...Introduction This strategic plan has been developed by Mohammed Shams Khan in order to provide clarity and enable Westside to have a disciplined approach in their management over the next 5 years. Background Founded by two brothers in 1999, West side started off as a small designer store in Ealing Broadway providing exclusive high quality merchandise for local shoppers and fashion freaks. The majority of the shoppers who flocked to the quickly multiplying company were still avid Sneaker heads both men and women. Westside continued to seek out ways to bring in new customers to their store, which is one of the many reasons this Westside has continued to be popular for over 10 years and has opened its branches across London. The last 4 years has seen Westside become one of the leading designer stores offering high street fashion mixed with exclusive street wear within West London and surrounding areas. Westside’s Management Summary Today: Consumers need a new experience, a concept which is fresh, original and innovated for their high street and shopping centres. Future: High impact product presentation, destination shopping for young fashionable clientele. • A creation of interest in specialist product similar to the “Hype” in the U.S. market. Current Status in the UK Approach: • Aim to establish Westside as a leading retail footwear and clothing specialist focusing on product and store presentation not yet experience in the U.K. Coverage: London: ...
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...device could be seen in at least 18 of them. The surprising thing about Apple is that even though they’re literally appearing in every show in the US, they’re not charging anyone for the placement. This proves Apple’s and any other smart brand of effective Product placement. Although Product Placement seems to be successful in a lot of movies, it's not a hundred-percent effective. Some product placements done don’t affect the brand or the brand's recognition. The Sex and the City movie may have a lot of brands placed in their movies, but it didn't necessarily boost the brand's popularity since some of the products were already popular. There was a wave of promoting designers and brands such as Marc Jacobs, Louis Vuitton Oscar dela Renta, Dolce and Gabbana, Chanel, Manolo Blahniks and Jimmy Choo. Although some may not be familiar with the brands or designers, it is possible that it will not affect their sales because according to Marketing Week UK, the Sex and the City's target audience are Upper Class twenty-five to thirty-five year olds. Meaning, they would've...
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...Andy Sachs: Power trigger: exchanged working for Miranda in order to receive a better job in journalism. Relations Trigger: External attributions: wear dolce and gabbana clothes she will be seen as a fashionista. Social-identification: Near the end when she finally adapted to the firm, did what she had to do to be around the people she liked in the end. Values trigger: Goal Identification: Near the end, temporary at the end, but changed her ways because she didn’t want to be like that. Internal attribution: Test of her own skills: get the harry potter book, scarves, had to put up with all the bitch work. Miranda Priestly: Power Trigger: manipulation, you don’t do what I tell you to do, you’re fired. Expertise trigger: been in the business for so long, knows what she's talking about. Leader identification: subordinates follow her commands, cause she's the boss. Relation triggers: social-attribution triggers: if I act a certain way, put up a front, things will get done and she will be seen as a successful business woman/entrepreneur. Value trigger: Goal Identification: She has common values because this is her industry. Internal Attribution: test of her own skills, testing leadership skills, fashion show for James Holt, went to James fashion show before the show even started, testing her own skills. Emily Blunt: Power Trigger: Exchange: Working in order to go to Paris. Manipulation Trigger: Manipulating Andy for her own benefit stays the...
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...to other products of the same kind. In view of the perfumes shown to us, Bench body and Dolce and Gabbana, one would automatically judge the two differently. The products have the same purpose: to make people smell good. But people would perceive it as to which one smells better, which one is more classy, which one is more expensive, or which one is more famous. When it comes to social class, people who have more money are more likely to possess the more expensive perfume, which is the Dolce and Gabbana. Though there are some people who do not have enough money would still choose the said perfume just to consider themselves as classy. Dolce and Gabbana is a reputable foreign brand for producing luxury fashion products. Any Filipino who acquires such perfume would be thought of someone as high-class. On the other hand, practical people who do not have enough money are more likely to choose the less expensive perfume, Bench body spray. In the Philippines, the Bench perfume is more familiar and affordable, and thus Filipinos view it as common and of less value than the Dolce and Gabbana perfume. But of course, there are some people who choose either of the two perfume depending on their preference of smell. Criticizing the two perfumes economically speaking, the Bench body spray saves more money because of its cheaper packaging, tin cans, than the other perfume which uses glass. Though Dolce and Gabbana contributes to the economy by increasing the import market and foreign investment...
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...text mentions two impressions, the first one is that from all the research you can see that economic and professional success exists on the surface of life and it comes from interpersonal relationships and that is way deeper and more important. The other impression is that we pay attention to the wrong things. We overestimate the fact that money will make our lives better. Text number 2 is “But Will It Make You Happy?” it starts with saying that consumers spend more and spend less than they have done in a long time. It also says that new studies of consumption happiness show that people are happier when they spend money on experiences than when they buy material objects. Yet the text says that scholars haven’t found out whether Armani or Dolce Gabbana will make you happier than on another. But on the other hand they have found out that, types of purchases, the type of purchase, their frequency and the timing of spending all have an effect on long-term happiness. But one big finding is that money for experiences gives a longer-lasting satisfaction. 2. First he mentions Sandra Bullock, she is a very well-known...
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...A shirtless young man stares out past the camera as if he is looking at the logo above his head. He needlessly clings to the rock to further accentuate his impressive body structure. The logo above his head reads “DOLCE & GABBANA” in a bold semi-transparent font. A small bottle of something is juxtaposed to his left. It is the item they are trying to sell, a sports cologne. This advertisement is very effective because of the use of ethos and pathos. Although those two parts are heavily used in this ad, logos is not present as much. Even with that being said many people are going to buy this particular cologne based on ethos and pathos. This is true because Dolce and Gabbana is a very well-known company, which plays a huge part in ethos with credibility and authority. Pathos is also used heavily with people wanting to look like that or women wanting their men to look like that; this makes the reader believe that if they wear this cologne women will be more attracted to them, and that they, too, can look as good as the model in the ad. This advertisement was featured in Muscle & Fitness magazine. This particular magazine is aimed towards classy young to middle-aged men who are professionals. This can be seen through the contents in the magazine. The magazine has lots of ads that are of watches, cologne, and nice cars. With that being said we do not believe that this magazine is geared toward younger teenage men because of what ads, pictures and articles in the magazine...
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...Scopophilia is seen in the Dolce and Gabbana ad because of its erotic nature. The male model on top of the woman looks at the woman as if she were his prey and the woman looks as if she wants to be “taken away” by the man. This image is sexually arousing because it shows how one woman is sexually desired by four men who are well toned and sensual. In this ad, the Dolce and Gabbana logo is prominent but is overpowered by the overall image itself. There is no exact product being promoted in this image but the high fashion label can be identified with sexiness due to the positions in which the models are placed in and the clothing or lack thereof each are wearing. Moreover, viewers can have some sort of fetishism toward this image because of its...
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...Dolce & Gabbana (D&G) advertisement Sex appeals as a strategy in advertorials are becoming increasingly common techniques used to capture attention and create more favourable brand attitudes (Severn, Belch & Belch, 1990). D&G is known to push sexual envelopes with their clothing or advertising campaigns. The above advertisement was to represent “an erotic dream; a sexual game" (Stefanson, 2010). This report analyses if the ad simply represents a sexual artistic interpretation, or if it exalts gang rape and violence and other ethical concerns. Analysis The woman pinned down, seen in an abusive pose, depicts her control over men. Lying on her back with hips raised suggests she is confident and knows what she is doing. Women nowadays want to look attractive, empowered, strong and in control; as represented in the image. It can trigger purchase intentions. Feminist women may see it as disturbing as the scene depicts gang rape, promoting violence against women and degrades women's dignity. The male seem dominant and in control. It sends out the ideology that men are superior, and women are subjected to men's will while being in a helpless position. The men, dressed in comfortable clothing and jeans, give the impression that D&G’s style is casual, yet sexy and sophisticated. With the rise of metrosexuals (Dailymail, 2010), D&G’s style symbol will attract males to purchase. The scene is a dream-like place with blue skies and white platforms, representing a fantasy...
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...Angeles on a murder case in which everyone, even the accused, lazes along, enjoying life in sunny Southern California. In his sixth outing (following 1999's Worst Fears Realized), Barrington is surrounded by his usual cast of friends, acquaintances and casual sex partners. The biggest change here is that his ex-lover, Arrington Calder, stands accused of murdering her husband, movie star and renowned man-about-town Vance Calder, found dead of a gunshot wound in the couple's Bel Air mansion. Upon hearing the news, Barrington, in Italy for his imminent wedding to the lovely but unpredictable Dolce Bianchi, rushes to L.A. to take over Arrington's defense. Not much of substance happens next; there's plenty of rambunctious sex, lots of light banter, a few tiffs and a minimal bit of sleuthing. Barrington checks out who left the size-12 shoe imprint near the murder scene and does his best to avoid Dolce, who took exception to her fiance 's sudden departure from the nuptials and is now stalking him. The whole case ends abruptly and with little suspense, and everyone goes along his or her merry way. Woods's desultory plotting Dit is never made entirely clear who really killed Vance Calder Dand chatty dialogue may not suit hardcore thriller or mystery readers, but Barrington's fans will likely welcome the detective's newest California-chic adventure Stuart Woods has been clicking right along recently, particularly with his novels involving Stone Barrington. Barrington, former NYPD cop,...
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...society’ (Nacy Snow 2001:24) In a 21st century we believe that gender equality is widely accepted belief in the public conscience however popular fashion media is generally lead by patriarchal agenda to promote violence against women and male dominance in it advertising. The case studies of focus for this essay are the 2010 Calvin Klein and 2007 Dolce and Gabbana advertising campaigns. Both adverts display extreme sexualised violence against women by a group of men. The adverts show a women who is being held down by a oppressive male hand, while four men gaze at her. The same gaze at which English aristocrats would look at the the exotic women of Turkey in oil painting or how 21st century men look at women in internet pornography. The idea of wealth and sexual violence being linked in popular culture is a common place and I will also explore how the idea of wealthy is linked to women and their sexuality. Throughout art history women have been depicted from male perspective as weaker, passive receivers of violence and object of a sexual gaze. This can be seen up to the modern day with the movie such as ‘Fifty Shades of Grey’. The Dolce and Gabbana advert 2010 is a prime example of the power struggles between men and women in modern media. In the advert you have four wealthy looking men in what appears to be a cold, expensive pool side location. The industrial, cool, clean look is a typical of masculinity and is actively oppressive of femininity such as the industrial...
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...[pic] [pic] [pic] TABLE OF CONTENTS `McDonalds Advertisement Analysis 3 Dolce & Gabbana Advertisement Analysis 4 Givenchy Perfume Ange Ou Demon Advertisement Analysis 6 McDonalds Advertisement Analysis McDonalds’ advertisements are everywhere. The advertisements are on TV, radio, and in magazines. It is nearly impossible to go one day without seeing one. The company spends millions of dollars on advertising their product each and every year to a number of different target audiences. In this advertisement McDonalds is advertising one of the value meals on their menu. The target audience that McDonalds is aiming the advertisement to is middle to upper-class people. It is very effective because it shows that the high class restaurants do not give people the quantity of food that they are paying for. The main feature of the advertisement is a man in a nice restaurant looking at his small portioned meal in disgust. In the bottom of the picture there is a larger portioned meal from McDonalds which is more food for only a fraction of the cost of the meal in the restaurant. The advertisement consists of a middle aged man sitting in a restaurant. On the table is the silverware arranged neatly on the table and a flower. Also in the photograph is a waitress bringing out an exquisite plate of food to the table. It is obviously a formal restaurant. The man is wearing a suit which leads one to believe he is a middle or upper class individual. The man has a...
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...Why is Anbe Sivam regarded as the best movie in the history of Tamil cinema by many? Did this movie have any story at all? First of all is it a movie? No. Anbe Sivam is an experience, not only for one Madhavan but for another few thousands, who care to learn quite a lot of things and feel conceited about themselves, but fail miserably to confront the vagaries of life. What was the movie all about? An experienced matured man and a squeamish, egotist but tender hearted youth (a typical modern day youth) travelling together from Bhubaneshwar to Chennai(East coast of India).Fate hinders their journey in all possible ways which Madhavan initially considers exasperating but later reveres as an experience of a lifetime. The story is as simple as that but the associated scenes,dialogues and the lessons learnt reverberate through your mind for a long time. Be it the floods,train accident or the little boy's death it is Madhavan who breaks down and get shattered. But Kamalhassan adapts himself and reconciles himself to reality and helps in the best possible way he can. While it takes a lot of effort for Madhavan to tell Kamalhaasan about his fraternal love towards him, Kamalhaasan finds it easy to tell 'A.Ars, you are a go(o)d man' (it's not that easy to tell it to someone earnestly). From where did Kamal get this maturity? The story moves into the flashback of Kamal,a communist, who loves the daughter of a capitalist, Nasser, whom he opposes as a worker regarding wages. When the duo...
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...Social Media Marketing Abstract Keywords: social media marketing, advantages, electronic word-of-mouth (e-WOM), disadvantages. Introduction Marketing is a well-built methodological science and is continuously changing its rules to adapt to the new developments. Internet development and especially social media is one of the recent changes that happened to the market and it has a major impact on the communication between the firms and customers. Internet helps people to share, to create, to adjust content, and to get informed. It has certain characteristics (Peterson et al., 1997) such as: * Stores vast amounts of information at different virtual locations inexpensively * Distributes, searches, and organizes the information powerfully and inexpensively * Serves as a transaction medium * Low cost and easy entrance * Serves as a physical distribution medium for certain goods such as software. Social media is different from traditional media as it provides quality, regularity, usability, proximity, and eternity, which makes it efficient for the firms. According to a report from the Center of Marketing Research (CMR), more large companies are using social media to promote their brand online (Belicove, 2012). The introduction of social media to the market has changed the way businesses operate and advertise. The largest mediums have been pages such as Facebook, Pinterest, FourSquare, Youtube, and Twitter. In 2012, the yearly report showed that large companies...
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...Stratégie produit Nescafé Nescafé est une marque de café instantané. Avec plus de 3000 tasses bues chaque seconde, les ventes de Nescafé n’ont cessé de progresser depuis 1938, année de lancement par Nestlé du premier café soluble à remporter un succès commercial. Nescafé, qui comprend aujourd’hui toute une variété de cafés prêt s -à-boire, est de loin la plus grande marque de café consommée dans le monde. Les produits: Cafés gourmands : * NESCAFÉ® Cappuccino * NESCAFÉ® Café Viennois * Gamme de cafés gourmands NESCAFÉ® Cappuccino Intenso * NESCAFÉ® Cappuccino Vanille * NESCAFÉ® Cappuccino Décaféiné * NESCAFÉ® Choco Cappuccino * NESCAFÉ® Cappuccino Caramel Cafés purs: * NESCAFÉ® Espresso Gamme espresso * NESCAFÉ® Arabica Intense * NESCAFÉ® Spécial Filtre normal et décaféiné * NESCAFÉ® Green Blend® * NESCAFÉ® Sélection normal et décaféiné Gamme Sélection * NESCAFÉ® Nes Gamme Nes Gamme Premium Dans le but de lutter plus efficacement contre la concurrence mais aussi pour couvrir l’ensemble des besoins consommateurs, Nescafé a mis en place une stratégie d’extension de gamme au sein de sa gamme de cafés gourmands. Ainsi, les consommateurs préférant la vanille au chocolat seront satisfaits ou encore ceux adeptes du caramel. A travers cette gamme...
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...be of different race judging from their skin color. Whether Dove meant to line them up like this or not, they are lined up from darkest to lightest starting from left to right. It is also ironic to note the two panels in the background. The panels are a representation of “before” and “after” pictures of what skin might look like before and after using Dove’s product. The panel behind the African American model is the “before” picture, which depicts the skin as being cracked and dry. In contrast to the “after” panel on the right, it shows the skin as soft and healthy. These subtle aspects of the advertisement convey that society still often considers the white female as the “ideal” as presented through media and the advertising industry. Dolce &...
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