...DOMINO’S SIZZLES WITH PIZZA TRACKER 1 Domino’s Sizzle with Pizza Tracker January 17, 2015 Abstract The purpose of this case study is to exam how Domino’s pizza uses Information Systems to regain their share of the Home Delivery pizza market. I’ll discuss how Domino’s overcome a bad reputation and improved their product and services. I will also discuss the changes and process systems implemented along with where they currently stand in the market and with their customers. I will finish with the technology Domino’s plans to use in the future. DOMINO’S PIZZA SIZZLES WITH PIZZA TRACKER 2 Domino’s Pizza Sizzles with Pizza Tracker This case study discusses the impact that information systems and global e-business has had on Domino’s Pizzas’ reemergence as an industry leader in the home-delivery pizza market. It looks into what kind of systems are used, how the systems improve business performance, how their online pizza ordering system has improved the ordering process and how the systems are giving Domino’s a competitive edge. Domino’s opened in 1960 and grew to 200 stores in 1978 and currently operates almost 9000 stores worldwide and has the largest share of the approximate $15 Billion/year pizza market. They compete with Pizza Hut, Papa John’s and Little Caesar’s...
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...DOMINO’S SIZZLES WITH PIZZA TRACKER 1 Domino’s Sizzle with Pizza Tracker Abstract The purpose of this case study is to exam how Domino’s pizza uses Information Systems to regain their share of the Home Delivery pizza market. I’ll discuss how Domino’s overcome a bad reputation and improved their product and services. I will also discuss the changes and process systems implemented along with where they currently stand in the market and with their customers. I will finish with the technology Domino’s plans to use in the future. DOMINO’S PIZZA SIZZLES WITH PIZZA TRACKER 2 Domino’s Pizza Sizzles with Pizza Tracker This case study discusses the impact that information systems and global e-business has had on Domino’s Pizzas’ reemergence as an industry leader in the home-delivery pizza market. It looks into what kind of systems are used, how the systems improve business performance, how their online pizza ordering system has improved the ordering process and how the systems are giving Domino’s a competitive edge. Domino’s opened in 1960 and grew to 200 stores in 1978 and currently operates almost 9000 stores worldwide and has the largest share of the approximate $15 Billion/year pizza market. They compete with Pizza Hut, Papa John’s and Little Caesar’s along with local pizza shops. Despite being...
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...Domino’s Sizzles with Pizza Tracker Management Information Systems 625 Jacob M. Shannon Walsh University Case Study #1 There has been a definite transition in the pizza delivery business, with massive pizza chains vying for the most innovate way to create and sell their product. Even though this case may be a few years dated, one can still observe these innovations occurring in the present. Through intricate and efficient information systems, these innovations can be a viable and a creative way to get the customers what they want; however, in a different more unique fashion that can appeal to a wide and young demographic. Where one business lacks in quality compared to the other chains, the business can make up for it with innovative strategies for the customer to create the product they want. This in a sense almost gives the company, like Domino’s, a competitive edge when their quality doesn’t match competitors’. Utilization of systems like Pulse, a proprietary point-of-sale system, is an important asset in maintaining consistent and efficient management functions in each of its franchises (Laudon & Laudon, 2012). There are various types of information systems utilized within Domino’s strategy to gain a valid entry in the pizza chain market. One of these systems implemented is the transaction processing system or (TPS), which is utilized within their Pulse network. The transaction processing system serves to perform and record the daily routine transactions necessary...
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...INTERACTIVE SESSION: ORGANIZATIONS DOMINO'S SIZZLES WITH PIZZA TRACKER When it comes to pizza, everyone has an opin ion . Some of us think th at our current pizza is just fine the way it is. Others h ave a favorite pizza joint th at makes it like no on e else. And m any pizza lovers in America agreed up until recentl y that Dom ino 's home-delivered pizza was amo ng the worst. The home-delivery market for pizza cha ins in th e United States is approximat ely $15 billion per year. Domino's, which owns th e largest home-delivery market share of any U.s . pizza chain, is find ing ways to innovate by overhauling its in-store transaction processing systems and by providing other us eful services to customers, su ch as its Pizza Tracker. And more important, Dom ino's is try ing very h ard to overcome its rep utation for poor quality by radi cally improving ingred ient s an d fresh ne ss. Critics b elieve the company sign ificantly im proved the qu ality of its pizza and cus tomer service in 2010. Domino's was founded in 1960 by Tom Mon agh an and h is brother James wh en th ey purchased a single pizza store in Ypsilan ti, Michigan. The company slowly b egan to grow, and by 1978, Domino's h ad 200 stores. Today, th e compa ny is h eadquartered in Ann Arbor, Mich igan, and operates alm ost 9,000 store s located in all 50 U.S. states and across th e world in 60 international markets. In 2009, Dom ino's h ad $1.5 bill ion in sales and ea rned $80 million in profit...
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