...in nature. It can take the form of daily work (e.g. essays, quizzes, presentation and participation in class), projects/term papers and practical work (e.g. laboratory work, fieldwork, clinical procedures, drawing practice). Daily work • Pros o This is likely to be the most sustained means of assessment, and in providing relatively prompt feedback, it serves to reinforce or correct learned responses. o It assists in pacing learning. If a course is broken into units, each assessed on completion, students have regular feedback of what they have mastered (and what they need additional work on). o As the most extensive means of assessment, it has a sustained impact on and improves the quality of student learning. • Cons and possible solutions o As it is fairly labour intensive for both students and the teacher, decisions will have to be taken regarding an optimum level. Too many assignments may result in justice not being done to them all. It is probably better to have regular but smaller assignments than large-scale but infrequent ones. Experience indicates that giving students more...
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...formulating, implementing, and evaluating cross functional decisions to enable an organization to achieve its objectives. A strategy is about long-term planning and it must be implemented and the organization resources as well as its capabilities properly harnessed so as to achieve the planned outcome. Strategic management focuses on integrating management, marketing, finance or accounting, production or operation, research and development, and computer information system to achieve organization success. 2.0 Munchy’s Background Munchy’s is known as Malaysia’s No.1 homegrown biscuit brand which is a remarkable Malaysian success story of five brothers from Muar, Johor. Besides that, Munchy was a company which gains Super brands Status of year 2003, 2004, 2005, 2008, and 2009. Actually the name Munchy's was derived from the Mandarin term "Mai Qi" which "Mai" is the meaning of flour or wheat and "Qi" is refers to the magical quality found in the delicious wafers that are made from only the finest ingredients. In the beginning, this business is started by two elder brothers from Tan family who asked their father to allow them to start their own company. With his agreement, their business started out as a cottage operation in Johor back in 1991 with producing wafers, wafer sticks and biscuits with an Austrian-made second-hand wafer stick machine costing RM80, 000. With their high spirits they try their best to produce the highest quality wafer sticks around and they make it as Malaysia’s...
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...EMPOWERMENT THROUGH CHOICE? A CRITICAL ANALYSIS OF THE EFFECTS OF CHOICE IN ORGANIZATIONS Roy Yong-Joo Chua and Sheena S. Iyengar ABSTRACT The provision of choice is one of the most common vehicles through which managers empower employees in organizations. Although past psychological and organizational research persuasively suggests that choice confers personal agency, and is thus intrinsically motivating, emerging research indicates that there could be potential pitfalls. In this chapter, we examine the various factors that could influence the effects of choice. Specifically, we examine individual-level factors such as the chooser’s socioeconomic status and cultural background. We also examine situational factors such as the content of choice and the number of choices offered. We then expand our discussion on the effect of giving employees extensive choice by looking at its influence on creative performance. In the second half of this chapter, we discuss implications for future organizational behavior research and examine how emerging research on choice making can inform specific managerial practices. Research in Organizational Behavior: An Annual Series of Analytical Essays and Critical Reviews Research in Organizational Behavior, Volume 27, 41–79 Copyright r 2006 by Elsevier Ltd. All rights of reproduction in any form reserved ISSN: 0191-3085/doi:10.1016/S0191-3085(06)27002-3 41 42 ROY YONG-JOO CHUA AND SHEENA S. IYENGAR INTRODUCTION Douglas McGregor’s (1960)...
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...Windows Server® 2008 FOR DUMmIES ‰ by Ed Tittel and Justin Korelc Windows Server® 2008 For Dummies® Published by Wiley Publishing, Inc. 111 River Street Hoboken, NJ 07030-5774 www.wiley.com Copyright © 2008 by Wiley Publishing, Inc., Indianapolis, Indiana Published by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing, Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, (317) 572-3447, fax (317) 572-4355, or online at http:// www.wiley.com/go/permissions. Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States and other countries, and may not be used without written permission...
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...Windows Server® 2008 FOR DUMmIES ‰ by Ed Tittel and Justin Korelc Windows Server® 2008 For Dummies® Published by Wiley Publishing, Inc. 111 River Street Hoboken, NJ 07030-5774 www.wiley.com Copyright © 2008 by Wiley Publishing, Inc., Indianapolis, Indiana Published by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing, Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, (317) 572-3447, fax (317) 572-4355, or online at http:// www.wiley.com/go/permissions. Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States and other countries, and may not be used without written permission...
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...illuminates how new markets emerge and how social movements can effect cultural change through market creation. We suggest that social movements can fuel solutions to three challenges in creating new market segments: entrepreneurial production, the creation of collective producer identities, and the establishment of regular exchange between producers and consumers. We use qualitative data on the grassroots coalition movement that has spurred a market for grass-fed meat and dairy products in the United States since the early 1990s. Our analysis shows that the movement’s participants mobilized broad cultural codes and that these codes motivated producers to enter and persist in a nascent market, shaped their choices about production and exchange technologies, enabled a collective identity, and formed the basis of the products’ exchange value.• The creation of new markets is an important engine of economic and cultural change. But new markets do not emerge naturally; rather, they often arise from collective projects that mobilize the necessary economic, cultural, and socio-political resources (Fligstein, 1996; Swedberg, 2005). A growing body of research suggests that social movements can play a central role in fueling such projects (Carroll and Swaminathan, 2000; Rao, Morrill, and Zald, 2000; Schneiberg, 2002; Lounsbury, Ventresca, and Hirsch, 2003). Movements often promote cultural change through institutions of the market in addition to institutions of the state (Melucci, 1996; Campbell,...
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...Price………………………………………………………..12 6.12 Place……………………………………………………….12-13 6.13 Promotion………………………………………………….13 6.14 People, process…………………………………………..13-14 7.0 E-customer Relationship Management……………………..14-16 8.0 Using Digital Media Channels…………………………………16-17 9.0 Evaluation & improvement……………………………………18 10.0 Budgeting…………………………………………………………19 11.0 Limitations/assumptions…………………………………………19 12.0 Anticipated risks and recommendations……………………20 1.0 Purpose of the report The purpose of this report is to assess the e-marketing opportunity of Gloria Jean’s (GJ), link it with offline organizational marketing strategy, develop an appropriate e-marketing plan including outline of the anticipated risks upon implementing the programme and recommend solutions to it. 2.0 Offline marketing strategy GJ offers highest quality gourmet coffee beans. Currently, GJ promotes itself offline through its in-store advertisements and banners. Its in-store advertisements do not provide any link to its online presence where its online presence seems to be of very low profile. 3.0 Organization’s Resources and capabilities GJ uses highest quality Arabica beans, gets coffee beans roasted with state-of-the-art equipment in Australia. It wants to capture some of the specialty coffee market in Malaysia by targeting for 30 outlets by 2010 to create a strong...
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...Group O2: Harini Valluri Soman Nahata Ankit Jangalwa Gandharv Raj Sethi Vishwajeet Narayan Contents Introduction 3 Coca cola’s Global coverage. 3 History 4 Revenues 4 Products and Brands 6 Mission, Vision and Values 8 Organizations and Organizational Effectiveness 10 Stakeholders, Managers, and Ethics 12 Organizational Design 14 Designing Organizational Structure: Authority & Control 15 Designing Organizational Structure: Specialization & Coordination 17 Managing in a Changing Global Environment 18 Organizational Design & Strategy 20 Creating & Managing Organizational Culture 21 Organizational Technology 21 Organizational Transformations 22 Decision Making 23 Managing Conflicts, Power and Politics 24 ------------------------------------------------- Introduction The Coca-Cola Company is a beverage company, manufacturer, distributor, and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 400 brands in over 200 countries or territories and serves 1.6 billion servings each day. The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which...
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...Fredrik J. Söderlund Per-Magnus Andersson Hospitality Industry, Management Control Systems, Performance Measurement, Contingency Approach, Multiple Case Study The purpose of the thesis is to describe and analyze the use of management control systems in the hospitality industry. Purpose: Methodology: The study is mainly a descriptive, multiple case study based on deductive reasoning. However, explanatory elements occur. The nature of the study is to a large extent qualitative and is primarily based on interviews and analysis of current management control tools. The analytical strategy includes pattern matching, explanation building and cross-case synthesis. Theoretical Perspectives: The main text editions included are Anthony and Govindarajan (2003 & 2007), Lindvall (2001), Merchant and Van der Stede (2007) and Samuelsson (2004). Furthermore, the use of management control systems in the hospitality industry is examined using literature such as Harris (1995), as well as other articles. Empirical Foundation: There are four units of analysis included in this study: (1) BrewPub København; (2) Färs & Frosta Sparbank Arena; (3) Kulturmejeriet and; (4) Scandic Hotels. This organization is divided into three subunits; Scandic Kramer, Scandic Malmö City and Scandic Star Lund. Each organization is described in terms of background, situational factors, strategy & management philosophy, organizational...
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...read this book.” — Claudia Perlich Chief Scientist of M6D (Media6Degrees) and Advertising Research Foundation Innovation Award Grand Winner (2013) www.it-ebooks.info “A foundational piece in the fast developing world of Data Science. A must read for anyone interested in the Big Data revolution." —Justin Gapper Business Unit Analytics Manager at Teledyne Scientific and Imaging “The authors, both renowned experts in data science before it had a name, have taken a complex topic and made it accessible to all levels, but mostly helpful to the budding data scientist. As far as I know, this is the first book of its kind—with a focus on data science concepts as applied to practical business problems. It is liberally sprinkled with compelling real-world examples outlining familiar, accessible problems in the business world: customer churn, targeted...
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...Even Semester 2009/2010 | Erlina Juliani Kalangi | Ida Ayu Kartika | international management | “The nonmarket environment and Issues in the google inc.” | DAFTAR ISI Daftar Isi 02 Executive Summary 04 History of Google 04 Google Timeline 05 The vision, Mission and Focus of Google 19 Google Management 19 Uses of Google 28 Market Share 29 Usage Application of Google 29 Share of Advertiser 30 Google For Education 30 Google and User 31 The Google Culture 31 About Google Office 32 Google Workspace 32 Top 10 Reasons to Work at Google 33 SWOT Analysis 33 * Strengths 33 * Weaknesses 34 * Opportunities 35 * Threats 35 * Recommendations 36 Google Product Development Process 37 Google Ethics 37 Criticism of Google 39 Issues in Google life cycle 39 Another Issues in Google 40 Copyright Issues 40 Privacy Issues 41 Why won’t Google be affected by the crisis? 42 How do Google measure success of a new product? 42 Google deal with the host of privacy issues associated with its application 43 Antitrust 44 Google and Antitrust 44 Some spesific activities have been made for anti trust claims 45 The Issues are associated with the launch of Google Health 45 * The look of Google Health 46 * Screen shot deeper on the application 46 * The Issues of google health 46 * Google Response 47 The issues might arise in Google’s ownership of Tianya.cn 47 ...
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...Title: Mass and Individual Communication for Greater Population Awareness and Receptiveness of Natural/Alternative Methods of Medicine (8th August 2010) Mass and Individual Communication for Greater Population Awareness and Receptiveness of Natural/Alternative Methods of Medicine 1.0 INTRODUCTION AND BACKGROUND 2.0 MIND BODY CONNECTION 3.0 HEALTH COMMUNICATION 4.0 HEALTH EDUCATION AND LEARNING STYLES IN ADULTS 5.0 CONCLUSION 1.0 INTRODUCTION AND BACKGROUND Good health is the most important aspect in an individual’s life. Studies have shown that the health of a person can be affected by many different factors. At the advent of science and the development of diagnostic and therapeutic procedures only the physical/environmental factors were thought to influence the health of a person. Thus the health promotion activities that were developed mainly advocated the prevention or enhancement of physical determinants of health. This was boosted by the scientific studies which identified a significant link between the physical factors such as microbial agents and health of a person. Measures have for a long time been developed and are still being researched to address the environmental factors that adversely affect health. The healthcare system in place is sufficiently equipped to address the healthcare needs arising from a person’s interaction with environmental factors. However, more recent research reveals that the greatest cause of ill health does...
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...of Neil Bird, http://www.flickr.com/photos/nechbi/2058929337. March 2, 2011, was a huge day for Apple. The firm released its much-anticipated iPad2, a thinner and faster version of market-leading Apple’s iPad tablet device. Apple also announced that a leading publisher, Random House, had made all seventeen thousand of its books available through Apple’s iBookstore. Apple had enjoyed tremendous success for quite some time. Approximately fifteen million iPads were sold in 2010, and the price of Apple’s stock had more than tripled from early 2009 to early 2011. Saylor URL: http://www.saylor.org/books Saylor.org 4 But future success was far from guaranteed. The firm’s visionary founder Steve Jobs was battling serious health problems. Apple’s performance had suffered when an earlier health crisis had forced Jobs to step away from the company. This raised serious questions. Would Jobs have to step away again? If so, how might Apple maintain its excellent performance without its leader? Meanwhile, the iPad2 faced daunting competition. Samsung, LG, Research in Motion, Dell, and other manufacturers were trying to create tablets that were cheaper, faster, and more versatile than the iPad2. These firms were eager to steal market share by selling their tablets to current and potential Apple customers. Could Apple maintain leadership of the tablet market, or would one or more of its rivals dominate the market in the years ahead?...
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...A PROJECT REPORT ON Study of Customers Satisfaction towards the “ Pure it” (HUL) (With special reference to Cuttack city) For partial fulfillment of MBA degree course of Biju Pattnaik University of Technology Submitted By: Soumya Prakash Pani Roll No. B/10/01 Reg. No.1006281028 MBA 2010-12 External Guide: Internal Guide: Mr. Pratim Chatterjee Mr. Biswarup Singh Territory Sales Officer Sc Lect. Marketing HUL( Pure it ) IPSAR INSTITUTE OF PROFESSIONAL STUDIES & RESEARCH CDA SECTOR-6 , CUTTACK-753014,ORISSA DECLARATION I, Soumya Prakash Pani, a student of MBA (2010-12) studying at IPSAR (Institute of Professional Studies & Research), Cuttack, solemnly declare that the project work titled- ‘ Study of customers satisfaction towards “Pure it” (HUL)’ was carried out by me at Hindustan Unilever Limited; Cuttack, in partial fulfillment of the MBA programme. This programme was undertaken as a part of academic curriculum according to the University Date : ...
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...A PROJECT REPORT ON Study of Customers Satisfaction towards the “ Pure it” (HUL) (With special reference to Cuttack city) For partial fulfillment of MBA degree course of Biju Pattnaik University of Technology Submitted By: Soumya Prakash Pani Roll No. B/10/01 Reg. No.1006281028 MBA 2010-12 External Guide: Internal Guide: Mr. Pratim Chatterjee Mr. Biswarup Singh Territory Sales Officer Sc Lect. Marketing HUL( Pure it ) IPSAR INSTITUTE OF PROFESSIONAL STUDIES & RESEARCH CDA SECTOR-6 , CUTTACK-753014,ORISSA DECLARATION I, Soumya Prakash Pani, a student of MBA (2010-12) studying at IPSAR (Institute of Professional Studies & Research), Cuttack, solemnly declare that the project work titled- ‘ Study of customers satisfaction towards “Pure it” (HUL)’ was carried out by me at Hindustan Unilever Limited; Cuttack, in partial fulfillment of the MBA programme. This programme was undertaken as a part of academic curriculum according to the University Date : ...
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