...Angela Jiongco Chapter2 Review questions # 1 and # 5 Exercise # Review question #1. In one or two paragraphs, describe how the internet changed form a government research project into a technology for business users. The internet began as a way for the military to control weapons systems while under attack. In the 60’s, the U.S. Department of Defense became worried about possible effects of nuclear attack on its computing facilities. The Defense Department realized that in the future they need powerful computers for coordination and control. The Defense Department funded a research at leading universities and institute with the goal of designing a worldwide network that could remain operational even the network were sabotage by the military enemy. The researchers were determined the best solution to accomplishing their goal was to create networks that do not require a central computer control network operations. However, at the time the only network existed was a single connection between sender and receiver from the leased telephone company line. There was a concerned of risk using single connection method for connecting computers, so the researchers developed a different method in communication using multiple channels. In 1969 the Department of Defense researchers in the Advanced Research Projects Agency (ARPA) use this direct connection network model to connect four computers; one each at University of California at Los Angeles, SRI International, University of...
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...Taste Test: Part I Following our survey findings that KOI was rated as the best tasting bubble tea among its competitors, we set out to test whether the taste perception of consumers were influenced by brand. In order to do so, we conducted a blind taste test. For our taste test, we used 3 brands of bubble tea which is KOI, Gong Cha and Each-a-Cup as they were associated together most of the times. Our test object was Milk Tea with Pearls as it was the most popular drink for all the three brands. We intended to use the random sampling method to select our experiment subjects from the general public; however, circumstances do not allow us to conduct the taste test in public or to arrange for the members of the public to congregate in an enclosed setting. Thus, our subjects were chosen from the SMU student population. We mitigated the sampling bias by picking students from diverse races and ages while keeping a balance between gender sizes. We used a within-subjects design as there were only 33 subjects. Lastly, the subjects were given a sip of water after each tasting to mitigate the influence of the taste of one drink over the other through quick, repeated tasting. During the test, subjects were not informed of the individual brands of bubble tea. Three cups (labeled A, B and C) of Milk Tea with Pearls were served to each subject. The order of the cups presented to them were randomly arranged to prevent any order bias. Ample time was given to the subjects to taste the bubble...
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...Erik Benjamin Student ID 5255640 MGT 240 Marketing and Sales Assignment 1: Market Research 1. Let’s say you have developed a new, all natural granola style cereal. You want to see the reaction of a range of people to the product, so you decide to set up focus groups to sample the cereal. In one to two pages, describe how you would carry out a focus group review of the cereal. a. How many people would be included in the focus group? A focus group is used to gain feedback and opinions from potential customers. My focus group will consist of a small group no less than six and no more than twelve participants to conduct a taste testing of the natural granola style cereal. By selecting less than six participants could lead to limited conversation and reactions to the product. Selecting twelve participants for the focus group will have more diversity within the group. Also, by selecting twelve participants account for any participants who decide not to show for the focus group. By having a small focus group, it minimizes the chance of losing important thoughts, ideas and reactions to the cereal of the participants. b. How would they be selected? There are many of methods to select participants for sampling. Participants shouldn’t be randomly selected in this focus group because the group should consist of participants that will provide the best information for the sampling of the cereal. Selecting the participants will be based on the purpose of the focus group...
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...Aroma descriptors appeared to cluster around growing season. For example, wines produced in the cool, wet, 2003 vintage with limited fruit Brix were generally characterized by vegetative aromas, while those produced in the drier and warmer 2004 vintage had higher fruit and overall aroma intensity. Figure 1. Principal component analysis (PCA) of aroma of Viognier wines produced on Geneva Double Curtain (GDC), Smart-Dyson (SD) Down or Up, and Vertical Shoot Positioned (VSP) training in 2003 through 2005. Figure 1. Principal component analysis (PCA) of aroma of Viognier wines produced on Geneva Double Curtain (GDC), Smart-Dyson (SD) Down or Up, and Vertical Shoot Positioned (VSP) training in 2003 through 2005. ---- GLOSSARY of Wine-Tasting Terminology ACETIC (see also ASCESCENCE). All wines contain acetic acid - (ie: vinegar). Normally the amount is insignificant and may even enhance flavour. At a little less than 0.10% content, the flavour becomes noticable and the wine is termed acetic. Above 0.10% content is considered a strong fault. A related substance, ethyl acetate, contributes the smell associated with acetic acid content. ASCESCENCE "Ascescence" is the term used to mark the presence of acetic acid and ethyl acetate. Detected by sweet and sour, sometimes vinegary smell and taste along...
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...10 Ways to Prepare For Your First Wine Tasting Experience Wine tasting is a fun way to get introduced to the beautiful world of wine. Your first wine tasting experience can be a little petrifying. This list will guide you to approach wine tasting like a pro. 1. Make a Reservation Call your preferred winery and find out the days they are open to the public and make a reservation. If you are visiting the winery with friends, ask what group bookings entail. Also by calling in advance, you get to know the type of wine tasting the winery offers. Is it formal or informal? In a formal tasting, you sit at a table and the host talks you through wines in a specific order. An informal tasting involves walking around tasting wines set around the room. 2. Set Money Aside Set money aside to pay for your wine tasting tour, buy some bottles of wine or pay for club...
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...It is my pleasure to join my group members to make a four course meal with appropriate wine selections. I enjoy the group project very much because we have a very comfortable dining place and kitchen, very friendly group members and also great food and wine pairing. It is an interesting experience to cook a meal with classmates since I am a person who is passionate with cooking and wine tasting. After all, I also learn a lot about wine since one of the group members work at a fancy restaurant bar. First of all, we have an appetizer named BLT golden. It is made of fresh cherry tomatoes, crispy bacon, mayo and arugula. It is my first time tasting cherry tomatoes. It has a very unique flavor. Cherry tomatoes are a bit sour with sweet and fresh tasting. The juice was burst out all over the place when I take a first bite of it. The saltiness of the bacon was just right and that balance with the taste of sweet and sour cherry tomatoes. The Riesling was selected to pair the fruity appetizer. This wine is one of the best wines for most ladies. For me, I think the Riesling that we have is a bit sweeter than the normal wines out there which is a good thing. Ladies in our group like it very much since it does not have strong smells and taste of alcohol. The Riesling goes well with the appetizer because it brings out the freshness of the tomatoes and contrasted the crispy bacon. It warms up my stomach and added acidity to my mouth and I am ready for the starter. ...
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...NAME, LOCATION & NATURE Name: Winery Comply Location: Napa, Ca Nature: To provide affordable compliance solutions and services to the wine industry. From tax preparation, inventory and shipping sales tax tracking control with new software programs with first hand technical and training support. SELF-ANALYSIS. Skills, abilities and competencies We provide first rate winery compliance software to better meet the needs of those in the winery business. One of our great strengths is the program was written internally and is owned by that same person. Having a great computer programming background we are able to change the software on the spot to better meet the needs of the individual wineries then having them have to adopt to the software to meet their needs are having to conduct business with more than one software. We provide both installation and training onsite or remotely to better meet the needs of the customer. This is outlined in the contract that I signed before install. Unlike most other companies we are providing a tech support team that has regular office hours for remote work and we can scheduled on site demonstrations for other shareholder in the winery as well as training for those individuals. We are taking the mandated laws on shipping wine for accurate sales tax and partnering it with winery operations. Reports can be pulled to determine amount of money that has to be paid to the shipped to state and you can also pull monthly inventory reports to...
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...(and drinking in general) tends to spark up conversation. For instance, when I toured the Terlato Family wineries in Napa, the man that was providing us with various wine samples (while also sampling them himself), decided to share a special wine with us. Of course, the “special” part of the wine was centered in its story. One day while workers were installing some posts to brace up the grape vines, they bumped into something hard in the dirt. The workers removed the object from the ground and, to their surprise, discovered that it was a tomahawk. Further research on the tomahawk confirmed that it was a genuine Native American weapon that dated back several hundred years. The vines that were in the immediate vicinity produced their best tasting wine, which they properly named “Tomahawk.” It just so happens to be their most expensive wine as well. Here I am several years later, bragging about this Tomahawk wine that I got to try and why it has its name. Hosting potential consumers at Ceja Vineyards is a great way to share a unique story from the source. The humble beginnings started in Mexico, where two separate uneducated/poor families made the decision to pursue opportunities in the United States for the sake of their children. Hard work led to a position as a foreman for the maverick of the wine industry, Robert Mondavi. Meanwhile,...
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...FAMILY SHERWIN FAMILY MARSTON L M ARK EAD LN. 15 16 BRAVANTE COOK FAMILY FAILA CADE BALE LN. BIG TREE RD. HOWELL AT THE MOON 17 EHLERS LN TUDAL Map not to scale . VINEYD 29 TRINCHERO FANTESCA BOESCHEN LODI LN. DOZEN VINTNERS REVANA FAMILY MARKHAM BREMER FAMILY TAMBER BEY BELLO FAMILY CLIF FAMILY DOWDELL DAVIS FULTON CROCKER & STARR CHAIX LN. ROS S 13 PRATT AVE . POPE ST. I RD D . ST. HELENA WINERY We encourage responsible drinking. Please do not drink and drive. It is illegal to operate a motor vehicle at or above .08 BAC in the state of California. Only wineries with public access shown VALLE Y RD. CONN Wineries with Public Tasting Rooms Wineries Requiring an Appointment Additional Winery Tasting Rooms in the downtown areas WineCountry.com Map Sponsor TAPLIN RD. 12 THE TERRACES HALL AUBERGE RD. E DEL DOTTO WHITEHALL LANE TRES SABORES 11 4 RUTHERFORD RD. NIEBAUM LANE MANLEY LANE MIDSUMMER CELLARS 8 BROWN ESTATE F ´ YOUNT MILL RD. 10 GARGIULO ROCCA PARADUXX CAFARO CELLARS TO VACAVILLE 1 16 MT. VEE R DER D. BEAU VIGNE 14 TO SUISUN VALLEY WASHINGTON ST. G CALIFORNIA DRIVE KEEVER HOPPER CREEK BROOKDALE 9 SILENUS BOLEN FAMILY ESTATE JAMES COLE O'BRIEN ESTATE WHITE ROCK H FONTANELLE FAMILY PAR TRI CK RD. TETRA HDV JUDD HILL DEL DOTTO KENZO ESTATE WOODEN VALLEY RD....
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...1 BLIND TASTE TEST ANALYSIS 2 BLIND TASTE TEST ANALYSIS Prepared for: Ma’am Maliha Sameeni University of Education Bank Road Campus, Lahore. Prepared by: Minal Gull Aneeqa Noor Ayesha Siddiqui Aqsa Liaqat Sadia Javaid Rimsha Sarwar 3 Letter of Acknowledgement 18th December 2014 Dear Ma’am Maliha Sameeni We have completed the report on Blind Taste Analysis that you assigned us. This report contains details on the comparison and the brand recognition and recall value of Knorr noodles, Maggi and Shan Shoop. The report consists on findings, data analysis and full discussion about Blind Taste test. We are so thankful to you for providing us the opportunity to work on this wonderful project and we came to know about so many new things. We are also thankful to you for guiding us at every single step of the project, which is a basic factor in success of this project. Sincerely, Minal Gull Aneeqa Noor Ayesha Siddiqui Aqsa Liaqat Sadia Javaid Rimsha Sarwar 4 Executive Summary: A blind taste test was performed by MBA department of University of Education Bank Road campus Lahore on 18th December 2014. The purpose was to find brand recall as well as brand recognition of various brands. Teaser ads campaign was carried out for 3 days. Campaign was successful in generating the tease about something new in department. Our group choose noodles to carry out test. The brands were Knorr, Maggi and Shan Shoop. The results was as follows: Respondents showed...
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...Long Island tourism has a fast-growing, new avenue for visitors in their elite wine country regions. Wineries in Long Island have been an unintentionally kept secret since their establishment in the early 1970s. After over forty years of growth in production and output, LI vineyards and wineries have gained a much deserved and hard-earned prestige among wine producers and connoisseurs. Respect among their winemaking brethren and a reputation for high quality has made LI wine on par with wine from Italy or France. Tourism for LI has been quick to catch on and embrace the industry to encourage visitors seeking a unique alternative to traditional vacation activities. A tour, tasting, or class at a local vineyard or winery can be an interesting way to change up a vacation. For more serious wine lovers, and other interested parties, some wineries and vineyards offer more in depth knowledge of their business and the secrets and...
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...around the area which I reside in and I just had to give it a shot. The decision was made that they are not many winery/restaurants that have a high range of wines to taste from in the area and this was the perfect chance to experience. The location of the restaurant is attached to a local mall where it can attract shoppers and the structure of it looks like a high end state of the art building and great atmosphere to it. They have a wide variety of foods and depending on what you get to eat it’s a normal level price or it can be a high end price. The cleanliness of the facility will factor a test. As I walk into the restaurant the hostess immediately assist’s you in a way that you’re the number one priority to them. Also, the Wine Tasting Room greets you as well. What a great way to start off the experience by a phenomenal greeting and welcoming. The design of the building itself was astonishing. The layer of brick inside the facility and the lighting was well prepared for the human attraction. The website stated that it took some time for the planning of the design to be well played out to establish something that no one has ever seen before. They want something that will put a name to it and make it one of the well-known restaurants in the area. The music that was being played had a great sense and tone to where the relaxation was the key when you come and sit down to eat and try their famous wines. Once you walk through the restaurant to be seated you see several barrels...
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...which are the commissions Cork’d receives for outbound clicks to an external third-party site that sold wines. Being that their business model did not utilized any other type of strategy to attract customers (wineries and individuals) not even through web advertisements, Cork’d was constrain to their sole revenue source. After the re-launched of the new and improved website, 42 wineries signed up, as previously mentioned at $999 each. However, this amount of money ($41,958) was not going to be able to cover for their expenses as follow described: • Labor costs - Lindsay Ronga – CEO - Harvard MBA - Full-time CTO - Five summer interns • Other costs - Technology (web hosting, etc.) - Overheads (offices) - Promotions (wine tasting, etc.). In order to solve this economic issue and become a successful organizations,...
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...fiber while another segment placed more weight on sugar content. This study was conducted to determine the importance of healthy breakfast cereal attributes. The goal of this research was to confirm that the consumers preferred healthier options and assist the cereal manufactures to produce products that would not only satisfy their customers, but also increase market share for their company(s). Research Questions and Hypothesis Research conducted on wine sales and how they are affected by U.S State laws questioned the effects the state-by-state regulations on wine sales, and wine-specific laws that allow or regulate wine tasting. The hypothesis in place was that state-maintained monopolies would reduce per capital wine purchases, domestic wine purchases, or imported wine purchases. The belief was also that states that were allowed to hold wine tasting would have higher per capital sales that the states who could not due to state laws. For research conducted on Healthy Breakfast cereals, the...
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...or cluster. 9. Ergonomics: A student of the author collected measurements of arm lengths from her family member: Convenience 10. Testing Echinacea: A study of effectiveness of Echinacea involved upper respiratory tract infections. One group of infections was treated with Echinacea and another group was treated with placebos: Cluster 11. Exit Polls: On the day of the last presidential election, ABC News organized an exit poll in which specific polling stations were randomly selected and all voters were surveyed as they left the premises: Convenience 12. Sobriety checkpoint: The author was an observer at a Town of Poughkeepsie Police sobriety checkpoint at which every fifth driver was stopped and interviewed. Systematic 13. Wine Tasting: The author once observed professional wine tasters working at the Consumer’s Union testing facility in Yonkers New York. Assume that a taste test involves three different wines randomly selected from each of five different wineries: Cluster 14. Recidivism: The U.S. Department of...
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