personal Plan 1-11 Technology (new product) 1-12 Products /Services 1-13 Market Analysis 1-14 Target Market Segment Strategy 1-15 Market Needs 1-16 Promotion Strategy 1-17 Marketing Strategy 1-18 Swot 1-19 Market Trends 1-20 Market Growth 1-21 Sales Forecast 1-22 Manufacturing and Operation Plan 1-23 Break-even Analysis 1-24 Project Balance Sheet Doggie Hotel and Day Spa is a family own business that cater to pet owner that desire to provide quality care for their pets while on vacation, business trips, at work, whatever the need may be our service is here to provide just to help pet owner. Objectives 1. To launch the business and develop sales approaching $30k per month the first year. 2. Break even the second year 3. To increase sales by 30% per year the third and fourth year while...
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...including pet adoption, boarding, grooming and training. Our stores are stocked with more than 10,000 products and we’re also a leading online provider of pet supplies and pet care information (http://www.petsmart.com/). Through our in-store pet adoption partnership with PetSmart Charities®, PetSmart has helped save the lives of more than 5 million pets since 1994. PetSmart Charities, Inc. and PetSmart Charities of Canada, Inc. (“PetSmart Charities”) are independent, nonprofit organizations that save the lives of homeless pets and reduce shelter intake through spay/neuter efforts. In 2012, nearly 450,000 dogs and cats found homes through the organization's adoption centers in all PetSmart stores and by sponsoring community adoption events. PetSmart Charities is the leader in granting money to help pets in need, with more than $28 million given in 2012 throughout North America. We operate 196 in-store PetSmart PetsHotels dog and cat boarding facilities. These overnight boarding facilities feature associates who are hand-picked for their love of pets and at least one caregiver is always on the premises 24-hours-a-day. All of our PetSmart PetHotels and some of our additional store locations also offer Doggie Day Camp SM. PetSmart® Grooming Salons offer a full menu including nail trimming, ear cleaning and teeth brushing. With our PetSmart® Look Great Guarantee You’re Happy or it’s Free, pet parents are guaranteed great looking results or the grooming services...
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...puzzle CarePlay Riding Puppy - ride on toy Jack The Dog Tin Jack In The Box Art Torn Paper Dogs Supply the children with a full sheet of white paper and half sheet of brown paper. Ask them to make a dog by tearing pieces of the brown paper and gluing them onto the white paper. Small amounts of other colored paper may be used. Dog Ear Headbands Have the children cut out two strips of paper that when connected will fit around their head. Connect the strips with glue or tape, (staples will catch the child's hair). Supply the children with brown paper for ears and have them cut the paper however they want to and tape them on the outside of the headband. Ask the children what they would like you to write on their headband.. ie Doggie Fred, Puppy Sarah. Sticker Art Supply the children with stickers of dogs and have them place them on a piece of white paper. Stamp Art Supply the children with stamps of dogs and have them make a picture on white paper. Clear Stamp Rubber Images-Dog Lover Aquadoodle Stampers and Stamp Pad Paw Print...
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...pet is also on the rise. Pet resorts, offering doggie daycare, training as well as grooming and boarding services for dogs have begun emerging across the country in recent years. Due to the large number of Americans who are willing to pay premium prices for pet care or those who have disposable income and the desire to provide quality car for their pets while at work is proof that grooming, daycare and training facilities for pets is greatly needed. Today, cultural attitudes toward owning pets mean that domestic animals are viewed more and more as members of the family; even pet care spending hasn’t decreased or has been little affected by the economic recession. Wagz and Wigglez is the new grooming and boarding facility for those who want to provide exceptional service for their beloved pet. Mission statement At WAGZ & WIGGLEZ, we know that dogs are part of our families, dogs are our faithful companion, our loyal friend; they can bring us so much “joy”. Let us help you show your appreciation for their unconditional love and devotion. Our facility provides quality care in grooming and no worry boarding services. We are committed to our local community and our goal is to provide outstanding quality service for our customers and their four-legged friends. WAGZ & WIGGLEZ goal also is to provide a safe, fun and healthy environment for dogs, so that their owners may confidently leave them during the daytime for their grooming and boarding experience. We will be leaders in...
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...Anne Majors COM 310: Dr. R. Lewis February 28, 2016 How to Get the Best Bark from Your Pooch: Doggie Daycare and Social Media Camp Bow Wow is a doggie daycare center that opened in December of 2000 that offers many other services besides: Grooming, boarding and in-home training are just a few. Since then, locations have sprouted up across the country. As of right now, they do have a presence on the internet through social media, but are not using it to their full advantages, especially when it comes to helping pets out within a community. Over the past decade or so, social media has been a vital part of how a business functions. According to an article by Drew Hendricks, the history of social media really began to gain popularity in the early 2000’s. YouTube came out in 2005 and Twitter and Facebook has been sweeping the nation with growth since 2006, nearly having 1.8 million users. (Hendricks 2013) The best practices used by businesses today are to, according to blogger Trish Forant are “To keep the social media” meaning to, engage with your customers in a positive way. She also states to really focus on a business’s voice and tone; whether a business wants to target a corporate or casual audience. Whether a business wants to have just a strictly professional look or do they want to reach more out to the masses by having a casual business? (Forant 2013) When looking at Camp Bow Wows Facebook and Twitter pages, they definitely have a target audience...
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...Instructor: Bruce Smith I use Country Best Pet Resort daily for doggie day care and overnight boarding when needed. Country Best Pet Resort offers services for all dogs, but specializes in care for dogs with social issues, particularly those that have been adopted or abused and going through an adjustment or recovery period. Each dog has their own room, with a flat screen TV with webcams, a small bed the size of a baby crib, and a private patio. Each guest is exercised thirty minutes two times a day and can enjoy an outside play area. Grooming services, pet accessories, toys, and candles are available for purchase as well as administering medicine and care for old or sick dogs. Several businesses partner with Country Best Resort such as; veterinarians, food suppliers, and other pet supplies by trading and bartering to promote their products through Country Best customers. For example, Natures Select Dog Food has attractive packaged samples of all their food in the office for the owner to recommend. This dog food is holistic, the dogs love it, priced competitively with the better brands found in pet stores, and is delivered to your home. The owners also have a second business on the property, Blue Ridge Heirloom Nursery, specializing in native plants of the Blue Ridge Mountain region. Customers for the nursery come from four different states for the native plants which creates awareness of the pet resort and vice versa. Country Best Pet Resort...
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...http://smallbiztrends.com/2010/01/pet-industry-trends-for-2010.html Pet Industry Trends for 2010 2010 Trends | January 14, 2010 | By Laura Bennett | Surprise, surprise – the impact of the recession on consumer spending and attitudes will continue to dominate economics for pet-related small businesses in 2010. It has long been thought that pet-related spending is recession proof and 2009 certainly tested that theory. As a result, I think we can certainly say the pet category is at least recession resistant, with pet-related sales growing slightly in 2009. There aren’t too many categories that can say that in this difficult economic environment! The overall trend continues to be value for money, which doesn’t necessarily mean spending less, but less frivolously. Pet-related spending will continue to increase from 2009 levels though as pet owners breathe a sigh of relief that the world didn’t end in 2009. Trends include: 1. Pet parents continue to spend on supplies and OTC medicine thoughtfully Spending on pet supplies and over-the-counter medicines was projected to increase 5.1% in 2008 from $9.8 billion to $10.3 billion according to the American Pet Products Association (APPA) but it turned out to be more modest growth of 2% to $10.0 billion, a major slow down from the 6+% increases of the recent past. The APPA projects continued growth of 2% in 2010, although I would not be surprised if it bounced a little higher in the range of 4%. People will continue to spend above...
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...Marketing Plan: FIFI ET MOI - Grooming by Nisha Tanisha L Smith Keller Graduate School of Management Marketing Online 1.0 Executive Summary 2.0 Situation Analysis 3.1 Market Summary 3.2 SWOT Analysis 3.3 Competition 3.4 Service Offering 3.5 Keys to Success 3.6 Critical Issues 3.0 Marketing Strategy 4.7 Mission 4.8 Marketing Objectives 4.9 Financial Objectives 4.10 Target Markets 4.11 Positioning 4.12 Strategies 4.13 Marketing Mix 4.14 Marketing Research 4.0 Controls 5.15 Implementation 5.16 Marketing Organization 5.17 Contingency Planning 5.0 Conclusion 1.0 Executive Summary FiFi Et Moi is a doggie grooming care service in Nisha Smith’s home. When customers allow their dogs to be groomed at the Smith home they are surrounded by love all day, are able to play and roam within my home, and have a fenced-in backyard to explore. FiFi Et Moe is a superior alternative to a grooming because the dogs get attention all day, are never caged and have ample opportunities to exercise. Basically, the dogs become a temporary member of the household. FiFi Et Moi is able to offer this specialized attention because they are equipped to handle only four dogs at a time. FiFi Et Moi will compete directly with other groomers but offer a superior service. Once word gets out about FiFi Et Moi, the schedule is forecasted to be near capacity within the...
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...1) Why Pet Supplies “Plus” is worth pursuing. The pet world is an explosive business today and growing each year with very health conscience pet owners. Pet Supplies “Plus” has been in business for over twenty-two years with great success of bringing the public what they have asked for to their pets; a supermarket style of shopping in a clean; uncluttered aisles that are easily to shop. Pet Supplies “Plus” has stayed true to their name and with the buying power of over two hundred and forty stores they are able to buy at the best prices and compete effectively with their competitors; (americasbestfranchises.com; 2012). 2) Marketing opportunities: low-hanging fruit, home runs, or singles a) Pet grooming > low hanging fruit > a lot of consumers take their pet for grooming services b) Internet marketing > low hanging fruit > people today are turning to the internet to save time in the fast paced world c) Products > low hanging fruit > what consumers have always purchased; but what can be done better? This would be categorized as a low-hanging fruit opportunity; one of the most obvious opportunities that I think a lot of companies do not focus enough on is their internet marketing. Some of the marketing strategies that should be incorporated are web promotions; to attract a lot of new customers; start a successful web blueprint and progressive strategy. If the firm is able to get classified to the top in key search engines and to exercise effective “search”...
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...creating a unique service to the market with minimal competition from competitors in other markets. The company will achieve fast market penetration through use of online and offline advertisement, building of customer loyalty and brand awareness, and outstanding customer service. 2.0 Section Analysis Ozark Mutts & Meow is entering its initial year of operation. According to the 2011-2012 American Pet Products Association (APPA) National Pet Owners Survey, 62% of United States households own a pet, which equates to 72.9 million homes. The APPA survey shows there were $13.41 billion spent on veterinary care and $3.79 billion spent on grooming and boarding. The survey estimates that there will be an increase in both markets in 2012. APPA estimates there will be $13.59 billion spent on veterinary care and $4.11 billion spent on grooming and boarding services. Marketing is the key component for building service awareness. Both marketing and word of mouth will be...
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...FAR EASTERN UNIVERSITY INSTITUTE OF TOURISM AND HOTEL MANAGEMENT Super Dog’s Gym & Training Center ---------------------------------------------------------------------------- A Business Plan Presented to the Faculty of the Institute of Tourism and Hotel Management Far Eastern University Nicanor Reyes Street, Sampaloc, Manila ---------------------------------------------------------------------------- In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Tourism Management ---------------------------------------------------------------------------- BASAT, JOLINA BELLE C. HUANG, YA-HUI E. MATAYA, TRIZIAMAE D. PAREDES, CHIT JANSSEN A. TELAN, DERREN KRISTELLE J. October 2015 FAR EASTERN UNIVERSITY INSTITUTE OF TOURISM AND HOTEL MANAGEMENT APPROVAL SHEET In partial fulfillment of the requirements for the degree of BACHELOR OF SCIENCE TOURISM MANAGEMENT, this business plan entitled “Super Dog’s Gym and Training Center”, prepared and submitted by JOLINA BELLE C. BASAT, YA-HUI E. HUANG, TRIZIAMAE D. MATAYA, CHIT JANSSEN A. PAREDES, and DERREN KRISTELLE J. TELAN, is hereby recommended for submission to the Oral Presentation. _____________________________________________ Adviser Approved by the Research Committee at the Oral Examination conducted on October 4, 2015 with the grade of __________ %. THE RESEARCH PANEL COMMITTEE ______________________________ Chairman ______________________________ ...
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...FINAL NOAH’S PET CARE BUSINESS PLAN. 1.0 Executive Summary 1 Chart: Highlights 2 1.1 Objectives 2 1.2 Mission 2 1.3 Keys to Success 2 2.0 Company Summary 3 2.1 Company Ownership 3 2.2 Start-up Summary 3 Chart: Start-up 4 Table: Start-up 4 Table: Start-up Funding 5 2.3 Company Locations and Facilities 5 3.0 Products and Services 5 3.1 Product and Service Description 6 3.2 Competitive Comparison 6 3.3 Sales Literature 7 3.4 Technology 7 3.5 Future Products and Services 7 4.0 Market Analysis Summary 8 4.1 Target Market Segment Strategy 8 4.2 Market Needs 8 4.2.1 Market Trends 8 4.2.2 Market Growth 9 4.3 Service Business Analysis 9 4.3.1 Business Participants 9 5.0 Strategy and Implementation Summary 9 5.1 Competitive Edge 10 5.1.1 Pricing Strategy 10 5.1.2 Promotion Strategy 10 5.1.3 Marketing Strategy 10 5.2 Sales Forecast 11 Table: Sales Forecast 11 Chart: Sales Monthly 12 Chart: Sales by Year 12 6.0 Management Summary 13 6.1 Personnel Plan 13 Table: Personnel 14 6.2 Management Team 14 7.0 Financial Plan 15 7.1 Important Assumptions 15 Table: General Assumptions 15 7.2 Key Financial Indicators 15 Chart: Benchmarks 15 7.3 Break-even Analysis 16 Chart: Break-even Analysis 16 Table: Break-even Analysis 16 7.4 Projected Profit and Loss 17 7.4 Projected Profit and Loss 17 Chart: Profit Monthly 17 Chart: Profit Yearly 17 Chart: Gross Margin Monthly 18 Chart: Gross Margin Yearly 18 Table: Profit and Loss...
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...I. The Environment of Business 1. What Is Business? © The McGraw−Hill Companies, 2007 C H A P T E R 1 What Is Business? Learning Objectives After studying this chapter you should be able to: 1. Differentiate between the three meanings of business as commerce, business as an occupation, and business as an organization, and identify the four main kinds of productive resources. 2. Understand how the forces of supply and demand determine fair, or market, prices. 3. Appreciate how a company’s business model is the source of its competitive advantage and can mean the difference between merely making a profit and profitability. 4. Recognize the way specialization and the division of labor lead to increasing profits and wealth via the market’s “invisible hand.” 5. List the reasons why business organizations are created and how they facilitate commerce and lower transaction costs. WHY IS THIS IMPORTANT ? What if you went to your supermarket and found only one brand of toothpaste? Suppose there was only one pizza shop in your town and it charged $25 for a small pie. Economic principles such as the laws of supply and demand create the selection and prices we find when we buy, whether it’s gasoline or hamburger. This chapter will help you understand how business principles work and why companies try to add value to products and services that will appeal to customers and create a competitive advantage. The products we select compete with others for our attention and dollars...
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...Executive Summary Owners and their beloved pets ... this is what makes our world go around. We are aware that there are many photographic studios, at either end of the spectrum, that will consider photographing a pet. However, they do not openly welcome your furry family members. At Adorable Pet Photography, pets are our only business. We are dedicated to capturing a moment you can remember forever to preserve a special relationship. With many years of experience, and a gentle approach in an unhurried environment, we will preserve your memories in a beautiful piece of photographic art. Our strong commitment to client satisfaction is showcased by the perfect photograph that captures the personality of the pet and the loving relationship between the pet and owner. Adorable Pet Photography is a small business aimed at bringing a smile to every pet owner's face when they see their beautiful family member captured in a stunning portrait. Our goal of superior customer service and satisfaction will take dedication on the part of all staff members and vendors. The vision manifests itself in three ways: 1. Produce the same outstanding quality results time after time. 2. Be recognized as the top pet photographer in the Southeast. 3. Be steadfast to our commitment for customer service and satisfaction. Our keys to success will be providing high quality portraits, competitive pricing, and excellent customer service as our hallmark. Adorable Pet Photography is currently located...
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...Part 1: Defining Marketing and the Marketing Process (Chapters 1–2) Part 2: Understanding the Marketplace and Consumers (Chapters 3–6) Part 3: Designing a Customer-Driven Strategy and Mix (Chapters 7–17) Part 4: Extending Marketing (Chapters 18–20) 5 Consumer Markets and Consumer Buyer Behavior marketChapter Preview You’ve studied how and use ers obtain, analyze, information to develop customer insights and assess marketing programs. In this chapter, we take a closer look at the most important element of the marketplace—customers. The aim of marketing is to affect how customers think and act. To affect the whats, whens, and hows of buyer behavior, marketers must first understand the whys. In this chapter, we look at final consumer buying influences and processes. In the next chapter, we’ll study the buyer behavior of business customers. You’ll see that understanding buyer behavior is an essential but very difficult task. To get a better sense of the importance of understanding consumer behavior, we begin by looking at GoPro. You may never have heard of GoPro, the small but fast-growing company that makes tiny, wearable HD video cameras. Yet few brands can match the avid enthusiasm and intense loyalty that GoPro has created in the hearts and minds of its customers. GoPro knows that, deep down, it offers customers much more than just durable little video cameras. More than that, it gives them a way to share action-charged moments and emotions with friends...
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