...Extrusion, Magnetic Strip Extrusion, PP Hollow Sheet Extrusion, VMC, 5 axis VMC, Ultrasonic Welding, Injection Molding, Styrofoam Making, Hi Speed Power Press, Fin Press, Corrugation, SMT pick and place, SPG printing machine, AOI machine, Tamura wave solder machine, Auto insertion machine are being used for the production of high quality products of Walton. Along the way, Walton has earned domestic and global recognition for its experience and proven track record in a variety of electronics fields. Walton is the pioneer of developing state of the art designs and modern technology having leading market share specializing in Multi-Stored Refrigerators, Freezers, Air Conditioners, LED/ LCD televisions, Motorcycles, Smart Phones and Home Appliances. Crossing local boundaries, Walton brands are recognized globally exporting more than 17 countries and by 2020 the presence of Walton will be ensured almost every country in the world. Walton's Innovation is dedicated to building a more advanced society through the fusion of sophisticated technologies having the capacity of 3.00 million refrigerator, 0.30 million...
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...grocery stores and flower vendors will help for the success of product in long term. (ii) Pricing: With price about half of an entry level refrigerator, Chotukool creates a new product category, with a targeted value proposition that serves a new segment of customers. So, for the product to succeed the target segment must be convinced to pay the price for the product i.e. customers who are aspirational should find the pricing reasonable. (iii) Promotion of features: The product satisfies the need of rural population due to its affordability, non dependency on electricity and its availability in less than 100l segment, Chotukool is well suited for rural customers. Thus making the target customer aware of these different product aspects will lead to huge demand from the untapped market. (iv) Proper distribution model: Deeper penetration will be achieved by the companies community distribution model incorporating help of NGOs and self help groups. ANSWER 2. Criteria for evaluating strategy of launching Chotukool: a. Income of target group: With the product being very price sensitive Godrej must choose the target market keeping in mind the falling number of consumers in destitute and aspirant class and increasing numbers in the consuming and climbers class (refer exhibit 3) . b. Pricing for rural masses: With the refrigerator being considered a luxury amongst rural masses proper price tag selection is critical. c. Pace of expanding market area: With the...
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...will have a super slim picture tube technology, that will make TV 40% Slimmer. Slim Picture tube is a product with reduced depth providing the TV and monitor producers with opportunity to design Slim, flat and stylish TVs comparable to plasma or LCD panels maintaining Good picture Quality. 2. Flat Panel Display (FPD) Flat Panel TV’s are the biggest revolution since the introduction of Colour TV’s and will eventually replace the conventional TV’s. You can hang flat sets on the wall, on the ceiling, or above the mantle in place of a trophy buck. Prices of Flat Panel TV’s have considerably come down and its demand is picking up. 3. Refrigerator Company is aware that when consumer goes to the appliance store they are amazed at the selection of refrigerators available. Consumer has to narrow down the type of refrigerator in their home. This can be very dependent on the amount of...
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...9-705-475 R E V: APR I L 21, 2011 P A N K AJ GH E M AWAT T H OMA S M. H O U T JO R D A N S I EG EL Haier's U.S. Refrigerator Strategy The objective of most Chinese enterprises is to export products and earn foreign currency, exploring easier markets first like Southeast Asia. . . . Our purpose is to establish a brand reputation by first penetrating difficult markets such as the United States. . . . All success relies on one thing in overseas markets—creating a localized U.S. brand instead of an imported Chinese brand. We see an opportunity to compete against established, slow moving companies there by being more customer-focused than they are. To win over those customers we have two approaches—speed and differentiation. — Zhang Ruimin, CEO Haier Group1 The Haier Group was one of China’s most accomplished and important companies, with estimated global sales in 2007 of $16 billion. Founded in 1984 as the Qingdao Refrigerator Company, the original company was a collectively owned enterprise in the same northeast coastal municipality that produced the popular Tsingtao beer. Haier became a conglomerate electrical home appliance and consumer electronic products company. Its core business was white goods—refrigerators and freezers, ranges, and microwave ovens, dishwashers, and washing machines and dryers—and room air conditioners. Later, it diversified into mobile telephones, television receivers, personal computers, and even financial services and pharmaceuticals...
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...containing an RFID tag is picked up at a grocery store. The expiration date can be automatically sent to your cell phone. Instead of standing in line to check out, you can just walk past a tag reader. This can calculate the total of your purchase and send the bill directly to your bank. In addition, the manufacturer of the product can be notified to ship more products to the store, and the store can be notified of the empty space on its shelf. Once home, and you put your milk into your “smart refrigerator”. This can track your usage, and when you empty the container, you can have messages sent to remind you to buy more milk, or your fridge can order it for you. Based on your shopping habits, store can then provide user specific advertisements (Bonsor & Fenlon, 2013, pg.5). To me this seems silly. Or maybe I am just old fashioned. But I like to write my grocery list myself, and the information about things I buy can be found on my club card for that store. I certainly do not need my refrigerator to tell me when I...
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...going. The signage was also very hazy. Dining area was also bad. Upon entrance of the restaurant, I noticed that the garbage was overflowing. The floor of the established was dirty. The area where their “condiments” are stores was disgustingly un-kept. It was a four-tray temperature storage unit. It contained vegetables, green and red salsa and some more. Contents from each tray were cross contaminating the other trays because in order to get the desired condiment you have to reach under an awkward sneeze guard. Kitchen staff and area. I walked to the register to make my order and where the men using the cash register with his bare hands took my card and swiped it through the machine. Immediately after that, he went to the refrigerator and with his shiny hands began to stretch and pull out something. Many things here made me quite nauseous. The fact that he had...
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...products include air conditioners, mobile phones, computers, microwave ovens, washing machines, refrigerators, and televisions. In 2011 the Haier brand had the world's largest market share in white goods, with 7.8 per cent. Haier group is the world's fourth largest home appliance manufacturers, a Chinese brand with most value. Haier have been to 30 countries to establish the localization design center, production base and trading company, the global total employees are more than 50’000 people, It has become a large-scale multinational enterprise group, Haier group in 2007 has achieved turnover RMB 118 billion. In August 2005, Haier was awarded by Britain's financial times "China top ten world-class brand". In 2006, in the Asian Wall Street journal organization selection "Asia top 200 enterprises", Haier group for the fourth year in a row on the "mainland China enterprise comprehensive leadership" charts. Haier has become a world-class brand ranks, its influence is with global market expansion and rapid rise. History of Haier Group The origins of Haier date are back long before the actual founding of the company. In the 1920s, a refrigerator factory was built in Qingdao to supply the Chinese market. After the 1949 establishment of the People's Republic of China, this factory was then taken over and turned into a state-owned enterprise. Haier had been founded as Qingdao Refrigerator Co. in 1984. With China opening up to world markets, foreign corporations began searching...
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...SIP PROJECT REPORT ON CONSUMER BEHAVIOR TOWARDS WHIRLPOOL OF INDIA LTD (REF. CATEGORY) SUBMITTED BY: GOLAM AHAMED ROSUL ENROLLMENT NO: 030101013 UNDER THE GUIDANCE OF: PROF. MALAY BHATTACHARJEE ACKNOWLEDGEMENT My first experience of Summer Internship Project on CONSUMER BEHAVIOR TOWARDS WHIRLPOOL OF INDIA LTD (REF. CATEGORY) has been successfully done, thanks to the support of everyone. I would like to acknowledge all the people who have helped us in this project. However, I wish to make special mention of the following. First of all I am thankful to our Prof. Mr. Malay Bhattacharya under whose guideline I am able to complete our project. Throughout my project he gave through instruction regarding the project and different sources. And of curse Mr. Yogesh Kumar being a company mentor he provided me all the essential information, holds the same space of honour. I am wholeheartedly thankful to them for giving me their valuable time & attention and for providing me a systematic way for completing my project in time. I must make special mention of Mr. Google, who gave me the secondary data for my research and helped me a lot to complete the project. PROJECT REPORT ON CONSUMER BEHAVIOR TOWARDS WHIRLPOOL OF INDIA LTD. (REF. CATEGORY) Page 2 MENTOR’S APPROVAL Date: To whom So Ever It May Concern Subject: CERTIFICATE OF PROJECT COMPLITION Management Trainee’s Name: GOLAM AHAMED ROSUL Project Title: CONSUMER BEHAVIOR TOWARDS WHIRLPOOL OF...
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...Company founded in Auckland by Woolf Fisher and Maurice Paykel to import Crosley refrigerators, Maytag washing machines and Pilot mantle radios. 1938 Sales agreement signed with Kelvinator Corporation, Detroit. 1939 Manufacture of refrigerators and wringer washing machines. 1953 Installation of first washing machine conveyer line. 1955 First stage of Mt Wellington plant starts production of refrigeration and laundry products. 1956 Manufacture of rotary clothes dryers designed and patented by company. Formed association with HE Shacklock, Dunedin. 1957 Allied Industries Ltd established to manufacture Murphy radios and radiograms and later (1960) television receivers. This was the forerunner of Fisher & Paykel Electronics. 1958 Fisher & Paykel open a London office. 1965 Agreement signed with Matsushita Electric for sole distributorship in New Zealand. 1966 Head Office moved to Mt Wellington. Champion Spark Plug New Zealand established. Allied Industries began manufacturing Waikato electric fence controllers. 1969 Allied Industries began manufacturing television tubes. 1970 First respiratory humidifier sold. 1971 Agreement with Matsushita Electric for marketing and eventual manufacture of National Panasonic products. Manufacture of respiratory humidifier(the beginnings of Healthcare). 1972 East Tamaki refrigerator manufacturing plant opens. 1974 One millionth refrigerator and one millionth laundry unit produced. Allied Industries build new factory in Mangere...
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...Giauque (1927) proposed cooling via adiabatic demagnetization. A few years later in 1933, Giauque and MacDougall demonstrated the process for cryogenic purposes and managed to achieve a temperature of 0.25K (Cryogenic meaning the study of the production of very low temperatures and behavior of materials at those temperatures). Advances occurred through the years up to 1997, until the first near room temperature proof of magnetic refrigerator concept was demonstrated by Professor Karl A. Gschneidner, Jr. from Iowa State University. This discovery drew attention and interests from scientists and companies worldwide. Since then new kinds of room temperature materials and magnetic refrigerator designs have developed. In this modern era, reliable cooling technology is highly demanding. Refrigeration plays an important role in the societies’ health as well as the global economy. The modern refrigeration is based on a compression/ expansion refrigeration cycle, as they are quite reliable and relatively low cost technology. Over the years, such conventional refrigerator were considerably improved due to...
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...Summary Houghton Refrigeration Company is a company that builds refrigerators for large appliance companies. During the summer, the company needs to hire around forty new employees which are typically college students from a local private college. They receive little training prior to starting working. All they are taught is the basics of how to do their job, not how to handle difficulties that arise. More and more employees start to get injured, and the president of the company decides the company needs safety training. The first-line supervisor gave a brief training that wasn’t very beneficial to the employees. Step 1: Identify the Problem The problem in this case is that Houghton Refrigeration Company is having complications maintaining a safe and healthy work environment for their employees, and now some of their workers are becoming injured. Step 2: Identify Causes of the Problem There are several reasons this problem could be occurring. One reason is that the upper management are educated in engineering, not management, which is the cause of the second reason for this problem. The second reason the employees are being injured is because they lack proper training. The college students are also feeling pressured by one of the first- line supervisors who is harassing them. Step 3: Alternative Solutions * The company can hire an outside source to develop a training program for the employees. * They can hold one-on-one training with each of the new employees...
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...Practice Problems: Chapter 9, Layout Strategy Problem 1: As in most kitchens, the baking ovens in Lori’s Kitchen in New Orleans are located in one area near the cooking burners. The refrigerators are located next to each other as are the dishwashing facilities. A work area of tabletops is set aside for cutting, mixing, dough rolling, and assembling of final servings, although different table areas may be reserved for each of these functions. Given the following Interdepartmental Activity Matrix, develop an appropriate layout for Lori’s Kitchen. | Interdepartmental Activity Matrix | | Cooking Burners (A) | Refrigerators (B) | Dishwashing (C) | Work Area (D) | Cooking burners (A) | - | 7 | 193 | 12 | Refrigerator (B) | | - | 4 | 82 | Dishwashing (C) | | | - | 222 | Work Area (D) | | | | - | The present layout is: A | B | C | D | with a distance of 10 feet between adjacent areas. Computing the Load * Distance measure: | Load * Distance | | A to B | 7 * 10 | 70 | A to C | 193*20 | 3860 | A to D | 12*30 | 360 | B to C | 4*10 | 40 | B to D | 82*20 | 1640 | C to D | 222*10 | 2220 | Total | | 8190 | Develop a preferred layout. What is the sum of the loads * distance of your new layout? Problem 2: A firm must produce 40 units/day during an 8-hour workday. Tasks, times, and predecessor activities are given below. Task | Time (Minutes) | Predecessor(s) | A | 2 | - | B | 2 | A | C | 8 | - | D | 6 | C | E |...
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...Introduction Company Overview Walton a brand of R.B Group of Industries is a conglomerate based in Dhaka, Bangladesh. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Walton brand. The subsidiaries include Walton Motors, Walton Mobile and Walton Electronics. Walton produces electronics, motor vehicles, and telecommunications products. R.B Group of Industries was founded by S.M Nurul Alam Rezvi in 1977 as a trading company. Over the next three decades the group diversified into steel, textiles, electronics and automobiles. Walton entered into the steel industry in late 1970s and the electronics and automobiles in early 2000s; these areas would drive its subsequent growth. Since the 2000s Walton has expanded towards electronics and automobiles and these became its most important sources of income. Walton is one of the highest taxpayers in Bangladesh and has a strong impact on country's economy. It was awarded for its export revenues. Walton received awards at the 2013 Dhaka International Trade Fair (DITF), including one for paying the most taxes. VISION 2020 Its vision is to lead through innovation, technology and product that inspire consumers with aspiration for creating a better world full of digital experiences. WALTON wants to be recognized as a global leader delivering products with pride in this industry through excellence. WALTON will continue to build on top of its achievements with new technology and expertise to...
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...Case Analysis: Chantale and Clinton Call for Service Case Question: What were Chantale and Clinton's service expectations? Identify and explain the cultural, social or personal factors that may have influenced the development of these expectations? According to the case, we can easily find that for purchasing stage, Chantale and Clinton want to buy an energy saving and good functional refrigerator which has no freezer but more space to store food. And for post purchasing stage, they expect to receive a timely and comfortable maintenance service. The aim of marketing is to meet and satisfy target customers’ needs and wants better than competitors. Therefore, we need to identify the expectations of the Rileys step by step. Culture Factor Culture factor is the most fundamental determinant of a person’s wants and behavior. Chantale and Clinton had been living in Montreal since 1980. Both of them are professional consultants. Depending on their career, they desire for material comfort, efficiency, practicality and suitability. Therefore, they want to buy a refrigerator which has more space and no freezer since they already owned a separate freezer. And moreover, they hope to receive best after-sales service, which they mentioned as customer-oriented. Social Factor Social factor is separated into three groups: reference groups, family and social roles and statuses. In this case, we know that because Chantale worked for the Canadian Company, which is one of the largest...
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...Market Share 1. Air Conditioners Market Share The India air conditioner market in 2011 was estimated at 3.14 million units. According to latest data from market researcher GfK-Nielsen India, LG's volume market share in multi-brand outlets-a key sales channel that accounts for almost 90% of AC dealerships-stood at 17.7% in May 2012 against 18.3% of Voltas. Samsung retained its third slot in room ACs but its market share has plunged from 14.5% in July 2011 to 10% in May 2012. The drop was a result of it vacating the window AC segment this year; now it is not far behind Japanese brand Panasonic, which has doubled market share to 9.9% in the last 10 months. Even Hitachi increased its market share from 5.2% to 7.3% in the period. Players Brand | Company | Onida | Mirc electronics Limited | Videocon | Videocon International Limited | LG | LG Electronics India Limited | Samsung | Samsung India Electronics Limited | Whirlpool | Whirlpool of India Limited | Godrej | Godrej and Boyce Mfg. Co. Limited | Voltas | Voltas Limited | Electrolux | Electrolux Kelvinator | Blue Star | Blue Star India Limited | Daikin | Daikin Industries Limited | Past Market Share Name of the Company | 2002-03 | 2005-06 | 2007-08 | Blue Star | 14.53 | 16.51 | 17.98 | Voltas | 12.12 | 11.95 | 14.11 | L G Electronics India Pvt. | 13.54 | 18.85 | 13.2 | Samsung India Electronics Pvt. | 3.93 | 7.01 | 6.88 | 2. Washing Machine The Indian washing machine market continues...
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